Social Starts

Stoplight, Inc. is a software company based in Austin, Texas, that specializes in API design, development, and documentation. Founded in 2014 and rebranded from Evario, Inc. in 2016, Stoplight offers a comprehensive toolkit that enhances the entire pre-production API lifecycle. Its platform enables organizations to effectively manage API workflows through features such as a visual design tool, automatic mocking, and collaboration capabilities. By facilitating design-first workflows, Stoplight helps teams develop APIs more efficiently while ensuring consistency and adherence to style guides. The company's tools also automate the documentation process, providing a seamless experience for both internal and external users. Overall, Stoplight aims to improve the quality and reliability of API development, allowing clients to build and test in parallel.

Mass Relevance is a developer of cloud-based software designed for the media and entertainment sectors, specializing in social media content aggregation, filtration, and integration. Founded in 2009 and based in Austin, Texas, the company was initially known as TweetRiver before rebranding in 2010. Its platform allows brands to manage and broadcast content across social platforms, offering services such as data management, opinion polling, trend analysis, and social activity monitoring. Notable clients include major organizations such as GolfDigest, MSNBC, NBC Sports, and Pepsi. In April 2014, Mass Relevance merged with Spredfast, creating a comprehensive social marketing entity that enhances brand engagement with fans and followers.