Sovrn

Monetizer101 is a commerce monetization platform that helps publishers grow their online business. Monetizer101 suite of innovative solutions (dynamic product links, price comparison widgets, shopping galleries) is designed to earn publishers revenue for every click or sale they drive from their commerce-related content to thousands of retailers. Our technology works across sites, apps and social networks.

Proper Media is an independent media company based in San Diego, California, specializing in web publishing and advertising technology. The company operates a sophisticated ad-servicing platform tailored for larger publishers, which integrates advanced advertising technology with personalized managed services. This approach enables Proper Media to optimize revenue through high-yield advertising while providing insightful reporting that helps lower costs. By focusing on technology and automation, Proper Media effectively sources demand across various channels for display, native, and video advertising, creating a competitive real-time auction for each ad impression. The company's commitment to innovation and problem-solving positions it as a valuable partner for publishers and advertisers navigating the complexities of the digital landscape.

VigLink, Inc. is a platform focused on monetizing content-driven commerce, allowing publishers to earn revenue from their content by linking to products and services. Founded in 2009 and based in San Francisco, the company operates as a subsidiary of sovrn Holdings, Inc. VigLink's technology automates monetization for over 30,000 retailers, processing more than ten billion page views and five hundred million clicks monthly. It offers three main products: VigLink Convert, which transforms existing product links into revenue-generating ones; VigLink Insert, which automatically identifies and links relevant text mentions of products and brands; and VigLink Anywhere, which enables users to monetize links shared across social media and email. By leveraging its extensive network, VigLink maximizes earnings for tens of thousands of publishers while providing detailed analytics to help them optimize their content strategy. This innovative approach allows publishers to concentrate on content creation without the complexities of managing multiple affiliate programs.

Optimal Inc. is the leading social media advertising and analytics platform. Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.

OnScroll is an responsive advertising technology platform which enables publishers, networks and agencies to serve "viewable only" inventory and to measure and respond to user engagement time. OnScroll is helping many of the web's biggest publishers better monetise their websites through patent pending responsive advertising technology, creating previously unobtainable advertising inventory and unlocking hidden revenues for publishers.

BigSwerve serves as a search aggregator for blog comments, which are often omitted in blog searches and roundups. BigSwerve's crawler aggregates comments, allowing users to follow the comments for a given person and discover new content by seeing where other people are engaged. Since their founding in 2006, the company has received less than $1,000,000 of investment from First Round Capital.