SoGal Ventures

SoGal Ventures is a venture capital firm founded in 2016 and based in New York, New York. The firm is dedicated to supporting underrepresented founders, particularly those from undercapitalized regions and addressing underserved issues. SoGal Ventures primarily invests in early-stage companies led by diverse founding teams, focusing on sectors such as consumer, healthcare, and technology. By leading pre-seed and seed funding rounds, the firm aims to empower women and diverse entrepreneurs who are innovating in ways that enhance living, working, and health for future generations. Through its initiatives, SoGal Ventures is committed to closing the diversity gap in entrepreneurship and venture capital, while providing equitable access to education, networks, and investment capital.

Pocket Sun

Co-Founder and Managing Partner

64 past transactions

Silicon Data

Seed Round in 2025
Silicon Data is a data product that brings essential intelligence and efficiency to markets.

Indewild

Seed Round in 2025
The First Ever Ayurvedic Beauty Brand, People Powered & Expert Backed. Combining 5000 Years Of Ayurvedic Rituals With Modern Dermatology & Clean Ingredients.

Try Your Best

Seed Round in 2022
Try Your Best is a blockchain technology company that focuses on creating an online play-to-earn portal aimed at enhancing brand engagement. The portal is designed to offer a sustainable and energy-efficient web3 experience, allowing users to earn rewards through their interactions. Participants can redeem these rewards for various perks, encouraging mindful participation from individuals and their communities. By emphasizing sustainability and user engagement, Try Your Best aims to influence brand loyalty and create a more rewarding digital environment.

August

Seed Round in 2022
August is a lifestyle period brand dedicated to reimagining periods to be powerful.

Torigen Pharmaceuticals

Venture Round in 2022
Torigen Pharmaceuticals is dedicated to advancing cancer care for companion animals through innovative treatment options. Founded in 2013 and based in Farmington, Connecticut, the company focuses on developing immunotherapy solutions, particularly an experimental autologous cancer vaccine. This vaccine aims to activate the immune system to target specific tumor-associated antigens present on cancer cells, allowing for more effective detection and treatment of tumors. By providing alternatives to traditional, invasive methods such as surgeries and chemotherapy, Torigen seeks to improve the quality of life for pets facing cancer. The company builds on years of scientific research and is committed to pushing the boundaries of veterinary oncology.

Welbi

Seed Round in 2022
Welbi is a company focused on enhancing the quality of life for older adults in senior living communities by optimizing care delivery. Its platform simplifies administrative tasks, allowing staff to dedicate more time to engaging residents and fostering meaningful connections. By offering personalized programming and real-time insights, Welbi equips senior living communities with the tools necessary to understand and respond to the evolving needs of their residents. This approach aims to prevent social isolation among older adults and enrich their overall experience within these communities.

Pareto.AI

Seed Round in 2022
Pareto.AI operates a data labeling platform that connects artificial intelligence companies with a network of skilled data workers. The company focuses on providing tailored services to meet client needs, ranging from same-day experimental data to fully-managed teams. By combining the expertise of real people with machine automation, Pareto.AI enables entrepreneurs to delegate time-consuming tasks, allowing them to concentrate on more critical work. This approach not only enhances efficiency but also empowers diverse professionals worldwide to contribute to AI training. Ultimately, Pareto.AI offers clients the flexibility to refine and optimize various aspects of their AI and large language models, streamlining the development process and improving outcomes.

Indewild

Seed Round in 2022
The First Ever Ayurvedic Beauty Brand, People Powered & Expert Backed. Combining 5000 Years Of Ayurvedic Rituals With Modern Dermatology & Clean Ingredients.

HumanSquad

Grant in 2022
HumanSquad is an immigration technology company that specializes in providing immigrants with tailored resources and support to facilitate their immigration process. The company has developed a platform that simplifies and streamlines the immigration journey, making it more affordable and convenient. By connecting users with licensed consultants in Canada, HumanSquad empowers immigrants to navigate the complexities of the Canadian immigration system with confidence and efficiency. The platform aims to enhance the overall experience for immigrants, ensuring they have access to the necessary guidance and information throughout their transitions.

