Rubicon Venture Capital

Humi is a cloud-based software platform that automates human resources processes, offering a comprehensive solution for businesses. The platform streamlines various HR functions, including employee recruiting and onboarding, time-off tracking, scheduling, payroll management, and benefits administration. Additionally, it provides tools for performance monitoring and reporting, allowing organizations to enhance efficiency and modernize their human resource management. By integrating these essential functions into one platform, Humi enables businesses to simplify their HR operations and improve overall workforce management.

NexHealth, Inc. is a healthcare technology company that has developed a comprehensive platform for managing patient appointments and enhancing the patient experience. Founded in 2017 and based in San Francisco, California, with an additional office in New York, NexHealth's platform facilitates a range of appointment-related services, including real-time online booking, automated reminders, and two-way messaging. It aims to streamline interactions between patients and healthcare providers, making it easier for patients to self-book appointments, handle billing through text or email, and receive follow-up communications. By integrating with electronic health records (EHRs), NexHealth serves as an open data layer, connecting patients, doctors, and healthcare developers while offering features such as reviews, campaign management, and reporting.

Penny AI Technologies Inc. is a company that develops a customer relationship management application tailored for direct sales businesses. Founded in 2017 and based in Squamish, Canada, Penny employs artificial intelligence and work automation to enhance client support and streamline daily operations for sellers. The platform prioritizes next steps and focuses on improving the customer experience, while also providing tools that enable sellers to manage their activities and organize content effectively. By delivering targeted lists of income-generating activities and automating various processes, Penny allows sales consultants to concentrate on building relationships and increasing revenue, ultimately enabling them to run their businesses with greater confidence and efficiency.

Envoy America is a technology company focused on providing transportation services for seniors and individuals with mobility challenges. The company offers a unique door-through-door service where Driver Companions assist clients throughout their journeys, including driving, running errands, and accompanying them to medical appointments. This service aims to help seniors maintain their independence and social engagement without the need for personal vehicles. Envoy America is recognized for its commitment to quality care, receiving the Smart Dementia Award from the Dementia Society of America, distinguishing it in the industry. Currently, the company operates in seven states and thirteen major metropolitan areas, including cities like Houston, Dallas, and Chicago, and is expanding its reach to better serve the senior community.

EasyKnock, Inc. is a real estate technology company based in New York, with an additional office in Charlotte, North Carolina. Founded in 2016, the company specializes in sale-leaseback programs that allow homeowners in the United States to convert their home equity into cash without the need for traditional loans or moving. Its primary offerings, Sell and Stay and MoveAbility, provide homeowners with financial flexibility, enabling them to access funds while remaining in their homes. Sell and Stay allows homeowners to receive cash for their home's value while retaining the option to buy back their property or relocate at any time. MoveAbility serves as a transitional solution for those planning to move in the near future. By facilitating these transactions, EasyKnock aims to support homeowners in achieving their financial and real estate objectives.

Confiant Inc. is a cybersecurity company specializing in anti-malware solutions for the digital advertising ecosystem. Founded in 2013 and based in New York, the company focuses on protecting publishers and advertising platforms from malware that undermines their reputation and revenue. Confiant's software actively detects and eliminates malicious advertisements, addressing issues such as forceful redirects, fake surveys, advertisement stacking, and other harmful practices that can infect consumers. By providing robust protection for desktop, mobile, and video ads, Confiant helps its clients navigate the challenges posed by bad actors in the programmatic advertising space. The company's commitment to evolving its solutions ensures that it meets the ever-changing needs of its clients, thereby safeguarding the integrity of the digital advertising industry.

Map My Customers, Inc. is a software company that specializes in providing a geospatial sales platform aimed at optimizing routes and managing sales territories for representatives. Founded in 2015 and headquartered in New York, with an additional office in Raleigh, North Carolina, the company offers a comprehensive suite of tools including a route planner, sales automation features, email tracking, and customer categorization. Its platform facilitates automatic reminders, check-ins, note-keeping, photo storage, and data management through filtering and sorting capabilities. By enabling visual territory management, Map My Customers helps businesses enhance their sales processes, improve efficiency, and ultimately drive revenue growth across various industries, including sales, service, and supply.

