South Central Ventures

South Central Ventures, established in 2015, is a venture capital firm headquartered in Zagreb, Croatia, with additional offices in Belgrade, Serbia; Ljubljana, Slovenia; and Skopje, Macedonia. The firm specializes in direct investments in early-stage technology companies, focusing on sectors such as Information and Communications Technology (ICT), SaaS, HealthTech, FinTech, and digital media. It primarily invests in the Balkans, with a typical investment size ranging from €0.1 million to €3 million per company, aiming for a stake between 25% and 49%. South Central Ventures has invested in approximately 40 early-stage tech companies, playing a significant role in the regional start-up ecosystem.

Vedran Blagus

Principal

Vuk Djukić

Principal

Milos Kujovic

Senior Associate

Tatjana Zabasu Mikuz

Managing Partner

Jure Mikuž

Managing Partner

Ljudevit Stantic

Associate

Goran Stevanovic

Partner

Eli Zhabevska

Principal

54 past transactions

SplxAI

Seed Round in 2025
SplxAI is a cybersecurity company that specializes in automated security testing for AI chatbots. Its platform continuously monitors and tests chatbots for vulnerabilities, such as prompt injection and context leakage, and provides real-time detection and mitigation strategies. The platform offers multimodal pentesting capabilities, covering text, audio, and video, and generates comprehensive reports with actionable insights. SplxAI's solution integrates seamlessly with existing security frameworks and is trusted by enterprises seeking to proactively secure their AI assets and maintain data integrity.

EarthCare.ai

Pre Seed Round in 2025
EarthCare.ai is a technology company specializing in climate intelligence. It aggregates and analyzes diverse environmental data, such as solar radiation, precipitation, storms, and wildfires, using proprietary AI algorithms. This process transforms complex climate data into actionable insights, enabling industries like energy, infrastructure, and real estate to mitigate risks, optimize operations, and comply with regulations.

All Eyes On Screens

Series B in 2024
All Eyes On Screens develops an advanced advertisement platform that collects, integrates, extracts, and visualizes data. Its mission is to enhance TV advertising effectiveness, transparency, speed, and comparability with digital channels.

SplxAI

Pre Seed Round in 2024
SplxAI is a cybersecurity company that specializes in automated security testing for AI chatbots. Its platform continuously monitors and tests chatbots for vulnerabilities, such as prompt injection and context leakage, and provides real-time detection and mitigation strategies. The platform offers multimodal pentesting capabilities, covering text, audio, and video, and generates comprehensive reports with actionable insights. SplxAI's solution integrates seamlessly with existing security frameworks and is trusted by enterprises seeking to proactively secure their AI assets and maintain data integrity.

Leanpay

Series B in 2024
Leanpay is a technology company that offers an application for online purchases in installments, allowing consumers to arrange repayments without needing to visit a physical store. The platform provides various monthly finance installment products, enabling users to pay for their purchases through simple and flexible payment plans. By offering nominal interest rates, Leanpay facilitates easier access to goods and services, making it more convenient for consumers to manage their financial commitments.

Mily Technologies

Pre Seed Round in 2023
Mily Technologies specializes in a delivery analytics platform that integrates spatial and business analytics for last-mile delivery optimization. Its solution simplifies complex analysis, automates tasks, enhances collaboration, and improves courier performance and service quality.

Pixyle.ai

Seed Round in 2022
Pixyle.ai develops artificial intelligence solutions for the fashion e‑commerce sector. Its image recognition software accurately identifies fashion items in photographs, enabling visual search and relevant product recommendations on online retail platforms. The platform also automatically generates high‑quality attributes, titles, and descriptions from product images and text, providing automatic tagging and business intelligence tools. These capabilities help retailers improve product discovery, increase customer engagement, reduce operational costs, and make more informed decisions.

All Eyes On Screens

Series A in 2022
All Eyes On Screens develops an advanced advertisement platform that collects, integrates, extracts, and visualizes data. Its mission is to enhance TV advertising effectiveness, transparency, speed, and comparability with digital channels.

