Serruya Private Equity (SPE) is a family-managed venture group based in Markham, Canada, that focuses on investment activities across various sectors, including consumer packaged goods, retail, business-to-business, and real estate. Established in 1986, the firm is associated with the Serruya family's entrepreneurial success, particularly in the frozen yogurt industry, where they founded the renowned Yogen Früz chain. The Serruya brothers also developed Coolbrands International, a significant player in the frozen dessert market, which became the third largest consumer packaged goods manufacturer in North America. Coolbrands held exclusive long-term licenses for several well-known brands, enhancing its market presence. Through its investment strategy, SPE aims to leverage the family's deep industry expertise to achieve growth and profitability in its portfolio companies.
MedMen, founded in 2010 and headquartered in Culver City, California, is a leading cannabis company that operates licensed facilities across cultivation, manufacturing, and retail sectors, primarily in California, Nevada, and New York. The company focuses on promoting sensible drug laws that benefit communities and create economic opportunities. MedMen also provides comprehensive services to cannabis license holders, including support in cultivation, extraction, production, and retail operations, applying best practices from institutional frameworks to the cannabis industry. Additionally, through MedMen Capital, the firm strategically invests in key markets throughout the United States and Canada, guiding investors in a sector that has historically lacked institutional presence.
BMW Levis
Private Equity Round in 2020
BMW Levis is an automotive company that manufactures and supplies a broad range of BMW vehicles.
The Dirty Bird
Private Equity Round in 2020
The Dirty Bird is a restaurant chain that specializes in northern fried chicken and waffles. Its menu features a variety of items, including boneless chicken, chicken wings, and hand-cut fries, all prepared with a focus on quality. The establishment is known for its hand-breaded chicken, which is made using a gluten-free flour blend, catering to customers seeking both flavor and dietary considerations. The combination of comfort food, such as buttered maple with chicken waffles, makes The Dirty Bird a unique dining option for those looking to enjoy hearty and flavorful meals.
Grenco Science
Series A in 2019
Grenco Science is a prominent manufacturer of portable vaporizers, renowned for its innovative and user-friendly designs. The company was the first to introduce a tank system specifically tailored for essential oils and personal aromatherapy, combining advanced functionality with ease of transport. Grenco Science is committed to community engagement through its Charity Series, which features products linked to nonprofit organizations, donating a portion of proceeds to support various causes. Additionally, the company collaborates with leading artists and brand ambassadors in its Artist Series, further enhancing its brand while contributing to the arts community.
Everbowl
Private Equity Round in 2019
Everbowl, LLC is a restaurant chain headquartered in Carlsbad, California, that specializes in healthy food options. Founded in 2016, the company offers a diverse menu featuring superfood bowls, salads, and smoothies. Customers can choose from pre-designed recipes or create their own bowls using a selection of four main base ingredients: açaí, pitaya, graviola, and acerola. Everbowl also provides an extensive variety of toppings, allowing for personalized combinations. The focus on nutritious, fresh ingredients positions Everbowl as a go-to destination for health-conscious consumers seeking quick and customizable meals.
Hydrofarm
Private Equity Round in 2018
Hydrofarm is a leading distributor and manufacturer of controlled environment agriculture equipment and supplies, focusing on enhancing the productivity and efficiency of growers, farmers, and cultivators. With over 40 years of experience, the company offers a diverse range of products, including high-intensity grow lights, climate control solutions, premium soils, and nutrients, marketed under both proprietary and distributed brands. Hydrofarm operates primarily in the U.S. and Canadian markets, providing innovative solutions that support the needs of the agriculture community. By prioritizing quality and consistency, Hydrofarm aims to empower its customers in their growing endeavors.
Verano Holdings
Corporate Round in 2018
Verano Holdings is a vertically integrated multi-state cannabis operator in the United States, focused on enhancing communal wellness through responsible access to regulated cannabis products. The company operates two main segments: cultivation and retail. Its cultivation segment involves wholesale distribution, while the retail segment includes a network of dispensaries that operate under the brands Zen Leaf and MÜV. Verano's consumer brands encompass Encore, Avexia, MÜV, Savvy, and BITS, contributing to its diverse product offerings. The company's revenue primarily originates from its retail segment, reflecting its commitment to providing quality cannabis products to consumers across multiple states.
