Shamrock Capital Advisors, LLC, established in 1978, is a private equity firm headquartered in Los Angeles, California, with an additional office in Tel Aviv, Israel. The firm specializes in investing in the media, entertainment, and communications sectors, focusing on growth equity, management buyouts, and leveraged recapitalizations in the lower middle market. Shamrock Capital seeks to invest between $15 million and $100 million in companies with an enterprise value ranging from $30 million to $250 million, typically serving as the lead investor and taking control, majority, or minority stakes. The firm's investment time horizon is usually three to seven years. Shamrock Capital leverages its extensive industry knowledge and network to identify companies with significant value creation potential.
Principal - Entertainment IP Group at Shamrock Capital Advisors
Mackenzie Laudel
Vice President
Parker Levi
Associate
Shane Patterson
Senior Associate
Griffin Root
Associate
Patrick A. Russo
Partner
Sreyas Samantula
Senior Associate
Leslie Schotz
Vice President
David G. Simpson
Partner, Growth Fund
Jason Sklar
Partner
Sergey Sterlyadev
Associate
Cole Tavani
Associate
Vanessa Ting
Associate
Megan Wallach
Principal
Griffin Weinhold
Senior Analyst
Aaron Wizenfeld
Principal
Alicia Zhu
Vice President
44 past transactions
Voldex
Debt Financing in 2025
Voldex is a prominent player in the user-generated content (UGC) gaming sector, specializing in the development of innovative video games. Established in 2015, the company has cultivated a robust portfolio of popular titles on platforms such as Roblox, Fortnite Creative, and Minecraft, attracting nearly 25 million monthly active users. Voldex focuses on transforming unique game concepts into engaging experiences, enhancing the interaction and creativity of gamers. With a dedicated team of 60 full-time professionals, Voldex has established itself as one of the top-grossing developers on Roblox, reflecting its significant impact on the gaming landscape.
DE-YAN
Acquisition in 2024
DE-YAN offers creative concepting, experiential, motion, graphic, and interactive design. They serve the luxury, fashion, beauty, and lifestyle sectors. They design and develop innovative creative solutions.
DE-YAN
Private Equity Round in 2024
DE-YAN offers creative concepting, experiential, motion, graphic, and interactive design. They serve the luxury, fashion, beauty, and lifestyle sectors. They design and develop innovative creative solutions.
Nth Degree
Private Equity Round in 2024
Nth Degree, Inc. is a company that specializes in trade show management, event marketing, and global exhibition services. Originally founded in 1979 as Installation and Dismantle, Inc., it rebranded to Nth Degree, Inc. in January 1996. Headquartered in Duluth, Georgia, the company operates additional locations across the United States. Nth Degree focuses on crafting experiences that enhance brand visibility and engagement through comprehensive services that include trade show planning, event strategy and architecture, marketing communications, experimental marketing, and sponsorship sales. By prioritizing the needs of exhibitors, Nth Degree aims to help its clients' brands grow and succeed in competitive environments.
Carnegie
Private Equity Round in 2024
Carnegie is an innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, and Creative that generate authentic connections.
Boardwalk Pictures
Private Equity Round in 2023
Boardwalk Pictures is a multimedia production company that specializes in creating non-fiction, character-driven entertainment. The company develops and produces factual content for various partners and distribution platforms, with a strong emphasis on unscripted and documentary programming. Known for pushing the boundaries of the genre, Boardwalk Pictures has established itself as a prominent producer of recognizable television shows, allowing global audiences to engage with high-quality non-fiction narratives.
AnswerLab
Private Equity Round in 2022
AnswerLab is an independent user experience research firm that specializes in delivering customer insights to enhance digital product engagement. The company focuses exclusively on understanding user interactions with various platforms, including voice interfaces, augmented and virtual reality, websites, mobile applications, and wearables. By employing a diverse set of research techniques and methodologies, AnswerLab aims to provide actionable recommendations that help clients improve user experience, reduce development costs, and increase conversion rates. Through thousands of research engagements, it builds strategic partnerships with leading global brands, enabling them to scale the impact of their digital product development efforts. By bringing the voice of the user to the forefront, AnswerLab equips clients with the insights necessary to create digital products and services that foster engagement and serve as valuable business assets.