ZZ Driggs

Seed Round in 2022
ZZ Driggs is an online furniture marketplace founded in 2014 in Brooklyn, New York, that specializes in creating, designing, crafting, and restoring furniture. The company aims to address the pressing need for change in the furniture industry by offering a diverse selection of contemporary and collectible pieces. ZZ Driggs emphasizes sustainability and ethical practices in its manufacturing processes, providing clients with the option to buy or rent a variety of well-crafted furniture for living rooms, dining areas, bedrooms, and workspaces. The business collaborates with a network of designers, fabricators, master woodworkers, expert upholsterers, and historians to ensure a rich selection of both modern designs and antique collectibles.

Function of Beauty

Venture Round in 2022
Function of Beauty is a New York-based beauty brand founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa. The company specializes in personalized hair care, skin care, and body care products, allowing customers to create customized shampoos, conditioners, and styling products tailored to their individual hair profiles and specific goals. Function of Beauty emphasizes the use of high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and mineral oils, which may be harmful to consumers. By focusing on personalization and safety, the brand aims to meet the unique beauty needs of each customer.

GENBEN

Seed Round in 2021
GENBEN is fundamentally a fashionable and healthy food and drink brand, a light health brand that promotes a sustainable and healthy lifestyle. The company adheres to the use of natural ingredients, vegan formulas and environmentally friendly packaging. The brand draws inspiration from Oriental health wisdom, incorporates Chinese and Western superfood ingredients, and works with professional nutritionists and herbal experts to explore global high-quality plant materials and design scientific formulas. At present, two products of the Oriental Plant Extract solid drink series "Water Ginger" and "Warm Ginger" have been launched, providing urban women with healthy food and drink with natural ingredients and convenient experience.

Wavelength

Seed Round in 2021
Wavelength is an audio platform that encourages women to take care of themselves and have a positive food perspective.

Confetti

Venture Round in 2021
Confetti is an online platform that enables companies to discover and book corporate events and activities tailored to their culture, objectives, and budget. Founded in 2014 and headquartered in New York, the company aims to simplify the event planning process for organizations looking to enhance team engagement and morale through curated experiences. By providing a user-friendly interface, Confetti facilitates easy booking of various corporate activities that align with specific company values and goals.

Lovevery

Series C in 2021
Lovevery, Inc. is a company based in Boise, Idaho, that specializes in manufacturing educational play products for babies and young children. Founded in 2015, Lovevery offers a range of toys designed by child development experts to support stage-based learning. Their flagship product, the Play Gym, includes various accessories such as a ball, batting ring, and teething rings, tailored to stimulate a child's senses and encourage developmental milestones. In addition to physical products, Lovevery provides parents with stage-based information and resources to enhance their children's learning experiences. The company has received recognition for its innovative offerings through awards from notable publications and organizations. Lovevery's products are available for purchase online, and the company has garnered support from several prominent investors.

Zeera

Series A in 2021
Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

Cabinet Health

Seed Round in 2021
Cabinet Health is a sustainable healthcare company based in New York, established in 2018. It specializes in over-the-counter (OTC) medicines and dietary supplements, offering a range of over 30 products with an emphasis on environmental sustainability and personalized care. The company focuses on innovative packaging solutions, including refillable medicine bottles and compostable medicine pouches made from a blend of wood cellulose and sealants. These products are designed to keep medicines fresh and safe while reducing environmental impact.

Playground

Seed Round in 2021
We’re building a world where every person belongs. Together, let’s reinvent the social digital fabric that shapes our lives, creating a new framework and foundation centered around participation, passion and play. Bringing People Together. For real. Whether it’s a virtual art room, or a live jazz fest, a digital barre class, or a rooftop comedy show, shared interests connect us. And community is but a swipe away. Pick up your phone to connect beyond your phone. Unearth an underground card club. Eat pizza for breakfast. On a Monday. The New Way to Play.

Lettuce Grow

Series A in 2021
Lettuce Grow is a sustainable food company founded in 2017 and headquartered in Los Angeles, California. The company specializes in a vertical gardening device that allows individuals to cultivate crops in limited spaces without requiring a large yard. This innovative hydroponic system is self-watering and self-fertilizing, making it easier for consumers to grow a diverse range of greens, vegetables, fruits, and herbs at home. By promoting healthy and sustainable food production, Lettuce Grow enables users to enjoy fresh harvests while contributing to environmentally friendly practices.

Function of Beauty

Series B in 2020
Function of Beauty is a New York-based beauty brand founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa. The company specializes in personalized hair care, skin care, and body care products, allowing customers to create customized shampoos, conditioners, and styling products tailored to their individual hair profiles and specific goals. Function of Beauty emphasizes the use of high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and mineral oils, which may be harmful to consumers. By focusing on personalization and safety, the brand aims to meet the unique beauty needs of each customer.

