saas.group

SaaS.group is a private equity firm established in 2017 and based in Seattle, Washington. The firm focuses on investing in established small to mid-sized software-as-a-service (SaaS) companies, aiming to elevate their growth and market presence. Its portfolio includes notable products such as Juicer.io and DeployBot.com, along with several smaller SaaS offerings. SaaS.group targets businesses in the business-to-business, commercial products, services, and technology sectors across the United States, Canada, and Europe.
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Ulrich Essmann

Co-Founder and CPO

18 past transactions

gominga eServices GmbH

Acquisition in 2023
Product review monitoring and management for manufacturers and brands in order to increase the conversion rate in the eChannel.

DashThis

Acquisition in 2023
DashThis is a developer of an automated marketing reporting tool that enables digital marketers and agencies to create customizable dashboards for various platforms, including Google Analytics, Adwords, Bing, and Facebook. The company's platform streamlines the reporting process, allowing users to efficiently manage search engine optimization, pay-per-click, and social media analytics. By providing a versatile and user-friendly dashboard solution, DashThis helps marketing professionals save time and resources, facilitating quicker decision-making in their promotional efforts.

Usersnap

Acquisition in 2023
Usersnap GmbH is a company based in Perg, Austria, that offers a web-based feedback platform designed to enhance communication within web projects. The platform facilitates the exchange of visual and annotated feedback among developers, customers, and quality assurance engineers, thereby bridging the communication gap between these parties. Usersnap's tools enable software companies, including those in the SaaS sector, to collect actionable user feedback through various channels such as NPS, CSAT, feature requests, and quality assurance. By streamlining the process of gathering and managing customer preferences and bug reports, Usersnap helps clients improve their products and services, ultimately fostering better customer engagement and satisfaction. The company also has offline locations in the United States and the Czech Republic.

AddSearch

Acquisition in 2023
AddSearch is a Finnish startup specializing in creating optimal search solutions for websites. Founded by experienced online professionals, the company develops an internal site search engine that operates across all devices, enhancing user experience and reducing support costs.

Beekast

Acquisition in 2023
Beekast is a company specializing in interactive meeting management software designed to enhance online meetings and training sessions. The platform offers user-friendly tools for creating, leading, and tracking these events, making it suitable for both in-person and remote work environments. Beekast enables users to engage their audience with digital activities such as word clouds, surveys, and boards directly integrated into slides. This software is designed to facilitate collaboration, gather feedback, and interact with participants effectively, whether the context is workshops, virtual meetings, or conferences.

zenloop

Acquisition in 2023
Zenloop is an integrated experience management platform based in Berlin, founded in 2016 by Björn Kolbmüller, Paul Schwarzenholz, and Lukasz Lazewski. The company specializes in automating the collection and analysis of customer feedback throughout the customer journey, enabling businesses to derive insights that help retain satisfied customers and win back those considering leaving. Zenloop's software integrates smoothly with popular tools such as Salesforce, Zendesk, and Shopify, enhancing existing technology infrastructures. The platform focuses on providing actionable feedback by analyzing customer responses across various touchpoints, thereby helping organizations identify key trends and customer segments. Its client portfolio features notable brands like Trade Republic, Mister Spex, Foodspring, and Drykorn. Zenloop employs over 70 individuals, supporting its mission to improve customer relationship management for businesses.

Crosstalent

Acquisition in 2022
Founded in Paris, France in 2012, Crosstalent specializes in digitizing Human Resources functions and business management. Its core product, 'Agile HR Technology', is a modular HRMS solution integrated with other business applications, powered by global CRM leader Salesforce.

Seobility

Acquisition in 2022
Seobility is a developer of search engine optimization software and tools designed to improve website optimization. The platform provides a suite of checks and analyses that assess SEO best practices, keyword optimization, and comparative performance between sites. It scans the entire website, follows internal and external links, and tracks keyword rankings across multiple search engines and regions, while monitoring the link profiles of its own site and competitors. The software supports organizations in building and optimizing websites more easily and sustainably.

MyWorks Software

Acquisition in 2022
MyWorks Software is a creative technology firm specializing in innovative software development and design services. It offers platform integrations, consulting, website design, project management, and strategic planning to automate business workflows and enhance digital presence.

