Monetizer101
Acquisition in 2021
Monetizer101 is a platform facilitating commerce monetization for online publishers. It provides tools such as dynamic product links, price comparison widgets, and shopping galleries to enable publishers to earn revenue from every click or sale generated through their commerce-related content. This is achieved by connecting publishers with thousands of retailers across various platforms including websites, apps, and social networks.
Proper Media
Acquisition in 2021
Proper Media is an independent media company based in San Diego, California, specializing in web publishing and advertising technology. The company operates a sophisticated ad-servicing platform tailored for larger publishers, which integrates advanced advertising technology with personalized managed services. This approach enables Proper Media to optimize revenue through high-yield advertising while providing insightful reporting that helps lower costs. By focusing on technology and automation, Proper Media effectively sources demand across various channels for display, native, and video advertising, creating a competitive real-time auction for each ad impression. The company's commitment to innovation and problem-solving positions it as a valuable partner for publishers and advertisers navigating the complexities of the digital landscape.
VigLink
Acquisition in 2018
VigLink, Inc. is a San Francisco-based company that operates a platform focused on content-driven commerce, allowing publishers to monetize their content effectively. Founded in 2009, VigLink provides solutions that automate the monetization of links to over 30,000 retailers, processing billions of page views and millions of clicks monthly. Its key products include VigLink Convert, which transforms existing product links into revenue-generating links; VigLink Insert, which automatically identifies and links mentions of merchants within content; and VigLink Anywhere, which enables users to create shareable revenue-generating links across social media and email. By streamlining the affiliate marketing process, VigLink allows content creators to concentrate on producing quality material while maximizing their earnings through enhanced link monetization and detailed reporting capabilities. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.
Optimal
Acquisition in 2017
Optimal Inc. is the leading social media advertising and analytics platform. Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.
OnScroll
Acquisition in 2016
OnScroll Ltd. is an advertising technology company that specializes in providing a platform for publishers, networks, and agencies to serve "viewable only" advertisements. Founded in 2012 and headquartered in London, with additional offices in Toronto, Hamburg, and Moscow, OnScroll’s innovative technology ensures that advertisements are delivered only when they are significantly visible to users, enhancing engagement and measurement. This approach helps major publishers monetize their websites more effectively by creating new advertising inventory and uncovering previously hidden revenue streams. The company is recognized for its patent-pending responsive advertising technology, which enables clients to track user engagement and optimize their advertising strategies based on real-time data. As of 2016, OnScroll operates as a subsidiary of sovrn Holdings, Inc.
BigSwerve
Acquisition in 2008
BigSwerve operates as an online platform that aggregates and indexes blog comments, which are typically overlooked in standard blog searches. Founded in 2006, the company uses proprietary crawling technology to collect these comments, enabling users to track discussions around specific individuals or topics, thereby facilitating discovery of new content based on user engagement.