Raízs was born to strengthen the bond between local organic farmers and conscious consumers. Through machine learning and a virtual stock, we are able to optimise harvest production and avoid multiple steps in the supply chain. This generates visibility for the countryside and accessibility for the city.
Monte Vista Farming Company entered the almond handling business. At that time Jim Crecelius saw a better, more secure way to handle the almonds that growers were going to deliver to his processing facility. His vision was for growers to participate in the marketing of their crops while maintaining crop ownership until the sale was complete. This system provided the safety that growers lacked when pooling their crops with other handlers. This system, now known as the Grower Select Marketing System provides growers with an added degree of safety and confidence for the value of their annual farming effort and is the original grower-controlled almond marketing system.
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