Bud.com
Seed Round in 2018
Bud.com is a marijuana delivery service based in San Francisco, California, founded in 2017. It provides consumers in California with a user-friendly platform for ordering recreational cannabis. The company collaborates with licensed regional dispensaries to offer a curated menu that highlights both local products and premium statewide brands. Through its online marketplace, bud.com connects customers with local delivery providers, allowing them to purchase a variety of legal cannabis products, including hemp items, marijuana-infused foods, medicinal products, clones, and seeds. By leveraging its online presence, bud.com aims to help users discover and obtain high-quality cannabis offerings conveniently.
F/ELD
Venture Round in 2018
F/ELD is a cannabis brand based in Los Angeles, specializing in the ultra-premium segment of the cannabis market. As the industry experiences rapid growth with numerous brands emerging to appeal to mainstream consumers, F/ELD distinguishes itself by targeting a clientele that prioritizes quality above all else. The company is involved in the acquisition, development, and monetization of recreational cannabis products. Led by a team with over 30 years of combined experience in the cannabis sector, F/ELD is well-positioned to become a leader in the multi-billion dollar cannabis industry.
Prohbtd
Series A in 2018
Prohbtd Media is a cannabis content and marketing company that operates a product development platform designed to support cannabis brands. The platform offers a range of services including video content, informational articles, and curated product reviews. By providing various formats such as series, newsletters, and reports, Prohbtd enables brands to disseminate product-related information and navigate global cannabis policies. Additionally, the company assists in developing marketing strategies, helping brands to expand their customer reach and enhance their market presence.
Plus Products
Series B in 2018
Plus Products Holdings Inc. is a California-based company that manufactures and distributes cannabis products, including medicinal and adult-use recreational cannabis. Founded in 2015, it operates through its subsidiary Carberry, LLC, and specializes in the production of dosed CBD gummies that contain zero THC. The company focuses on scalable distribution and has developed a range of intellectual property in the marijuana edibles sector. Plus Products is headquartered in Walnut, California, and aims to deliver its products directly to customers' doorsteps.
Laredo Hospitality
Private Equity Round in 2018
Laredo Hospitality operates gaming venues where adults can enjoy a variety of games, including slots and video poker, in a relaxed café setting. The venues feature five Video Gaming Terminals (VGTs) and aim to create a welcoming atmosphere through personalized service from a professional team. In addition to gaming, Laredo Hospitality offers a selection of light meals and beverages, including soups, breakfast items, and a range of alcoholic drinks such as beer and wine. The focus is on providing an enjoyable and affordable experience for customers, combining gaming with food and drink in a comfortable environment.
Isodiol International
Post in 2017
Isodiol International is a manufacturer and developer of phytochemical consumer products, specializing in the extraction and processing of cannabidiol (CBD) from industrially grown hemp. The company focuses on producing high-purity CBD for global distribution, catering primarily to the nutritional health market. Its diverse product range includes tinctures, capsules, topicals, vape products, oral sprays, and skincare items. Isodiol generates a significant portion of its revenue from the United States, with additional operations in Canada. Through its commitment to quality and innovation, Isodiol aims to meet the growing demand for hemp-derived health products.
Hydrofarm
Private Equity Round in 2017
Hydrofarm is a leading distributor and manufacturer of controlled environment agriculture equipment and supplies, focusing on enhancing the productivity and efficiency of growers, farmers, and cultivators. With over 40 years of experience, the company offers a diverse range of products, including high-intensity grow lights, climate control solutions, premium soils, and nutrients, marketed under both proprietary and distributed brands. Hydrofarm operates primarily in the U.S. and Canadian markets, providing innovative solutions that support the needs of the agriculture community. By prioritizing quality and consistency, Hydrofarm aims to empower its customers in their growing endeavors.
