Social Starts

Stoplight, Inc. is a technology company that specializes in developing an application programming interface (API) toolkit designed to enhance the API lifecycle. Founded in 2014 and headquartered in Austin, Texas, Stoplight offers a comprehensive platform that supports API modeling, documentation, and testing. The company's tools enable organizations to manage their pre-production API workflows efficiently, allowing for the design of APIs through a visual designer, automatic mocking of API designs, and collaboration among users for feedback. Stoplight's solutions aim to improve the speed and quality of API development while ensuring adherence to style guides. By providing automated documentation and integration capabilities, Stoplight fosters a standardized and collaborative approach to API management, ultimately benefiting developers and organizations alike.

Mass Relevance is a company based in Austin, Texas, that specializes in developing cloud-based software tailored for the media and entertainment sectors. Founded in 2009 and originally named TweetRiver, the company rebranded in 2010. Its software facilitates the aggregation, filtration, and integration of social media content, allowing brands to effectively manage their social presence. The platform provides various services, including data management, opinion polling, trend analysis, and social activity monitoring, thereby enabling brands to strategically engage with their audiences. Mass Relevance serves a diverse clientele that includes notable organizations such as Cisco, GolfDigest, NBC Sports, and Pepsi. In April 2014, Mass Relevance merged with Spredfast, creating a more comprehensive solution for social marketing needs.