Bitburger Ventures
Bitburger Ventures GmbH is the corporate investment arm of Bitburger Holding GmbH, established in 2018 and based in Bitburg, Germany. The company specializes in seed and early-stage investments, predominantly focusing on consumer-facing business models while also exploring alternative technology and service solutions. Its investment sectors include food and beverage technology, health and lifestyle products, e-commerce platforms, and innovative distribution logistics. Bitburger Ventures typically invests between €0.5 million and €10 million, seeking minority stakes of 5% to 25% in its portfolio companies. With a heritage as a medium-sized family business, Bitburger Ventures combines the growth potential of innovative start-ups with its financial strength and extensive industry expertise. The firm primarily targets investments within the DACH region and also allocates capital to international venture capital funds. Through its established networks and competencies, Bitburger Ventures aims to support the sustainable growth of its portfolio companies, distinguishing itself from purely financial investors.
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Past deals in Beverages
Holy
Seed Round in 2022
Holy is a company dedicated to revolutionizing the soft drink industry by offering powder-based beverages. Their product lineup includes HOLY Energy and HOLY Iced Tea, both designed to be sugar-free and sustainably packaged. Holy emphasizes delivering a unique taste experience while promoting social responsibility. The company provides a diverse range of flavors and options, catering to various customer preferences, and actively seeks to engage individuals interested in joining their team.
Mighty Pea
Seed Round in 2021
Mighty Pea is a pea milk producer, which uses yellow split peas in the creation of its beverages.
Lyre's Spirit
Seed Round in 2021
Many years in the making, Lyre’s exquisite range of lovingly crafted alcohol-free, classic spirits was borne from a quest to make the impossible possible. To provide an alternative to those who don’t wish to imbibe alcohol, but still wish to enjoy the mirth, merriment and social intercourse of an evening soiree or shindig.
But this is not just any alternative.
Every Lyre’s spirit looks, tastes and sashays around the palate just like the original. And yet, the absence of giggle juice enables revellers to remain clear-headed, of good cheer and in fine fettle to pursue whatever tickles their fancy the following day.
Lyre’s – the finest range of non-alcoholic classic spirits the world has ever seen.
HelloFreshGO
Series A in 2019
HelloFreshGO GmbH, founded in 2003 and based in Berlin, Germany, specializes in providing healthy meal solutions through innovative vending machines. As a subsidiary of HelloFreshGO SE, the company offers a smart micro-market system that caters to office environments, enabling employees to access nutritious meals, salads, snacks, and drinks conveniently throughout the workday. The vending machines are designed to promote a healthy lifestyle by offering affordable food options that can be accessed using a personal card or fingerprint authentication. The products are sourced from a family-owned farming business, ensuring quality and catering to various dietary preferences and restrictions.
Snoooze
Funding Round in 2019
Snoooze is a producer of an all-natural sleep drink designed for healthy, working adults seeking better sleep, particularly during stressful times. The company's flagship product, Snoooze®, incorporates effective sleep-inducing herbs such as passion flower, valerian, lemon balm, and lime blossom. These ingredients not only help users fall asleep but also support their natural sleep cycles. By promoting restful sleep, Snoooze® enables consumers to wake up feeling refreshed and energetic, while minimizing concerns about potential side effects. Additionally, the drink is formulated to strengthen the immune system, elevate mood, and enhance creativity, making it a holistic option for those looking to improve their sleep quality.
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