Leanpay

Convertible Note in 2022
Leanpay is a technology company that offers an application for online purchases in installments, allowing consumers to arrange repayments without needing to visit a physical store. The platform provides various monthly finance installment products, enabling users to pay for their purchases through simple and flexible payment plans. By offering nominal interest rates, Leanpay facilitates easier access to goods and services, making it more convenient for consumers to manage their financial commitments.

Hunch

Venture Round in 2022
Hunch specializes in AI-driven dynamic creative solutions for social commerce marketing. It empowers global e-commerce companies by delivering data-driven, contextualized, and automated customer journeys at scale.

Underline Science

Seed Round in 2022
Underline Science, Inc. is a New York-based company that specializes in developing a virtual conference platform tailored for scientific and academic professionals. The platform, known as Underline, facilitates live-streaming of scientific lectures, research discussions, and conferences. It enhances post-event engagement by providing ancillary materials such as transcriptions, real-time language translations, and digital object identifiers. The platform also includes features like machine-readable cataloging records and access to presenters' slides and profiles. Founded in 2018 and previously known as OPEN SCIENCE INC., Underline Science aims to expand the reach of scientific content, allowing presenters to connect with global audiences while enabling participants to revisit and engage with missed presentations.

Rubik

Seed Round in 2022
Rubik is a real estate technology company that uses artificial intelligence to power a platform for investors to research, analyze, and source both on-market and off-market single-family properties. The platform provides data and analytics to help users identify properties that match investment criteria, assess renovation impacts, and evaluate risk, enabling informed decision making. It digitizes the workflow from discovery to contracting, allowing clients to source properties and place deals online with ease, reducing manual processes and speeding up investment activity.

Uhura Solutions

Seed Round in 2022
Uhura Solutions is an artificial intelligence company focused on contract intelligence. It has created a low-code platform designed to read and comprehend contracts and agreements similarly to humans. This innovative solution addresses the challenges of manual document processing, a common issue faced by businesses. By leveraging automation, Uhura Solutions significantly reduces document processing times from hours to mere seconds. The platform integrates advanced vision and language processing capabilities, facilitating efficient review and decision-making, particularly for financial institutions. This enables clients to gain valuable insights into their existing contracts with ease.

Agremo

Seed Round in 2022
Agremo Ltd. is a technology company based in Belgrade, Serbia, specializing in a cloud-based software platform tailored for agricultural applications. Established in 2015, the platform utilizes aerial imagery and advanced technologies such as artificial intelligence, computer vision, and machine learning to provide detailed crop intelligence. Agremo's solution enables users, including agribusinesses, crop growers, and agronomists, to conduct comprehensive analyses of plant health, monitor field conditions, and assess various agricultural factors such as plant stress, diseases, pests, and water needs. The platform generates 2D maps and reports that facilitate effective management of agricultural processes throughout the growing season, making it a valuable tool for optimizing crop production and sustainability across diverse plant species.

57hours

Seed Round in 2022
57hours is a platform that connects adventure seekers with experienced, local guides for various outdoor activities such as rock climbing, hiking, and skiing. Founded by tech-driven outdoor enthusiasts, the company aims to make it easy for anyone to enjoy guided adventures throughout the US and select international destinations.

Leanpay

Series A in 2021
Leanpay is a technology company that offers an application for online purchases in installments, allowing consumers to arrange repayments without needing to visit a physical store. The platform provides various monthly finance installment products, enabling users to pay for their purchases through simple and flexible payment plans. By offering nominal interest rates, Leanpay facilitates easier access to goods and services, making it more convenient for consumers to manage their financial commitments.

LabBox

Seed Round in 2021
LabBox is a company based in Pristina, Kosovo, that specializes in manufacturing and selling electronic hardware products designed for children. Established in 2017, LabBox offers engineering kits that encourage kids to build projects and engage with electronics in a hands-on manner. The company's subscription-based model delivers these kits monthly, providing children with opportunities to explore engineering concepts through practical activities. Each kit is complemented by a gamified platform that enhances the educational experience, making learning about electronics both fun and interactive. LabBox aims to inspire the next generation of engineers by fostering creativity and curiosity in the field of technology.

All Eyes On Screens

Seed Round in 2021
All Eyes On Screens develops an advanced advertisement platform that collects, integrates, extracts, and visualizes data. Its mission is to enhance TV advertising effectiveness, transparency, speed, and comparability with digital channels.

