ServiceNow, Inc., established in 2004 and headquartered in Santa Clara, California, specializes in enterprise cloud computing solutions. The company's core business is to define, structure, manage, and automate services for enterprises worldwide. ServiceNow offers a wide range of applications, including IT service management, digital workflow products for various enterprise departments, and an IT operations management product. Its Now platform provides workflow automation, electronic service catalogs, and other collaboration tools. The company serves diverse industries such as government, financial services, healthcare, and technology, selling its products through a direct sales team and resale partners. ServiceNow was formerly known as Service-now.com and changed its name in 2012.
Vice President and General Manager, Security and OT Products, ServiceNow
Vaibhav Narayanam
Senior Director, Corporate Development and Venture Investments, ServiceNow
David Parsons
Senior Vice President, Global Alliances and Partner Ecosystem
Past deals in Enterprise Software
8Flow
Series A in 2025
8Flow develops an enterprise-grade self-learning workflow automation platform designed to analyze and automate customer support workflows. This platform focuses on understanding the actions of individual agents as they resolve tickets, utilizing task mining techniques to streamline operations. By automating repetitive tasks across various systems, including ticketing, business applications, spreadsheets, customer order databases, and CRM platforms, 8Flow enables its clients to enhance efficiency in their business functions. The platform supports a range of applications, from finance and invoice processing to sales and inventory management, facilitating improved productivity and effectiveness in customer support operations.
Logik.io
Acquisition in 2025
Logik.io is a developer of a commerce logic engine platform that specializes in high-performance headless configuration technologies. Its platform is designed to overcome the operational limitations of traditional configurators, effectively streamlining complex selling processes. This technology supports omnichannel e-commerce sales for enterprise businesses, allowing them to integrate configuration and guided selling features into their existing eCommerce platforms. Logik.io focuses on enhancing both B2C and B2B selling experiences, making it easier for companies to manage intricate product configurations and improve overall sales efficiency.
Moveworks
Acquisition in 2025
Moveworks, Inc. develops a cloud-based AI platform that assists enterprises in resolving IT support issues for their employees. Founded in 2016 and headquartered in Mountain View, California, with an additional office in Culver City, the company offers an AI assistant that automates various tasks, such as ordering hardware, raising software requests, and managing ticket statuses. Utilizing a conversational interface, Moveworks interprets complex employee requests and executes multi-step processes, adapting based on previous interactions. Its technology is employed by organizations like Databricks, Broadcom, Hearst, and Palo Alto Networks to enhance productivity, streamline workflows, and improve information retrieval across enterprise systems. The platform integrates with chat applications, such as Slack, to provide seamless user experiences and automatic solutions.
Island
Series D in 2024
Island is a cybersecurity company that specializes in enterprise browser solutions. It offers a web browser tailored for businesses, enabling secure and efficient work environments. Island's platform provides organizations with comprehensive control, visibility, and governance over their online activities, enhancing performance and minimizing cybersecurity risks. The company fosters a collaborative work culture, valuing integrity, quality, and honesty in its interactions with clients.
Logik.io
Series B in 2024
Logik.io is a developer of a commerce logic engine platform that specializes in high-performance headless configuration technologies. Its platform is designed to overcome the operational limitations of traditional configurators, effectively streamlining complex selling processes. This technology supports omnichannel e-commerce sales for enterprise businesses, allowing them to integrate configuration and guided selling features into their existing eCommerce platforms. Logik.io focuses on enhancing both B2C and B2B selling experiences, making it easier for companies to manage intricate product configurations and improve overall sales efficiency.
Tenon
Series A in 2024
Tenon is a developer of marketing work management software aimed at enhancing collaboration and efficiency for enterprise organizations. The platform provides pre-built, enterprise-grade marketing project templates and marketing-specific configurations for project tracking, allowing marketers to manage their tasks more swiftly. With features that facilitate goal setting and team alignment, Tenon streamlines project planning and improves marketing effectiveness. Its tools are designed to connect various teams within an organization, fostering cross-functional collaboration and optimizing the intake process for marketing requests.
ANSR
Venture Round in 2023
ANSR is a leading provider of consulting services focused on establishing and operating Global Capability Centers (GCCs) for multinational corporations. The company specializes in developing technology and innovation capabilities in regions such as India and Eastern Europe. ANSR offers comprehensive end-to-end solutions for businesses looking to set up captive service centers. Its platform facilitates the creation of fully integrated, in-house centers by providing enterprise-ready services in talent acquisition, workspace management, human resources, operations, and payroll. By utilizing a proprietary as-a-service model, ANSR helps clients mitigate risks associated with building globally distributed teams while eliminating the need for substantial upfront investments.
