Vantage Discovery
Acquisition in 2025
Vantage Discovery is a developer of an AI-powered search and content discovery platform that enhances personalized search experiences across various datasets and customer contexts. The company's platform leverages generative AI embeddings and large language models to deliver insightful search results and enable the transition from keyword-based to semantic search. Through its differentiated algorithms and efficient systems architecture, Vantage Discovery provides an intuitive interface that accommodates both keyword and natural language inquiries. This approach allows customers to benefit from personalized and context-aware search capabilities, improving the efficiency and effectiveness of content and product discovery. The platform is designed to implement production-ready solutions rapidly, supporting new experiences for discovering and contextualizing information.
Gorgias, established in 2015, is a San Francisco-based company specializing in a unique customer service platform tailored for e-commerce businesses. It streamlines customer support across multiple channels, including email, voice, SMS, live chat, and social media, using advanced automation and AI capabilities. Gorgias serves over 12,000 merchants, such as Steve Madden and Glossier, and has expanded its team to over 250 employees across eight global offices. As a certified B Corporation, it prioritizes sustainable and equitable workplace practices.
Peel is a software as a service (SaaS) company that specializes in automating analysis and reporting for consumer businesses. It offers a data intelligence tool that delivers insights and identifies key trends through hypersegmented reports and cohort analysis specifically tailored for eCommerce stores. The company’s platform includes prebuilt dashboards and revenue reports, allowing firms to continuously monitor their business health and performance. Additionally, Peel's tools enhance data measurement and support efforts to improve customer acquisition and retention, thereby facilitating informed decision-making for businesses.
Faire
Corporate Round in 2023
Faire is an online wholesale marketplace that connects retailers with unique merchandise while enabling brands to reach local stores. The platform is designed to alleviate the inventory risk often associated with wholesale purchasing, offering features such as net 60 payment terms and free returns. This approach allows local retailers and independent brands to compete effectively against larger competitors. Utilizing artificial intelligence and predictive analytics, Faire helps retailers forecast product demand and streamline inventory management, reducing the time and resources needed to source goods. Headquartered in San Francisco, California, and Kitchener, Ontario, Faire supports the growth of local retail through its innovative technology and data-driven insights.
Spooler™ est 2016
Seed Round in 2023
Spooler provides technology and digital products to improve the virtual shopping experience for online fashion consumers.
Flexport
Corporate Round in 2023
Flexport, established in 2013, is a San Francisco-based company specializing in global freight forwarding and customs brokerage services. It offers an online platform that simplifies and streamlines international trade for businesses. Flexport's services include customs clearance, freight transportation by ocean, air, and road, along with value-added services such as cargo insurance, warehousing, and trade finance. The company's user-friendly dashboard enables clients to understand, purchase, manage, and track these services in real-time, optimizing their supply chain and logistics operations.
Nomba is a fintech company focused on providing accessible and affordable financial software solutions for businesses and individuals in Africa. The company offers a range of services, including business savings accounts, joint business savings options, card payments, and POS terminal solutions. Nomba's platform facilitates various financial transactions, enabling users to pay bills, transfer money, purchase airtime and TV subscriptions, and manage electricity payments. Customers can access these services through digital channels such as mobile, web, and USSD, as well as via a network of agents. By streamlining financial processes, Nomba aims to enhance the financial landscape for its users across the continent.
Bonumbit
Seed Round in 2023
Bonumbitt aims to enhance security, transparency, and efficiency in online transactions. The company offers advanced features such as smart contracts, a decentralized review system, and AI-driven analytics to provide personalized shopping experiences. The company's commitment to cutting-edge technology and strategic partnerships positions it as a leader in the evolving e-commerce landscape. With its upcoming token launch on major cryptocurrency exchanges, BBT is set to drive significant growth and redefine the future of online commerce.
Triple Whale
Series B in 2023
Triple Whale is a data management platform tailored for e-commerce businesses, enabling them to effectively track vital metrics such as profits, blended return on ad spend (ROAS), and customer lifetime value (LTV). The application seamlessly integrates data from various sources, including Shopify, Facebook, and Google, offering users a comprehensive view of their business performance. By providing tools for data discovery, documentation, and real-time monitoring, Triple Whale allows online retailers to evaluate their sales results against planned objectives. The platform also enables the generation of daily, weekly, or monthly reports, equipping business owners with the insights necessary for informed decision-making in product and marketing strategies.