Daibau

Series A in 2021
DaiBau is a professional construction network that facilitates connections between investors and construction professionals across various markets. The company has transformed the construction industry by providing a digital platform that enhances transparency and communication. DaiBau offers free online tools and a network of vetted contractors, enabling users to efficiently prepare demand, manage inventory, and compare tenders. This approach not only streamlines the procurement process but also helps clients save time and money on their projects. By integrating these services, DaiBau supports both contractors and customers in navigating the complexities of construction.

AGRIVI

Series A in 2020
AGRIVI is a global agritech company that provides digital agriculture technologies and a farm management platform to support the agri-food value chain. The platform helps optimize crop production and enforce sustainable farming practices, enabling farmers and agri-food companies to perform activities such as tillage, planting, spraying, fertilization, irrigation, and harvesting. Its solutions are used by customers in over 100 countries, reflecting its reach in digital agriculture and commitment to improving productivity and product quality across diverse farming operations.

Orgnostic

Pre Seed Round in 2020
Orgnostic is a developer of a people analytics platform tailored for fast-growing companies. The platform integrates various HR and finance data into a single interface, enabling organizations to derive valuable insights for assessing the effectiveness of their people initiatives. By facilitating the connection of scattered data and offering tools for conducting surveys, Orgnostic empowers human resource managers to make informed decisions that enhance team resilience. Its user-friendly framework provides essential insights and priorities, allowing managers to navigate their evolving roles effectively without requiring the expertise of additional data scientists.

LabBox

Seed Round in 2020
LabBox is a company based in Pristina, Kosovo, that specializes in manufacturing and selling electronic hardware products designed for children. Established in 2017, LabBox offers engineering kits that encourage kids to build projects and engage with electronics in a hands-on manner. The company's subscription-based model delivers these kits monthly, providing children with opportunities to explore engineering concepts through practical activities. Each kit is complemented by a gamified platform that enhances the educational experience, making learning about electronics both fun and interactive. LabBox aims to inspire the next generation of engineers by fostering creativity and curiosity in the field of technology.

Videobolt

Seed Round in 2019
Videobolt is a developer of a video creation platform that enables users to produce professional-grade visual content. The platform offers a range of customizable video templates, allowing users to tailor designs to meet their specific needs. Utilizing cloud rendering and an optimized revision process, Videobolt enhances the capabilities of content creators, facilitating improved communication and audience engagement. By providing a user-friendly online editing platform, the company helps users navigate the complexities of video production, making it accessible for a variety of applications.

Entelo

Venture Round in 2019
Entelo is a recruitment platform that leverages data science and machine learning to assist companies in identifying and recruiting technical talent. Its SaaS-based solution enables talent acquisition teams to automatically rank and screen applicants using directed scoring technologies, thereby enhancing key metrics such as quality of hire, time to hire, and cost per hire. With over 600 customers across various industries, Entelo provides actionable insights and increases candidate engagement, making it a trusted partner for organizations aiming to improve their recruitment processes. Notable clients include prominent companies like Capital One, Cisco, and Netflix, which utilize Entelo's capabilities to build effective teams.

Cognism

Series B in 2019
Cognism, established in 2015, is a London-based SaaS company specializing in end-to-end sales acceleration. It leverages patented AI technology to provide B2B sales teams with real-time, high-quality data, including company, people, and event information. Cognism's platform integrates seamlessly with major CRM and email systems, helping sales teams efficiently prospect, manage their database, and grow revenue. The company, with offices in the US, Macedonia, and Croatia, focuses on enriching CRM records, identifying customer trends, and streamlining lead generation.

Uhura Solutions

Pre Seed Round in 2019
Uhura Solutions is an artificial intelligence company focused on contract intelligence. It has created a low-code platform designed to read and comprehend contracts and agreements similarly to humans. This innovative solution addresses the challenges of manual document processing, a common issue faced by businesses. By leveraging automation, Uhura Solutions significantly reduces document processing times from hours to mere seconds. The platform integrates advanced vision and language processing capabilities, facilitating efficient review and decision-making, particularly for financial institutions. This enables clients to gain valuable insights into their existing contracts with ease.

