Serruya Private Equity

Serruya Private Equity (SPE) is a family managed venture group that oversees the investment activities of the Serruya family. The Serruya brothers made their name by building a frozen yogurt empire including the world leading chain, Yogen Früz. Pioneering the frozen yogurt concept in 1986, in 1995 brothers Aaron, Michael and Simon were named Operators of the Year by Foodservice and Hospitality Magazine and in 1999 Yogen Fruz was rated the number one Franchise in the World by Entrepreneur Magazine. The Serruya brothers also built Consumer Packaged Goods (CPG) conglomerate Coolbrands International, which became the third largest frozen dessert CPG manufacturer in North America after Unilever and Nestle. Coolbrands owned or held exclusive long-term licenses for a variety of brands, including Eskimo Pie™, Chipwich™, Weight Watchers™, Godiva™, Tropicana™, Betty Crocker™, Trix™, Yoo hoo™, Welch’s™ and others. CoolBrands at one time was the second largest DSD system in the United States.

Michael Serruya

MD

Aaron Serruya

Associate

Simon Serruya

MD

Xu C.F.A., Kai

Associate

31 past transactions

MedMen

Post in 2021
MedMen, founded in 2010 and headquartered in Culver City, California, operates licensed cannabis facilities encompassing cultivation, manufacturing, and retail. The company advocates for sensible drug laws that foster community strength and economic growth. It provides comprehensive services to license holders in cultivation, extraction, production, and retail operations, applying best practices to the evolving cannabis industry. MedMen also assists investors navigating a market traditionally lacking institutional operators through its investment arm, MedMen Capital, which focuses on strategic investments in key markets across the United States and Canada.

Grenco Science

Series A in 2019
Grenco Science® leads at the forefront of ingenuity and aptitude, consistently engineering the most advanced, user-friendly portable vaporizers in the world. The first to market a tank system specifically designed for essential oils and personal aromatherapy regimens, Grenco Science integrates superior functionality with the convenience of transportability. To continually give back to the community, Grenco Science established the Charity Series, a collection of products tied to nonprofit organizations wherein a portion of net proceeds are donated with each purchase; and the Artist Series, an installment of collaborations with industry leading artists and brand ambassadors.

Everbowl

Private Equity Round in 2019
Everbowl, LLC operates restaurants that sell healthy food. The company offers food-bowls, salads, and smoothies. It allows customers to pick from pre-designed recipes or create a collaboration of self-picked food products. The company was founded in 2016 and is headquartered in Carlsbad, California.

Hydrofarm

Private Equity Round in 2018
Hydrofarm is a manufacturer and distributor of controlled environment agriculture equipment and supplies in the United States and Canada. Established in 1977 and headquartered in Petaluma, California, the company specializes in a wide range of products, including lighting systems, hydro components, pumps, irrigation systems, and atmospheric control equipment. Hydrofarm also offers various growing media, such as premium soils and alternatives like rock wool and coconut coir, along with nutrients, food storage products, and consumable supplies. The company markets its products under several brands, including PHOTOBIO, Phantom, and Active Aqua. With over 40 years of experience, Hydrofarm aims to empower growers and cultivators by providing innovative solutions that enhance the quality, efficiency, and productivity of their agricultural endeavors.

Verano Holdings

Corporate Round in 2018
VERANO HOLDINGS aspires to be the most influential cannabis brand, and to command brand loyalty of the discerning cannabis consumer. Inspiring their customers drives their mission to capture people’s imaginations, satisfy deep and important life needs, and offer unparalleled innovative products underpinning their economic success and cultural influence in an increasingly crowded marketplace.

bud.com

Seed Round in 2018
Bud.com is a marijuana delivery service based in San Francisco, California, founded in 2017. It provides consumers in California with a user-friendly platform for ordering recreational cannabis. The company collaborates with licensed regional dispensaries to offer a curated menu that highlights both local products and premium statewide brands. Through its online marketplace, bud.com connects customers with local delivery providers, allowing them to purchase a variety of legal cannabis products, including hemp items, marijuana-infused foods, medicinal products, clones, and seeds. By leveraging its online presence, bud.com aims to help users discover and obtain high-quality cannabis offerings conveniently.

F/ELD

Venture Round in 2018
F/ELD is a Los Angeles-based cannabis brand focused on the "ultra premium" portion of the cannabis market. With the recent explosive growth in consumer facing brands for the cannabis industry, there have been a plethora of companies coming to market with products targeted towards the "mainstream" recreational consumer. F/ELD focuses on the upper echelon - customers who are focused on quality above all else. Led by a team with a combined 30+ years of experience in the cannabis industry, F/ELD is primed to be a market leader in the multi billion dollar cannabis industry.

PROHBTD MEDIA

Series A in 2018
PROHBTD Media Inc. is a company that operates a multi-platform video distribution network focused on the cannabis culture, allowing enthusiasts to showcase various aspects of art, music, fashion, travel, gastronomy, and lifestyle. In addition, it specializes in brand creation and product development, marketing cannabis brands to a global audience. Founded in 2015 and headquartered in Culver City, California, PROHBTD Media aims to transition cannabis from the black market to mainstream acceptance. The company is recognized as the exclusive global cannabis partner for several notable events and organizations, enhancing its presence in the industry.