Global Franchise Group
Private Equity Round in 2016
Global Franchise Group, LLC is a strategic brand management company based in Atlanta, Georgia, specializing in the franchising of quick service restaurants. Founded in 1977, it manages a diverse portfolio of brands that includes Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, Pretzelmaker, and Round Table Pizza. The company supports approximately 1,500 franchised and corporate locations across more than 16 countries, with a significant presence in the United States, Canada, Latin America, and Asia. Global Franchise Group is an affiliate of Levine Leichtman Capital Partners and focuses on empowering franchise brands and their operators, aiming to enhance customer experiences and investor value.
Tivoli Audio
Venture Round in 2015
Tivoli Audio Inc. is a manufacturer of high-quality audio products, founded in 2000 and based in Boston, Massachusetts. The company offers a diverse range of products, including AM FM radios, Bluetooth radios, clock radios, hi-fi systems, and portable radios, along with various accessories like subwoofers, stereo speakers, and replacement components. Tivoli Audio aims to provide beautifully designed, simple-to-use audio solutions that deliver exceptional sound performance. Its products are distributed through audio dealers across numerous countries, including the United States, Canada, various European nations, and parts of Asia and Australia. Founded by Tom DeVesto, a prominent figure in the audio industry, Tivoli Audio emphasizes both aesthetics and functionality in its offerings.
Wind Mobile
Private Equity Round in 2015
Wind is a Canadian network operator, which is one of the few carriers not a part of Canada’s big three telecommunications companies.
Famoso Neapolitan Pizzeria
Private Equity Round in 2013
Famosa is a pizzeria and bar with a vibrant atmosphere.
Canadian National Institute of Health
Private Equity Round in 2012
The Canadian National Institute of Health is a medical and dental educational institution located in Ottawa, Ontario. It offers a range of diploma programs that focus on various specialty areas, including abdominal, obstetrical, and gynecologic fields, as well as training in diagnostic medical sonography, dental assisting, and medical administration. The institute emphasizes the importance of critical thinking and effective interpersonal communication skills in its curriculum, ensuring that graduates are well-prepared to perform recognized dental and medical procedures competently. Additionally, the programs are designed to instill attitudes of compassion, accountability, and a strong work ethic, preparing students for regulation in their respective fields and promoting continuous improvement in clinical practices.
Pinkberry
Private Equity Round in 2011
Pinkberry, Inc. is a frozen yogurt brand founded in 2005 and based in Los Angeles, California. The company has expanded significantly, operating yogurt stores in North America, South America, Europe, the Middle East, and Asia. Pinkberry is known for its Original tart frozen yogurt and offers a variety of products, including smoothies, fruit parfaits, fruit bowls, cones, and waffle cookies, along with catering services. The brand emphasizes quality by using real milk and yogurt, and it serves hand-cut fresh fruit daily. With a commitment to outstanding service and creating inviting environments, Pinkberry aims to provide a distinctive and enjoyable experience for its customers. The company operates as a subsidiary of Kahala Corp and continues to grow both domestically and internationally.
Bluemountain village
Private Equity Round in 2005
Bluemountain village is four season destination which offers accommodations, activities, events, and attraction
Jamba Juice
Private Equity Round in 1996
Jamba, Inc. is a retailer specializing in better-for-you beverages and food offerings, operating through its subsidiary, Jamba Juice Company. Headquartered in Atlanta, Georgia, Jamba Juice is known for its wide variety of products, including whole fruit smoothies, fresh-squeezed juices, juice blends, hot teas, and health-oriented food items such as oatmeal, breakfast wraps, salads, sandwiches, and baked goods. The company aims to promote a healthy lifestyle among its consumers. As of early 2012, Jamba Juice operated 769 stores worldwide, with a combination of company-owned and franchise locations, including both domestic and international outlets. Additionally, Jamba Juice has developed a retail consumer products program featuring various licensed consumer packaged goods.