All Eyes On Screens

Seed Round in 2019
All Eyes On Screens develops an advanced advertisement platform that collects, integrates, extracts, and visualizes data. Its mission is to enhance TV advertising effectiveness, transparency, speed, and comparability with digital channels.

Molo

Seed Round in 2019
Molo is a software-as-a-service (SaaS) platform designed specifically for the boating industry, catering to marinas, yacht clubs, and shipyards. The platform streamlines operations by managing various aspects such as customer interactions, vessel information, reservations, slip availability, and accounting integration. By automating these processes, Molo enables marine businesses to enhance operational efficiency, reduce administrative workload, and improve customer engagement. Additionally, the platform facilitates the management of transient and seasonal reservations, check-ins, and payment processing, ultimately helping clients increase revenue and provide better service to their customers.

Leanpay

Seed Round in 2019
Leanpay is a technology company that offers an application for online purchases in installments, allowing consumers to arrange repayments without needing to visit a physical store. The platform provides various monthly finance installment products, enabling users to pay for their purchases through simple and flexible payment plans. By offering nominal interest rates, Leanpay facilitates easier access to goods and services, making it more convenient for consumers to manage their financial commitments.

Daibau

Series A in 2019
DaiBau is a professional construction network that facilitates connections between investors and construction professionals across various markets. The company has transformed the construction industry by providing a digital platform that enhances transparency and communication. DaiBau offers free online tools and a network of vetted contractors, enabling users to efficiently prepare demand, manage inventory, and compare tenders. This approach not only streamlines the procurement process but also helps clients save time and money on their projects. By integrating these services, DaiBau supports both contractors and customers in navigating the complexities of construction.

OM3GA SOLUTIONS

Pre Seed Round in 2018
OM3GA SOLUTIONS doo is a Montenegro-based company established in 2017, specializing in online marketing solutions for clients worldwide. The company offers a diverse array of services, including web design, visual identity creation, digital marketing, and advertising. Additionally, OM3GA SOLUTIONS provides advanced services in artificial intelligence and machine learning, focusing on speech-to-text and text-to-speech technologies, as well as virtual assistant solutions. With a commitment to delivering comprehensive marketing strategies and innovative technology applications, OM3GA SOLUTIONS caters to the evolving needs of businesses in the digital landscape.

Cognism

Series A in 2018
Cognism, established in 2015, is a London-based SaaS company specializing in end-to-end sales acceleration. It leverages patented AI technology to provide B2B sales teams with real-time, high-quality data, including company, people, and event information. Cognism's platform integrates seamlessly with major CRM and email systems, helping sales teams efficiently prospect, manage their database, and grow revenue. The company, with offices in the US, Macedonia, and Croatia, focuses on enriching CRM records, identifying customer trends, and streamlining lead generation.

Agremo

Seed Round in 2018
Agremo Ltd. is a technology company based in Belgrade, Serbia, specializing in a cloud-based software platform tailored for agricultural applications. Established in 2015, the platform utilizes aerial imagery and advanced technologies such as artificial intelligence, computer vision, and machine learning to provide detailed crop intelligence. Agremo's solution enables users, including agribusinesses, crop growers, and agronomists, to conduct comprehensive analyses of plant health, monitor field conditions, and assess various agricultural factors such as plant stress, diseases, pests, and water needs. The platform generates 2D maps and reports that facilitate effective management of agricultural processes throughout the growing season, making it a valuable tool for optimizing crop production and sustainability across diverse plant species.

CustomSell

Seed Round in 2018
CustomSell is an artificial intelligence platform that can put a big chunk of the sales process on autopilot.

LabBox

Seed Round in 2018
LabBox is a company based in Pristina, Kosovo, that specializes in manufacturing and selling electronic hardware products designed for children. Established in 2017, LabBox offers engineering kits that encourage kids to build projects and engage with electronics in a hands-on manner. The company's subscription-based model delivers these kits monthly, providing children with opportunities to explore engineering concepts through practical activities. Each kit is complemented by a gamified platform that enhances the educational experience, making learning about electronics both fun and interactive. LabBox aims to inspire the next generation of engineers by fostering creativity and curiosity in the field of technology.

