Sonoma Brands
Sonoma Brands is a California-based private equity and venture capital firm founded in 2015 that invests in growth-stage and early-stage consumer brands. It focuses on consumer products and services across sectors such as food and beverage, beauty and personal care, wellness, pet, home and lifestyle. The firm typically invests between $5 million and $30 million and may take minority or majority stakes, frequently seeking a board seat. Sonoma Brands collaborates with bold founders to build enduring brands across physical and digital channels, aiming to accelerate growth and market position.
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Past deals in Paraguay
Guayaki Yerba Mate
Series B in 2017
Guayaki Sustainable Rainforest Products, Inc. specializes in the production of organic yerba mate beverages, offering a diverse range of products including bottled drinks, cans, energy shots, traditional gourds, tea bags, and loose leaf options. The company also provides accessories for brewing and steeping, as well as clothing and gift certificates. Established in 1996 and headquartered in Sebastopol, California, Guayaki distributes its products through food retail stores, restaurants, and grocery outlets in the United States and Canada, along with international retailers and online channels. Guayaki employs an innovative business model known as Market Driven Regeneration, which connects consumer purchases of its yerba mate products with indigenous communities involved in sustainable agriculture and reforestation initiatives across Argentina, Paraguay, and Brazil.
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