Logik.io
Series A in 2023
Logik.io is a developer of a commerce logic engine platform that specializes in high-performance headless configuration technologies. Its platform is designed to overcome the operational limitations of traditional configurators, effectively streamlining complex selling processes. This technology supports omnichannel e-commerce sales for enterprise businesses, allowing them to integrate configuration and guided selling features into their existing eCommerce platforms. Logik.io focuses on enhancing both B2C and B2B selling experiences, making it easier for companies to manage intricate product configurations and improve overall sales efficiency.
Authorium
Series A in 2023
Authorium operates a document process automation platform that enhances the efficiency of procurement, contracts, grants, and budgeting processes. The platform automates complex workflows by transforming unstructured data within large document sets into actionable insights, allowing government agencies and organizations to address urgent challenges more rapidly. By replacing outdated, siloed applications with modern, cloud-based solutions, Authorium unlocks valuable data trapped in traditional documents, facilitating compliance and improving cross-functional collaboration. This approach not only streamlines operations but also enhances review and approval processes, ultimately freeing staff to focus on higher-value tasks. The platform is designed to integrate seamlessly with existing enterprise resource planning and operational systems, ensuring that users—from project specialists to senior administrators—can derive meaningful insights to support decision-making.
Tenon
Seed Round in 2023
Tenon is a developer of marketing work management software aimed at enhancing collaboration and efficiency for enterprise organizations. The platform provides pre-built, enterprise-grade marketing project templates and marketing-specific configurations for project tracking, allowing marketers to manage their tasks more swiftly. With features that facilitate goal setting and team alignment, Tenon streamlines project planning and improves marketing effectiveness. Its tools are designed to connect various teams within an organization, fostering cross-functional collaboration and optimizing the intake process for marketing requests.
Noodle.ai
Series C in 2022
Noodle.ai specializes in providing innovative enterprise artificial intelligence solutions aimed at addressing complex business challenges and enhancing operational efficiency. The company collaborates with business executives and process experts to develop applications that leverage advanced technologies such as machine learning, predictive data analytics, and data science. By employing sophisticated mathematical modeling and techniques like high-dimensional non-linear regressions and neural networks, Noodle.ai's software identifies optimal operating parameters within supply chains. This approach helps clients reduce hidden waste and improve profitability, ultimately driving significant advancements in customer, product, and enterprise operations.
Fairmarkit
Series C in 2022
Fairmarkit, Inc. is a Boston-based company that specializes in developing a Software-as-a-Service (SaaS) platform for tail spend management. Its platform is designed to automate the sourcing process, enabling procurement teams to operate more efficiently and save money on small to medium-sized purchases. By utilizing machine learning, Fairmarkit analyzes unstructured tail spend data to identify risks, trends, and pricing benchmarks, thereby streamlining the procurement process. The platform facilitates competitive bidding through automated requests for quotations (RFQs) and provides vendor recommendations, while centralizing historical data for better decision-making. Serving a diverse range of industries, Fairmarkit's technology aims to transform the purchasing landscape and enhance the effectiveness of procurement departments. Founded in 2017, the company positions itself as a key player in improving procurement practices across various sectors.
Hitch Works
Acquisition in 2022
Hitch is a SaaS-based talent mobility platform for the enterprise that accelerates the productivity and performance of existing talents. The platform helps companies become more inclusive, adaptive, and innovative by connecting the right talent with the right tasks based on skills, experiences, and career aspirations. Its AI-powered solution enables upskilling and reskilling, dynamic teaming, and fosters a culture of learning and growth while accelerating productivity and performance.
Genesys
Private Equity Round in 2021
Genesys is a developer of enterprise and customer engagement software that helps organizations deliver proactive, predictive, and hyper-personalized experiences. With its advanced cloud, digital, and AI technologies, Genesys serves clients across various sectors, including retail, financial services, government, and healthcare, enabling them to optimize their digital infrastructure and enhance customer experience. The company's platform offers tools for workforce management, automation, and technology transformation, which empower organizations to deepen customer connections and improve employee productivity and engagement. By facilitating empathetic customer experiences at scale, Genesys aims to foster trust and loyalty among customers while driving organizational efficiency. Each year, Genesys orchestrates over 70 billion customer interactions across more than 100 countries.
