saas.group

SaaS.group is a private equity firm established in 2017 and based in Seattle, Washington. The firm focuses on investing in established small to mid-sized software-as-a-service (SaaS) companies, aiming to elevate their growth and market presence. Its portfolio includes notable products such as Juicer.io and DeployBot.com, along with several smaller SaaS offerings. SaaS.group targets businesses in the business-to-business, commercial products, services, and technology sectors across the United States, Canada, and Europe.

Ulrich Essmann

Co-Founder and CPO

18 past transactions

gominga eServices GmbH

Acquisition in 2023
Product review monitoring and management for manufacturers and brands in order to increase the conversion rate in the eChannel.

DashThis

Acquisition in 2023
DashThis is an automated marketing reporting tool that assists digital marketers and agencies in creating versatile dashboards for various platforms, including Google Analytics, AdWords, Bing, and Facebook. The tool is designed to streamline reporting processes, allowing SEO, SEM, and social media professionals to save both time and resources. By providing comprehensive analytics and reporting features, DashThis enables users to make informed decisions quickly and promote brands more effectively.

Usersnap

Acquisition in 2023
Usersnap GmbH is a company based in Perg, Austria, that offers a web-based feedback platform designed to enhance communication within web projects. The platform facilitates the exchange of visual and annotated feedback among developers, customers, and quality assurance engineers, thereby bridging the communication gap between these parties. Usersnap's tools enable software companies, including those in the SaaS sector, to collect actionable user feedback through various channels such as NPS, CSAT, feature requests, and quality assurance. By streamlining the process of gathering and managing customer preferences and bug reports, Usersnap helps clients improve their products and services, ultimately fostering better customer engagement and satisfaction. The company also has offline locations in the United States and the Czech Republic.

AddSearch

Acquisition in 2023
AddSearch is a Helsinki-based startup dedicated to developing an effective search solution for websites. Founded by a team of experienced professionals in the online industry, the company offers an internal site search engine that enhances user experience across all devices. The search engine is designed to meet the needs of website visitors, improving engagement and increasing conversion rates. Additionally, it helps reduce helpdesk costs by providing straightforward answers to customer inquiries. With its easy installation process, AddSearch enables clients to deliver a seamless search experience, ultimately contributing to customer satisfaction.

Beekast

Acquisition in 2023
Beekast is a web-based platform that specializes in interactive meeting management, enabling users to create, lead, and track online meetings and training sessions. The platform simplifies the process of engaging audiences through various digital activities, such as word clouds, surveys, and collaborative boards, which can be directly integrated into presentation slides. Beekast caters to a diverse range of users, including enterprises, businesses, and freelancers, facilitating effective collaboration and feedback during workshops, virtual meetings, and conferences. Its user-friendly features make it easy for individuals with varying skill levels to enhance the impact of their sessions.

zenloop

Acquisition in 2023
Zenloop is an integrated experience management platform that specializes in customer feedback collection and analysis. Founded in 2016 by former Flaconi founders Björn Kolbmüller, Paul Schwarzenholz, and Lukasz Lazewski, the company is headquartered in Berlin and employs over 70 people. Zenloop's software gathers customer feedback through various channels throughout the customer journey, allowing businesses to analyze and cluster this feedback effectively. This process helps organizations implement tailored measures to retain satisfied customers and win back those who may be churning. The platform can be easily integrated with existing solutions such as Salesforce, Zendesk, and Shopify, making it a flexible addition to a company's tech stack. Zenloop's clientele includes well-known brands such as Trade Republic, Mister Spex, Foodspring, and Drykorn.

Crosstalent

Acquisition in 2022
Crosstalent specializes in digitizing human resources and business management through its comprehensive application, "Agile HR Technology." Founded in 2012 and based in Paris, France, the company offers a modular HR management solution that integrates seamlessly with various business applications. Its platform addresses critical areas of HR, including recruitment, training, evaluations, compensation, talent management, and attendance management, thereby facilitating enhanced implementation of HR processes. Leveraging the technology and hosting capabilities of Salesforce, Crosstalent aims to streamline HR functions and improve overall business efficiency.

Seobility

Acquisition in 2022
Seobility is a developer of search engine optimization software aimed at helping webmasters enhance their website performance in search engines. The platform offers a suite of tools that includes an SEO Check to evaluate adherence to SEO best practices, a Keyword Check to assess optimization for key search terms, and an SEO Compare feature that analyzes and contrasts the keyword performance of multiple websites. Additionally, Seobility monitors daily keyword rankings across various search engines and geographic regions, tracks internal and external links, and evaluates link profiles for both the user's and competitors' websites. The service also includes a knowledge section that provides explanations of essential SEO techniques, supporting organizations in building and optimizing their websites effectively.

MyWorks Software

Acquisition in 2022
MyWorks Software is a creative development firm that specializes in innovative software development and design. The company enhances digital presence by offering a range of services, including software development, cloud and platform integrations, website design and maintenance, and project management. MyWorks Software focuses on helping clients automate their business workflows and processes, thereby saving time and increasing efficiency. Additionally, the firm provides consulting services on strategic planning and positioning, guiding clients from the initial concept to the realization of their digital projects.