Ceremonia

Pre Seed Round in 2020
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

Cherry Blossom Intimates

Funding Round in 2020
Cherry Blossom Intimates offers customizable post-mastectomy prosthetics to breast cancer survivors. It includes a "state-of-the-art fitting experience," and the prosthetics can be billed to insurance.

Fiveable

Venture Round in 2020
Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

Zeera

Seed Round in 2020
Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

Eterneva

Seed Round in 2020
Eterneva, Inc. specializes in transforming cremated remains of humans and pets into memorial diamonds. Founded in 2016 and based in Austin, Texas, the company offers a range of customized diamonds that vary in weight, color, and cut, which can be set into jewelry. Eterneva's process includes several stages: from providing a welcome kit and purifying carbon to diamond growth, quality assessment, cutting, grading, and engraving. The company emphasizes a personalized experience for grieving families, aiming to create lasting memories that honor their loved ones. By simulating the natural conditions necessary for diamond formation, Eterneva ensures that each memorial diamond reflects the individuality of the person or pet it commemorates. The brand is recognized for its commitment to transparency and communication, supporting clients through their journey of remembrance.

Lean Orb

Pre Seed Round in 2020
Lean Orb is a manufacturer and distributor specializing in compostable foodservice packaging. The company offers a diverse catalog of over 20 products, including single-use take-out containers, plates, cutlery, cups, and straws, all made from sustainable materials such as plant roots, grass fibers, sugarcane, palm leaf fiber, bamboo, wheat straw, birchwood, and post-consumer paper. By providing eco-friendly packaging solutions, Lean Orb enables food service providers to decrease their carbon footprint and support the principles of a circular economy, fostering measurable advancements in reducing plastic waste.

Vishion

Pre Seed Round in 2020
Vishion Corporation is a mobile application developer based in Charlotte, North Carolina, founded in 2017. The company offers a platform that allows users to search for decor and furniture based on specific colors, utilizing true color data, user preferences, and current fashion trends. The application is compatible with both Android and iOS devices, and it provides additional features for ideation and organization of design plans. Vishion also connects users with home renovation experts for consultations or full projects. As of May 2020, the company's services expanded to include a web-based search and organization tool targeting the broader interior design market, catering to both DIY enthusiasts and professionals.

Rosy Wellness

Pre Seed Round in 2020
Rosy Wellness, Inc. is a Dallas-based company that specializes in developing an application aimed at enhancing sexual health and wellness for women experiencing decreased sexual desire. Since its founding in 2018, Rosy Wellness has provided a comprehensive resource comprising educational videos, sexual health assessments, and a customizable library of romantic and erotic stories. The platform also features guided sessions led by psychologists, allowing users to learn at their own pace. Through its evidence-based approach, the application offers a personalized wellness plan designed to help women achieve their unique sexual wellness goals in a convenient manner.

Bold Health

Pre Seed Round in 2020
Bold Health is a virtual therapeutic care provider focused on transforming the treatment of gastrointestinal (GI) conditions through a patient-centered approach. The company offers personalized, end-to-end care programs that integrate telehealth services with a multidisciplinary team comprising GI specialists, registered nurses, dietitians, therapists, and health coaches. By utilizing an integrated digestive care platform, Bold Health combines medication, nutrition, behavioral interventions, and remote monitoring to alleviate gut symptoms and enhance both productivity and emotional well-being. The platform aims to reduce overall healthcare costs while delivering effective and convenient GI care. Bold Health collaborates with self-insured employers and health plans to ensure that patients receive comprehensive support on their journey to improved digestive health.

Welbi

Grant in 2020
Welbi is a company focused on enhancing the quality of life for older adults in senior living communities by optimizing care delivery. Its platform simplifies administrative tasks, allowing staff to dedicate more time to engaging residents and fostering meaningful connections. By offering personalized programming and real-time insights, Welbi equips senior living communities with the tools necessary to understand and respond to the evolving needs of their residents. This approach aims to prevent social isolation among older adults and enrich their overall experience within these communities.