Highwire PR
Private Equity Round in 2022
Highwire is a high-tech public relations firm that concentrates on innovative technology brands, spanning across a variety of sectors—from chips to consumer. We counsel clients in a variety of markets that span the firm’s broader practices. Additionally, we have created specialized practice groups focused on these six key areas: • Software/Cloud Computing • Consumer • SMB • Mobile • Cleantech • Security
VidMob
Series D in 2022
VidMob operates a global platform that connects brands with professional video creators for real-time, bid-based marketplace transactions. Users can upload media directly from their devices or cloud storage and receive edited content from expert editors worldwide. Incorporated in 2014, VidMob has offices in New York, London, Chicago, Boston, Dublin, São Paulo, and West Hollywood. The platform leverages AI-powered analytics and a global creator network to optimize ad campaign ROI by delivering actionable creative insights, faster turnaround times, and better-performing ads. Notably, VidMob is recognized as a certified creative marketing partner by major digital platforms and allocates a portion of its revenue to fund pro bono creative services for non-profits through its 501(c)(3) arm, VidMob Gives.
Pixellot
Series D in 2022
Pixellot is a sports media company based in Tel Aviv, Israel, specializing in automated video capture and production solutions for amateur and semi-professional sports events. Founded in 2014 by experts in video and media technology, Pixellot offers patented technology that streamlines production workflows using an unmanned multi-camera system covering the entire field. Advanced algorithms enable dynamic coverage of gameplay and highlight generation. The company streams over 11,000 live video hours monthly to fans, players, and coaches across various platforms. Pixellot has deployed more than 2,000 systems globally, serving minor leagues, high schools, youth academies, and top league clubs. Notable partners include ESPN, PlayOn Sports, Sporttotal.tv, STATS, SeeUPlay, and Hockey TV, as well as leading clubs such as Bayern Munich, Real Sociedad, AZ Alkmaar, and Maccabi Tel-Aviv.
Religion of Sports
Series B in 2022
Religion of Sports, established in 2016 and headquartered in Santa Monica, California, is a media production company specializing in sports content. Founded by Tom Brady, Michael Strahan, and Gotham Chopra, the company produces a wide array of content, including documentaries, podcasts, feature films, and social media content, focusing on the human and emotional stories behind sports and athletes. Its content spans various mediums and platforms, aiming to engage and connect sports fans with their favorite athletes and moments, both live and on-demand.
EDO
Private Equity Round in 2022
Entertainment Data Oracle (EDO) specializes in developing advanced data analytics tools for the entertainment industry, focusing on enhancing the accessibility and usability of information for its clients. The company collaborates with major movie studios and television networks to address critical data and measurement challenges. EDO's platform offers a range of services, including predictive analytics, long-range economic forecasting, and technology-driven creative testing. These services empower media and entertainment companies to effectively forecast, market, and distribute their content, ultimately improving decision-making processes and operational efficiency within the industry.
Skillable
Venture Round in 2021
Skillable is a virtual labs platform designed to facilitate hands-on learning and skills validation for organizations. The company provides cloud-based training management software that empowers businesses to accelerate technology learning through engaging lab environments. Skillable's platform is utilized by industry leaders, including Microsoft, Amazon, and IBM, to support various needs such as skills validation, education, sales enablement, and customer support. With a focus on challenge-centric learning, Skillable has achieved significant milestones, including nearly 5 million lab launches in 2021 and over 20 million lab launches throughout its history. Through its innovative approach, Skillable aims to transform how organizations upskill their employees, customers, and partners in an ever-evolving technological landscape.
SaveLive
Funding Round in 2021
SaveLive is a venture focused on providing financial support to at-risk music venues. The company offers bailout investment services, acquiring majority stakes in these establishments to help stabilize their operations. Through its platform, SaveLive delivers a range of essential services, including funding, booking, ticketing, and marketing. By equipping music clubs with these resources, SaveLive enables them to compete more effectively against larger industry players, ultimately working to preserve the cultural significance of live music venues.
