SC.Holdings

SC.Holdings is a private equity firm based in New York, founded in 2002 by entrepreneur Jason Stein and Eastbridge Group. The firm specializes in growth and expansion investments across various sectors, including sports and entertainment, multi-unit retail, commercial real estate, technology, and food and beverage. With a team of experienced investors and operators, SC.Holdings focuses on identifying opportunities that align with its expertise and global perspective. The firm's strategic investments aim to foster development and innovation within these industries.

Sheiling Chia

Senior Associate

Angela Johnson

Senior Associate

Adrian Williams

Partner, Investments

10 past transactions

Canyon Bicycles

Private Equity Round in 2022
Canyon Bicycles GmbH is a direct-to-consumer manufacturer and retailer based in Koblenz, Germany, specializing in high-quality bicycles and related products. Founded in 1985 and formerly known as Radsport Arnold GmbH, the company designs, engineers, and assembles a diverse range of bikes, including road, mountain, triathlon, gravity, urban, and fitness models. In addition to bicycles, Canyon Bicycles offers a wide selection of components, such as brake pads, chain devices, and pedals, as well as various accessories like bike locks, care products, and navigation tools. The company also provides apparel, including casual wear, helmets, and specialized cycling shoes. Focused on promoting sustainable transportation, Canyon Bicycles sells its products exclusively online, making quality cycling gear accessible to a global audience.

Cirkul

Series C in 2022
Cirkul, Inc. is a beverage company based in Tampa, Florida, that specializes in manufacturing a unique water bottle system designed to enhance the drinking experience. Founded in 2015, Cirkul offers flavored cartridges that can be used with its water bottles, allowing consumers to customize the taste of their water according to personal preferences. This innovative delivery system aims to make drinking water more appealing and convenient, encouraging individuals to stay hydrated while enjoying delicious and nutritious flavors. The company's products not only focus on taste but also emphasize the health benefits associated with increased water consumption.

Just Women's Sports

Seed Round in 2022
Just Women's Sports is a media platform dedicated to the coverage of women's sports. It provides a variety of content, including exclusive podcasts, newsletters, highlights, and post-interviews with athletes. By offering this range of media, Just Women's Sports aims to enhance the visibility of women's sports and provide sports enthusiasts with comprehensive access to women's games. Through its focus on editorial content and social media engagement, the platform seeks to promote awareness and appreciation for female athletes and their achievements.

Future

Series C in 2022
Future, established in 2017 and headquartered in San Francisco, specializes in personalized online fitness coaching. The company offers one-on-one digital training sessions tailored to clients' needs, whether they're at home, in the gym, or on-the-go. Future's team of coaches comprises experienced professionals who have trained athletes, celebrities, and working individuals alike.

AG1

Venture Round in 2022
Athletic Greens® is a health supplement company based in New Zealand, dedicated to producing high-quality nutritional products. The supplements are crafted in a TGA-registered facility that adheres to stringent standards exceeding cGMP and FDA guidelines. Developed by a team of researchers and nutritionists with over 60 years of combined experience, Athletic Greens® offers a range of vegan, paleo, and keto-friendly products. These supplements are designed to provide essential vitamins, minerals, herbs, antioxidants, prebiotics, and digestive enzymes, aimed at reducing stress and sleep deprivation while supporting overall health and fitness. The company's mission is to inspire individuals to lead fulfilling lives through improved nutrition.

Cirkul

Series B in 2021
Cirkul, Inc. is a beverage company based in Tampa, Florida, that specializes in manufacturing a unique water bottle system designed to enhance the drinking experience. Founded in 2015, Cirkul offers flavored cartridges that can be used with its water bottles, allowing consumers to customize the taste of their water according to personal preferences. This innovative delivery system aims to make drinking water more appealing and convenient, encouraging individuals to stay hydrated while enjoying delicious and nutritious flavors. The company's products not only focus on taste but also emphasize the health benefits associated with increased water consumption.

StatusPro

Seed Round in 2021
StatusPro is a sports technology company that integrates data with augmented and virtual reality to offer innovative training and gaming solutions. The company specializes in creating three-dimensional simulations that detail player performance during NFL games. These simulations are transformed into virtual reality experiences, allowing coaches, players, and fans to engage more deeply with the sport. By leveraging advanced technology, StatusPro enhances the training process and overall enjoyment of football, providing users with immersive tools for skill development and analysis.

AG1

Funding Round in 2021
Athletic Greens® is a health supplement company based in New Zealand, dedicated to producing high-quality nutritional products. The supplements are crafted in a TGA-registered facility that adheres to stringent standards exceeding cGMP and FDA guidelines. Developed by a team of researchers and nutritionists with over 60 years of combined experience, Athletic Greens® offers a range of vegan, paleo, and keto-friendly products. These supplements are designed to provide essential vitamins, minerals, herbs, antioxidants, prebiotics, and digestive enzymes, aimed at reducing stress and sleep deprivation while supporting overall health and fitness. The company's mission is to inspire individuals to lead fulfilling lives through improved nutrition.

Hyperice

Series A in 2020
Hyperice Inc. is a recovery and movement enhancement technology company based in Irvine, California, founded in 2010. It specializes in manufacturing portable devices that utilize vibration, percussion, and thermal technology to aid in injury recovery and improve physical performance. The product lineup includes various innovative tools such as the Vyper, a vibrating fitness roller; Venom, a portable heat and vibration device; and the Hypersphere, a vibrating massage ball. Hyperice also offers specialized kits like the Stealth Kit and Hyper Fit Kit, as well as topical solutions like Hypersoothe, which features essential oils for muscle relief. The company’s offerings extend to ice compression devices, such as the Hyperice Knee and Hyperice Back, alongside accessories like Hyperice Fuel, a reusable synthetic ice product. Hyperice's technology is utilized by athletes in professional and collegiate settings worldwide, reflecting its commitment to enhancing recovery time and promoting efficient movement. The company operates additional locations across various countries, including Australia, Canada, and several European nations.

The SpringHill Company

Venture Round in 2020
The SpringHill Company LLC, based in Los Angeles, California, was established in 2020 and specializes in brand development and management services. It operates through three main divisions: SpringHill Entertainment, Uninterrupted, and The Robot Company. The company focuses on producing a variety of media content, including feature films, television series, web series, and short films. In addition to content creation, The SpringHill Company offers consultancy services to media partners, helping them craft compelling stories for various platforms including television and digital networks. The company also engages in event management services, enhancing its portfolio in the media and entertainment industry.
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