Serra Ventures

Serra Ventures, established in 2008 and headquartered in Champaign, Illinois, is a venture capital firm focusing on early-stage technology companies. It invests primarily in the Midwest and Southern California regions of the United States, with a sector focus on information technology, deep technology, instrumentation, B2B, software as a service, devices, and agricultural technologies.

Dennis Beard

Managing Partner

Drew Beard

Associate

Stephen Beck

Managing Partner

Tim Hoerr

Founder, CEO and Managing Partner

Karin O'Connor

Venture Partner

Rob Schultz

Managing Partner

Past deals in Water

Conservation Labs

Seed Round in 2019
Conservation Labs, Inc., founded in 2016 and based in Brownsville, Pennsylvania, specializes in smart water management technology aimed at reducing water consumption and detecting leaks. The company offers a non-invasive water monitor that can be easily attached to existing water pipes. This device integrates with an application to provide real-time data on water usage, potential leaks, and appliance performance. By offering insights into water consumption, Conservation Labs enables property owners to identify opportunities for conservation, ultimately helping them save money and better manage this vital resource. The company addresses the significant issue of excessive water use in the U.S., which amounts to over 3 trillion gallons annually, costing billions in waste.

Serionix

Venture Round in 2017
Serionix, Inc. is a company that specializes in the development of air and water purification solutions. Founded in 2011 and based in Champaign, Illinois, Serionix creates innovative filters for air purifiers and furnace units. The company utilizes fibrous activated carbon and ion-exchange materials to effectively remove toxic chemicals and odors from the air, as well as to eliminate viruses, bacteria, and mold. One of its notable products features a proprietary adsorptive coating technology called Colorfil™, which changes color as it absorbs pollutants, providing users with a clear visual indication of filter effectiveness and the need for replacement.

Serionix

Seed Round in 2016
Serionix, Inc. is a company that specializes in the development of air and water purification solutions. Founded in 2011 and based in Champaign, Illinois, Serionix creates innovative filters for air purifiers and furnace units. The company utilizes fibrous activated carbon and ion-exchange materials to effectively remove toxic chemicals and odors from the air, as well as to eliminate viruses, bacteria, and mold. One of its notable products features a proprietary adsorptive coating technology called Colorfil™, which changes color as it absorbs pollutants, providing users with a clear visual indication of filter effectiveness and the need for replacement.

Serionix

Venture Round in 2016
Serionix, Inc. is a company that specializes in the development of air and water purification solutions. Founded in 2011 and based in Champaign, Illinois, Serionix creates innovative filters for air purifiers and furnace units. The company utilizes fibrous activated carbon and ion-exchange materials to effectively remove toxic chemicals and odors from the air, as well as to eliminate viruses, bacteria, and mold. One of its notable products features a proprietary adsorptive coating technology called Colorfil™, which changes color as it absorbs pollutants, providing users with a clear visual indication of filter effectiveness and the need for replacement.

ANDalyze

Series B in 2013
ANDalyze, Inc. specializes in developing products for testing water contamination through innovative catalytic DNA technologies. The company provides a range of devices, including the AND1100 Fluorimeter, which is a handheld platform designed for the testing of heavy metals in water supplies. ANDalyze's sensors and kits facilitate the rapid and reliable detection of trace metals and other hazardous chemicals, significantly reducing the time and cost associated with traditional testing methods. The company markets its products through various distributors both in the United States and internationally. Established in 2005 and based in Champaign, Illinois, ANDalyze was formerly known as Dzyme Tech before rebranding in October 2009.

Serionix

Seed Round in 2013
Serionix, Inc. is a company that specializes in the development of air and water purification solutions. Founded in 2011 and based in Champaign, Illinois, Serionix creates innovative filters for air purifiers and furnace units. The company utilizes fibrous activated carbon and ion-exchange materials to effectively remove toxic chemicals and odors from the air, as well as to eliminate viruses, bacteria, and mold. One of its notable products features a proprietary adsorptive coating technology called Colorfil™, which changes color as it absorbs pollutants, providing users with a clear visual indication of filter effectiveness and the need for replacement.
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