SafeBreach
Series D in 2021
SafeBreach Inc. is a cybersecurity company that specializes in breach and attack simulation (BAS). Founded in 2014 and headquartered in Sunnyvale, California, with an additional location in Tel Aviv, Israel, SafeBreach offers a platform that enables organizations to proactively assess their security posture. The platform utilizes a comprehensive Hacker's Playbook, which includes real-world breach methods, to simulate potential attacks across various network segments, cloud environments, and endpoints. By mimicking the tactics of virtual hackers, SafeBreach helps businesses identify vulnerabilities and improve their security controls before actual breaches occur. The platform integrates seamlessly with security information and event management systems, ticketing systems, and automation vendors, allowing for enhanced incident response and remediation. Funded by notable investors, SafeBreach continues to innovate in the field of cybersecurity, providing vital insights to strengthen enterprise defenses against evolving threats.
CareAR
Corporate Round in 2021
CareAR is an augmented reality support platform that facilitates real-time access to expertise for customers, employees, and field workers. The company specializes in providing visual augmented reality interactions, instructions, and insights, which are integrated into a comprehensive service management digital workflow. This innovative approach enables service management teams to enhance their operational efficiency and improve customer engagement by delivering immediate, visual guidance and support.
LightStep
Acquisition in 2021
LightStep, Inc. specializes in application performance management (APM) software solutions, enabling organizations to monitor and manage the performance of their production systems. Founded in 2013 and headquartered in San Francisco, California, the company provides tools that analyze 100% of unsampled transaction data from large-scale distributed software, creating complete end-to-end traces and comprehensive metrics. This platform facilitates a real-time understanding of system behavior and interactions across organizational boundaries, which aids in accelerating root cause analysis and reducing resolution times. LightStep's offerings include support for SAML and options for on-premises or in-VPC data collection, built on open standards to ensure flexibility and scalability for its users. The company is backed by prominent investors, including Sequoia, Redpoint, and Altimeter.
Element AI
Acquisition in 2020
Element AI Inc. is an artificial intelligence company based in Montreal, Canada, with an additional office in Toronto. Founded in 2016, Element AI specializes in providing AI solutions that help organizations identify opportunities for artificial intelligence and machine learning integration. The company operates an AI as a Service (AIaaS) platform, enabling businesses to launch and develop AI solutions in collaboration with large corporations. Its offerings span various industries, including insurance, banking, manufacturing, logistics, retail, and consumer packaged goods. Element AI emphasizes the operationalization of AI by delivering software products that enhance decision-making and improve business agility. The company also conducts research and development to advance AI technology and maintains partnerships with academic institutions to foster innovation. Through its systems integrator approach, Element AI assists organizations in implementing and commercializing AI solutions tailored to their specific needs.
Sweagle
Acquisition in 2020
Sweagle, headquartered in Kampenhout, Belgium, is a configuration data management company that provides a SaaS-based platform aimed at improving the management, security, and validation of configuration data files across enterprise applications. As a subsidiary of ServiceNow, Sweagle emphasizes the importance of effective governance of configuration data for the operational success of organizations, a task often overlooked despite its critical role. The company's platform consolidates configuration data, transforming it into validated and actionable insights, which enables enterprises to securely manage and govern their application configurations. With a focus on automation, Sweagle supports DevSecOps practices, allowing DevOps teams to concentrate on delivering business value. The company serves over 100 tenants and more than 80 customer environments globally, operating in various sectors, including banking, telecom, and e-commerce.
VNDLY
Series B in 2019
VNDLY, Inc. is a company that specializes in developing a cloud-based vendor management platform designed to assist organizations in managing their non-employee workforce. Founded in 2017 and located in Mason, Ohio, VNDLY's platform encompasses the entire engagement lifecycle, facilitating processes from talent acquisition to training, payment, and offboarding. It is structured around four main modules: contingent workforce management, statement of work management, independent contractor compliance, and total talent acquisition. By streamlining sourcing and acquisition across various channels, including staffing agencies and job boards, VNDLY enables firms to enhance their return on investment, attract quality talent, and automate workflows from job requisition to job closure.
Nuvolo
Series B in 2019
Nuvolo Technologies Corporation offers a cloud-based enterprise asset management platform designed to support the lifecycle management of assets in various sectors, including healthcare, manufacturing, and facilities management. Founded in 2013 and headquartered in Paramus, New Jersey, Nuvolo innovates on the ServiceNow platform to provide a user-friendly experience for mobile and online users. The company’s solutions encompass implementation, support, tracking, reporting, and analytics, aimed at optimizing operational efficiency and improving asset management. Nuvolo also emphasizes security, workflow automation, and accurate inventory data, making it a comprehensive choice for businesses looking to enhance their asset management capabilities. With additional offices in London, Sofia, and Pune, Nuvolo maintains a global presence through strategic partnerships with firms such as KPMG and Unisys.