Bayard Advertising Agency
Acquisition in 2021
Bayard Advertising is a full-service recruitment marketing agency specializing in talent attraction and employer branding. The company provides a comprehensive range of services, including advertising, employment communication, and media strategy development, to assist clients in effectively targeting and attracting top talent. By acting as a trusted advisor, Bayard guides organizations in optimizing their recruitment strategies through innovative solutions that enhance their hiring efforts. The agency focuses on delivering measurable results and return on investment, utilizing proven methods to help companies achieve their hiring goals.
Pixellot
Series C in 2020
Pixellot is a sports media company based in Tel Aviv, Israel, specializing in automated video capture and production solutions for amateur and semi-professional sports events. Founded in 2014 by experts in video and media technology, Pixellot offers patented technology that streamlines production workflows using an unmanned multi-camera system covering the entire field. Advanced algorithms enable dynamic coverage of gameplay and highlight generation. The company streams over 11,000 live video hours monthly to fans, players, and coaches across various platforms. Pixellot has deployed more than 2,000 systems globally, serving minor leagues, high schools, youth academies, and top league clubs. Notable partners include ESPN, PlayOn Sports, Sporttotal.tv, STATS, SeeUPlay, and Hockey TV, as well as leading clubs such as Bayern Munich, Real Sociedad, AZ Alkmaar, and Maccabi Tel-Aviv.
Adweek
Acquisition in 2020
Adweek is a prominent trade publication that serves marketing, media, and advertising professionals. Founded in 1978 and based in New York, it provides a wide range of insightful content across multiple platforms, including its website, a weekly print magazine, daily newsletters, and social media channels. Adweek also produces podcasts, original video content, and hosts events and awards, which facilitate networking and recognition within the industry. The publication specializes in brand marketing and promotion, offering valuable resources and agency contacts that help clients enhance their business growth through quality content.
Ad Results Media
Private Equity Round in 2019
Ad Results Media, LLC is an advertising agency specializing in audio and podcast marketing. Founded in 1998 and headquartered in Houston, Texas, the company has established itself as a leader in creator-based advertising across various platforms, including podcasts, streaming, and video. With additional offices in Austin, San Diego, Los Angeles, and Boston, Ad Results Media connects brands with audiences through data-driven strategies and media buying expertise. The agency is recognized for its strong relationships within the industry, allowing it to work with over 10,000 prominent creators in news, sports, and entertainment. Ad Results Media focuses on enhancing brand awareness, audience engagement, and revenue growth for its clients by offering comprehensive marketing solutions that combine analytics, creative excellence, and campaign optimization.
Decurtis
Private Equity Round in 2019
DeCurtis Corporation specializes in developing software solutions aimed at enhancing guest experiences and improving property management across various industries, including cruise lines, theme parks, hospitality, and restaurants. Founded in 1998 and headquartered in Orlando, Florida, with additional offices in Miami, Raleigh, Dallas, and India, the company offers a suite of SaaS products designed for complex environments. Their flagship offerings include the Mobile Assembly Suite (MAS), an e-mustering solution, and the DeCurtis Experience Platform (DXP), which facilitates location and proximity-based services. These solutions automate key business processes, providing functionalities such as activity and voyage reservations, free-flow embarkation and disembarkation modules, food and beverage ordering, table management, and housekeeping notifications, all aimed at enhancing operational efficiency and customer engagement.
Pixellot
Series B in 2018
Pixellot is a sports media company based in Tel Aviv, Israel, specializing in automated video capture and production solutions for amateur and semi-professional sports events. Founded in 2014 by experts in video and media technology, Pixellot offers patented technology that streamlines production workflows using an unmanned multi-camera system covering the entire field. Advanced algorithms enable dynamic coverage of gameplay and highlight generation. The company streams over 11,000 live video hours monthly to fans, players, and coaches across various platforms. Pixellot has deployed more than 2,000 systems globally, serving minor leagues, high schools, youth academies, and top league clubs. Notable partners include ESPN, PlayOn Sports, Sporttotal.tv, STATS, SeeUPlay, and Hockey TV, as well as leading clubs such as Bayern Munich, Real Sociedad, AZ Alkmaar, and Maccabi Tel-Aviv.
