Rite Ventures

Rite Ventures is a private equity and venture capital firm based in Stockholm, Sweden, established in 2007. The firm specializes in investments across various stages, including seed, startup, early venture, growth stage, and buyouts, focusing primarily on companies in the Nordic region, particularly Sweden and Finland. Rite Ventures targets sectors such as information technology, software as a service, IT services, e-commerce, gaming, and digital brands. The firm typically invests between €1 million and €20 million, with a focus on companies generating between €3 million and €20 million in turnover. Rite Ventures aims to be an active investor, working to transform early growth companies and positioning them for expansion into the mid-market. It employs a well-defined value creation process and seeks both majority and minority stakes in its investments, with a typical holding period of three to six years, planning exits through IPOs or sales to private equity firms or industrial players.

Christoffer Haggblom

Founder and Managing Partner

Axel Medefelt-Westphalen

Investment Manager

Victor Mellgren

Investment Manager

Michael Richter

Partner

Josephine Salenstedt

Partner

26 past transactions

Grönska

Venture Round in 2021
Grönska is a young, Swedish tech-company that develops technology for vertical farming, and grows and sells vegetables and herbs. Vertical farming that is based on the use of LED lighting and hydroponic watering systems. This method allows us to grow food indoors, locally and all year round. The reason we do this is to offer a sustainable, locally grown alternative to imported food and to enable more self-sufficient cities. Grönska was founded in 2014 and constructed the largest vertical farm in the Nordics in 2018.

Custobar

Venture Round in 2021
Custobar Oy is a Finnish company that specializes in developing a sales and marketing platform tailored for retailers throughout Europe. Founded in 2012 and headquartered in Helsinki, with additional offices in Amsterdam, Berlin, Volketswil, and Sophia Antipolis, Custobar focuses on harnessing customer data from both online and physical stores. This integration allows retailers to create targeted campaigns based on customer behavior, facilitating a comprehensive understanding of their clientele. The platform supports multi-channel marketing efforts, enabling businesses to bridge the gap between online and offline interactions. Custobar's innovative tools assist in micro-segmenting sales and enhancing customer engagement, leading to improved sales conversions compared to traditional marketing approaches. The company serves a diverse range of clients, including major retail and e-commerce players such as opticians and pharmacies.

Nelly Group

Post in 2020
Nelly Group AB is a prominent player in the retail industry, focusing on fashion and accessories primarily for young women in the Nordic region. The company is known for its flagship brand, Nelly, which it markets alongside a curated selection of external brands. Nelly Group sells its products directly to consumers through its digital platform, Nelly.com, ensuring a streamlined shopping experience. Operating from Boras, the company is part of the larger Qliro Group, which encompasses various business areas including Marketplace and Financial Services. With a strong emphasis on e-commerce, Nelly Group has established itself as a key retailer in the Nordic fashion landscape.

SÖDER SPORTFISKE AB

Venture Round in 2018
Söder Sportfiske AB is a Stockholm-based company specializing in the resale of sports fishing equipment, including lures, reels, rods, clothing, and various accessories. Serving the Nordic region, it operates an omnichannel platform that encompasses both e-commerce and physical retail to meet diverse customer needs. The company prides itself on offering a comprehensive selection of modern sport fishing gear at competitive prices, ensuring fast delivery to its customers. In addition to reselling, Söder Sportfiske AB develops and markets its own brands, including Söder Custom, Söder Tackle, and Eastfield Lures, primarily through its online sales channels.

Puhdistamo

Venture Round in 2018
Puhdistamo is a Finnish company based in Lempäälä that specializes in the production, import, and export of dietary supplements and superfoods. The company offers a diverse range of products, including flavored kombucha, oils, coffee, vitamin supplements, and natural cocoa products, all made from selected raw materials that are gluten-free, milk-free, and GMO-free. In addition to its product offerings, Puhdistamo provides customers with access to healthy recipes through an online platform, promoting clean eating and high-quality nutrition.

Nelly Group

Post in 2017
Nelly Group AB is a prominent player in the retail industry, focusing on fashion and accessories primarily for young women in the Nordic region. The company is known for its flagship brand, Nelly, which it markets alongside a curated selection of external brands. Nelly Group sells its products directly to consumers through its digital platform, Nelly.com, ensuring a streamlined shopping experience. Operating from Boras, the company is part of the larger Qliro Group, which encompasses various business areas including Marketplace and Financial Services. With a strong emphasis on e-commerce, Nelly Group has established itself as a key retailer in the Nordic fashion landscape.

Mylab

Venture Round in 2017
Mylab is a healthcare laboratory and diagnostics information service provider based in Finland. The company specializes in developing clinical laboratory information technology software products that facilitate the exchange of information among laboratory centers. By enabling these centers to share data related to specific topics or diseases, Mylab enhances collaboration within the healthcare sector, ultimately benefiting society as a whole.