Workato
Series B in 2018
Workato, Inc. is a cloud automation and integration platform based in Cupertino, California, that focuses on enhancing enterprise workflow automation across various applications. Founded in 2013, the company provides a suite of tools that facilitate the rapid creation and deployment of integrations, allowing businesses to streamline operations without the need for extensive coding. Its platform leverages machine learning and patented technology to enable efficient automation of complex business workflows while maintaining security and governance. Workato enhances sales efficiency and customer service by delivering comprehensive customer intelligence, automating data processes, and optimizing account management strategies. The platform also supports targeted marketing campaigns and e-commerce operations by offering a holistic view of customer interactions. By breaking down application silos, Workato empowers businesses to automate processes related to project onboarding, IT operations, and software management, thereby driving real-time outcomes and improving overall operational efficiency.
FriendlyData
Acquisition in 2018
FriendlyData, Inc. is a San Francisco-based enterprise software company that specializes in developing a natural language interface for databases. Founded in 2016, the company provides a solution that allows users to interact with business data platforms, such as sales and ERP/CRM systems, using everyday language. This innovative interface translates human language into SQL queries, returning data in JSON format, which simplifies data access for non-technical individuals. By enabling human-like interactions with data, FriendlyData aims to enhance user engagement and boost employee productivity within enterprise environments. As of October 2018, FriendlyData operates as a subsidiary of ServiceNow, Inc. and is supported by investors including 500 Startups.
Parlo
Acquisition in 2018
Parlo, Inc. specializes in developing artificial intelligence and natural language understanding solutions aimed at enhancing customer and employee interactions within enterprises. The company offers various automation tools, including IT Help Desk Bots for managing support tickets, HR Bots for employee benefits inquiries, and Customer Support Bots for automating responses to frequently asked questions. Parlo's unique natural language understanding engine, known as Broca, employs machine learning to improve its performance over time, allowing it to comprehend complex intents and respond in a manner tailored to the specific language of the business. This technology enhances the efficiency of the workforce, improves customer satisfaction, and reduces operational costs by automating routine tasks. Founded in 2003 and based in Sunnyvale, California, Parlo operates as a subsidiary of ServiceNow, Inc. as of June 2018.
SkyGiraffe
Acquisition in 2017
SkyGiraffe, Inc. is a developer of an enterprise mobility platform that allows businesses to access their line-of-business applications and enterprise data from any device. Founded in 2012 and based in San Mateo, California, the platform enables the creation and deployment of mobile applications without the need for coding, facilitating immediate access to real-time data and business processes for employees on iOS, Android, and Web. SkyGiraffe emphasizes security with enterprise-grade measures and user-based app permissions, ensuring that company data remains protected. The platform supports industries such as logistics, retail, manufacturing, healthcare, energy, hospitality, pharmaceuticals, telecommunications, real estate, and finance. The company also aims to reduce maintenance costs while meeting the unique needs of the workforce through customized mobile solutions.
Nuvolo
Series A in 2017
Nuvolo Technologies Corporation offers a cloud-based enterprise asset management platform designed to support the lifecycle management of assets in various sectors, including healthcare, manufacturing, and facilities management. Founded in 2013 and headquartered in Paramus, New Jersey, Nuvolo innovates on the ServiceNow platform to provide a user-friendly experience for mobile and online users. The company’s solutions encompass implementation, support, tracking, reporting, and analytics, aimed at optimizing operational efficiency and improving asset management. Nuvolo also emphasizes security, workflow automation, and accurate inventory data, making it a comprehensive choice for businesses looking to enhance their asset management capabilities. With additional offices in London, Sofia, and Pune, Nuvolo maintains a global presence through strategic partnerships with firms such as KPMG and Unisys.
BuildOnMe
Funding Round in 2017
BuildOnMe is a product company that utilizes artificial intelligence to enhance cloud applications on the ServiceNow platform. As a certified ServiceNow Technology and Services Partner, BuildOnMe offers several innovative products. Among them is BuildOn Claims, a comprehensive life-cycle claims processing solution that integrates AI capabilities powered by IBM Watson. The company also developed BuildOn Bot (Bob), a natural language chatbot designed to facilitate Tier 0 resolution for IT and HR cases within ServiceNow's service portals. Additionally, Alec is another AI-driven tool that addresses unstructured data in cases submitted to IT and HR service centers, employing IBM Watson for tasks such as natural language processing, auto-categorization, language translation, and urgency assignment. BuildOnMe's solutions are tailored for diverse industries, including Telecom, Government Services, Healthcare, and Insurance, enabling clients to visualize and connect their work across multiple systems efficiently.