PLUS

Series B in 2018
Plus Products manufactures dosed CBD gummies with zero THC delivered to customers doorstep. It specializes in the fields of scalable distribution, intellectual property, marijuana edibles, and medical cannabis. The company was founded in 2015 and is headquartered in Walnut, California.

Isodiol

Post in 2017
Isodiol grow & harvest hemp on an industrial scale, & then process it to extract the cannabidiol CBD to the highest available purity for worldwide distribution

Hydrofarm

Private Equity Round in 2017
Hydrofarm is a manufacturer and distributor of controlled environment agriculture equipment and supplies in the United States and Canada. Established in 1977 and headquartered in Petaluma, California, the company specializes in a wide range of products, including lighting systems, hydro components, pumps, irrigation systems, and atmospheric control equipment. Hydrofarm also offers various growing media, such as premium soils and alternatives like rock wool and coconut coir, along with nutrients, food storage products, and consumable supplies. The company markets its products under several brands, including PHOTOBIO, Phantom, and Active Aqua. With over 40 years of experience, Hydrofarm aims to empower growers and cultivators by providing innovative solutions that enhance the quality, efficiency, and productivity of their agricultural endeavors.

Global Franchise Group

Private Equity Round in 2016
Global Franchise Group, LLC owns and manages a portfolio of franchise brands of quick service restaurants. It supports franchised and corporate stores across various brands worldwide. Its brands include Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker, and Round Table Pizza. Global Franchise Group, LLC was formerly known as NexCen Franchise Management, Inc. Global Franchise Group, LLC was founded in 1977 and is based in Atlanta, Georgia. Global Franchise Group, LLC is a former subsidiary of NexCen Brands, Inc.

Tivoli Audio

Venture Round in 2015
Tivoli Audio was founded in 2000 with the goal of bringing beautifully designed, simple-to-use, high-quality audio products to the consumer. Started by Tom DeVesto, a highly respected and long-established designer and leader in the audio industry, Tivoli Audio marks the most recent chapter in Mr. DeVesto’s career.

Wind Mobile

Private Equity Round in 2015
Wind is a Canadian network operator, which is one of the few carriers not a part of Canada’s big three telecommunications companies.

Famoso Neapolitan Pizzeria

Private Equity Round in 2013
Famoso Neapolitan Pizzeria Inc. owns and operates a chain of pizzerias. The company was founded in 2004 and is based in Vancouver, Canada. As of April 30, 2018, Famoso Neapolitan Pizzeria Inc. operates as a subsidiary of FDF Brandz.

Canadian National Institute of Health

Private Equity Round in 2012
Operator of a medical and dental educational institution in Ottawa, Ontario. The company offers didactic and clinical diploma programs in abdominal, obstetrical and gynecologic specialty areas as well as provides training for diagnostic medical sonography, dental assistants, dental and medical administration as well as cardiology, thereby ensuring that its graduates are educated to perform all recognized dental and medical procedures in the most proficient manner using critical thinking skills and effective interpersonal communications.

Pinkberry

Private Equity Round in 2011
Pinkberry, Inc., owns, operates, and franchises yogurt stores in North America, South America, Europe, the Middle East, and Asia. It offers frozen yogurt, toppings, smoothies, fruit parfaits, fruit bowls, cones, and waffle cookies. The company also provides catering services. Pinkberry, Inc. was founded in 2005 and is based in Los Angeles, California.As of December 14, 2015, Pinkberry, Inc. operates as a subsidiary of Kahala Corp.

STK

Private Equity Round in 2010
STK Toronto Inc. operates a steakhouse and chic lounge. It also offers gift cards and space for private events. The company is based in Toronto, Canada. It has locations in the United States and internationally. STK Toronto Inc. operates as a subsidiary of The ONE Group Hospitality, Inc.

Jamba, Inc.

Private Equity Round in 1996
Jamba, Inc., through its subsidiary, Jamba Juice Company, owns, operates, and franchises Jamba Juice stores. The company’s restaurants provides blended whole fruit and vegetable smoothies, bowls, juices, cold-pressed shots, boosts, snacks, and meal replacements. As of April 3, 2018, it operated approximately 800 franchised and company-owned Jamba Juice stores worldwide. The company was founded in 1990 and is headquartered in Frisco, Texas. As of September 12, 2018, Jamba, Inc. operates as a subsidiary of FOCUS Brands Inc.

Yogen Früz

Angel Round in 1992
In 1986, two young brothers opened a revolutionary frozen yogurt retail concept in Toronto, Canada. It was a modest effort: a small store with an extraordinary product and a great design. A concept was developed that provided consumers a health experience unlike any they had tasted before. They immediately fell in love, and a strong following pursued.Today, Yogen Früz has grown to be a world leader in the frozen yogurt category, with over 1400 locations operating in 47 countries around the world. Yogen Früz was recognized by Entrepreneur Magazine for its accomplishments and rated the number one Franchise in the World in 1999 among the Franchise 500.

Kahala Brands

Private Equity Round in 1987
At Kahala Brands, we pride ourselves on our family of brands that utilize the highest in quality, fresh ingredients and give our guests a memorable and comfortable in-store experience with the best in customer service.

The Second Cup

Private Equity Round in 1986
The Second Cup Ltd. is a Canadian specialty coffee retailer operating over 295 franchised and company owned cafes. The company's vision is to be the coffee brand most passionately committed to quality and innovation.

Maserati

Private Equity Round in 1986
Maserati is an Italian luxury vehicle manufacturer established on December 1, 1914.
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