Easyship is a technology company that offers a comprehensive shipping solution tailored for eCommerce sellers aiming to streamline their logistics. The platform enables merchants and marketplaces to integrate a seamless shipping gateway into their online stores, allowing them to connect with over 100 shipping services, including major couriers like DHL, FedEx, USPS, and UPS, at significantly discounted rates. By comparing various shipping options for each order, Easyship provides transparency regarding delivery times and shipping costs, ensuring that sellers and their customers avoid unexpected charges. The company also guarantees taxes and duties based on the nature of the items being shipped, thus preventing delays. Additionally, Easyship offers e-fulfillment services, allowing sellers to store, pack, and ship products from its warehouses, further enhancing the efficiency of their operations from checkout to delivery.

Zylotech is a customer analytics company that specializes in developing a self-learning platform designed to enhance customer profiles, predict purchasing behaviors, and provide relevant recommendations to drive business growth. Founded in 2014, the company is headquartered in Cambridge, Massachusetts, with additional offices in Sunnyvale, California, and Bengaluru, India. Zylotech's offerings include a comprehensive data layer that organizes and standardizes customer information, along with an analytics layer powered by artificial intelligence and machine learning. The platform delivers insights and contact intelligence that empower operations-focused teams, enabling effective data governance and account-based marketing. Zylotech collaborates with industry leaders such as Cisco, Google, and Palo Alto Networks, providing tools that facilitate real-time decision-making and scalable customer engagement.

Domio is a provider of apartment-hotel rental services that aims to enhance the group travel experience by connecting people through travel. The company offers a range of upscale accommodations, including furnished hotels and apartments in locations such as New Orleans, Nashville, and San Diego. Guests at Domio properties can expect stylish and comfortable living spaces, complete with amenities such as gyms and pools. Additionally, the company provides round-the-clock concierge services to ensure a seamless stay. By focusing on technology, data, and personal connections, Domio strives to create delightful and memorable experiences for travelers, allowing them to feel at home regardless of their destination.

Privus developed SecurLine to be the most advanced, secure, transparent, peer to peer call encryption app for smartphones. Trust but verify.

Nylas Inc., established in 2013 and headquartered in San Francisco, develops a communications platform-as-a-service (CPaaS) that facilitates seamless connectivity between applications and email, calendar, and contact services. The company's flagship product, Nylas, enables businesses worldwide to automate manual tasks, create personalized experiences, and gain insights from communication data. It offers bi-directional sync with major providers like Gmail, Outlook.com, Microsoft Exchange, Office 365, and IMAP, supporting embedded calendar features and recurring events. Nylas operates additional locations in New York and Denver.

The Block is a prominent research, analysis, and news organization focused on the digital asset sector. Established in 2018 and headquartered in New York City, The Block operates with a team distributed across multiple time zones, enabling continuous coverage of the global cryptocurrency and blockchain landscape. The organization aims to serve as a comprehensive resource for individuals seeking to understand and navigate the evolving world of digital assets, including programmable money, distributed ledgers, and decentralized applications. Through its in-depth reporting and insights, The Block positions itself as a key player in the digital asset space.

Vault is a technology company based in Austin, Texas, founded in 2013, that specializes in providing a comprehensive platform for student loan management and support. The company offers an intuitive web-based tool designed to assist employees in managing their student debt, empowering them to achieve financial freedom. Vault enables employers to enhance talent acquisition and retention by facilitating contributions to employees' loan repayments while also promoting 401(k) savings. The platform simplifies repayment scenarios and helps users find suitable repayment plans, fostering strong relationships between employers and employees. By addressing the financial burden of student loan debt, Vault positions itself as a valuable resource for organizations looking to support their workforce.

Carpe is a manufacturer of over-the-counter antiperspirant lotions designed specifically for hands and feet. Its products are dermatologist-recommended, 100% non-irritating, and clinically proven to effectively reduce sweat. Carpe's antiperspirant lotion is non-greasy and leaves no residue, featuring natural eucalyptus oil for added smoothness and comfort. The company focuses on providing a safe and effective solution for individuals struggling with excessive sweating in these areas, ensuring ease of use and reliable results.

Super Coffee is a company that specializes in producing and selling a range of coffee products, including pods, grounds, creamers, and espresso. Aimed at health-conscious consumers, Super Coffee offers an alternative to sugary coffee beverages by using organic Colombian coffee beans, coconut oil, lactose-free milk protein, and organic dark maple syrup. Their products are designed to provide a smooth and natural taste that enhances both flavor and health benefits. The company also facilitates direct online purchasing and delivery services, catering to consumers who prefer convenience in acquiring their coffee products.