Lemonsoft

Venture Round in 2016
Lemonsoft is a Finnish technology solution company that specializes in developing and selling ERP software. The company's offerings are designed to streamline processes across various business functions, including administration, work time tracking, warehouse management, and business intelligence. Additionally, Lemonsoft provides online service solutions and business modeling tools to enhance operational efficiency. Their comprehensive approach allows businesses to manage their operations seamlessly and effectively.

Qliro

Venture Round in 2016
Qliro is a Swedish fintech company specializing in online payment solutions and digital banking services. It caters to merchants in the Nordic region, offering flexible payment options like invoices and installments through a comprehensive checkout solution. Additionally, Qliro provides digital banking services to consumers in Sweden, operating at the intersection of e-commerce, payments, and financial services.

Salesbox CRM

Seed Round in 2015
We believe that sales is all about people, numbers and focus. Salesbox provide the world with solutions that makes people successful in sales by encouraging to go beyond the expected boundaries. Salesbox is the #1 predictive and mobile CRM for those that want to be successful in sales. With Salesbox you also get accurate forecasts since they build on dynamic activity based processes and not status based processes and guesswork. The problem with traditional CRM systems is that they work much like reporting tools and give you little guidance to do more and better business. The single most unique thing with Salesbox is that it works like a sales GPS. Exactly like the regular GPS guides you towards your physical target, Salesbox guides you towards your sales targets. Exactly like the regular GPS can support different routes, Salesbox supports different sales processes, each can be unique to you as a user and provide you the most efficient way to your destination.

Careium

Venture Round in 2015
Careium AB is a technology-enabled care company based in Sweden, focused on enhancing the safety, quality of life, and independence of seniors in various environments. The company provides a comprehensive range of solutions, including digital alarm systems, fall sensors, smoke and motion detectors, as well as accessories like cameras and electronic locks. Additionally, Careium offers robotic medication assistive devices and secure communication services with alarm response. The company's products are marketed in the Nordics, the United Kingdom, Ireland, and Central Europe, with a significant portion of its revenue generated from the Nordic region. Careium's commitment to innovation and quality positions it as a significant player in the senior care technology sector.

20nine

Venture Round in 2015
20nine has helped transform regional, national, and global brands from a wide range of categories and industries, by applying insights gathered along the way to solve local, national, and global marketing problems with great energy and originality. They build brands like Temple University Athletics, MDA Ride for Life, Millworks, Ascension, Kleer, Tie Bar, Eye view, Media math, and many other.

Modular Finance

Venture Round in 2014
Modular Finance AB, established in 2013 and headquartered in Stockholm, Sweden, specializes in developing software solutions that enhance the collection and analysis of financial data. Founded by Petter Hedborg and Måns Flodberg, the company aims to be a prominent player in creating innovative digital tools for the financial market. With a team that includes CTO Rasmus Holm, who has experience from notable firms such as Netlight and Spotify, Modular Finance focuses on providing a comprehensive platform that offers various digital tools to facilitate efficient financial information management. The company's commitment lies in merging a passion for finance with advanced technology, ultimately striving to serve both companies and investors across different sectors.

Mathem

Venture Round in 2014
MatHem is an e-commerce company based in Stockholm, Sweden, specializing in the online delivery of groceries and household consumables. Founded in 2009, it serves over half of Swedish households by providing a comprehensive online grocery store that includes a wide variety of products, ready-made grocery bags, and recipe suggestions. MatHem operates a user-friendly platform that streamlines grocery shopping and enhances the cooking experience through subscription plans and helpful tips. Deliveries are made seven days a week using temperature-controlled vehicles to maintain product freshness. The company's commitment to quality has earned it recognition, including awards for being the Grocery Website of the Year by a Swedish online magazine.

Innohome

Venture Round in 2014
Innohome is a Finnish company specializing in smart safety products aimed at preventing household fires caused by electrical appliances. Their flagship products, Stove Guard and Stove Alarm, are designed to detect and mitigate risks before toxic gases form or a fire starts. These devices use advanced, award-winning technology developed through years of research. By identifying user errors and faults early, Innohome's products enhance safety, energy efficiency, and usability in household systems, significantly reducing the likelihood of kitchen fires.

Skincity

Venture Round in 2014
Skincity is an online retailer specializing in a wide range of skincare products for both men and women. The company offers an extensive selection that includes facial cleansers, spot treatments, sunscreens, face masks, and eye care, along with body care items like shower gels, body peels, and foot care products. Additionally, Skincity provides hair care, deodorants, makeup, skincare tools, and accessories, as well as products for children and travel essentials. All items are recommended by professional skin therapists, ensuring that customers can enhance and improve their skin's quality and glow safely and effectively.

Paradox Interactive

Venture Round in 2014
Paradox Interactive, a Swedish company, is a leading global publisher of PC-based strategy games. It is renowned for its extensive portfolio, including established franchises like Europa Universalis, Crusader Kings, Hearts of Iron, and Stellaris. The company develops and publishes these games, distributing them worldwide through platforms such as Steam, Apple, Google Play, and Sony stores. The United States is its primary revenue source.