MapAnything
Series B in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.
ITapp
Acquisition in 2016
ITapp Inc. is a software development company based in Santa Clara, California, established in 2012. It specializes in hybrid cloud management solutions that enable organizations to utilize public cloud resources while ensuring data privacy and security. ITapp's flagship product, AppCenter, serves as a cloud services broker, facilitating the delivery of IT services from an enterprise app store across both internal and external clouds. The software significantly enhances productivity in development and quality assurance by providing quick access to environments through a user-friendly interface or APIs. ITapp's solutions are designed to reduce costs and time by up to 80% compared to traditional offerings from larger vendors, while also improving the efficiency of internal infrastructure utilization by at least 50%. In 2016, ITapp became a subsidiary of ServiceNow, Inc.
Nuvolo
Seed Round in 2015
Nuvolo Technologies Corporation offers a cloud-based enterprise asset management platform designed to support the lifecycle management of assets in various sectors, including healthcare, manufacturing, and facilities management. Founded in 2013 and headquartered in Paramus, New Jersey, Nuvolo innovates on the ServiceNow platform to provide a user-friendly experience for mobile and online users. The company’s solutions encompass implementation, support, tracking, reporting, and analytics, aimed at optimizing operational efficiency and improving asset management. Nuvolo also emphasizes security, workflow automation, and accurate inventory data, making it a comprehensive choice for businesses looking to enhance their asset management capabilities. With additional offices in London, Sofia, and Pune, Nuvolo maintains a global presence through strategic partnerships with firms such as KPMG and Unisys.
MuleSoft
Series G in 2015
MuleSoft is a San Francisco-based company that provides a software platform, Anypoint Platform, enabling organizations to connect their applications, data, and devices seamlessly using APIs (Application Programming Interfaces). Founded in 2006, MuleSoft's platform allows customers to compose applications using reusable building blocks or nodes, facilitating connections between SaaS applications, on-premises systems, cloud deployments, mobile devices, and data sources. The company operates as a subsidiary of Salesforce.com since 2018 and has strategic alliances with other businesses like IQVIA.
Neebula
Acquisition in 2014
Neebula’s Service Availability Management software improves IT performance and availability through an automated and unified approach to mapping business services which is 20 times faster and 80 percent lower cost compared to traditional solutions. Engineered for SaaS delivery, Neebula encourages IT organizations to shift from monitoring data center silos (servers, network, storage, applications) to managing end-user business services (examples: CRM, billing, tax payment, fund transfer services). Believing that effective IT “Starts with the Map,” Neebula’s unique technology automatically creates and maintains a run-time map of business services including underlying physical, virtual, network, and storage infrastructure.
Numerify
Series A in 2013
Numerify, Inc., a subsidiary of Digital.ai Software, Inc., specializes in providing a cloud-based business intelligence platform tailored for IT organizations. Its System of Intelligence enables these organizations to effectively plan, build, and operate critical systems that support significant commerce activities, exceeding $500 billion. Trusted by numerous leading brands, including 12 Fortune 500 companies, Numerify's platform focuses on offering insights that enhance efficiency and agility while minimizing risks and disruptions. The solution secures operational SaaS applications, addressing aspects related to personnel, policies, and physical assets, thereby facilitating a seamless customer experience.
ThoughtSpot
Series A in 2012
ThoughtSpot, Inc. is a provider of search-driven analytics designed for enterprises, enabling users to easily search and analyze data, generate instant charts, build reports, and create dashboards. Founded in 2012 and headquartered in Sunnyvale, California, ThoughtSpot serves various sectors including retail, healthcare, financial services, and manufacturing. The company's platform leverages a natural language search interface, allowing users to obtain actionable insights quickly and efficiently. It connects seamlessly with on-premise, cloud, and big data sources, centralizing data management and facilitating intelligent decision-making. Additionally, ThoughtSpot offers low-code integration solutions for developers, enhancing analytics capabilities within existing products and services. With a focus on empowering users to explore data, ThoughtSpot aims to drive growth and improve business outcomes across organizations. The company has expanded its presence globally with locations in multiple countries, including the United Kingdom, Germany, France, India, and Japan.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.