ShareThis
ShareThis, Inc. is a technology company that specializes in developing a social data platform aimed at enhancing consumer engagement and content sharing for publishers, advertisers, and data-driven businesses. Founded in 2004 and headquartered in Palo Alto, California, ShareThis offers a suite of tools that enable real-time processing of first-party data, allowing users to drive engagement, optimize content, and personalize experiences across various digital channels. The company's offerings include share buttons for multiple social media platforms, reaction buttons, and tools for Social A/B testing to improve content effectiveness. Additionally, ShareThis provides a Real-Time Marketing Engine that helps brands activate their audiences across different screens and digital formats. By analyzing user behavior across millions of global domains, ShareThis synthesizes social share, interest, and intent data to deliver actionable insights for customer targeting and acquisition. The company also maintains offices in several key U.S. cities, including Chicago, New York City, Boston, and Manhattan Beach.
Socialize
Acquisition in 2013
Socialize is a developer of mobile websites and applications, offering a cloud-based service designed to enhance user engagement for apps. Through its innovative drop-in social platform, Socialize enables users to drive app downloads and re-engagement by leveraging their social interactions. The platform has demonstrated significant effectiveness, with integrated apps experiencing substantial increases in downloads and impressions. Additionally, Socialize provides a do-it-yourself application creation portal called AppMakr, which allows non-developers to create native mobile applications across various platforms. The company focuses on mobile integration and supports businesses worldwide in developing custom applications and enterprise mobile solutions.
MadKast
Acquisition in 2008
madKast is a startup that facilitates the sharing of news and blog posts through various digital platforms, including email, text messages, instant messaging, and social bookmarking sites. Users can easily obtain a madKast widget by entering their email address, allowing them to share content with their contacts without the need for registration or downloading software. The company also offers analytics and revenue sharing options for bloggers, enhancing their engagement with audiences. Founded by individuals who previously worked on a free text messaging service, madKast is recognized as a product of their innovation and is currently part of an incubator program to foster its growth.
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