Cabinet Health

Seed Round in 2020
Cabinet Health is a sustainable healthcare company based in New York, established in 2018. It specializes in over-the-counter (OTC) medicines and dietary supplements, offering a range of over 30 products with an emphasis on environmental sustainability and personalized care. The company focuses on innovative packaging solutions, including refillable medicine bottles and compostable medicine pouches made from a blend of wood cellulose and sealants. These products are designed to keep medicines fresh and safe while reducing environmental impact.

Fiveable

Seed Round in 2020
Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

Little Spoon

Series A in 2020
Little Spoon, Inc. is a New York-based company specializing in the manufacture and marketing of organic baby food, vitamins, and probiotics. Established in 2013, it offers a diverse range of products, including baby blends with varying textures and nutritional boosters designed to support children's health. These boosters include ingredients such as iron, Vitamin E, Omega-3 DHA, zinc, and prebiotics. Little Spoon's direct-to-consumer model provides convenience by delivering fresh, nutritious meals and snacks directly to customers' doors, thereby eliminating the need for grocery store trips. The company has become a prominent player in the U.S. baby and kids food market, delivering millions of meals to families across the country and positioning itself as a reliable source for junk-free food options for children.

Myya

Seed Round in 2020
Myya is an apparel company focused on supporting breast cancer survivors through its online wholesale marketplace. The company designs and sells a range of products, including prosthetics and intimate-styled bras, specifically tailored for individuals who have undergone mastectomies. Myya offers a fully customizable fitting experience, allowing customers to receive personalized bra fittings, shapewear, and post-mastectomy fittings conducted by trained fitters. Additionally, the company provides direct insurance billing options and emphasizes a comprehensive care approach, ensuring that mastectomy survivors have a supportive shopping experience that promotes both breast health and confidence.

Noken

Seed Round in 2019
Noken, Inc. is an online travel service founded in 2016 and headquartered in New York, New York. The company offers a platform that allows users to plan, book, and manage their travel experiences. Noken curates personalized travel itineraries known as Travel Blueprints, which cater to individual budgets and timelines, blending essential guidance with the freedom to explore. Travelers can book accommodations, experiences, and transportation while having access to a comprehensive App Guide during their journey. This app also enables real-time communication with the Experience Team for support. Noken aims to streamline the travel planning process, helping individuals save time while enhancing their exploration of new countries through curated suggestions and real-time local information.

Carbon38

Venture Round in 2019
Carbon38, Inc. is an e-commerce platform dedicated to women's active and performance wear, headquartered in Los Angeles, California. Founded in 2012, the company features its proprietary label alongside a carefully curated selection of contemporary brands and exclusive collaborations. Its product offerings include a range of items such as bodysuits, sweaters, sweatshirts, crop tops, leggings, pants, capris, and shoes. Carbon38 aims to merge functional activewear with progressive street style, empowering women to express their individuality through fashion-forward choices. The company operates both online and through physical stores, providing access to luxury active apparel from leading sportswear designers worldwide while also offering their exclusive branded products.

QuirkChat

Seed Round in 2019
Quirktastic Inc. operates a live streaming and social networking platform designed for geeks, gamers, and hobbyists. The company's flagship app, Quirktastic, allows users to connect with others who share similar interests, whether they are nearby or across the globe. It emphasizes fostering platonic relationships within the nerd community and offers a variety of content, including series, anime, and comics. Additionally, Quirktastic promotes inclusivity by prioritizing underrepresented groups in geek culture, such as women, people of color, and LGBTQIA+ individuals. The platform is also a marketplace, selling apparel and other merchandise related to geek culture. Founded in 2016 and headquartered in Durham, North Carolina, the app is accessible on both iOS and Android devices.

Kids on 45th

Seed Round in 2019
Kids on 45th, Inc. is a Seattle-based e-commerce startup that specializes in selling used clothing for children. Founded in 2018, the company aims to provide parents with affordable, high-quality, nearly-new clothing options for their growing kids. It operates a subscription service that allows customers to receive gently-used kids' clothes delivered directly to their homes. By sourcing clothing through various facilities across the country, Kids on 45th offers a convenient solution for parents seeking everyday essentials at lower prices.

Anomalie

Series A in 2019
Anomalie Inc., founded in 2016 and based in San Francisco, California, specializes in designing and selling custom wedding apparel, particularly wedding gowns. The company focuses on creating unique dresses tailored to individual preferences, utilizing high-quality materials and craftsmanship. Anomalie collaborates closely with brides to ensure each gown reflects their vision, offering consultations to confirm fabric, lace, silhouette, and measurements. This approach allows brides to obtain personalized wedding dresses that fit their imagination and budget, making custom wedding attire accessible to a broader audience.