Vault is a technology company based in Austin, Texas, founded in 2013, that specializes in providing a comprehensive platform for student loan management and support. The company offers an intuitive web-based tool designed to assist employees in managing their student debt, empowering them to achieve financial freedom. Vault enables employers to enhance talent acquisition and retention by facilitating contributions to employees' loan repayments while also promoting 401(k) savings. The platform simplifies repayment scenarios and helps users find suitable repayment plans, fostering strong relationships between employers and employees. By addressing the financial burden of student loan debt, Vault positions itself as a valuable resource for organizations looking to support their workforce.

Agent IQ, Inc. is a San Francisco-based company founded in 2015 that specializes in a digital customer communication platform aimed at enhancing interactions between financial institutions and their customers. The platform enables community banks and credit unions to foster deeper customer relationships, improve satisfaction, and increase service efficiencies, ultimately leading to enhanced profitability. By leveraging artificial intelligence, Agent IQ provides an omni-channel experience that allows users to engage with personal bankers for their financial needs across various digital channels. The platform offers real-time insights into customer conversations, enabling financial institutions to deliver tailored, proactive advice and automate routine tasks. Agent IQ's solution can be deployed quickly, allowing bankers to connect and support customers in a manner that mirrors personal interactions while enhancing overall engagement in the digital landscape.

Honeycommb is a cloud-based social platform that facilitates connections among brands, influencers, and interest-based communities. Founded in 2016 and headquartered in Boston, Massachusetts, the company provides a comprehensive and customizable social networking solution that enables users to maintain full ownership and control of their data and content. With applications available for both iOS and Android devices, Honeycommb allows communities to cultivate their online presence in a secure environment. The platform is designed to minimize costs and efforts while offering robust tools for user engagement, making it an effective medium for creators and celebrities to interact with their audiences in a personal and supportive setting.

Nylas Inc., established in 2013 and headquartered in San Francisco, develops a communications platform-as-a-service (CPaaS) that facilitates seamless connectivity between applications and email, calendar, and contact services. The company's flagship product, Nylas, enables businesses worldwide to automate manual tasks, create personalized experiences, and gain insights from communication data. It offers bi-directional sync with major providers like Gmail, Outlook.com, Microsoft Exchange, Office 365, and IMAP, supporting embedded calendar features and recurring events. Nylas operates additional locations in New York and Denver.

PremFina Limited is a London-based company that specializes in developing policy management software tailored for insurance brokers. Established in 2010, it provides a suite of products, including PremFina SaaS, which is a white-label software solution for managing insurance policies, and PremFina Cash, designed to facilitate premium payment financing. These tools enable brokers to enhance customer relationships by granting them real-time access to data and allowing them to maintain control over their communications and financing agreements. By offering customizable financing options—ranging from no financing to part or full financing—PremFina empowers brokers to manage their own branded premium finance solutions, ultimately strengthening their client interactions and business operations. PremFina operates as a subsidiary of IXL Holdings Limited.

Lenda Inc. is a financial services company based in San Francisco, California, specializing in home loans and refinancing. Founded in 2012, Lenda operates an online platform designed to simplify the home loan process, allowing homeowners to complete refinancing applications digitally. The company offers a range of services, including no-fee refinancing, cash-out refinancing, real-time rate quotes, e-signature capabilities, and secure document upload portals. By leveraging proprietary technology, Lenda aims to streamline the mortgage application process, making it easier for customers to manage their home financing needs efficiently while saving time and money. As of April 2019, Lenda operates as a subsidiary of Reali, Inc.

Maestro is a technology company based in San Francisco that offers a white-label platform designed for broadcasters and enterprise live streamers to enhance audience engagement and monetization. The platform facilitates the creation of interactive video experiences, allowing users to engage with their audiences in real time while capturing valuable data for analytics and marketing purposes. Maestro's clientele includes prominent organizations such as Microsoft, PlayStation, E3, ESL, Capcom, WB Games, and ELEAGUE, showcasing its capability to support high-profile events and brand engagements. By focusing on tools that drive audience interaction at critical moments, Maestro aims to enhance the overall viewing experience and empower its customers to effectively manage and grow their audiences.