Milestones Grill and Bar
Private Equity Round in 1995
Milestones Grill and Bar is a restaurant that sells grilled meat and drinks. Their food is available on the menu at their restaurant grill and bar, including grilled meat, drinks, and more.
Yogurtys
Private Equity Round in 1993
Yogurtys provides food and beverage services. Their offer products that include pumpkinstein, red velvet, root beer, salted caramel, snickers, strawberry bananarama, strawberry cheesecake, strawberry fields, tiramisu, triple butter pecan, and white chocolate truffle.
Yogen Früz Canada
Angel Round in 1992
Yogen Früz is a prominent global chain of frozen yogurt shops that began in 1986 when two brothers launched a unique retail concept in Toronto, Canada. The brand quickly gained popularity for its innovative blending system that allows customers to mix frozen yogurt with fresh fruit, creating customized flavor combinations. Yogen Früz has expanded significantly since its inception, boasting over 1,400 locations across 47 countries. The company has been recognized for its achievements in the industry, notably being named the number one franchise by Entrepreneur Magazine in 1999 among the Franchise 500. With a commitment to providing a health-oriented experience, Yogen Früz continues to lead the frozen yogurt category worldwide.
Kahala Brands
Private Equity Round in 1987
Kahala Franchising is a prominent franchisor in the quick-service food restaurant sector, overseeing a diverse portfolio of well-known brands. The company specializes in the franchising and licensing of intellectual property, coupled with the administration and management of these brands. Among its offerings are popular establishments such as Cold Stone Creamery, Blimpie, Taco Time, and Pinkberry, among others. Kahala Franchising emphasizes the use of high-quality, fresh ingredients and aims to provide customers with a memorable dining experience characterized by excellent service. Through its extensive network of franchises, Kahala plays a significant role in the fast-casual dining landscape, catering to a variety of culinary preferences.
Swensens
Private Equity Round in 1986
Swensen's is a prominent operator of restaurants and ice cream parlors with locations across Asia, the Middle East, the United States, and South America. Established in 1948 and headquartered in Markham, Canada, the company specializes in a diverse menu that includes appetizers, salads, burgers, chicken sandwiches, and a variety of beverages. The ice cream parlors offer an extensive selection of ice cream scoops, toppings, sundaes, and innovative dessert creations. Swensen's also provides franchising opportunities, allowing for expansion and accessibility of its unique dining experience. With a focus on quality food and distinctive flavors, Swensen's aims to deliver enjoyable meals and desserts to its customers.
The Omni King Edward Hotel
Private Equity Round in 1986
The Omni King Edward Hotel, situated in Toronto, Canada, is the city's first luxury hotel, offering a range of premium amenities. The establishment features 301 guest rooms and suites, designed for comfort and elegance. Guests can enjoy a dining experience at the hotel's restaurant, as well as unwind at the bar. Additionally, the hotel includes a spa, providing a variety of wellness services to enhance the overall guest experience. The Omni King Edward Hotel combines historic charm with modern luxury, making it a distinguished destination for both leisure and business travelers.
Maserati
Private Equity Round in 1986
Maserati is an Italian luxury vehicle manufacturer established on December 1, 1914.
Fairweather
Private Equity Round in 1986
Fairweather is a women's fashion retailer based in Toronto, Ontario, specializing in a diverse range of clothing items and accessories. The company offers a variety of products including tops, bottoms, sweaters, jackets, and coats, featuring styles such as parka jackets, bomber jackets, and denim vests. Additionally, Fairweather provides fashionable essentials like yoga pants, jumpsuits, tank dresses, and skater skirts, ensuring that customers can find both timeless pieces and the latest trends. The brand focuses on delivering quality fashion that is versatile and suitable for repeated wear.
The Second Cup
Private Equity Round in 1986
The Second Cup Ltd. is a Canadian specialty coffee retailer with over 295 franchised and company-owned cafes. The company is focused on providing high-quality coffee and innovative products to its customers. Their vision is to be the coffee brand that is most dedicated to quality and innovation in the industry.
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