South Central Ventures

South Central Ventures is a venture capital firm established in 2015, primarily focused on investing in early-stage high-growth companies within the technology sector across the Balkans. With offices in Belgrade, Ljubljana, Zagreb, and Skopje, the firm targets small and medium enterprises, particularly in areas such as Information and Communications Technology, SaaS, mobile, IoT, HealthTech, and FinTech. South Central Ventures manages a €40 million fund, allocating resources for seed investments up to €0.1 million and larger investments of up to €3 million for early and growth stages. The firm seeks to acquire significant stakes, ranging from 25% to 49%, in its portfolio companies, aiming to support their international expansion and growth potential.

Vedran Blagus

Principal

Vuk Djukić

Principal

Jan Kobler

Managing Partner

Tatjana Zabasu Mikuz

Managing Partner

Jure Mikuž

Managing Partner

Tanja Pantic

CFO

Pedja Predin

Investment Manager

42 past transactions

Hunch

Venture Round in 2022
We help businesses acquire and grow their customers online. We build innovative technology on top of the most important digital platforms like Facebook, Instagram, Adwords, Twitter and LinkedIn and use that technology to make brands and agencies wildly successful with their social and video advertising. Why? Because, acquiring customers online is becoming and increasingly complex and expensive experience. The gap between what ads your users want to see and what ads they are actually served remains large. We help our customers bridge that gap. Hunch is on a mission to help businesses deliver an automated, optimized, and personalized customer journey through latest advertising technology and processes.

Underline

Seed Round in 2022
Underline Science, Inc. specializes in a virtual conference platform designed for professionals in the scientific community. It provides a highly customizable and interactive online video platform that facilitates the organization of scientific lectures, research discussions, and conferences. Users can access a range of features including post-event engagement tools, ancillary materials, transcriptions, real-time language translations, and digital object identifiers. This platform enables users to easily locate and view academic materials relevant to their fields of interest, enhancing their ability to engage with current research and discussions. Underline Science, Inc. was established in 2018 and is headquartered in New York, New York. The company was previously known as OPEN SCIENCE INC. before rebranding in April 2020.

Uhura Solutions

Seed Round in 2022
We help financial institutions speed up review and decision-making processes significantly by using an AI platform that streamlines the process of analyzing and drafting contracts and agreements. We use cutting-edge AI technologies such as vision processing to read contracts and natural language processing to understand the meaning. We are focused on providing contract intelligence for financial services, developing AI specifically suited for the financial contracts and agreements.

Agremo

Seed Round in 2022
Agremo Ltd. is a company based in Belgrade, Serbia, that offers a cloud-based software platform designed for drone operators, agronomists, and crop growers. Founded in 2015, the platform utilizes computer vision and machine learning technologies to analyze aerial imagery, providing valuable crop intelligence. Its features include generating 2D maps and reports, as well as performing various analyses such as plant counting, health monitoring, stress assessment, and pest and disease evaluation. This comprehensive approach helps agribusinesses and growers make informed decisions regarding field management and the overall health of their crops.

Labbox

Seed Round in 2021
Labbox is a company based in Pristina, Kosovo, that specializes in manufacturing and selling electronic hardware products designed for children. Established in 2017, Labbox offers engineering kits that inspire creativity and learning in young minds. Through a subscription-based model, the company provides monthly kits that allow children to engage with electronics and engineering through hands-on projects. Each kit includes a range of activities that are designed to be both educational and enjoyable, utilizing a gamified platform to enhance the learning experience. Labbox aims to foster a passion for engineering in children by enabling them to explore the science behind electronics in an interactive and engaging manner.

