SpotX

SpringServe, LLC is a software company specializing in advertisement serving, optimization, and automation solutions. Founded in 2015 and headquartered in New York, with additional offices in Los Angeles and London, the company provides a comprehensive platform that includes features such as pod and VMAP management, yield management, video header bidding, and actionable analytics. SpringServe caters to a diverse clientele, including broadcasters, Over-the-top (OTT) services, connected TV (CTV) providers, publishers, and various digital advertising stakeholders. The platform is designed to facilitate efficient ad serving through customization, real-time reporting, and a user-friendly interface, ultimately enhancing the digital advertising experience for its users.

Vemba is a digital publishing technology platform that specializes in video distribution. It offers a player-agnostic solution that enables publishers to seamlessly integrate third-party video content and advertising into their existing editorial processes and workflows. This approach allows media companies to maintain better control over their content while featuring original and complementary videos without the complications associated with third-party players or advertising restrictions. By positioning itself at the center of content transactions, Vemba provides both content owners and publishers with real-time analytics on the performance of their videos and advertisements, irrespective of the underlying video player, ad server, or content delivery network. This functionality aims to enhance audience engagement and maximize revenue potential for media companies.