Little Spoon

Venture Round in 2019
Little Spoon, Inc. is a New York-based company specializing in the manufacture and marketing of organic baby food, vitamins, and probiotics. Established in 2013, it offers a diverse range of products, including baby blends with varying textures and nutritional boosters designed to support children's health. These boosters include ingredients such as iron, Vitamin E, Omega-3 DHA, zinc, and prebiotics. Little Spoon's direct-to-consumer model provides convenience by delivering fresh, nutritious meals and snacks directly to customers' doors, thereby eliminating the need for grocery store trips. The company has become a prominent player in the U.S. baby and kids food market, delivering millions of meals to families across the country and positioning itself as a reliable source for junk-free food options for children.

Torigen Pharmaceuticals

Series A in 2019
Torigen Pharmaceuticals is dedicated to advancing cancer care for companion animals through innovative treatment options. Founded in 2013 and based in Farmington, Connecticut, the company focuses on developing immunotherapy solutions, particularly an experimental autologous cancer vaccine. This vaccine aims to activate the immune system to target specific tumor-associated antigens present on cancer cells, allowing for more effective detection and treatment of tumors. By providing alternatives to traditional, invasive methods such as surgeries and chemotherapy, Torigen seeks to improve the quality of life for pets facing cancer. The company builds on years of scientific research and is committed to pushing the boundaries of veterinary oncology.

Proscia

Series A in 2018
Proscia Inc. is a Philadelphia-based company that develops a cloud-based digital pathology platform aimed at enhancing cancer diagnosis and improving patient outcomes. Founded in 2014, Proscia's platform leverages advanced computing technologies to analyze data that is not perceptible to the human eye. By transforming this hidden data into actionable insights, the platform supports routine pathology operations and aids physicians in accelerating the development of life-saving medical advancements.

HelloAva

Venture Round in 2018
HelloAva, Inc. is a New York-based company that specializes in the distribution of skincare and healthcare products. Founded in 2016, HelloAva operates an online platform that simplifies beauty and skincare consultancy through the use of artificial intelligence and deep learning, combined with insights from real dermatologists. The company offers personalized skincare routines and regime cards tailored to individual needs, providing users with expert advice and product recommendations to enhance their skincare regimen.

Winky Lux

Series A in 2018
Winky Lux is a cosmetics company founded in 2015 and based in New York, New York. It specializes in manufacturing a wide range of color cosmetic products, including lip kits, shadow palettes, lipsticks, blushes, highlighters, and various eye and brow products. Winky Lux emphasizes high-quality, cruelty-free, and non-toxic ingredients, ensuring that its products are free from parabens and phthalates. The company is committed to sustainability and offers heavily pigmented cosmetic items designed to capture attention. By selling primarily online, Winky Lux aims to provide luxury products at affordable prices, making high-quality cosmetics accessible to a broader audience. Its products are also available through various retailers both in the United States and internationally.

Zola

Series D in 2018
Zola, Inc. is a wedding company that operates a comprehensive wedding planning and registry platform designed to streamline the wedding experience for couples. Founded in 2013 and based in New York, Zola offers a suite of tools under the Zola Weddings brand, which includes customizable wedding websites, a diverse registry of gifts and experiences, a personalized wedding checklist, and a guest list management tool. The platform allows users to create and personalize their wedding websites, register for a variety of gifts with benefits such as free shipping and group gifting, and manage their wedding planning tasks and guest communications efficiently. Zola aims to enhance the wedding planning journey by combining modern technology with attentive customer service, ultimately supporting couples from engagement through to their new life together.

Parsley Health

Series A in 2018
Parsley Health, Inc. offers personalized holistic healthcare services focused on addressing the root causes of diseases. By considering patients' personal histories, lifestyles, environments, and genetic factors, the company creates comprehensive health regimens that may include dietary changes, lifestyle adjustments, stress management techniques, supplements, botanical medicines, and prescription drugs. Their services encompass functional medicine assessments, personalized nutrition consultations, health coaching, specialized testing, bioidentical hormone therapy, and online access to labs and medical records. Parsley Health also provides various diagnostic tests and sells health-related products online. Founded in 2015 by Dr. Robin Berzin, M.D., the company operates clinics in New York City, Los Angeles, and San Francisco, integrating technology with wellness and preventive care to offer a subscription-based model that emphasizes chronic disease management and personalized treatment.

