Serruya Private Equity
Serruya Private Equity (SPE) is a family-managed venture group based in Markham, Canada, that focuses on investment activities across various sectors, including consumer packaged goods, retail, business-to-business, and real estate. Established in 1986, the firm is associated with the Serruya family's entrepreneurial success, particularly in the frozen yogurt industry, where they founded the renowned Yogen Früz chain. The Serruya brothers also developed Coolbrands International, a significant player in the frozen dessert market, which became the third largest consumer packaged goods manufacturer in North America. Coolbrands held exclusive long-term licenses for several well-known brands, enhancing its market presence. Through its investment strategy, SPE aims to leverage the family's deep industry expertise to achieve growth and profitability in its portfolio companies.
32 past transactions
MedMen
Post in 2021
MedMen is a cannabis industry pioneer, operating licensed facilities for cultivation, manufacturing, and retail. Based in Culver City, California, the company supports sensible drug laws and offers turnkey services to license holders, bringing institutional best practices to the industry. Through MedMen Capital, it strategically invests in key markets across the U.S. and Canada, guiding investors in this rapidly growing sector.
BMW Levis
Private Equity Round in 2020
BMW Levis is an automotive company that manufactures and supplies a broad range of BMW vehicles.
The Dirty Bird
Private Equity Round in 2020
The Dirty Bird is a restaurant chain that specializes in northern fried chicken and waffles. The menu features a variety of offerings, including boneless chicken, chicken wings, buttered maple waffles, salads, and hand-cut fries. The establishment is known for its hand-breaded chicken, which is prepared using a gluten-free flour blend, catering to customers with dietary preferences. Through its focus on quality ingredients and unique flavor combinations, The Dirty Bird aims to provide a satisfying dining experience for those who enjoy comfort food.
Grenco Science
Series A in 2019
Grenco Science is a prominent manufacturer of portable vaporizers, renowned for its innovative and user-friendly designs. The company was the first to introduce a tank system specifically tailored for essential oils and personal aromatherapy, combining advanced functionality with ease of transport. Grenco Science is committed to community engagement through its Charity Series, which features products linked to nonprofit organizations, donating a portion of proceeds to support various causes. Additionally, the company collaborates with leading artists and brand ambassadors in its Artist Series, further enhancing its brand while contributing to the arts community.
Everbowl
Private Equity Round in 2019
Everbowl, LLC is a restaurant chain based in Carlsbad, California, that specializes in healthy food offerings, particularly superfood bowls and smoothies. Founded in 2016, Everbowl allows customers to choose from a variety of pre-designed recipes or create their own combinations using a selection of four main base ingredients: Açaí, Pitaya, Graviola, and Acerola. Customers can further customize their bowls with an array of fresh fruit toppings and healthy add-ons. The concept focuses on providing quick, nutritious meal options that cater to health-conscious consumers.
Hydrofarm
Private Equity Round in 2018
Hydrofarm is a leading distributor and manufacturer of controlled environment agriculture equipment and supplies, focusing on enhancing the productivity and efficiency of growers, farmers, and cultivators. With over 40 years of experience, the company offers a diverse range of products, including high-intensity grow lights, climate control solutions, premium soils, and nutrients, marketed under both proprietary and distributed brands. Hydrofarm operates primarily in the U.S. and Canadian markets, providing innovative solutions that support the needs of the agriculture community. By prioritizing quality and consistency, Hydrofarm aims to empower its customers in their growing endeavors.
Verano Holdings
Corporate Round in 2018
Verano Holdings is a vertically integrated multi-state cannabis operator in the United States, focused on enhancing communal wellness through responsible access to regulated cannabis products. The company operates two main segments: cultivation and retail. Its cultivation segment involves wholesale distribution, while the retail segment includes a network of dispensaries that operate under the brands Zen Leaf and MÜV. Verano's consumer brands encompass Encore, Avexia, MÜV, Savvy, and BITS, contributing to its diverse product offerings. The company's revenue primarily originates from its retail segment, reflecting its commitment to providing quality cannabis products to consumers across multiple states.
Bud.com
Seed Round in 2018
Bud.com is a San Francisco-based company that specializes in providing recreational cannabis delivery services to consumers in California. Founded in 2017, the company partners with licensed regional dispensaries to offer local delivery and a curated menu featuring both local and premium brands. Bud.com leverages its online presence to help customers find and purchase a variety of legal cannabis products, including marijuana food products, medicine, clones, and seeds, through an online marketplace platform that connects users with local delivery providers and brands.
F/ELD
Venture Round in 2018
F/ELD is a Los Angeles-based cannabis brand that specializes in the ultra-premium segment of the cannabis market. The company focuses on delivering high-quality products to discerning customers who prioritize excellence over mainstream options. With a leadership team that boasts over 30 years of combined experience in the cannabis industry, F/ELD is positioned to become a significant player in the rapidly growing multi-billion dollar cannabis sector. The company's operations encompass the acquisition, development, and monetization of recreational cannabis products, distinguishing it from numerous competitors that target more mainstream consumers.