AdScanner

Seed Round in 2021
AdScanner is a data analytics company specializing in TV advertising solutions, founded in 2012 and based in Zagreb, Croatia. The company offers various tools to enhance the effectiveness and transparency of TV ad campaigns. Its primary products include BUZZ, an automated email notification system that alerts users about specific TV ad metrics; REPORT, which delivers weekly or monthly performance updates in a visual format; and COCKPIT, a comprehensive dashboard that integrates its monitoring data with audience measurement key performance indicators, as well as client and third-party data. AdScanner aims to streamline the reporting process, making it faster and less complicated, while also facilitating comparisons between TV and digital advertising channels.

DaiBau

Series A in 2021
Saas, marketplace, construction, real estate

AGRIVI

Series A in 2020
AGRIVI is a global agritech company that supports agri-food value chain with digital agriculture technologies. AGRIVI's market leading farm management platform is used by customers in 100+ countries.

Orgnostic

Pre Seed Round in 2020
Orgnostic is the human capital analytics platform for startups. Orgnostic provides investors and leadership teams with high-quality organizational insights that link organizational dynamics with companies’ bottom lines, creating better and more sustainable businesses for the new economy.

Labbox

Seed Round in 2020
Labbox is a company based in Pristina, Kosovo, that specializes in manufacturing and selling electronic hardware products designed for children. Established in 2017, Labbox offers engineering kits that inspire creativity and learning in young minds. Through a subscription-based model, the company provides monthly kits that allow children to engage with electronics and engineering through hands-on projects. Each kit includes a range of activities that are designed to be both educational and enjoyable, utilizing a gamified platform to enhance the learning experience. Labbox aims to foster a passion for engineering in children by enabling them to explore the science behind electronics in an interactive and engaging manner.

Videobolt

Seed Round in 2019
Videobolt d.o.o. operates as an online video making platform, which includes professional video designs and customization. It includes motion graphics, online video creation services, and application program interface solutions. The company was founded in 2016 and is based in Belgrade, Serbia.

Entelo

Venture Round in 2019
Entelo applies intelligence to big data to help modern recruiters find, qualify, and acquire talent. Today over 600 customers of all sizes and industries trust Entelo to provide their talent acquisition teams with higher candidate engagement, actionable insights, and increased productivity. To learn how leading companies such as Capital One, Cisco, Facebook, GE, Genentech, Netflix, Northrop Grumman, and Target are building their organizations using Entelo, visit www.entelo.com.

Cognism

Series B in 2019
Cognism is a sales-acceleration solution that offers businesses an efficient way to prospect through its software as a service (SaaS) model. The company leverages a unique data asset and compliance engine to enrich customer relationship management (CRM) records and streamline the sales funnel. By utilizing patented artificial intelligence technology, Cognism generates and cleans prospect data at scale, providing B2B sales teams with real-time insights into company, people, and event data. This enables sales organizations to identify opportunities, recognize customer trends, and ultimately drive new revenue. Cognism's platform integrates seamlessly with major CRM and email service systems, facilitating effective database management and delivering high-quality, real-time B2B data to clients. Founded in 2015 and headquartered in London, Cognism also has offices in the USA, Macedonia, Croatia, and Singapore.

Uhura Solutions

Pre Seed Round in 2019
We help financial institutions speed up review and decision-making processes significantly by using an AI platform that streamlines the process of analyzing and drafting contracts and agreements. We use cutting-edge AI technologies such as vision processing to read contracts and natural language processing to understand the meaning. We are focused on providing contract intelligence for financial services, developing AI specifically suited for the financial contracts and agreements.

AdScanner

Seed Round in 2019
AdScanner is a data analytics company specializing in TV advertising solutions, founded in 2012 and based in Zagreb, Croatia. The company offers various tools to enhance the effectiveness and transparency of TV ad campaigns. Its primary products include BUZZ, an automated email notification system that alerts users about specific TV ad metrics; REPORT, which delivers weekly or monthly performance updates in a visual format; and COCKPIT, a comprehensive dashboard that integrates its monitoring data with audience measurement key performance indicators, as well as client and third-party data. AdScanner aims to streamline the reporting process, making it faster and less complicated, while also facilitating comparisons between TV and digital advertising channels.

