Silvertree Holdings

Silvertree Internet Holdings uses tech to reach African consumers. We are a holding and operating company, based in South Africa, that conceives, launches, operates and invests in early- and mid-stage companies targeting the South African and Sub-Saharan African markets. We like business models that are simple or proven, with clear revenue streams, that take advantage of the mobile and Internet future, and that target growing markets and industries. Our operating brands and companies are organised into verticals by business model (click for more). We seek large, growing but inefficient verticals, and use tech to leapfrog old ways of reaching consumers. We focus on capital efficiency and operational discipline. Our brands are growing rapidly, but we also continue to build new businesses, and to invest into and acquire existing companies. Through operational synergies and sharing best practices, we are stronger than a simple sum of parts.

Cook, Paul

Founding Partner

16 past transactions

Aumax

Venture Round in 2018
Aumax is a social-first direct to consumer brand.

TopCheck

Acquisition in 2017
TopCheck.com.ng is a platform for comparing financial services like insurance, credit cards or loans. It was founded in January 2015 and is headquartered in Lagos.

UCook

Seed Round in 2016
UCOOK is a food and beverage platform that offers meal kit delivery service. It was founded in August 2014 and is headquartered in Cape Town.

CarZar (Pty) Ltd

Seed Round in 2016
CarZar is an online car buying service, empowering consumers to sell their second hand vehicle.

Pet Heaven

Seed Round in 2016
Pet Heaven is an online only pet supplies ecommerce company, specialising in scheduled pet food deliveries.

Sprout

Seed Round in 2016
Sprout offers online marketing and advertising solutions for large enterprises, SMEs, and capital backed startups. It was founded in 2013 and is headquartered in Cape Town, South Africa.

HumanValue

Seed Round in 2016
HumanValue is a business consultant platform that offers HR consulting and recruitment services. It was founded in 2015 and is headquartered in Cape Town, South Africa.

ShoppingFeeder

Venture Round in 2015
ShoppingFeeder is a feed management and product data optimization platform. ShoppingFeeder was created by Kevin Tucker, an e-commerce expert and the founder of PriceCheck, a shopping and price comparison platforms. The platform was born to help retailers optimize their sales growth and efficiency.

PriceCheck

Acquisition in 2015
After being established in 2006, PriceCheck joined the Naspers group in 2010. Since then it has continued to shape the African e-commerce sector as South Africa’s leading price comparison destination, whether online or mobile. We give you the ability to compare millions of product prices, across thousands of categories, from literally hundreds of stores, all from your browser or mobile device. By bridging the gap between bricks-and-mortar retailers and their online shops, we bring the power of a mobile mall right to your fingertips. To aid in unifying our customers’ shopping experience we were responsible for building the first African mobile barcode scanner into our app.

We Are Monsters

Venture Round in 2015
They provide a full spectrum of software development services, including website, mobile and product development. Their offerings cover all stages of the software development life cycle.

Ker & Downey Africa

Venture Round in 2015
Ker & Downey Africa operates as a high end luxury safari and travel company. They offer tailor-made African safaris, tailor-made African gorilla treks, and adventure travel services. The company is headquartered in Cape Town, South Africa.

Faithful to Nature

Seed Round in 2015
Faithful to Nature is an online health shop offering natural and organic products.

CompareGuru

Venture Round in 2015
Compare Guru operates as a comparison site for insurance deals and financial products.

Cybercellar

Venture Round in 2013
Cybercellar is an e-commerce store specialized in the sale of premium wines, beers, liqueurs, and wine accessories. It has over 3 000 wines and beers. Cybercellar offers wines at cellar door prices while giving clients the convenience of delivery straight to their door with its experienced and reliable courier service. Its selection of the wines across category and type is one of the best in South Africa. Cybercellar was launched in 1998 and is based in Brakenfell, Western Cape.

Glamour.com.ng

Venture Round in 2013
Nigeria’s No.1 online retailer for all things glamour for men and women- fragrances, skin-care, cosmetics, and much more. Our items are 100% authentic!

Sunlasses.com.ng

Venture Round in 2013
Sunglasses.com.ng is Nigeria's biggest online retailer for sunglasses and contact lenses. With our impressive range of original designer brands it is easier than ever to protect your eyes, look stylish, feel good and have fun in the summer sun! Stay trendy with the season’s must-haves and latest trends. Shop online at anytime and anywhere and we’ll deliver your goods directly to you. Sunglasses is committed to the highest level of customer service. We want to delight you every time you shop with us and are committed to giving you a shopping experience that is fast, convenient and secure. Save time and effort with free door-to-door delivery, cash on delivery services and easy 14 day returns. Become a fan on Facebook to make sure that you are the first to know about new arrivals, product launches, sale offers, top sellers, specials, tips and more. This platform is also an easy way for you to chat with us and other fans directly.
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