WalletConnect
Venture Round in 2022
WalletConnect Association is a Switzerland-based company that develops an open-source protocol designed to facilitate secure connections between decentralized applications and mobile wallets. By utilizing end-to-end encryption and a QR code scanning mechanism, WalletConnect enables users to interact with decentralized applications without the need for browser extensions or the exposure of private keys. This innovative approach allows for seamless communication and transaction signing, enhancing user experience within the blockchain and cryptocurrency ecosystem. The protocol empowers application developers to integrate multiple wallets through a single implementation, thereby broadening their reach and improving accessibility for users.
Remix is a developer of a web framework and toolsets that focus on enhancing website building through the integration of modern user experience and web fundamentals. The company aims to empower web designers and developers to create better websites by leveraging its innovative tools, which include Remix and React Router. By combining state-of-the-art technology with foundational web principles, Remix provides a robust platform for effective and efficient web development.
WATI is an early-stage, fast-growing SaaS platform that is revolutionizing how businesses communicate with their customers. We believe customer relationships are built through conversations, one message at a time. Through our cutting-edge customer engagement software built on WhatsApp’s Business API, businesses are now able to have personalized conversations, be easily accessible and engage with their customers in real-time - at scale! We live in the on-demand economy, where customers expect fast, simple and easy service and that’s exactly what our platform empowers companies to do. This is made possible through WATI’s easy-to-use platform that can be made up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and thousands of customers across 54 countries are now using WATI within just a year of launch.
thirdweb is a developer tool designed to accelerate the creation of web3 applications, including apps, games, tokens, NFTs, marketplaces, and DAOs. Founded in 2020 by Furqan Rydhan and Steven Bartlett, the company is based in San Francisco, California. Its platform offers powerful software development kits (SDKs) that enable developers to easily build web3 apps and deploy both custom and pre-built smart contracts. Additionally, thirdweb provides insights to help users understand their project's performance, making it a comprehensive resource for developers looking to integrate web3 features into their projects.
Gorgias, established in 2015, is a San Francisco-based company specializing in a unique customer service platform tailored for e-commerce businesses. It streamlines customer support across multiple channels, including email, voice, SMS, live chat, and social media, using advanced automation and AI capabilities. Gorgias serves over 12,000 merchants, such as Steve Madden and Glossier, and has expanded its team to over 250 employees across eight global offices. As a certified B Corporation, it prioritizes sustainable and equitable workplace practices.
Klaviyo
Corporate Round in 2022
Klaviyo, Inc. is a technology company headquartered in Boston, Massachusetts, with an additional office in London, United Kingdom. Founded in 2012, Klaviyo specializes in providing an email marketing software platform designed to help businesses grow through effective marketing automation. Its features include a library of best practice emails, segmentation tools, analytics, customer profiles, and support for various campaigns such as abandoned cart reminders and personalized follow-ups. Klaviyo's platform integrates with customer data sources to deliver tailored messaging across email, SMS, and push notifications, enabling businesses to engage with customers at the right time. The company utilizes machine learning and artificial intelligence to enhance its services and measures performance to optimize marketing efforts. Klaviyo generates revenue through subscription sales for its software-as-a-service platform, focusing primarily on the eCommerce sector.
Single Music
Corporate Round in 2022
Single is a pay-per-view platform made for artists, brands, and creators. Its features include a video player with live chat, integration with NFTs and memberships, IP block for streaming, HD audio and video, airplay, and chromecast compatibility, selling albums, singles, beats, loops, pre-orders, instant grats, bundling embedded waveform, playlist player, and daily chart reporting to the billboard.
Sanity
Corporate Round in 2022
Sanity AS is a Norwegian company that specializes in developing a content platform designed for software developers and content creators. Established in 2017 and headquartered in Oslo, with an additional office in San Francisco, Sanity provides tools that facilitate real-time collaboration, live multi-user editing, and change tracking. By treating content as structured data, the platform enables teams to build efficient editing workflows and seamlessly share content across various applications and channels, such as e-commerce sites, mobile applications, and marketing platforms. Sanity's technology leverages APIs, including GraphQL and JavaScript, allowing users to define their data models and customize their content usage. The company aims to enhance digital experiences by empowering organizations to articulate, collaborate, and distribute content effectively.
Codat Limited is a technology company based in London, with an additional location in New York, that specializes in financial and accounting software integrations. Founded in 2016, Codat operates a universal API platform designed to facilitate real-time connectivity between software providers and financial institutions, primarily serving small business customers across various sectors, including banking, insurance, and e-commerce. The platform enables seamless data integration, allowing businesses to extract and synchronize information from cloud accounting systems and payment terminals. Codat simplifies the integration process, enabling providers to focus on enhancing their products while reducing financial and operational costs for their clients. By developing infrastructure that supports custom product creation, Codat empowers businesses to integrate their offerings with other applications effectively.