Daily Harvest, Inc. is a New York-based company founded in 2014 that specializes in subscription-based food delivery services focused on healthy frozen foods. The company offers a diverse range of products, including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. Designed with input from nutritionists, Daily Harvest's offerings cater to health-conscious consumers seeking convenient, pre-portioned meals that require no cooking. By leveraging a combination of data science and a technology-driven supply chain, the company collaborates with customers to create personalized food experiences. Daily Harvest emphasizes direct relationships with farmers to ensure quality ingredients and rapid delivery of its products.

Agent IQ, Inc. is a San Francisco-based company founded in 2015 that specializes in a digital customer communication platform aimed at enhancing interactions between financial institutions and their customers. The platform enables community banks and credit unions to foster deeper customer relationships, improve satisfaction, and increase service efficiencies, ultimately leading to enhanced profitability. By leveraging artificial intelligence, Agent IQ provides an omni-channel experience that allows users to engage with personal bankers for their financial needs across various digital channels. The platform offers real-time insights into customer conversations, enabling financial institutions to deliver tailored, proactive advice and automate routine tasks. Agent IQ's solution can be deployed quickly, allowing bankers to connect and support customers in a manner that mirrors personal interactions while enhancing overall engagement in the digital landscape.

TodayTix is a mobile ticketing platform that connects users with theatre shows, arts, and cultural experiences in 15 global markets. It offers best-priced tickets, including same-day and last-minute options, through its user-friendly mobile applications for iOS and Android. TodayTix partners with over 1,300 venues and producers, providing access to shows in cities like New York, London, Toronto, and Los Angeles. The company, founded in 2011, aims to engage a younger audience and introduce them to cultural experiences, having served over 5 million users since its launch in 2013.

Canvs AI is an insights platform that specializes in analyzing open-ended text from a variety of sources, such as surveys, customer reviews, and social media. The platform employs advanced AI-powered text analysis and patented natural language algorithms to transform unstructured consumer feedback into actionable business intelligence. By providing critical insights rapidly and cost-effectively, Canvs AI helps businesses enhance their understanding of consumer behavior. Its services are utilized by leading brands, research agencies, and media and entertainment companies, facilitating quicker decision-making and improved strategic planning.

Boom Entertainment is a technology company that specializes in developing a sports gaming application tailored for the sports betting industry. The company focuses on creating casual gaming experiences and offers both real-money and free-to-play online sports and casino games. Collaborating with professional sports leagues, media companies, and casino operators, Boom Entertainment aims to provide innovative gaming solutions that enhance user engagement. Its applications are designed to support business-to-business providers, facilitating access to real-money games for major casino operators.

Lenda Inc. is a financial services company based in San Francisco, California, specializing in home loans and refinancing. Founded in 2012, Lenda operates an online platform designed to simplify the home loan process, allowing homeowners to complete refinancing applications digitally. The company offers a range of services, including no-fee refinancing, cash-out refinancing, real-time rate quotes, e-signature capabilities, and secure document upload portals. By leveraging proprietary technology, Lenda aims to streamline the mortgage application process, making it easier for customers to manage their home financing needs efficiently while saving time and money. As of April 2019, Lenda operates as a subsidiary of Reali, Inc.

LISNR, Inc. is a technology company that specializes in ultrasonic communication protocols, enabling data transmission over audio. Founded in 2012, the company offers various solutions, including LISNR Point for close-range transmission, LISNR Zone for mid-range, and LISNR Radius for long-range communication between devices. Additionally, it provides the Acceptance Device, which facilitates the sending and receiving of data. LISNR's technology is utilized by clients in retail and mobility sectors, enhancing customer interactions by creating secure and seamless transactions. The company has established strategic partnerships with notable organizations such as Cisco, AEG, Intel, and Visa. Headquartered in Oakland, California, with an office in Cincinnati, Ohio, LISNR continues to innovate in the field of ultrasonic data communication.

NodePrime is a developer of data center infrastructure software that caters to service providers, SaaS companies, and online gaming enterprises. The company specializes in providing infrastructure platforms designed to support the reliable operation of extensive IT infrastructures, particularly those involving massive cloud deployments that encompass thousands of nodes. By focusing on scalability and efficiency, NodePrime enables its clients to manage their complex technological needs effectively.