Keyword.com

Acquisition in 2022
Keyword.com is a provider of search engine optimization (SEO) software aimed at enhancing the capabilities of SEO agencies and small businesses. The company offers tools that deliver accurate and daily SEO rankings, allowing users to access and analyze historical keyword data and search volumes. This functionality helps businesses identify which keywords drive organic traffic, thereby improving their local search rankings. Additionally, Keyword.com features a unique Share of Voice metric, which quantifies the percentage of a market's total estimated search traffic directed to a client's website. This innovative approach has attracted the attention of in-house SEO teams seeking to adopt best practices, positioning Keyword.com as a preferred choice in the SEO software market.

PipelineDeals

Acquisition in 2022
PipelineDeals is the simplest way to increase your sales team's productivity and grow your sales pipeline. With simple and easy to use CRM and Sales Enablement features, PipelineDeals enables salespeople to be more productive. PipelineDeals offers intuitive solutions to help businesses get organized around their business’s lifelines of future revenue. Part customer relationship management (CRM) software, part sales enablement, part sales productivity platform all wrapped into a simple interface. PipelineDeals was launched in 2006 in Pennsylvania, United States.

Rewardful

Acquisition in 2021
Rewardful is a developer of an affiliate marketing platform tailored for SaaS and subscription businesses. The company's platform simplifies the establishment of affiliate and referral programs, allowing clients to effectively track referrals, discounts, and commissions. By facilitating strong partnerships between merchants and affiliates, Rewardful enables its clients to leverage their most enthusiastic customers as marketers, thereby enhancing business growth and customer engagement.

Tower

Acquisition in 2021
Tower is a provider of Computer Software,Git-Tower set out to make Git's powerful feature set accessible to developers, designers and non-technical people.

Scraper API

Acquisition in 2020
Scraper API LLC, established in 2018 and headquartered in the United States, specializes in data aggregation software for businesses seeking automated data collection solutions. The company offers an extensive range of functionalities, including custom request headers, automatic proxy rotation from a pool of millions across various ISPs, CAPTCHA solving, and retry management to ensure uninterrupted data retrieval. These features have positioned Scraper API as a market leader in web aggregation software, catering to the growing demand for efficient data collection tools. As of August 13, 2020, Scraper API operates as a subsidiary of SaaS.group LLC.

Prerender

Acquisition in 2020
Prerender is a technology company that specializes in enabling search engines to effectively crawl JavaScript websites. The company's platform offers a solution that allows users to render JavaScript within a browser, capture the static HTML output, and provide this to search engine crawlers. This process helps website developers ensure their sites are indexed properly, facilitating quicker and more efficient access to tagged HTML pages. By streamlining the crawling process for JavaScript-heavy sites, Prerender assists developers in enhancing their website visibility in search engine results, ultimately supporting improved online presence and accessibility.

Sniply

Acquisition in 2019
Sniply is a Toronto-based company that provides an online marketing tool designed to enhance content curation and drive conversions. Founded in 2010, Sniply allows users to customize the content they share by overlaying their own messages, including call-to-action buttons, on third-party links. This capability enables clients to promote their brands and engage audiences effectively, even without owning the original content. The platform also includes a Sniply Dashboard, which offers features for editing or deleting shared links and tracking critical metrics such as link clicks, engagement rates, conversion rates, and traffic sources. By facilitating the capture of leads and signups, Sniply helps users maximize the value of every piece of content shared online.

Juicer

Acquisition in 2018
Juicer.io, Inc. is a software development company based in Los Angeles, California, founded in 2015. The company specializes in aggregating social media content, allowing businesses to link their various social media accounts into a unified feed on their websites. Juicer's service automatically pulls new posts from clients' social media platforms, including Facebook, Twitter, Instagram, and YouTube, displaying them on their websites while offering tools for filtering, moderating, and analyzing social media engagement. Clients can easily integrate Juicer's functionality by copying and pasting an embed code or using a WordPress plugin. This software is designed for bloggers, small businesses, and larger agencies, enhancing website performance through seamless social media integration. As of September 2018, Juicer operates as a subsidiary of SaaS.group LLC.

DeployBot

Acquisition in 2017
DeployBot is a software company specializing in streamlining code deployments. Its platform automates essential tasks such as minifying code, updating assets, and installing dependencies, saving time and reducing manual effort. DeployBot facilitates consistent deployment processes across teams, supporting various integration protocols. It also provides real-time notifications via popular messengers like Slack for better team coordination. In case of issues, the system enables quick rollbacks to mitigate risks.
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