Deliverr
Acquisition in 2022
Deliverr, Inc. is a San Francisco-based company that specializes in order fulfillment services for e-commerce retailers. Founded in 2017, it aims to empower sellers, regardless of their size, by providing fast and cost-effective fulfillment solutions. Deliverr offers a comprehensive platform that utilizes machine learning and predictive intelligence to enhance the shipping process. Its services include warehousing, order handling, picking, packing, and packaging, enabling online merchants to meet shipping standards and avoid penalties for late shipments. By offering multiple shipping options, Deliverr helps e-tailers improve customer satisfaction, increase conversion rates, and expand their market reach.
Crossing Minds
Corporate Round in 2022
Crossing Minds is an innovative platform specializing in personalized recommendation systems that enhance online discovery and customer engagement. Founded by experts in artificial intelligence, the company utilizes advanced deep learning techniques and comprehensive taste analytics to deliver precise, session-based recommendations while prioritizing customer privacy. By employing technologies such as collaborative filtering and extensive data analysis, Crossing Minds empowers businesses to understand consumer behavior and provide tailored recommendations, ultimately transforming user curiosity into lasting loyalty. The company's solutions are designed to help businesses engage their customers effectively and enable individuals to discover products that resonate with their preferences.
Dovetale
Acquisition in 2022
Dovetale Inc. is a New York City-based company that operates an online analytical platform designed for branding agencies and e-commerce brands. Founded in 2016, Dovetale's platform facilitates the recruitment of creators and social media influencers to promote products and manage marketing campaigns. Users can browse categories of creators, connect and collaborate directly with them, and utilize features such as application collection, task automation, applicant review, sales tracking, and payment options. This comprehensive approach enables brands to efficiently manage their online marketing efforts while ensuring effective compensation for influencers based on their referrals and performance.
Disco is a company that specializes in AI-driven partnership software, aimed at enhancing customer acquisition for brands. Its platform operates as a collaborative network, allowing brands to share insights about their customers and optimize merchandising distribution. Disco's innovative widget tool enables merchants to recommend additional products to customers immediately after their initial purchase, thereby driving traffic to their sites and facilitating lead nurturing through retargeting efforts. This approach helps merchants capitalize on moments when customers are most receptive to making additional purchases, ultimately lowering customer acquisition costs and fostering a mutually beneficial ecosystem among participating brands.
Flexport, established in 2013, is a San Francisco-based company specializing in global freight forwarding and customs brokerage services. It offers an online platform that simplifies and streamlines international trade for businesses. Flexport's services include customs clearance, freight transportation by ocean, air, and road, along with value-added services such as cargo insurance, warehousing, and trade finance. The company's user-friendly dashboard enables clients to understand, purchase, manage, and track these services in real-time, optimizing their supply chain and logistics operations.
Supergreat
Series B in 2021
Supergreat is a New York-based company established in 2018 that operates a video beauty community platform. This platform enables users to share authentic reviews of skincare, makeup, scents, and hair products. By fostering a space where real individuals can exchange their experiences and opinions, Supergreat allows users to discover new beauty products, ask questions, and engage with brands they appreciate. The community-driven approach not only enhances consumer awareness and informed decision-making but also offers rewards to participants for their contributions.
Yotpo
Corporate Round in 2021
Yotpo Ltd. is an e-commerce marketing platform that enables brands to enhance their direct-to-consumer strategies through customer engagement and loyalty. Founded in 2011 and headquartered in Tel Aviv, Israel, with additional offices in New York, Boston, and London, Yotpo provides a user-generated content marketing platform that allows businesses to gather customer reviews, questions and answers, photos, and videos. This content is utilized for marketing, referrals, and loyalty programs, helping brands create more effective customer interactions. Yotpo's integrated solutions encompass reviews, visual marketing, and SMS marketing, which collectively empower companies to leverage social proof and make informed decisions based on customer feedback, ultimately fostering stronger customer relationships and driving conversions.
Loop operates an exchange-first return platform designed to enhance customer loyalty for e-commerce businesses. Its advanced returns and exchanges app integrates seamlessly with Shopify, enabling customers to easily swap products for new variants. The platform automates the return process by placing new orders based on return package movements, ensuring that exchanges or refunds are completed within a few days. This efficiency is achieved through post-purchase insights that help businesses make informed merchandising decisions while reducing return cycles. If preferred, users can also manage refunds and exchanges manually via a user-friendly admin panel. Overall, Loop aims to simplify the returns process, improving customer retention and operational efficiency for online retailers.