Archer Roose

Seed Round in 2018
Archer Roose is a clean wine brand focused on providing affordable and sustainable wine options to modern consumers. The company produces canned wine and other beverages, emphasizing transparency and sustainability in its packaging. By utilizing cans and kegs, Archer Roose aims to make wine more accessible while appealing to a new generation of wine drinkers. Their global portfolio reflects a commitment to quality and innovation, catering to diverse lifestyles and dining experiences.

The Right Fit

Seed Round in 2018
TheRight.Fit PTY LTD is a digital marketplace based in Darlinghurst, Australia, established in 2015, that connects a diverse range of creative talent, including actors, models, makeup artists, photographers, and influencers, with clients seeking their services. The platform simplifies the process of finding and booking the right talent for various projects, fostering a community where brands and creators can collaborate effectively. By offering a curated selection of professionals, TheRight.Fit enables clients to establish meaningful and revenue-generating relationships, enhancing the overall experience of talent acquisition in the creative industry.

Unbound

Venture Round in 2017
Unbound is a company focused on sexual wellness for women, offering a range of products including vibrators, lubricants, and accessories. The company operates an e-commerce platform that allows customers to purchase body-safe items directly from their website, ensuring discreet delivery to their homes. By prioritizing women's sexual health and wellness, Unbound aims to provide a comfortable and accessible shopping experience for its customers.

Aday

Venture Round in 2017
ADAY is a direct-to-consumer brand specializing in consciously designed technical clothing. Founded by Nina Faulhaber and Meg He, the company operates from New York and London, focusing on creating capsule wardrobes that promote outfit repetition. By combining seasonless design with technical fabrics, ADAY aims to offer high-quality and versatile clothing that maximizes utility while minimizing consumption. The brand emphasizes a sustainable supply chain, allowing customers to enjoy clever styles that enhance their energy and joy. Through its e-commerce platform, ADAY seeks to redefine modern wardrobes by encouraging thoughtful and sustainable fashion choices.

Lovevery

Seed Round in 2017
Lovevery, Inc. is a company based in Boise, Idaho, that specializes in manufacturing educational play products for babies and young children. Founded in 2015, Lovevery offers a range of toys designed by child development experts to support stage-based learning. Their flagship product, the Play Gym, includes various accessories such as a ball, batting ring, and teething rings, tailored to stimulate a child's senses and encourage developmental milestones. In addition to physical products, Lovevery provides parents with stage-based information and resources to enhance their children's learning experiences. The company has received recognition for its innovative offerings through awards from notable publications and organizations. Lovevery's products are available for purchase online, and the company has garnered support from several prominent investors.

Unbound

Seed Round in 2017
Unbound is a company focused on sexual wellness for women, offering a range of products including vibrators, lubricants, and accessories. The company operates an e-commerce platform that allows customers to purchase body-safe items directly from their website, ensuring discreet delivery to their homes. By prioritizing women's sexual health and wellness, Unbound aims to provide a comfortable and accessible shopping experience for its customers.

Werk

Seed Round in 2017
Werk is the first and only people analytics software that helps companies improve their flexibility performance through data. Through a proprietary assessment methodology and analytics dashboard, Werk delivers the insights companies need to understand current flexibility baseline and gaps, the highest ROI flex investments to close those gaps, and the impact of flexibility on their most important business metrics. Learn more at Werk.co

Winky Lux

Seed Round in 2017
Winky Lux is a cosmetics company founded in 2015 and based in New York, New York. It specializes in manufacturing a wide range of color cosmetic products, including lip kits, shadow palettes, lipsticks, blushes, highlighters, and various eye and brow products. Winky Lux emphasizes high-quality, cruelty-free, and non-toxic ingredients, ensuring that its products are free from parabens and phthalates. The company is committed to sustainability and offers heavily pigmented cosmetic items designed to capture attention. By selling primarily online, Winky Lux aims to provide luxury products at affordable prices, making high-quality cosmetics accessible to a broader audience. Its products are also available through various retailers both in the United States and internationally.