Wpromote
Private Equity Round in 2018
Wpromote is a prominent online marketing firm based in El Segundo, California, founded in 2001 by Michael Mothner. The company specializes in providing digital marketing services that include search engine optimization, content marketing, email marketing, and conversion rate optimization. Wpromote serves a diverse clientele, ranging from Fortune 500 companies to small startups, helping them achieve transformative growth through a profit-driven marketing approach. The firm is recognized for its commitment to client results and utilizes proprietary technology to enhance marketing strategies and increase customer lifetime value. Notable clients include Bayer HealthCare, Toyota, and Verizon, reflecting Wpromote's extensive experience and expertise in the digital marketing landscape.
Appetize
Series B in 2018
Appetize Technologies, Inc., established in 2011 and headquartered in Los Angeles, specializes in providing a comprehensive point of sale, inventory, and analytics platform for enterprises. The company offers a range of tools, including enterprise POS software, self-service kiosks, mobile and online ordering, and enterprise management services, designed to streamline guest transactions. Appetize serves a diverse client base, including sports and entertainment venues, educational institutions, theme parks, travel and leisure sites, and national chain brands. Notably, the company's robust and reliable mobile Point of Sale solution is deployed in over 700 venues worldwide, demonstrating its extensive reach and success in the industry.
Branded Cities
Private Equity Round in 2017
Branded Cities is a digital out-of-home media company that specializes in creating innovative advertising solutions for national and local brands. The company focuses on “Brandscaping,” which integrates brand experiences into consumers' daily lives through a combination of static and digital signage, branded public spaces, and engaging technologies such as mobile marketing and social media. Branded Cities offers expertise in planning, financial modeling, permitting, leasing, and managing signage for private property owners and public entities. This multifaceted approach allows brands to engage consumers in a controlled environment, providing entertaining experiences that enhance market presence and deliver immediate results.
Maple Media
Private Equity Round in 2017
Maple Media is a mobile media, advertising, and technology company based in Los Angeles and Quebec, specializing in the acquisition and operation of mobile applications and games. The company manages a diverse portfolio of over 30 mobile apps available on the App Store and Google Play, focusing on enhancing entertainment, personal productivity, and daily life. Notable apps in their collection include Player FM, Pic Stitch, WeekCal, and Fooducate, among others. Maple Media's expertise extends to optimizing advertisement strategies, providing real-time management of ad networks, and delivering comprehensive reporting to maximize revenue for app owners. The leadership team comprises industry veterans with backgrounds from companies like Google and Jam City, reinforcing Maple Media's commitment to innovation and growth in the mobile app sector.
Appetize
Private Equity Round in 2016
Appetize Technologies, Inc., established in 2011 and headquartered in Los Angeles, specializes in providing a comprehensive point of sale, inventory, and analytics platform for enterprises. The company offers a range of tools, including enterprise POS software, self-service kiosks, mobile and online ordering, and enterprise management services, designed to streamline guest transactions. Appetize serves a diverse client base, including sports and entertainment venues, educational institutions, theme parks, travel and leisure sites, and national chain brands. Notably, the company's robust and reliable mobile Point of Sale solution is deployed in over 700 venues worldwide, demonstrating its extensive reach and success in the industry.
Silvergate Media
Acquisition in 2016
Silvergate Media is a creative content and licensing company established in 2011 by William Astor and Waheed Alli, with offices in New York and London. The company specializes in developing and producing television programming and intellectual property, focusing on innovative storytelling that engages audiences of all ages. Silvergate monetizes its content globally through various channels, including television and digital distribution, as well as licensing its properties for toys, apparel, and other merchandise. By fostering strong partnerships, Silvergate aims to create inspiring and entertaining experiences that resonate with viewers and consumers alike.