Molo

Seed Round in 2019
Molo is a SaaS platform for the boating industry. We transform the way marinas, yacht clubs, and shipyards operate, by managing customers, vessels, reservations, service, slip availability, accounting integration, and payment processing. Our technology helps marine businesses increase their revenue, decrease administrative burden, and better engage with their customers.

Leanpay

Seed Round in 2019
LeanPay is a app for online purchases in installments and arrange repayments without visiting the store.

DaiBau

Series A in 2019
Saas, marketplace, construction, real estate

Cognism

Series A in 2018
Cognism is a sales-acceleration solution that offers businesses an efficient way to prospect through its software as a service (SaaS) model. The company leverages a unique data asset and compliance engine to enrich customer relationship management (CRM) records and streamline the sales funnel. By utilizing patented artificial intelligence technology, Cognism generates and cleans prospect data at scale, providing B2B sales teams with real-time insights into company, people, and event data. This enables sales organizations to identify opportunities, recognize customer trends, and ultimately drive new revenue. Cognism's platform integrates seamlessly with major CRM and email service systems, facilitating effective database management and delivering high-quality, real-time B2B data to clients. Founded in 2015 and headquartered in London, Cognism also has offices in the USA, Macedonia, Croatia, and Singapore.

Agremo

Seed Round in 2018
Agremo Ltd. is a company based in Belgrade, Serbia, that offers a cloud-based software platform designed for drone operators, agronomists, and crop growers. Founded in 2015, the platform utilizes computer vision and machine learning technologies to analyze aerial imagery, providing valuable crop intelligence. Its features include generating 2D maps and reports, as well as performing various analyses such as plant counting, health monitoring, stress assessment, and pest and disease evaluation. This comprehensive approach helps agribusinesses and growers make informed decisions regarding field management and the overall health of their crops.

CustomSell

Seed Round in 2018
CustomSell is an easy-to-use artificial intelligence platform that can put a big chunk of your sales process on autopilot. Just think of CustomSell as a fully-automated sales & marketing department for your business. After we help you set it up, it'll turn web traffic into leads and follow-up with them individually and intelligently until they become customers

ConveyIQ

Series B in 2018
ConveyIQ, Inc provides a cloud-based candidate engagement platform, which allows recruiters and employers to screen and communicate with candidates using video technology. The company was incorporated in 2010 and is based in New York, New York. As of August 26, 2019, ConveyIQ, Inc. operates as a subsidiary of Entelo, Inc.

Labbox

Seed Round in 2018
Labbox is a company based in Pristina, Kosovo, that specializes in manufacturing and selling electronic hardware products designed for children. Established in 2017, Labbox offers engineering kits that inspire creativity and learning in young minds. Through a subscription-based model, the company provides monthly kits that allow children to engage with electronics and engineering through hands-on projects. Each kit includes a range of activities that are designed to be both educational and enjoyable, utilizing a gamified platform to enhance the learning experience. Labbox aims to foster a passion for engineering in children by enabling them to explore the science behind electronics in an interactive and engaging manner.

Content Insights

Seed Round in 2018
Helping online publishers evaluate, benchmark and rank content and authors' performance across platforms and languages

Habiplace

Seed Round in 2018
Habiplace is focused on transforming the property management landscape by developing a comprehensive platform that consolidates various aspects of home management into a single digital interface. This innovative software enables property owners to create a digital representation of their homes, streamlining household administration and related services. By integrating existing solutions with new features, Habiplace aims to reduce the time and effort homeowners spend on managing their properties, thereby fostering a more efficient and user-friendly experience. The company's vision emphasizes a shift from traditional property management paradigms to a system centered around digital property profiles, creating a unique ecosystem within the industry.