Disco is a company that specializes in AI-driven partnership software, aimed at enhancing customer acquisition for brands. Its platform operates as a collaborative network, allowing brands to share insights about their customers and optimize merchandising distribution. Disco's innovative widget tool enables merchants to recommend additional products to customers immediately after their initial purchase, thereby driving traffic to their sites and facilitating lead nurturing through retargeting efforts. This approach helps merchants capitalize on moments when customers are most receptive to making additional purchases, ultimately lowering customer acquisition costs and fostering a mutually beneficial ecosystem among participating brands.
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform that allows e-commerce brands to design, launch, and manage mobile apps without the need for coding or technical expertise. Founded in 2017 and headquartered in Santa Monica, California, Tapcart integrates directly with Shopify, enabling numerous brands, including Fashion Nova and Chubbies, to develop native mobile applications for enhanced shopping experiences. The platform offers a range of features such as marketing automation, customer reviews, and analytics, as well as e-commerce integrations, allowing retailers to engage customers effectively through push notifications and streamline their mobile presence.
Primer
Acquisition in 2021
Primer is making transformative home-improvement projects accessible to everyone by reimagining the hardware store for the mobile generation. The company uses augmented reality (AR) tools to help people plan inspiring projects from home and order custom kits with everything they’ll need to get it done. Founded in 2018 by Russ Maschmeyer and Adam Debreczeni, Primer is headquartered in San Francisco, California.
Bench Accounting Inc. is a fintech company based in Vancouver, Canada, that specializes in providing online bookkeeping services for small businesses. Founded in 2012, the company combines intuitive software with a dedicated team of professional bookkeepers to automate accounting tasks, allowing clients to manage their finances more efficiently. Bench offers a range of services, including monthly financial statements, year-end financials, and year-round tax support, ensuring that business owners have access to comprehensive financial reporting and expert assistance. With a focus on affordability and convenience, Bench aims to streamline the bookkeeping process, empowering clients to concentrate on growing their businesses. The company has raised significant funding to support its operations and currently employs a workforce dedicated to serving thousands of clients across Canada.
Swyft is a B2B marketplace offering same-day delivery for brands and retailers. It enables carriers to digitize or automate a good deal of what they’re traditionally doing by hand. Ship via Swyft and gain unified bills, digital PODs, real-time track and trace, branded customer notifications, SMS updates, and more. Swyft converts more shoppers at checkout and delights them with reliable and affordable same-day delivery. Swyft was founded in 2020 and is based in Toronto, Canada.
Pipe is a financial services platform that specializes in facilitating the trading of recurring revenue streams. It connects companies, particularly in the cloud services sector, with institutional investors, allowing for real-time transactions. By making recurring revenue streams tradable based on their annual value, Pipe helps businesses unlock deferred cash flows, providing them with immediate access to capital. This non-dilutive funding approach enables companies to scale efficiently without relinquishing ownership or incurring debt. The platform integrates with existing billing systems to assess and underwrite businesses with recurring revenues, thereby streamlining the funding process and supporting growth initiatives.
6 River Systems
Acquisition in 2019
6 River Systems, Inc. specializes in warehouse automation solutions that integrate collaborative robots and artificial intelligence to enhance efficiency in e-commerce and retail operations. Founded in 2015 and based in Waltham, Massachusetts, the company offers a range of innovative products, including Chuck, a robot that guides associates through work zones to minimize walking and maintain focus; Mobile Sort, which streamlines the picking and sorting process; Packout, a fulfillment solution; and Fast Lane, designed for automating the picking of high-velocity SKUs. The company aims to redefine fulfillment automation, enabling retailers and manufacturers to boost warehouse productivity while reducing costs associated with training and infrastructure. Since its inception, 6 River Systems has been recognized for its potential to transform traditional warehouse practices through advanced technology.
Handshake
Acquisition in 2019
Handshake Corp. is a B2B eCommerce platform founded in 2010 and based in New York, New York. The company provides an online sales order application designed to facilitate mobile order writing, web order management, and back office integration. Its platform empowers manufacturers and distributors across various industries, including music, gifts, toys, fashion, eyewear, healthcare, and outdoor products, by streamlining the buying and selling process. Handshake enables sales representatives and customers to quickly and intuitively place orders from any device, enhancing efficiency in both in-person and online trade. As of May 2019, Handshake operates as a subsidiary of Shopify Inc.
