Squared Circles

Phyla is engaged in the development of alternative therapies aimed at addressing bacterial infections and skin conditions, particularly acne. The company employs microbiome technology to create probiotic skincare products that promote skin health while minimizing damage. Unlike traditional approaches that focus on adding beneficial bacteria, Phyla's innovative platform utilizes bacteriophages to selectively remove harmful bacteria from the microbiome. This subtractive method allows for a more targeted treatment, aiming to restore a balanced and healthy skin environment without adversely affecting beneficial bacterial strains. By offering a minimalist acne treatment system, Phyla provides an effective solution for customers seeking to manage acne while preserving skin integrity.

Minus is a beanless coffee company which produces coffee.

Hooray Foods, Inc. specializes in producing plant-based bacon alternatives that closely mimic the taste and cooking experience of traditional bacon. Founded in 2019 and based in San Francisco, California, the company employs a proprietary fat encapsulation technique that allows its products to sizzle and smell like real bacon while being gluten-free, soy-free, nitrite-free, and hormone-free. Hooray Foods aims to provide consumers with a healthy, affordable, and flavorful option for those looking to reduce or eliminate meat from their diets. The company's offerings are distributed through various partners, markets, and cafes.

MUD\WTR is a producer of organic beverages that provide health and performance benefits through a blend of natural ingredients. The company offers coffee alternatives made from adaptogenic mushrooms such as reishi, lion's mane, and cordyceps, combined with cacao, chia, turmeric, cinnamon, and sea salt. These beverages aim to deliver energy, focus, and immune support without the jitters or crashes associated with traditional coffee. MUD\WTR is committed to promoting healthy minds through the cultivation of healthy habits, positioning itself as a natural alternative to conventional caffeinated drinks.

Hydrant, Inc. is a wellness brand that specializes in producing hydration drink mixes, offering flavors such as lime and lemon. The company provides a balanced blend of electrolytes, minerals, and vitamins designed for quick hydration, utilizing ingredients that include real fruit juice powder and lower sugar content compared to traditional sports drinks. Founded in 2017 and headquartered in New York, Hydrant's product line includes both rapid and caffeinated hydration mixes. The company markets its offerings through an e-commerce platform, which features a subscription option, and also sells branded merchandise like water bottles and tote bags. Hydrant aims to empower individuals to lead healthier lives by delivering effective, science-driven hydration solutions.

Subversive Capital is a private equity investment firm based in New York, founded in 2013. The firm focuses on investing in innovative companies that aim to challenge and transform existing norms, particularly within the healthcare and wellness sectors. Subversive Capital emphasizes the importance of sophisticated government and regulatory strategies to support the success of its portfolio companies, reflecting its commitment to backing ventures that seek to create significant societal impact.

PANGAIA offers lifestyle products and accessories. That products include sweatshirts, t-shirts ,tops, track pants, activewear, jackets, outerwear, and knitwear. They allow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.

ZenWTR is a producer of vapor-distilled alkaline water that prioritizes environmental sustainability by utilizing recyclable ocean-bound plastic for its packaging. Each bottle is crafted from up to five plastic bottles rescued from coastal areas, contributing to the reduction of plastic pollution in marine environments. ZenWTR aims to offer consumers access to fresh packaged water at affordable prices while promoting the preservation of the planet. The company's commitment to using recycled materials aligns with its mission to address the growing concerns of plastic waste in coastal regions.

Mate.bike creates unique, fun, and affordable electric bicycles to solve traffic congestion, climate change, and health issues. The company products are easy to charge, either directly from the bike or by removing the Lithium-Ion battery. Moreover, its integrated USB-charging port ensures that bikers will not run out of juice for their phone. The Copenhagen, Hovedstaden-based startup was founded in 2016 by the siblings Christian Adel Michael and Julie Kronstrøm Carton.

Reel is an online retail marketplace focused on providing eco-friendly toilet paper made from 100% sustainable bamboo. The company offers a product that is free from inks, dyes, and BPA while maintaining the softness and strength comparable to traditional toilet paper. Customers can conveniently subscribe to receive deliveries directly to their doors, ensuring they never run out. In addition to promoting sustainability, Reel has a social mission; for every box of toilet paper sold, the company donates a biodegradable toilet bag to individuals in need, addressing the lack of sanitation access for 2.4 billion people worldwide.

Tarform Motorcycles AB focuses on developing electric motorcycles that prioritize sustainability and smart technology. Founded in 2016, the company operates from offices in Nybro, Sweden, and Brooklyn, New York. Tarform aims to redefine two-wheeled transportation by offering fully electric, zero-emission motorcycles made from sustainable materials. Its innovative motorcycles feature a digitally integrated smart system that enhances the riding experience by monitoring vehicle health; riders receive alerts regarding maintenance issues directly on their smartphones and can schedule appointments through the accompanying application. The company first showcased its concept prototypes at the NewLab innovation center in the Brooklyn Navy Yard in October 2018.

PYM is a manufacturer of all-natural, amino acid-based chewable gums designed to enhance mental well-being. The company focuses on creating a personal mental hygiene solution by utilizing science-supported nutrients, selected by neuroscientists and nutritional psychiatrists, to elevate moods and improve neurotransmitter function. Their chewable gums incorporate adaptogens that help regulate hormone levels and contain natural, non-addictive, and non-psychoactive compounds. This formulation aims to assist consumers in managing stress, anxiety, and feelings of overwhelm, making it easier to tackle daily challenges.