SpotX

SpringServe, LLC develops software solutions for advertisement serving, optimization, and automation, aiming to enhance efficiency in digital advertising. Founded in 2015 and headquartered in New York, with additional offices in Los Angeles and London, the company offers a comprehensive platform that includes features such as pod and VMAP management, yield management, video header bidding, and actionable analytics. SpringServe serves a diverse clientele, including broadcasters, OTT providers, connected TV platforms, publishers, and demand-side platforms (DSPs). The platform is designed to operate seamlessly within the digital advertising ecosystem, emphasizing customization and real-time reporting to adapt to various business needs. Through its innovative tools, SpringServe strives to improve ad serving effectiveness and content engagement for its users.

Vemba is a digital publishing technology platform that specializes in video distribution. It offers a player-agnostic solution that enables publishers to seamlessly integrate third-party video content and advertising into their existing editorial processes and workflows. This approach allows media companies to maintain better control over their content while featuring original and complementary videos without the complications associated with third-party players or advertising restrictions. By positioning itself at the center of content transactions, Vemba provides both content owners and publishers with real-time analytics on the performance of their videos and advertisements, irrespective of the underlying video player, ad server, or content delivery network. This functionality aims to enhance audience engagement and maximize revenue potential for media companies.