Alchemy

Venture Round in 2018
Alchemy Cloud, Inc. provides a cloud-based software for the chemical industry that facilitates the commercialization of new formulations. The company’s solution spans customer relationship management (CRM), workflow automation, formula management, and analytics to optimize the process of going from concept to chemistry. Its solution is accessed on desktop and mobile devices. The company was incorporated in 2017 and is based in San Francisco, California with additional offices in Novi Sad, Serbia; and New York, New York.

Cognism

Seed Round in 2018
Cognism is a sales-acceleration solution that offers businesses an efficient way to prospect through its software as a service (SaaS) model. The company leverages a unique data asset and compliance engine to enrich customer relationship management (CRM) records and streamline the sales funnel. By utilizing patented artificial intelligence technology, Cognism generates and cleans prospect data at scale, providing B2B sales teams with real-time insights into company, people, and event data. This enables sales organizations to identify opportunities, recognize customer trends, and ultimately drive new revenue. Cognism's platform integrates seamlessly with major CRM and email service systems, facilitating effective database management and delivering high-quality, real-time B2B data to clients. Founded in 2015 and headquartered in London, Cognism also has offices in the USA, Macedonia, Croatia, and Singapore.

TradeCore

Seed Round in 2018
TradeCore is a comprehensive financial technology company that specializes in creating innovative tools for brokers and financial service providers. Its platform is designed to facilitate the development of next-generation products across various sectors, including crypto, banking, and investments. TradeCore offers a range of services, including onboarding, identity verification, payment processing, trade execution, and access to market data. By providing these essential functionalities, TradeCore enables its clients to efficiently manage, automate, and enhance customer-centric banking and investment solutions.

City Expert

Seed Round in 2017
City Expert Global d.o.o. operates an online platform for the renting and sale of properties. The company focuses on the advertising and agency real estate sector. It provides property information, such as professional images, maps, and videos of various properties, such as apartments, apartment in a house, houses, business spaces, and extensions. The company also provides brokerage services in the lease of real estate. City Expert Global d.o.o. was founded in 2015 and is based in Belgrade, Serbia.

Sentinel Marine Solutions

Venture Round in 2017
Sentinel Marine Solutions offers an online boat monitoring platform that provides real-time insights into the position and essential onboard systems of private boats and charter fleets. This platform tracks GPS location and automatically logs journeys while sending alerts for unauthorized access or movement. It also monitors critical aspects such as battery status and usage information. By enabling boat rental businesses and private boat owners to effectively oversee maintenance and logistics, Sentinel Marine Solutions addresses key challenges in boat management and enhances the overall user experience.

Hunch

Seed Round in 2017
We help businesses acquire and grow their customers online. We build innovative technology on top of the most important digital platforms like Facebook, Instagram, Adwords, Twitter and LinkedIn and use that technology to make brands and agencies wildly successful with their social and video advertising. Why? Because, acquiring customers online is becoming and increasingly complex and expensive experience. The gap between what ads your users want to see and what ads they are actually served remains large. We help our customers bridge that gap. Hunch is on a mission to help businesses deliver an automated, optimized, and personalized customer journey through latest advertising technology and processes.

booknowmed.com

Seed Round in 2017
Booknowmed.com is an online platform that facilitates medical travel by connecting patients seeking medical treatments with reputable healthcare providers worldwide. Founded in 2012 and based in Nicosia, Cyprus, the company specializes in offering dialysis vacation packages for renal patients, along with providing educational content related to kidney disease. Supported by the European Union and various patient associations, booknowmed.com aims to deliver tailored, high-quality medical services at competitive prices, catering to the needs of individuals looking to travel for healthcare.

InPlayer

Series A in 2017
InPlayer is a video and digital asset monetization platform founded in 2010, initially known as Invideous Limited. The company focuses on helping clients maximize revenue from their online media assets, including live, recurring, and on-demand content. InPlayer has facilitated millions of dollars in transactions, successfully making thousands of live events profitable. With a global reach, the platform processes valuable content for over 100,000 clients' subscribers around the clock. Committed to innovation, InPlayer supports payments across various platforms and devices, accommodating multiple currencies. Clients benefit from the flexibility of self-service solutions or can request tailored services for special events. The platform safeguards embedded content such as videos, images, and documents, ensuring that clients can effectively monetize their digital assets.

