Sportradar AG, established in 2001 and headquartered in St. Gallen, Switzerland, is a global leader in sports data and digital content services. It caters to a diverse clientele, including media companies, bookmakers, sports federations, and state authorities worldwide. The company's core business revolves around collecting, processing, and commercializing sports data, with a focus on over 750,000 events annually across 83 sports. Sportradar offers a range of products and services, from data collection to managed trading, supporting clients in areas such as fixtures, results, odds compiling, live streaming, and gaming solutions. Notably, it also provides integrity services to detect and prevent betting-related manipulations, making it a trusted partner to over 1,600 customers in over 120 countries, including official partnerships with major sports leagues like the NBA, NHL, and FIFA.
Vaix is a leading developer of artificial intelligence solutions tailored for the iGaming industry. The company provides a comprehensive AI and deep learning platform that empowers betting and gaming operators to enhance customer engagement through personalized experiences. Its offerings include AI-powered sports and casino personalization, predictive acquisition marketing, player marketing, and advanced analytics. Additionally, Vaix employs natural language processing for chat management and promotes responsible gaming and marketing practices. By leveraging deep learning, Vaix enables operators to better understand and serve their customers, ultimately improving their operations and fostering a more player-friendly environment.
InteractSport
Acquisition in 2021
InteractSport is a digital sports management platform that serves a wide range of sports organizations, including major bodies like Cricket Australia, Netball Australia, and the Australian Rugby Union. The company specializes in providing tools for league management, memberships, sports customer relationship management (CRM), websites, and mobile applications. By offering automated sports video services and focusing on data and technology, InteractSport helps sports organizations enhance participation tracking, streamline talent identification, and deepen fan engagement. Additionally, it supports the commercialization of content and media rights, enabling sports entities to discover new commercial opportunities from grassroots levels to elite competitions.
Atrium Sports
Acquisition in 2021
Atrium Sports is a technology platform that focuses on sports and video data content. It provides advanced technological solutions to sports organizations at all levels, empowering them to generate new content and engage with fans effectively. By leveraging best practices in technology, Atrium Sports aims to create commercial opportunities that contribute to the growth of the sports industry.
Synergy Sports
Acquisition in 2021
Synergy Sports operates an online sports content publishing platform designed for sporting leagues and federations. The company combines advanced technologies to offer a comprehensive service that encompasses the capture, production, analysis, distribution, and commercialization of sports content. By doing so, it enables clients to enhance their content strategies and optimize revenue generation, ultimately maximizing the value derived from their sports content.
Fresh8 Gaming
Acquisition in 2021
Fresh8 Gaming is a technology company delivering software as a service solutions to the sports betting industry. Its product is designed to significantly improve advertising efficiency and returns for world’s leading gambling operators. Fresh8 platform uses semantic technologies to make sense of online content just like humans do. This enables the company to deliver fully automated and personalised campaigns that instantly connect sport fans with bets.
Optima
Acquisition in 2019
Optima is a technology provider specializing in sports betting and E-gaming solutions, founded in 2012 and headquartered in Seville, Spain. The company offers a comprehensive platform that delivers turnkey solutions for both regulated sports betting and gaming industries globally. Optima's software suite is designed to be stable, scalable, fast, secure, and efficient, catering to a diverse range of clients, from small bookmakers to large commercial operators. In 2019, Optima became a subsidiary of Sportradar AG, further enhancing its capabilities in the competitive gaming market.
MOCAP Analytics
Acquisition in 2017
MOCAP Analytics, Inc. is a California-based company that focuses on developing AI-powered data storytelling software and algorithms to analyze player-tracking data and related metrics. Founded in 2011, MOCAP Analytics became a leader in the field by collaborating with teams like the Golden State Warriors, who were among the first to adopt player tracking technology. The company's platform is designed not only for performance tracking and athlete fitness assessment but also for enhancing fan engagement through dynamic content sharing. Operating as a subsidiary of Sportradar US, LLC since 2017, MOCAP Analytics comprises a dedicated team of professionals with expertise in sports, technology, and entrepreneurship, all committed to advancing the use of data in sports analytics.
The Sportsman Media
Acquisition in 2016
the sportsman stands for emotional digital sporting experiences – live, at any time and everywhere. Under the umbrella of “the sportsman media holding” with its subsidiaries and shareholdings, the group has occupied through digital products and services the entire value chain of the digital marketing of media rights since 15 years.
SportsData
Acquisition in 2013
The company, including corporate operations, business development and strategic partnerships. Prior to SportsData, in the 1990s Rob founded Fanball.com, the largest pure play fantasy sports website on the Internet. In addition to building Fanball into the largest fantasy destination site, Rob struck several key third-party relationships for Fanball that included major deals with Turner Sports Interactive and AOL. Fanball also powered all of the fantasy games for NASCAR.com and PGATour.com from 2001-07. In 2005, Fanball was sold to FUN Technologies, a publicly-traded company.
Sports Statistics & Information Systems
Acquisition in 2013
Sports Statistics & Information Systems is a privately held company that provides sports data to the gaming industry.
aitainment
Acquisition in 2010
Aitainment GmbH is a game development company based in Bremen, Germany, specializing in the integration of artificial intelligence into its products. The company focuses on creating innovative computer games, including a football coach simulation game that utilizes AI technology to enhance gameplay experiences. Through its unique approach, aitainment aims to deliver engaging and interactive gaming solutions that leverage the capabilities of artificial intelligence.
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