Werk

Seed Round in 2017
Werk is the first and only people analytics software that helps companies improve their flexibility performance through data. Through a proprietary assessment methodology and analytics dashboard, Werk delivers the insights companies need to understand current flexibility baseline and gaps, the highest ROI flex investments to close those gaps, and the impact of flexibility on their most important business metrics. Learn more at Werk.co

Wheelys Café

Venture Round in 2017
Wheelys Café operates a unique network of mobile cafés on bicycles, providing an array of beverages and snacks including coffee, cold drinks, cookies, tea, chocolates, and juices. Founded in 2015 and headquartered in Värmdö, Sweden, the company has expanded rapidly, selling over 800 cafés across more than 70 countries, making it one of the fastest-growing food chains globally. Wheelys Café also offers franchising opportunities, enabling individuals to start their own businesses. The company has garnered support from notable investors and participated in the Y Combinator accelerator program, which has helped fuel its growth. The CEO, Maria De La Croix, stands out as a young leader in the industry.

SWAAY

Seed Round in 2017
SWAAY is an innovative media and online publishing company focused on empowering women by showcasing their diverse interests and achievements in entrepreneurship. The platform celebrates the narratives of both established and emerging female entrepreneurs, aiming to elevate their presence in innovation and business. Through visually inspiring and intellectually engaging content, SWAAY provides a space for women to share their stories and connect with a broader audience. Additionally, the company offers tools for creating and sharing interactive stories, allowing users to develop branching narratives and character-driven content. This approach not only enhances user engagement but also fosters a community that supports and inspires women's entrepreneurial journeys.

Unbound

Seed Round in 2017
Unbound is a company focused on sexual wellness for women, offering a range of products including vibrators, lubricants, and accessories. The company operates an e-commerce platform that allows customers to purchase body-safe items directly from their website, ensuring discreet delivery to their homes. By prioritizing women's sexual health and wellness, Unbound aims to provide a comfortable and accessible shopping experience for its customers.

Function of Beauty

Series A in 2017
Function of Beauty is a New York-based beauty brand founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa. The company specializes in personalized hair care, skin care, and body care products, allowing customers to create customized shampoos, conditioners, and styling products tailored to their individual hair profiles and specific goals. Function of Beauty emphasizes the use of high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and mineral oils, which may be harmful to consumers. By focusing on personalization and safety, the brand aims to meet the unique beauty needs of each customer.

EverlyWell

Seed Round in 2017
EverlyWell develops do-it-yourself kits for a vast range of at-home regulatory-compliant diagnostic tests including food sensitivity, fertility, hormones, STDs, thyroid, and metabolism among the others, allowing users to perform tests at home and receive physician-reviewed results and insights on their mobile devices. EverlyWell also provides at-home covid testing.

Trustify Experts

Venture Round in 2017
Trustify Experts provides expertise in all aspects of the cyber security market. Trustify Experts also provides resourcing and recruitment solutions, and managed services. Trustify Experts was founded in 2020 and was headquartered in London, United Kingdom.

Function of Beauty

Venture Round in 2017
Function of Beauty is a New York-based beauty brand founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa. The company specializes in personalized hair care, skin care, and body care products, allowing customers to create customized shampoos, conditioners, and styling products tailored to their individual hair profiles and specific goals. Function of Beauty emphasizes the use of high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and mineral oils, which may be harmful to consumers. By focusing on personalization and safety, the brand aims to meet the unique beauty needs of each customer.

GuavaPass

Series A in 2016
GuavaPass operates a platform designed to connect individuals with various fitness studios and healthy-living experts across major cities in Asia, including Bangkok, Beijing, Dubai, Hong Kong, Jakarta, Manila, Seoul, Shanghai, Singapore, and Taipei. Founded in April 2015 by Jeffrey Liu and Robert Pachter, the platform offers access to a diverse range of fitness classes, such as yoga, kickboxing, spinning, dance, CrossFit, and Pilates. This enables users to engage in a variety of workouts and maintain an optimal level of fitness in an enjoyable manner. GuavaPass is headquartered in Singapore and was acquired by ClassPass in January 2019.

Function of Beauty

Pre Seed Round in 2016
Function of Beauty is a New York-based beauty brand founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa. The company specializes in personalized hair care, skin care, and body care products, allowing customers to create customized shampoos, conditioners, and styling products tailored to their individual hair profiles and specific goals. Function of Beauty emphasizes the use of high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and mineral oils, which may be harmful to consumers. By focusing on personalization and safety, the brand aims to meet the unique beauty needs of each customer.
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