Content Insights

Seed Round in 2018
Content Insights is a software-as-a-service company that specializes in editorial intelligence, aiming to enhance the effectiveness and efficiency of content production. The company has developed a proprietary platform that utilizes the Content Performance Indicator (CPI) algorithm to evaluate various aspects of online content, including individual pieces, authors, topics, and referral sources. This technology provides publishers with valuable insights into audience engagement, helping them make data-driven decisions to improve their content strategies. By focusing on measurable performance, Content Insights seeks to transform the way online content is created and managed.

Habiplace

Seed Round in 2018
Habiplace is a developer of a property management platform that aims to transform the real estate industry by creating a comprehensive ecosystem centered around digital property profiles. The company offers innovative software that integrates existing solutions to enable property owners to efficiently manage all aspects of their homes from a single interface. This platform allows users to create a digital representation of their properties, significantly reducing the time and effort required for household administration and home-related services. By prioritizing the needs of homeowners, Habiplace seeks to streamline property management and enhance the overall experience of owning and maintaining a home.

Alchemy

Venture Round in 2018
Alchemy is a SaaS company specializing in software solutions for the specialty chemicals industry. It helps these companies accelerate formula development and commercialization processes, enhancing responsiveness to customers and driving top-line revenue growth.

Cognism

Seed Round in 2018
Cognism, established in 2015, is a London-based SaaS company specializing in end-to-end sales acceleration. It leverages patented AI technology to provide B2B sales teams with real-time, high-quality data, including company, people, and event information. Cognism's platform integrates seamlessly with major CRM and email systems, helping sales teams efficiently prospect, manage their database, and grow revenue. The company, with offices in the US, Macedonia, and Croatia, focuses on enriching CRM records, identifying customer trends, and streamlining lead generation.

TradeCore

Seed Round in 2018
TradeCore is a fintech company that specializes in developing a comprehensive financial technology platform aimed at facilitating the creation of advanced crypto, banking, and investment products. The platform offers a variety of services including onboarding, ID verification, payments, execution, and market data, which are essential for compliance, regulation, and capital markets. By providing these services, TradeCore enables businesses to efficiently manage, automate, and expand customer-centric banking and investment solutions across multiple sectors.

City Expert

Seed Round in 2017
City Expert Global is a Serbian startup founded in 2015 by Darko Luković, Stefan Stojanović, and Igor Jović, based in Belgrade. The company operates an online real estate agency that aims to simplify the process of buying and renting properties. By leveraging new technologies, City Expert Global seeks to redefine the real estate sector, focusing on enhancing advertising and agency standards. Its digital marketplace allows users to efficiently list and discover properties for sale, while also providing comprehensive information related to real estate transactions. Through digitization, City Expert Global streamlines the purchasing and renting process, making it more accessible for buyers and property owners alike.

Sentinel Marine solutions

Venture Round in 2017
Sentinel Marine Solutions offers an online boat monitoring platform that provides real-time insights into the position and essential onboard systems of private boats and charter fleets. This platform tracks GPS location and automatically logs journeys while sending alerts for unauthorized access or movement. It also monitors critical aspects such as battery status and usage information. By enabling boat rental businesses and private boat owners to effectively oversee maintenance and logistics, Sentinel Marine Solutions addresses key challenges in boat management and enhances the overall user experience.

Hunch

Seed Round in 2017
Hunch specializes in AI-driven dynamic creative solutions for social commerce marketing. It empowers global e-commerce companies by delivering data-driven, contextualized, and automated customer journeys at scale.

booknowmed.com

Seed Round in 2017
Booknowmed.com is an online platform that facilitates medical travel by connecting patients seeking treatment with reputable healthcare providers worldwide. Founded in 2012 and based in Nicosia, Cyprus, the company specializes in offering dialysis vacation packages for renal patients while also providing educational resources related to kidney disease. Supported by the European Union and various patient associations, Booknowmed.com aims to deliver tailored, high-quality medical services at competitive prices, catering specifically to the needs of medical travelers.

InPlayer

Series A in 2017
InPlayer, established in 2010, specializes in video and digital asset monetization. It helps clients generate revenue from their online media libraries, supporting live, recurring, and on-demand content. With a global reach, InPlayer processes transactions for over 100,000 clients' subscribers, 24/7. Its platform facilitates payments on any platform, with any device, and in multiple currencies, offering both self-serve solutions and bespoke options for special events.