Trumaker, Inc. is a San Francisco-based company that specializes in designing and manufacturing tailored men's apparel, including shirts, blazers, sweaters, tees, belts, ties, and various accessories. Founded in 2011, Trumaker offers a unique shopping experience by providing customers with personal stylists, known as Outfitters, who deliver individualized style guidance and take precise measurements. This approach integrates traditional personal service with modern technology, enabling customers to order both made-to-measure and off-the-rack clothing confidently. The company's online platform simplifies reordering, as customers can easily access their stylist's recommendations and ensure a perfect fit with each purchase.

Superhuman is a software platform that enhances email productivity through an advanced application designed for electronic mailing services. It integrates seamlessly with Gmail, offering features such as AI writing assistance, summarization, and social insights. Users can utilize shortcuts to manage their inbox effectively, including the ability to snooze conversations and prioritize important messages. This focus on streamlining email workflows aims to provide a more efficient and organized experience for individuals seeking to improve their communication and productivity.

Iotera, a wireless IoT networking company, was was acquired by Ring.com in 2017. Ring was subsequently acquired by Amazon in 2018.

Unikrn, Inc. operates an online e-sports betting platform that enables users to place bets on e-sports matches using Unikoins, a virtual currency specific to the platform in the United States, and real money in other parts of the world. Founded in 2014 and headquartered in Seattle, Washington, Unikrn provides a legal space for gamers to engage in betting on various games, competitions, and league matches. The platform also features a marketplace where users can utilize Unikoins to enter raffles for prizes such as gaming PCs, headsets, and other gaming-related items. With a network of gaming communities that spans over 100 countries, Unikrn aims to enhance the gaming experience for millions of users worldwide.

Sourcery Technologies operates an electronic invoicing and payments platform tailored for the wholesale foodservice industry, which is valued at approximately $220 billion. Founded in 2012 and based in San Francisco, the company addresses the outdated practices prevalent in the sector, such as paper catalogs and faxed orders, by bringing these transactions online. The platform streamlines the accounts payable process, offering features like invoice storage, automated workflows, and data analytics that identify pricing anomalies. Sourcery’s solution is designed for various clients, including restaurants, caterers, and corporate kitchens, enabling them to manage transactions efficiently while integrating seamlessly with popular accounting and restaurant management software. The company serves notable clients such as Palantir, Dropbox, Airbnb, and Stripe, and operates as a subsidiary of Lavu, Inc.

Percolata is a Palo Alto-based startup that provides an innovative hardware and software platform designed to help retailers optimize in-store customer traffic and staffing. By utilizing technologies such as video, audio, and mobile fingerprinting, the company employs artificial intelligence and predictive analytics to forecast foot traffic and sales on an hourly basis. This allows retailers to align their staffing levels with customer demand, enhancing operational efficiency. Percolata's solution can lead to significant improvements in sales performance, with reported increases of up to 30%, while also reducing costs associated with both understaffing and overstaffing.

Superhuman is a software platform that enhances email productivity through an advanced application designed for electronic mailing services. It integrates seamlessly with Gmail, offering features such as AI writing assistance, summarization, and social insights. Users can utilize shortcuts to manage their inbox effectively, including the ability to snooze conversations and prioritize important messages. This focus on streamlining email workflows aims to provide a more efficient and organized experience for individuals seeking to improve their communication and productivity.

TodayTix is a mobile ticketing platform that connects users with theatre shows, arts, and cultural experiences in 15 global markets. It offers best-priced tickets, including same-day and last-minute options, through its user-friendly mobile applications for iOS and Android. TodayTix partners with over 1,300 venues and producers, providing access to shows in cities like New York, London, Toronto, and Los Angeles. The company, founded in 2011, aims to engage a younger audience and introduce them to cultural experiences, having served over 5 million users since its launch in 2013.

Navdy, Inc. is a technology company based in San Francisco, California, specializing in head-up display (HUD) solutions for vehicles. Founded in 2013, the company has developed an aftermarket car console that enhances the driving experience by allowing users to access their smartphone applications while maintaining focus on the road. The Navdy HUD connects to smartphones via Bluetooth and Wi-Fi, and is compatible with both iPhone and Android devices. It supports various applications, including Google Maps, notifications for text messages and calendar alerts, call control, and music player applications. By projecting important information onto the windshield, Navdy aims to improve driving safety and convenience, making it easier for drivers to stay connected without diverting their attention from the road. The company has established a strategic partnership with Harman International Industries to further enhance its offerings.