Keyword.com

Acquisition in 2022
Keyword.com is a provider of search engine optimization (SEO) software aimed at supporting SEO agencies and small businesses in enhancing their online visibility. The platform offers accurate daily SEO rankings and user-friendly analytics and reporting tools, facilitating the effective management of search strategies. A notable feature is the unique Share of Voice metric, which quantifies the percentage of a market's total estimated search traffic directed to a client’s website. This functionality has attracted in-house SEO teams seeking to optimize their strategies. Additionally, Keyword.com enables users to analyze historical rankings data for target keywords and assess search volume, helping businesses identify keywords that drive organic traffic and improve local search rankings.

PipelineDeals

Acquisition in 2022
PipelineDeals is the simplest way to increase your sales team's productivity and grow your sales pipeline. With simple and easy to use CRM and Sales Enablement features, PipelineDeals enables salespeople to be more productive. PipelineDeals offers intuitive solutions to help businesses get organized around their business’s lifelines of future revenue. Part customer relationship management (CRM) software, part sales enablement, part sales productivity platform all wrapped into a simple interface. PipelineDeals was launched in 2006 in Pennsylvania, United States.

Rewardful

Acquisition in 2021
Rewardful is a developer of an affiliate marketing platform tailored for SaaS and subscription businesses. The company's platform simplifies the establishment of affiliate and referral programs, allowing clients to effectively track referrals, discounts, and commissions. By facilitating strong partnerships between merchants and affiliates, Rewardful enables its clients to leverage their most enthusiastic customers as marketers, thereby enhancing business growth and customer engagement.

Tower

Acquisition in 2021
Tower is a provider of Computer Software,Git-Tower set out to make Git's powerful feature set accessible to developers, designers and non-technical people.

Scraper API

Acquisition in 2020
Scraper API, LLC is a data aggregation software company that specializes in automating data collection for businesses. Founded in 2018 and based in the United States, the company provides a user-friendly platform that simplifies web scraping by managing proxies, browsers, and CAPTCHAs. With its extensive functionality, Scraper API enables clients to customize request headers and types, and utilizes a vast pool of proxies to rotate IP addresses with each request, ensuring users are not blocked while retrieving HTML from any web page. Additionally, the service automatically retries failed requests, allowing customers to focus on transforming web data into actionable insights. Scraper API operates as a subsidiary of SaaS.group LLC, positioning itself as a leader in the growing market for web aggregation tools.

Prerender

Acquisition in 2020
Prerender is a developer of a search engine automation platform that enables the crawling of JavaScript websites by search engines. The platform allows users to render JavaScript within a browser, capture the static HTML output, and deliver it to web crawlers. This process facilitates website developers in ensuring that their sites are effectively indexed, enhancing visibility and accessibility. By streamlining the rendering and crawling process, Prerender provides a cost-effective solution for developers seeking to optimize their web pages for search engines.

Sniply

Acquisition in 2019
Sniply operates an online marketing platform that allows users to customize and enhance the content they share. Founded in 2010 and based in Toronto, Canada, Sniply provides a tool that enables users to overlay their own messages, including call-to-action buttons and forms, onto any content they share, regardless of ownership. This capability allows users to drive traffic, capture leads, and foster engagement by linking back to their websites. The platform also includes a dashboard that allows users to track essential metrics such as link clicks, engagement rates, conversion rates, traffic sources, and geographic data. By helping clients leverage shared content to promote their brands and convert followers into customers, Sniply plays a significant role in the content curation and online marketing landscape.

Juicer

Acquisition in 2018
Juicer.io, Inc. is a software development company based in Los Angeles, California, founded in 2015. The company specializes in aggregating social media content, allowing businesses to link their various social media accounts into a unified feed on their websites. Juicer's service automatically pulls new posts from clients' social media platforms, including Facebook, Twitter, Instagram, and YouTube, displaying them on their websites while offering tools for filtering, moderating, and analyzing social media engagement. Clients can easily integrate Juicer's functionality by copying and pasting an embed code or using a WordPress plugin. This software is designed for bloggers, small businesses, and larger agencies, enhancing website performance through seamless social media integration. As of September 2018, Juicer operates as a subsidiary of SaaS.group LLC.

DeployBot

Acquisition in 2017
DeployBot is a software company that simplifies the code deployment process for development teams. Its platform allows for efficient deployment without the complexities associated with full Continuous Integration systems. By executing preset scripts and commands—such as minifying code, updating assets on a CDN, and installing dependencies—DeployBot streamlines the deployment workflow, saving valuable time for users. The software also enhances team communication by sending notifications through popular messaging platforms like Slack for every deployment. Additionally, it offers a rollback feature, enabling teams to quickly revert to previous versions in case of problematic releases, thereby ensuring a smoother and more reliable deployment experience.
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