Omni Partners

Venture Round in 2010
Omni Partners Oy is a consultancy firm based in Hämeenlinna, Finland, specializing in digital strategy and software solutions. Founded in 2011, the company focuses on providing consultancy services for e-commerce and content management systems, web analytics, and digital marketing software. Omni Partners aims to support e-retailers in navigating the complexities of the digital landscape, enhancing their profitability in an increasingly competitive environment. In 2017, the company became a subsidiary of Digia Oyj, further expanding its capabilities and reach within the digital consultancy sector.

Verkkokauppa.com

Venture Round in 2009
Verkkokauppa.com is Finland's second-largest consumer electronics retailer, established in 1992 and headquartered in Jätkäsaari, Helsinki. The company operates a significant online platform and physical stores in Helsinki, Pirkkala, and Oulu, employing over 500 staff across various locations. It offers a wide range of products, including computer technology, consumer electronics, toys, games, and navigation products, which can be purchased through its webstore or in-store. Customers benefit from a 32-day money-back guarantee and can access installation and maintenance services. Verkkokauppa.com prides itself on providing excellent customer service, handling warranty issues directly, and ensuring prompt delivery of products. The company is committed to transparency in pricing and availability, maintaining consistency between its online and physical stores.

Frank Dandy

Venture Round in 2009
Frank Dandy AB is a Swedish company founded in 2003, specializing in the design, manufacture, and sale of underwear for both men and women. In addition to its core underwear offerings, the company provides a range of leisurewear, beachwear, socks, and accessories. Known for its innovative and bold marketing strategies, Frank Dandy challenges traditional perceptions of underwear through stylish and patterned designs. The company operates stores in various countries, including Australia, Austria, Denmark, Finland, Germany, Norway, Russia, Sweden, Japan, Canada, and the United States, and maintains a robust online presence. Headquartered in Stockholm, Sweden, Frank Dandy also has offices in Denmark, Japan, Norway, Finland, and the Baltics, allowing it to effectively serve customers across Scandinavia, Europe, North America, and Japan.

24 Media Network

Seed Round in 2008
24 Media Network AB is a Stockholm-based company founded in 2007 that specializes in online media. It operates Nyheter24, an online newspaper that provides a diverse range of news content, including topics such as debate, sports, lifestyle, food, shopping, and fashion. By focusing on digital news delivery, 24 Media Network aims to engage a wide audience through its web portal, catering to various interests and preferences in contemporary media consumption.

Klikki

Venture Round in 2008
Klikki is a rapidly growing Nordic digital marketing agency with offices in Helsinki, Stockholm, Piteå, Copenhagen, and Oslo. The company specializes in delivering a range of digital marketing services, including search marketing, paid search, search engine optimization, and brand promotion through social media. Additionally, Klikki offers website analytics, conversion optimization, integrated reporting services, and display advertising. Their primary objective is to provide continuous services that enhance the effectiveness of their clients' marketing budgets while driving increased sales.

Nyheter24-Gruppen

Venture Round in 2008
Nyheter24 Group is a prominent media house in Sweden, focusing on delivering timely and relevant news to a digital-savvy audience aged 15 to 44 years. Founded in 2008 by Douglas Roos and Patrik Sandberg, the company has established itself as the largest digital media entity in this demographic, attracting nearly 10 million visits to its websites each week. With a team of about 50 employees based in central Stockholm, Nyheter24 Group operates various online platforms, including Nyheter24.se, Dayviews, Modette, Hamsterpaj, and Fragbite, covering a wide range of topics from news to fashion and sports. The company's youthful and entrepreneurial spirit is characterized by a strong emphasis on creativity and digital expertise.

NORM

Venture Round in 2007
NORM is an independent research and consultancy firm established in 2003, focusing on consumer and shopper behavior analysis. The company developed Simstore, an internet-based tool designed for conducting virtual shopper research within the fast-moving consumer goods (FMCG) industry. By creating virtual store environments, NORM addresses the growing need to understand shopper dynamics at the point of purchase, allowing businesses to gain insights into consumer decision-making processes. Through its innovative approach, NORM aids clients in predicting and understanding market trends and shopper preferences.

Nebula

Venture Round in 2007
Nebula is a Finnish ICT service company that specializes in providing a secure and reliable IT environment tailored to the unique needs of its clients. The company offers a comprehensive range of services, including web hosting, domain name registration, website creation tools, a customer service portal, Microsoft Office 365, and managed cloud services, all designed to enhance the efficiency and reliability of business operations. Nebula has established a strong reputation for quality and flexibility, reflected in an average customer satisfaction score of 4.2 out of 5, with 90% of customers willing to recommend their services. The company's commitment to innovation and best practices ensures continuous improvement of their offerings. Nebula has a proven track record of profitability and financial stability, with net sales of approximately EUR 28.6 million recorded in 2014. Their services are significant within the Finnish market, accounting for 17% of all Internet traffic in the country.

Takomo Golf Company

Takomo Golf Company manufactures and sells golf products.
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