Consilio
Acquisition in 2015
Consilio is a provider of eDiscovery, document review, risk management, and legal consulting services, catering to clients of all sizes across various industries. The company offers a comprehensive range of managed services and end-to-end litigation support, including data collection, computer forensics, expert testimony, and multi-lingual and on-site data processing. Consilio's innovative software solutions are designed to enhance efficiency, mitigate risks, and control costs for law firms and corporations. By combining exceptional project management with advanced eDiscovery technology, Consilio strives to address the unique challenges of each project while maintaining a commitment to service quality. Their experienced team is dedicated to delivering results, ensuring clients feel confident in their expertise and ability to manage complex global projects effectively.
Recorded Books
Acquisition in 2015
Recorded Books is the largest independent publisher of unabridged audiobooks and a significant provider of digital content for libraries, schools, and retail markets. Founded in 1979 and headquartered in Prince Frederick, Maryland, the company boasts an extensive catalog of over 13,500 audiobook titles narrated by professional, award-winning actors. Recorded Books delivers digital audiobooks and eBooks through its proprietary OneClickdigital platform, and offers additional electronic resources such as digital magazines, films, and comics via its RBdigital Gateway platform. The company caters to a diverse clientele, including consumers, professionals, and educational institutions, facilitating access to quality digital content at competitive prices.
FanDuel
Series E in 2015
FanDuel, established in 2009, is a leading online gaming company that operates a fantasy sports platform. It offers users the opportunity to participate in one-day or season-long fantasy sports games, including football, baseball, hockey, and basketball, with cash prizes at stake. Additionally, FanDuel provides sports betting, racing, and casino games. The company, headquartered in New York with an office in Edinburgh, UK, has over 100 employees and is a subsidiary of Flutter Entertainment plc.
Questex
Acquisition in 2014
Questex, LLC is a company that specializes in providing business information and content marketing solutions to a diverse range of industries, including consumer services, high technology, and life sciences. Established in 2005 and headquartered in Newton, Massachusetts, with additional offices in Europe and the Asia-Pacific region, Questex operates a marketplace that offers various engagement platforms such as tradeshows, executive conferences, and one-to-one appointment events. The company also delivers digital media solutions, including eNews, industry sites, and demand generation services, alongside content marketing services like custom content and social media engagement. Furthermore, Questex provides business intelligence solutions encompassing strategic advisory services, data analytics, and market reports. By connecting clients in sectors such as beauty, travel, healthcare, and technology, Questex aims to facilitate meaningful business relationships and enhance the effectiveness of marketing strategies.
FanDuel
Series D in 2014
FanDuel, established in 2009, is a leading online gaming company that operates a fantasy sports platform. It offers users the opportunity to participate in one-day or season-long fantasy sports games, including football, baseball, hockey, and basketball, with cash prizes at stake. Additionally, FanDuel provides sports betting, racing, and casino games. The company, headquartered in New York with an office in Edinburgh, UK, has over 100 employees and is a subsidiary of Flutter Entertainment plc.
Mobilitie
Private Equity Round in 2013
Mobilitie, LLC, founded in 2005 and headquartered in Newport Beach, California, is a wireless solutions company that focuses on developing, operating, and maintaining network infrastructure globally. The company specializes in a range of services, including neutral host outdoor and indoor distributed antenna systems (DAS), small cell solutions, Wi-Fi networks, and communication towers. Mobilitie also offers colocation management and professional services aimed at wireless carriers, such as capital funding, cost reduction strategies, and network optimization. Additionally, it provides services for venue and real estate owners, including network design, upgrades, and capacity planning. The company serves various industries, including sports and entertainment, real estate, hospitality, healthcare, higher education, and government, facilitating robust wireless coverage to enhance business operations.
Isolation Network
Venture Round in 2012
Isolation Network, Inc. is the parent company of INgrooves, a San Francisco-based digital music and video distribution, marketing, and promotion services company. INgrooves caters to clients such as Universal Music Group and MTV, and also provides sync licensing services for music labels.
