SC.Holdings

SC.Holdings is a private equity company founded by entrepreneur/investor Jason Stein and Eastbridge Group, a family holding company with $1.5B AUM. The principals of SC are investors and operators with global experience in sports and entertainment, multi-unit retail, commercial real estate, technology, food and beverage.

Sheiling Chia

Senior Associate

Angela Johnson

Senior Associate

Adrian Williams

Partner, Investments

9 past transactions

Cirkul

Series C in 2022
Cirkul is a beverage company that makes drinking water with delicious and nutritious flavors. The company develops an innovative beverage delivery system that would make it easier for the average consumer to drink more water. Cirkul was founded in 2015 and is based in Tampa, Florida.

Just Women's Sports

Seed Round in 2022
Just Women's Sports they provide podcasts, social media, and editorial content.

Future

Series C in 2022
Future offers one-on-one digital training with fitness coaches, at home, at the gym, or on-the-go. Future pairs its clients with coaches who have trained pro athletes, Hollywood celebrities, and working professionals.

AG1

Venture Round in 2022
AG1 (Athletic Greens) is a global health company with a mission to empower people to take ownership of their health through a focus on nutrition. The company's flagship product, AG1, is a research-backed daily health supplement that combines a high-quality multivitamin, probiotic, and more into a single scoop. AG1 is NSF Certified for Sport, one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches, and trainers. Founded in 2010, AG1 has operations spanning North America, Europe, and Asia Pacific.

Cirkul

Series B in 2021
Cirkul is a beverage company that makes drinking water with delicious and nutritious flavors. The company develops an innovative beverage delivery system that would make it easier for the average consumer to drink more water. Cirkul was founded in 2015 and is based in Tampa, Florida.

StatusPro

Seed Round in 2021
StatusPro is a sports technology company that combines data with augmented and virtual reality to provide a suite of training and gaming products.

AG1

Funding Round in 2021
AG1 (Athletic Greens) is a global health company with a mission to empower people to take ownership of their health through a focus on nutrition. The company's flagship product, AG1, is a research-backed daily health supplement that combines a high-quality multivitamin, probiotic, and more into a single scoop. AG1 is NSF Certified for Sport, one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches, and trainers. Founded in 2010, AG1 has operations spanning North America, Europe, and Asia Pacific.

Hyperice

Series A in 2020
HyperIce is a recovery and movement enhancement technology company specializing in vibration, percussion, and thermal technology. Its technology is used by the athletes in professional and collegiate training rooms and fitness facilities globally. The company is driven by a mission to provide everyone with the innovative technology in accelerating recovery time, preventing injury, and enhancing the body’s ability to move efficiently.

SpringHill Entertainment

Venture Round in 2020
SpringHill Entertainment creates compelling stories for television, features, and digital. SpringHill pride ourselves on incubating, developing, and producing work that speaks to a cross-cultural audience.
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