Squared Circles

Squared Circles is a venture studio focused on incubating and accelerating businesses that aim to create a positive impact on society. The company brings together a diverse group of entrepreneurs, including leading operators, investors, brand builders, and innovators, to foster the development of sustainable enterprises. Squared Circles employs a flexible approach to structuring partnerships, allowing for dynamic collaborations and projects that are culturally relevant on a global scale. Drawing on a proven methodology, the company leverages its expertise in capital, branding, operations, and talent to drive joint value creation and support the growth of ventures that contribute to a better future.

Alexander Gilkes

Co-Founder and Board Member

12 past transactions

Phyla

Seed Round in 2022
Phyla is a biotechnology company focused on developing alternative therapies for treating acne through innovative microbiome technology. Unlike traditional methods that aim to introduce beneficial bacteria, Phyla's approach centers on selectively removing harmful bacteria from the skin microbiome using bacteriophages. This subtractive method seeks to rebalance the microbiome, promoting a healthy state without damaging beneficial strains. Phyla's product line offers a minimalist skincare system designed to effectively address acne while minimizing skin damage, thus providing customers with a more targeted and gentle treatment option.

Minus

Seed Round in 2022
Minus is a beanless coffee company which produces coffee.

Hooray Foods

Seed Round in 2021
Hooray Foods, Inc. is a San Francisco-based company founded in 2019 that specializes in producing plant-based meat products, specifically designed to mimic the taste and cooking experience of traditional bacon. Utilizing a proprietary fat encapsulation technique, Hooray Foods creates products that sizzle, smell, and taste like real bacon while being gluten-free, soy-free, nitrite-free, and hormone-free. The company aims to provide consumers with a healthy, affordable, and flavorful alternative to bacon, catering to those looking to reduce meat consumption without sacrificing taste. Hooray Foods sells its products through various partners, markets, and cafes, making plant-based options accessible to a wider audience.

Mud\Wtr

Series A in 2021
Mud\Wtr is a producer of organic beverages focused on providing health-conscious alternatives to traditional coffee. The company offers a unique blend of ingredients, including adaptogenic mushrooms like reishi, lion's mane, and cordyceps, combined with cacao, chia, turmeric, cinnamon, and sea salt. These formulations aim to deliver energy, enhance focus, and support immune health without the jitters or crashes often associated with caffeine. Mud\Wtr is committed to promoting healthy minds through the establishment of beneficial habits, positioning itself as a suitable choice for consumers seeking natural beverage options that support overall well-being.

Hydrant

Series A in 2020
Hydrant, Inc. is a wellness brand based in New York, specializing in hydration drink mixes that combine electrolytes, minerals, and vitamins. Founded in 2017, the company offers a range of products, including rapid and caffeinated hydration mixes, designed to provide optimal hydration using simple ingredients and lightly flavored with real fruit juice. Their formulations deliver up to three times the electrolytes of traditional sports drinks, promoting quick absorption and recovery with less sugar. Hydrant markets its products through an online store, which includes options for subscriptions, and also offers branded merchandise such as water bottles and apparel. The company's mission is to empower individuals to lead healthier lives by providing effective, science-driven hydration solutions.

Subversive Capital

Private Equity Round in 2020
Subversive Capital is a private equity investment firm based in New York, founded in 2013. The firm focuses on investing in innovative companies that aim to challenge and transform existing norms, particularly within the healthcare and wellness sectors. Subversive Capital emphasizes the importance of sophisticated government and regulatory strategies to support the success of its portfolio companies, reflecting its commitment to backing ventures that seek to create significant societal impact.

PANGAIA

Seed Round in 2020
PANGAIA offers lifestyle products and accessories. That products include sweatshirts, t-shirts ,tops, track pants, activewear, jackets, outerwear, and knitwear. They allow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.

ZenWTR

Seed Round in 2020
ZenWTR is a company that produces vapor-distilled alkaline water, prioritizing environmental sustainability by using recyclable ocean-bound plastic for its packaging. Each bottle is crafted from up to five plastic bottles rescued from coastal environments, demonstrating a commitment to reducing plastic pollution in these areas. ZenWTR aims to provide consumers with fresh drinking water while promoting eco-friendly practices through the use of recycled materials. The company offers its products in various sizes, making them accessible and affordable for a wide range of consumers.

Mate.Bike

Seed Round in 2020
Mate.Bike is a Copenhagen-based startup founded in 2016 by siblings Christian Adel Michael and Julie Kronstrøm Carton, specializing in the production of electric bicycles designed to address traffic congestion, climate change, and health concerns. The company offers portable and foldable electric bicycles that are easy to charge, either directly from the bike or by removing the Lithium-Ion battery. Each bicycle is equipped with an integrated USB charging port, allowing users to charge their devices on the go. Mate.Bike focuses on providing a customizable and environmentally friendly mode of transportation at an affordable price, ensuring accessibility and convenience for its customers.

Reel

Seed Round in 2020
Reel is an innovative company focused on providing an eco-friendly alternative to traditional toilet paper. Utilizing 100% sustainable bamboo, Reel's products are free from inks, dyes, and BPA, ensuring they are both biodegradable and gentle on the environment. The company operates an online retail marketplace that allows consumers to conveniently order their natural bamboo toilet paper through a subscription service, ensuring they never run out. In addition to promoting sustainability, Reel is committed to social responsibility; for each box of toilet paper sold, they donate a biodegradable toilet bag to individuals in need, supporting the 2.4 billion people worldwide who lack access to basic sanitation. Through its efforts, Reel aims to make a positive impact on both the planet and the lives of others.

Tarform Motorcycles

Pre Seed Round in 2020
Tarform Motorcycles AB specializes in the development of electric motorcycles that prioritize sustainability and smart technology. Founded in 2016 and operating from Nybro, Sweden, with an additional office in Brooklyn, New York, the company aims to redefine two-wheeled transport by creating fully electric, zero-emission premium motorcycles. Tarform incorporates sustainable materials into its designs and features a digitally integrated smart system that enhances the riding experience by monitoring vehicle health. This system alerts riders to maintenance issues through a smartphone application and facilitates appointment scheduling as needed. Tarform's innovative approach seeks to establish a new standard in the motorcycle industry.

PYM

Pre Seed Round in 2020
PYM is a company that specializes in creating all-natural, amino acid-based chewable gums designed to enhance mental well-being. The company's products are developed by a team of neuroscientists and nutritional psychiatrists who select specific nutrients to support improved neurotransmitter function and elevate mood. These chewable gums incorporate adaptogens that help regulate hormone levels, allowing consumers to better manage stress, anxiety, and feelings of overwhelm. PYM's offerings focus on providing science-backed solutions for personal mental hygiene, making them a unique player in the wellness market.
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