Content Insights

Seed Round in 2017
Helping online publishers evaluate, benchmark and rank content and authors' performance across platforms and languages

CUBE Team

Series A in 2017
CUBE Team is a local company that operates in the field of business information whose mission is to promote the use of modern techniques and tools, whose application to come up with quality information, which are distributed to clients in order to increase the efficiency of decision-making and to increase their sales.

Cognism

Seed Round in 2017
Cognism is a sales-acceleration solution that offers businesses an efficient way to prospect through its software as a service (SaaS) model. The company leverages a unique data asset and compliance engine to enrich customer relationship management (CRM) records and streamline the sales funnel. By utilizing patented artificial intelligence technology, Cognism generates and cleans prospect data at scale, providing B2B sales teams with real-time insights into company, people, and event data. This enables sales organizations to identify opportunities, recognize customer trends, and ultimately drive new revenue. Cognism's platform integrates seamlessly with major CRM and email service systems, facilitating effective database management and delivering high-quality, real-time B2B data to clients. Founded in 2015 and headquartered in London, Cognism also has offices in the USA, Macedonia, Croatia, and Singapore.

Bulb

Venture Round in 2016
Bulb Technologies Ltd. specializes in broadband service management software tailored for fixed, cable, and mobile communication service providers across Europe. Founded in 2006 and headquartered in Zagreb, Croatia, the company offers a range of solutions designed to enhance customer support and streamline operational processes. Key products include CEMPRESSO, which automates customer support and knowledge management; DACS, a centralized platform for managing the provisioning of CPE devices and IP address allocation; and the Network Element Provisioning System, which aids telecom operators in automating service delivery. Additionally, Bulb Technologies provides integration services for CEM/service assurance and device management solutions, enabling service providers to improve customer experience and reduce support costs significantly.

letz.do

Seed Round in 2016
Letz is a multiplatform productivity app that strives to make your life easier and make you enjoy productivity. Lucy is one of the Letz characters who uses her brilliant AI and keeps track of your daily activity. She keeps you productive and knows what exactly to send you and when. By using Letz you will experience being productive and never forget what is left to do. Letz is extremely easy to use. On the other hand, Lucy is always there. She never forgets about you even though you sometimes forget about her.

Insihgtful

Seed Round in 2016
Insightful, based in Belgrade, Serbia, specializes in developing automatic employee time tracking software designed to enhance organizational productivity. Founded in 2016, the company offers tools that enable users to monitor employee presence and activities, identify less productive team members, and eliminate inefficiencies in workflow. Insightful's software is particularly beneficial for managing remote teams, as it provides detailed insights into employee performance and behavior. This allows organizations to streamline their processes, optimize team dynamics, and generate comprehensive reports on productivity. The platform is accessible in both cloud and on-premise options, making it a versatile solution for businesses seeking to improve efficiency and drive performance at scale.

AGRIVI

Seed Round in 2016
AGRIVI is a global agritech company that supports agri-food value chain with digital agriculture technologies. AGRIVI's market leading farm management platform is used by customers in 100+ countries.

City Expert

Seed Round in 2016
City Expert Global d.o.o. operates an online platform for the renting and sale of properties. The company focuses on the advertising and agency real estate sector. It provides property information, such as professional images, maps, and videos of various properties, such as apartments, apartment in a house, houses, business spaces, and extensions. The company also provides brokerage services in the lease of real estate. City Expert Global d.o.o. was founded in 2015 and is based in Belgrade, Serbia.

drytools

Series A in 2016
drytools is an information tech company that power tools for software development professionals. The company create high quality enterprise grade applications faster than ever before.