Prohbtd
Series A in 2018
Prohbtd Media is a cannabis content and marketing company that operates a product development platform designed to support cannabis brands. The company provides a comprehensive array of services, including video content, informative articles, and curated product offerings. Through its platform, Prohbtd Media enables brands to share product reviews and related information while producing various content formats such as series, newsletters, and reports. Additionally, the company assists cannabis brands in formulating effective marketing strategies, thereby enhancing their ability to reach and engage with customers.
Plus Products
Series B in 2018
Plus Products, established in 2015, is a California-based company that specializes in the production and distribution of cannabis-infused edibles, with a focus on CBD gummies containing zero THC. The company, operating under the subsidiary Carberry, LLC, is known for its scalable distribution network and strong intellectual property portfolio. Plus Products' offerings cater to both medicinal and adult-use recreational markets, ensuring high-quality, consistent, and dosed products.
Laredo Hospitality
Private Equity Round in 2018
Laredo Hospitality operates gaming venues where adults can engage in activities such as playing slots and video poker. These venues offer a variety of food and beverage options, including soups, mini meals, breakfast items, hot drinks, beer, and wine. The company's locations feature Video Gaming Terminals (VGTs) hosted within a café setting, providing customers with an enjoyable gaming experience at reasonable prices. Laredo Hospitality is committed to delivering personalized services through its team of professionals.
Isodiol International
Post in 2017
Isodiol International is a manufacturer and developer of phytochemical consumer products, specializing in the extraction and processing of cannabidiol (CBD) from industrially grown hemp. The company focuses on producing high-purity CBD for global distribution, catering primarily to the nutritional health market. Its diverse product range includes tinctures, capsules, topicals, vape products, oral sprays, and skincare items. Isodiol generates a significant portion of its revenue from the United States, with additional operations in Canada. Through its commitment to quality and innovation, Isodiol aims to meet the growing demand for hemp-derived health products.
Hydrofarm
Private Equity Round in 2017
Hydrofarm is a leading distributor and manufacturer of controlled environment agriculture equipment and supplies, focusing on enhancing the productivity and efficiency of growers, farmers, and cultivators. With over 40 years of experience, the company offers a diverse range of products, including high-intensity grow lights, climate control solutions, premium soils, and nutrients, marketed under both proprietary and distributed brands. Hydrofarm operates primarily in the U.S. and Canadian markets, providing innovative solutions that support the needs of the agriculture community. By prioritizing quality and consistency, Hydrofarm aims to empower its customers in their growing endeavors.
Global Franchise Group
Private Equity Round in 2016
Global Franchise Group, LLC is a strategic brand management company based in Atlanta, Georgia, specializing in the franchising of quick service restaurants. Founded in 1977, it manages a diverse portfolio of brands that includes Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, Pretzelmaker, and Round Table Pizza. The company supports approximately 1,500 franchised and corporate locations across more than 16 countries, with a significant presence in the United States, Canada, Latin America, and Asia. Global Franchise Group is an affiliate of Levine Leichtman Capital Partners and focuses on empowering franchise brands and their operators, aiming to enhance customer experiences and investor value.
Tivoli Audio
Venture Round in 2015
Tivoli Audio Inc., founded in 2000 and based in Boston, Massachusetts, specializes in the manufacture of high-quality audio products for consumers both in the United States and internationally. The company's diverse product lineup includes AM/FM radios, Bluetooth radios, clock radios, hi-fi systems, and portable radios, along with various accessories such as subwoofers, stereo speakers, and replacement components. Founded by Tom DeVesto, a respected figure in the audio industry, Tivoli Audio is committed to combining aesthetically pleasing design with ease of use and outstanding sound performance. Its products are distributed through a network of audio dealers across numerous countries, making its offerings accessible to a global audience.
Wind Mobile
Private Equity Round in 2015
Wind is a Canadian network operator, which is one of the few carriers not a part of Canada’s big three telecommunications companies.
Famoso Neapolitan Pizzeria
Private Equity Round in 2013
Famosa is a pizzeria and bar with a vibrant atmosphere.
Canadian National Institute of Health
Private Equity Round in 2012
The Canadian National Institute of Health is an educational institution based in Ottawa, Ontario, specializing in medical and dental training. The institute offers diploma programs in various specialty areas, including abdominal, obstetrical, gynecologic, diagnostic medical sonography, cardiology, and dental assisting. It also provides training for dental and medical administration. The curriculum emphasizes critical thinking skills, effective interpersonal communication, and ethical work practices to ensure graduates are well-prepared to perform recognized dental and medical procedures competently. The institute aims to foster compassionate attitudes and lifelong learning among its students, preparing them for professional regulation and continuous improvement in their fields.
