Proper Media is a full-service, independent media company that is ready and eager to tackle the toughest problems in the digital landscape for our publishers and advertising partners. They own, operate, and represent top-ranked web properties, and have the skills, tools, and know-how. With a focus on technology and automation, the determination to foster innovation, and the ability to think outside the box to overcome any challenge, Proper Media is here to provide the support and solutions publishers and advertisers need to thrive on the web.
VigLink is a platform for monetizing content-driven commerce. VigLink is built on the idea that publishers should be compensated for the content they create and the commerce they drive. The company monetizes ordinary links to over 30,000 retailers with technology that works across sites, apps, and social networks. Because the monetization is automated, content publishers can focus on creating great content and avoid the hassles of managing countless affiliate programs. The largest network of its kind, VigLink maximizes earnings for tens of thousands of publishers and works with more than 30,000 merchants, processing over ten billion page views and over five hundred million clicks every month. VigLink offers publishers three products: [VigLink Convert](http://www.viglink.com/products/convert) converts _existing_ links into links that earn revenue. Clicks that turn into purchases from anyone in their growing list of over 30,000 retailers, turn into commissions. Through its exclusive [optimizer](http://www.viglink.com/products/convert/optimizer) technology, VigLink can optionally swap existing links for more lucrative alternatives. [VigLink Insert](http://www.viglink.com/products/insert) uses state-of-the-art semantic technology to automatically link text mentions of merchants, brands, and products to the most relevant and valuable destination. Publishers typically double their VigLink revenue after enabling this feature. [VigLink Anywhere](http://www.viglink.com/products/anywhere) monetizes links posted to Twitter, Facebook, YouTube or even emails. Publishers just build the URL with VigLink, shorten if they like, and share anywhere. Influencers get paid when clicks turn into purchases. VigLink offers detailed reporting and analytics for publishers to learn which links drive the most revenue and stay focused on what's working. Given their scale, VigLink can negotiate higher commission rates from top merchants and pass these higher payouts to customers. Their current merchant list is available publicly [here](http://www.viglink.com/merchants)
Optimal Inc. is the leading social media advertising and analytics platform. Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.
OnScroll is an responsive advertising technology platform which enables publishers, networks and agencies to serve "viewable only" inventory and to measure and respond to user engagement time. OnScroll is helping many of the web's biggest publishers better monetise their websites through patent pending responsive advertising technology, creating previously unobtainable advertising inventory and unlocking hidden revenues for publishers.
BigSwerve serves as a search aggregator for blog comments, which are often omitted in blog searches and roundups. BigSwerve's crawler aggregates comments, allowing users to follow the comments for a given person and discover new content by seeing where other people are engaged. Since their founding in 2006, the company has received less than $1,000,000 of investment from First Round Capital.
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