Content Insights

Seed Round in 2017
Content Insights is a software-as-a-service company that specializes in editorial intelligence, aiming to enhance the effectiveness and efficiency of content production. The company has developed a proprietary platform that utilizes the Content Performance Indicator (CPI) algorithm to evaluate various aspects of online content, including individual pieces, authors, topics, and referral sources. This technology provides publishers with valuable insights into audience engagement, helping them make data-driven decisions to improve their content strategies. By focusing on measurable performance, Content Insights seeks to transform the way online content is created and managed.

Cognism

Seed Round in 2017
Cognism, established in 2015, is a London-based SaaS company specializing in end-to-end sales acceleration. It leverages patented AI technology to provide B2B sales teams with real-time, high-quality data, including company, people, and event information. Cognism's platform integrates seamlessly with major CRM and email systems, helping sales teams efficiently prospect, manage their database, and grow revenue. The company, with offices in the US, Macedonia, and Croatia, focuses on enriching CRM records, identifying customer trends, and streamlining lead generation.

Bulb Technologies

Venture Round in 2016
Bulb Technologies Ltd. is a software company based in Zagreb, Croatia, specializing in broadband service management solutions for fixed, cable, and mobile communication service providers across Europe. Founded in 2006, the company offers a range of products including CEMPRESSO, which automates customer support and knowledge management, and a centralized DHCP/DOCSIS auto configuration system that facilitates the provisioning and management of customer premises equipment (CPE). Additionally, Bulb Technologies provides a Network Element Provisioning System designed to streamline and automate service delivery processes. The company's solutions also encompass customer experience management, device management, and integration services, all aimed at enhancing the customer experience while significantly reducing costs associated with customer support.

letz.do

Seed Round in 2016
Letz is a multiplatform productivity app that strives to make your life easier and make you enjoy productivity. Lucy is one of the Letz characters who uses her brilliant AI and keeps track of your daily activity. She keeps you productive and knows what exactly to send you and when. By using Letz you will experience being productive and never forget what is left to do. Letz is extremely easy to use. On the other hand, Lucy is always there. She never forgets about you even though you sometimes forget about her.

Insightful

Seed Round in 2016
Insightful is a developer of employee monitoring and time tracking software that enables organizations to analyze and enhance employee productivity, performance, and efficiency through deep behavioral data insights. The company's platform facilitates the management of remote teams, streamlining workflows, and driving productivity at scale. By providing tools for monitoring working hours, activity management, and time control, Insightful helps businesses identify areas where employees may need additional training to improve their productivity. The software is designed to be simple, affordable, and accessible in both cloud and on-premise formats, making it a practical solution for productivity-focused teams seeking to optimize workforce efficiency.

AGRIVI

Seed Round in 2016
AGRIVI is a global agritech company that provides digital agriculture technologies and a farm management platform to support the agri-food value chain. The platform helps optimize crop production and enforce sustainable farming practices, enabling farmers and agri-food companies to perform activities such as tillage, planting, spraying, fertilization, irrigation, and harvesting. Its solutions are used by customers in over 100 countries, reflecting its reach in digital agriculture and commitment to improving productivity and product quality across diverse farming operations.

City Expert

Seed Round in 2016
City Expert Global is a Serbian startup founded in 2015 by Darko Luković, Stefan Stojanović, and Igor Jović, based in Belgrade. The company operates an online real estate agency that aims to simplify the process of buying and renting properties. By leveraging new technologies, City Expert Global seeks to redefine the real estate sector, focusing on enhancing advertising and agency standards. Its digital marketplace allows users to efficiently list and discover properties for sale, while also providing comprehensive information related to real estate transactions. Through digitization, City Expert Global streamlines the purchasing and renting process, making it more accessible for buyers and property owners alike.

Drytools

Series A in 2016
Drytools is an information technology company that specializes in providing innovative software and technologies for software development professionals. The company focuses on creating high-quality, enterprise-grade applications efficiently, catering to startups, product companies, and software consulting firms. By offering tools that enhance programming and coding capabilities, Drytools enables developers to build better web and mobile applications, streamlining the development process and improving overall productivity.
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