Lenda Inc. is a financial services company based in San Francisco, California, specializing in home loans and refinancing. Founded in 2012, Lenda operates an online platform designed to simplify the home loan process, allowing homeowners to complete refinancing applications digitally. The company offers a range of services, including no-fee refinancing, cash-out refinancing, real-time rate quotes, e-signature capabilities, and secure document upload portals. By leveraging proprietary technology, Lenda aims to streamline the mortgage application process, making it easier for customers to manage their home financing needs efficiently while saving time and money. As of April 2019, Lenda operates as a subsidiary of Reali, Inc.

Dealflicks Inc. is an online platform based in San Francisco, California, that specializes in providing discounted movie tickets and concession deals to users across the United States. Founded in 2011, the company partners with theater chains to offer significant savings on tickets, popcorn, soda, and gift cards, allowing users to easily book their movie experiences online or via mobile devices. By addressing the issue of empty seats in theaters, Dealflicks aims to enhance movie attendance while catering to the growing demand for affordable entertainment options. The platform seeks to capitalize on the substantial global spending on movie tickets and concessions, which exceeds 40 billion dollars annually.

Partender, currently featured on Paramount Network's "Bar Rescue" with Jon Taffer, reduces the time it takes owners & managers to do bar inventory from a frustrating 6-24 hours to 15 minutes. We do this by digitizing the crazy, archaic paper-pen-clipboard process into a few taps and swipes on any Android, iOS, or web-enabled device. As a result, you can inventory as often as you count the cash in the register - reducing the 23% industry shrinkage, ordering smarter, and creating more successful beverage programs. In just 90 days of weekly use, Partender’s 15,000+ clients experience: • 6-8% Increased Profitability to your Beverage Program • 10-20% Reduction in Cost of Goods Fluctuation • 20-40% Reduction in Value On-Hand After every inventory, Partender instantly emails you a full inventory report and your Purchase Orders, which you can now send straight to your rep via Partender's portal. Cloud-based data analytics online show you what's selling the best/worst, what your dead stock is, and what you're low on, so you never run dry and miss a sale.

TrustEgg, Inc. is a California-based company that offers a straightforward online platform for parents to establish trust funds for their children. The service allows parents to create a trust in just a few minutes at no cost, enabling them to invite family and friends to contribute to the fund. The trust is managed with Vanguard, ensuring it earns a market rate of return until the child reaches the age of 18. TrustEgg aims to positively impact the savings rate in the United States by providing an accessible and collaborative approach to saving for the future of over 70 million children.

Tackk is a platform designed for users to create and share web content effortlessly. It offers a user-friendly interface that allows individuals to combine text, images, videos, and music to produce engaging online material. Tackk's tools facilitate the sharing of this content across various social networks, fostering creativity and enabling conversations among friends and followers. By providing a centralized space for content creation and distribution, Tackk enhances the user experience and encourages social interaction through multimedia.

Dealflicks Inc. is an online platform based in San Francisco, California, that specializes in providing discounted movie tickets and concession deals to users across the United States. Founded in 2011, the company partners with theater chains to offer significant savings on tickets, popcorn, soda, and gift cards, allowing users to easily book their movie experiences online or via mobile devices. By addressing the issue of empty seats in theaters, Dealflicks aims to enhance movie attendance while catering to the growing demand for affordable entertainment options. The platform seeks to capitalize on the substantial global spending on movie tickets and concessions, which exceeds 40 billion dollars annually.

1-Page is a human resources technology company that offers a cloud-based talent acquisition platform designed to enhance the sourcing, hiring, and engagement of talent for large enterprises. The platform leverages a database of over one billion current professional profiles, enabling organizations to discover, qualify, and connect with top candidates. By streamlining the recruitment process, 1-Page aims to improve the efficiency of talent acquisition and retention for its clients.

Backplane is a platform designed to facilitate connections among individuals who share common interests. Its initial community, LittleMonsters.com, centered around Lady Gaga, has grown to nearly one million members. The company emphasizes the importance of meaningful interactions between consumers and brands, aiming to foster authentic communities. Backplane advocates for the development of niche social networks that serve specific purposes, rather than a singular, overarching network. By partnering with leading brands, Backplane seeks to create environments where members can engage more deeply and purposefully.