Helpful
Acquisition in 2019
Helpful.com Inc. is a Canadian company that specializes in a mobile application designed to enhance communication in the workplace through video sharing. Launched in 2015 and now a subsidiary of Shopify, the platform allows users to create and share short video updates, facilitating the exchange of meeting notes, executive briefings, and travel information. This application aims to foster a more personal and engaging work environment by enabling team members to convey their thoughts and ideas with emotional nuance, using videos and images alongside traditional text. Helpful's focus is on building relationships and improving team dynamics in a distributed workforce.
Tictail
Acquisition in 2018
Tictail AB is an online platform based in Stockholm, Sweden, that facilitates the creation of online stores for independent brands and retailers. Founded in 2011, Tictail provides a user-friendly, do-it-yourself e-commerce tool that integrates community elements and offers attractive, customizable design options. This allows small business owners, without any coding or web design expertise, to build and manage their global brands effectively. The platform serves as a social shopping destination where consumers can discover and purchase a diverse range of lifestyle products such as clothing, accessories, home décor, footwear, and jewelry from emerging designers worldwide. As of November 2018, Tictail operates as a subsidiary of Shopify Inc., enhancing its capabilities in the e-commerce landscape.
Return Magic
Acquisition in 2018
Return Magic is an e-commerce return platform that enables online merchants to streamline the return process for their customers. The company offers API services that allow retailers to create branded return portals, facilitating the auto-generation of shipping labels, refunds, and customer communications. Additionally, Return Magic provides analytics through a dashboard, allowing merchants to monitor return activities and customize their return policies according to their specific needs. This service not only enhances convenience for consumers but also helps retailers cultivate customer loyalty by simplifying the returns experience.
Oberlo
Acquisition in 2017
Oberlo is a drop-shipping platform that enables entrepreneurs to easily source and sell products online. Founded in September 2015, the company connects merchants with suppliers who handle the shipping directly to consumers, thus simplifying the eCommerce process for store owners. This model significantly reduces the barriers to entry for aspiring entrepreneurs, allowing them to import products into their online stores and publish them for sale with minimal effort. Since its inception, Oberlo has facilitated the sale of over 85 million products globally, supporting merchants in efficiently managing their drop-shipping businesses.
Tiny Hearts
Acquisition in 2016
Tiny Hearts Limited is an application studio based in Toronto, Canada, specializing in the development of mobile applications and games. Founded in 2010 by Robleh Jama, the company focuses on innovative technologies, including virtual reality and wearable tech. Its diverse product lineup includes popular apps such as Pocket Zoo, Instamatch, Wake Alarm, Quickfit, and Next Keyboard, catering to various user needs from entertainment to fitness. As of December 2016, Tiny Hearts operates as a subsidiary of Shopify Inc., further enhancing its capabilities in the mobile application market.
Boltmade
Acquisition in 2016
Boltmade Inc. is a software development company based in Waterloo, Canada, specializing in web and mobile design and development. Founded in 2013, Boltmade offers a range of services that include cloud development, user experience research, and custom software solutions. The company aims to support emerging businesses by providing tailored design and development services that enhance user interaction and leverage cloud technologies. Formerly known as ArtBarn Labs Inc., Boltmade adopted its current name in February 2014 and has since become a subsidiary of Shopify Inc.
Kit. is a virtual marketing assistant that leverages messaging to help businesses market their online stores.
Jet Cooper
Acquisition in 2013
Jet Cooper is a user experience agency located in Toronto, Canada, specializing in strategy, design, and development services tailored for technology startups and established brands across North America. Founded in 2009, the agency has grown to a team of over 25 designers, developers, and strategists, who focus on creating user-centered designs for web, mobile, and tablet applications. In addition to its primary services, Jet Cooper operates a product company called Atatomic, which offers idea collaboration software through its platform, Pilot.me. The agency actively engages with local communities, participating in events such as TEDxToronto, Lean Coffee Toronto, Dribbble Toronto, and Startup Weekend Toronto, fostering innovation and collaboration within the tech ecosystem.
Whalar is an online marketplace based in London, United Kingdom, founded in 2015. It specializes in connecting brands with content creators to produce campaigns. Whalar's technology facilitates these connections by matching brands with suitable content creators. The company operates within the creator economy, helping brands source ideas and content directly from communities they aim to reach. This platform enables creators to engage with their audience and collaborate effectively with brands, driving growth for all parties involved.