Pinkberry
Private Equity Round in 2011
Pinkberry, Inc. is a frozen yogurt company that operates, owns, and franchises yogurt stores across North America, South America, Europe, the Middle East, and Asia. Founded in 2005 and headquartered in Los Angeles, California, Pinkberry has established itself as the original tart frozen yogurt brand, gaining popularity for its commitment to quality and freshness. The company offers a variety of products including frozen yogurt, smoothies, fruit parfaits, fruit bowls, cones, and waffle cookies, with all yogurt made from real milk and yogurt, and fruit hand-cut daily. In addition to its retail offerings, Pinkberry provides catering services. The company has expanded rapidly, reaching 21 countries within a decade, and continues to focus on delivering unique and enjoyable experiences for its customers. As of December 2015, Pinkberry operates as a subsidiary of Kahala Corp.
Bluemountain village
Private Equity Round in 2005
Bluemountain village is four season destination which offers accommodations, activities, events, and attraction
Jamba Juice
Private Equity Round in 1996
Jamba, Inc. is a retailer specializing in better-for-you beverages and food offerings, operating through its subsidiary, Jamba Juice Company. Headquartered in Atlanta, Georgia, Jamba Juice is known for its wide variety of products, including whole fruit smoothies, fresh-squeezed juices, juice blends, hot teas, and health-oriented food items such as oatmeal, breakfast wraps, salads, sandwiches, and baked goods. The company aims to promote a healthy lifestyle among its consumers. As of early 2012, Jamba Juice operated 769 stores worldwide, with a combination of company-owned and franchise locations, including both domestic and international outlets. Additionally, Jamba Juice has developed a retail consumer products program featuring various licensed consumer packaged goods.
Milestones Grill and Bar
Private Equity Round in 1995
Milestones Grill and Bar is a restaurant that sells grilled meat and drinks. Their food is available on the menu at their restaurant grill and bar, including grilled meat, drinks, and more.
Yogurtys
Private Equity Round in 1993
Yogurtys provides food and beverage services. Their offer products that include pumpkinstein, red velvet, root beer, salted caramel, snickers, strawberry bananarama, strawberry cheesecake, strawberry fields, tiramisu, triple butter pecan, and white chocolate truffle.
Yogen Früz Canada
Angel Round in 1992
Yogen Früz Canada, founded in 1986 by two brothers in Toronto, is a prominent player in the frozen yogurt industry. The company revolutionized the concept of frozen yogurt retail by offering a unique product that combines frozen yogurt with fresh fruit, enabling customers to create customized flavor combinations. Over the years, Yogen Früz has expanded its footprint significantly, operating more than 1,400 locations across 47 countries. The brand has garnered recognition for its innovative approach and commitment to health-conscious offerings, earning accolades such as being named the number one franchise in the world by Entrepreneur Magazine in 1999. With its focus on quality and customer experience, Yogen Früz continues to attract a loyal customer base globally.
Kahala Brands
Private Equity Round in 1987
Kahala Franchising is a prominent franchisor in the quick-service food restaurant sector, overseeing a diverse portfolio of well-known brands. The company specializes in the franchising and licensing of intellectual property, coupled with the administration and management of these brands. Among its offerings are popular establishments such as Cold Stone Creamery, Blimpie, Taco Time, and Pinkberry, among others. Kahala Franchising emphasizes the use of high-quality, fresh ingredients and aims to provide customers with a memorable dining experience characterized by excellent service. Through its extensive network of franchises, Kahala plays a significant role in the fast-casual dining landscape, catering to a variety of culinary preferences.
Swensens
Private Equity Round in 1986
Swensen's is a prominent operator of restaurants and ice cream parlors with locations across Asia, the Middle East, the United States, and South America. Established in 1948 and headquartered in Markham, Canada, the company specializes in a diverse menu that includes appetizers, salads, burgers, chicken sandwiches, and a variety of beverages. The ice cream parlors offer an extensive selection of ice cream scoops, toppings, sundaes, and innovative dessert creations. Swensen's also provides franchising opportunities, allowing for expansion and accessibility of its unique dining experience. With a focus on quality food and distinctive flavors, Swensen's aims to deliver enjoyable meals and desserts to its customers.
The Omni King Edward Hotel
Private Equity Round in 1986
The Omni King Edward Hotel is a historic luxury hotel located in Toronto, Canada. As the city's first luxury hotel, it offers a range of amenities designed to enhance the guest experience. The hotel features 301 well-appointed guest rooms and suites, a restaurant, a bar, and a spa, catering to both leisure and business travelers. Its blend of modern comforts and classic elegance makes it a notable destination in Toronto's hospitality landscape.
Maserati
Private Equity Round in 1986
Maserati is an Italian luxury vehicle manufacturer established on December 1, 1914.
Fairweather
Private Equity Round in 1986
Fairweather is a women's fashion retailer based in Toronto, Ontario. The company specializes in providing a wide range of fashionable clothing items for women, including tops, bottoms, sweaters, coats, jackets, yoga pants, jumpsuits, tank dresses, skater skirts, dresses, and various accessories. Fairweather focuses on offering both timeless fashion essentials and the latest trends to cater to diverse style preferences.
The Second Cup
Private Equity Round in 1986
The Second Cup Ltd. is a Canadian specialty coffee retailer with over 295 franchised and company-owned cafes. The company is focused on providing high-quality coffee and innovative products to its customers. Their vision is to be the coffee brand that is most dedicated to quality and innovation in the industry.
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