Compricer develops online price comparison services that help consumers make better decisions in their personal finances. Its online platform allows users to compare 25 types of personal finance products including insurance, mortgage, and loan providers that let users compare insurance, electricity contracts, banking services, and broadband providers. Compricer provides online price, loan, insurance, and telecom schemes comparison services. It offers comparison site for financial services, insurances, utilities, and telecom services. Jakob Tolleryd and Jimmy Furland founded Compricer in 2005, with its headquarters in Stockholm in Sweden. It now operates as a subsidiary of Schibsted Tillväxtmedier as of September 25, 2013.