Wazee Digital
Series D in 2011
Wazee Digital, Inc. is a technology company that specializes in cloud-based digital asset management solutions for the media and entertainment industry. Founded in 2003 and based in Denver, Colorado, with additional operations in major cities like Los Angeles, New York, Chicago, and London, Wazee Digital focuses on enabling rights holders to manage, deliver, and monetize their video content effectively. Its Core platform facilitates comprehensive video content management, including acquisition, workflow, metadata management, and automated delivery, while the Connect feature allows content creators to transform and distribute files independently. The company also offers a Collaborate web application for real-time review and approval of video files, as well as managed services for metadata design, disaster recovery, and archiving. Wazee Digital further provides research, footage consulting, licensing services, and YouTube content management, enabling clients to maximize the value of their assets globally. In August 2015, the company rebranded from T3Media, Inc. and operates as a subsidiary of Veritone, Inc.
Mojiva
Venture Round in 2011
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also solve unique challenges in the mobile marketing space. Solutions include tools to market your products and services to mobile users, monetize your mobile content, enable your global ad sales team to capitalize on an expanded media mix, control your inventory, or mobilize the brands your agency is working with.
Screenvision Media
Acquisition in 2010
Screenvision Media is a leading cinema and media organization that specializes in cinema advertising and film distribution services. The company offers a range of content programming, including on-screen advertising and in-lobby promotions, aimed at delivering powerful storytelling for national, regional, and local advertisers. By curating uncluttered narratives, Screenvision Media engages brands, exhibitors, and audiences across movie theaters throughout the country. The company is committed to creating innovative media solutions that cater to a diverse clientele, fostering a culture that values creativity and collaboration while enhancing the moviegoing experience.
Media Storm
Private Equity Round in 2009
Media Storm is a media agency that specializes in providing marketing services tailored to the media and entertainment industries. The company focuses on data science and optimization, offering a range of services that include traditional media planning and buying, analytics, insights, and strategic ideation. By leveraging these capabilities, Media Storm helps clients develop effective advertising campaigns and execute comprehensive media strategies aimed at achieving measurable business results.
Ginegar
Private Equity Round in 2005
Ginegar Plastic Products, which produces and markets polyethylene sheets and nets for a variety of uses in agriculture and industry. Ginegar Plastic Products is a producer of advanced films for a wide variety of agricultural applications, with special emphasis on greenhouse covers, mulches, VIF films and also a range of non-agricultural applications.
Premier Retail Networks
Venture Round in 2001
Premier Retail Networks, established in 1993, is recognized as the largest retail media network in the United States. The company partners with major retailers to develop in-store television and interactive systems that deliver a mix of news, product information, entertainment, and advertising to shoppers. By enhancing the shopping experience with engaging content, PRN effectively captures consumer attention and promotes brand visibility within retail environments.
Nanostream
Series B in 2001
Nanostream Inc. provides products and services for pharmaceutical and biotech companies.
Codeonline
Series A in 2001
Codeonline Ltd., a developer of interactive mobile entertainment, and Springtoys, a developer of wireless gaming technology, have agreed to merge to create what they claim will be the world’s largest wireless entertainment company. Under the terms of the agreement, the merger will be carried out through a share swap.
First Access
Series B in 2000
First Access wireless authentication solution, transmits an encrypted radio frequency signal between a wireless smart card.
Myteam.com
Series B in 2000
Myteam.com is an online platform dedicated to the amateur sports community, serving players, parents, coaches, league administrators, and fans. It is the first website focused on meeting the diverse needs of this community. The platform offers users a free, secure personal home page that consolidates information from all associated teams and leagues, providing automatic updates. This feature allows members to maintain their personal home pages across different sports and seasons, ensuring continuous access to relevant information and facilitating communication among all stakeholders in amateur sports.
Neocol
Neocol specializes in providing technology consulting and software integration services tailored for subscription-based businesses. With over 15 years of expertise in content management, the company focuses on helping clients streamline their billing processes and subscription management to enhance operational efficiency. Neocol offers a comprehensive array of services, including change management, IT integration, technology implementation, and health checks, enabling organizations to achieve cross-functional transparency and improve customer experiences. By leveraging modern cloud-sourced technologies, Neocol assists clients in transforming their digital processes, ultimately allowing them to concentrate on their core business and navigate the evolving technology landscape effectively.
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