SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in CRM

Recfindr

Pre Seed Round in 2025
Recfindr is a technology startup that develops a recruitment management platform. This platform connects hiring managers with specialized recruiters, streamlining the recruitment process. It offers a search function that filters results based on industry, sector, and sub-sector, helping managers find suitable candidates quickly and efficiently. The platform also allows hiring managers to control the communication process and select the right recruiter for their specific needs, reducing the time taken to fill urgent roles.

Propmoolah

Seed Round in 2024
Propmoolah is a technology company that specializes in real estate lead generation. It develops machine learning-powered software to provide property valuation insights and automate direct mail systems. The company's platform offers personalized handwritten letters, data-driven property identification, and timed campaign execution, helping real estate agents and investors enhance their marketing efforts, improve outreach efficiency, and achieve higher returns on investment.

Magic Agents

Pre Seed Round in 2023
Streamline & Personalize any customer journey without invasive tracking. Create delightful experiences without painful integrations.

Odore

Seed Round in 2023
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

MyARC

Pre Seed Round in 2023
MyARC is a fitness platform and app that serves fitness creators and their audiences by automating client management and providing customized training plans, enabling creators to scale their services, grow their audience, and deliver personalized experiences.

Airslip

Pre Seed Round in 2022
Airslip is a technology company focused on enhancing the connection between businesses and their customers through innovative solutions. It develops a proof of purchase application that integrates seamlessly with existing point-of-sale systems and online payment gateways, enabling businesses to offer digital receipts in real-time. This application not only helps retailers gain insights into customer buying behavior but also enhances the post-sale experience by allowing consumers to store and manage their purchase information securely. Airslip provides a range of features such as pre-order and collect, check-in and pay, and split billing, all designed to generate additional revenue for businesses. The company also offers a premium point-of-sale system, card readers, and merchant services, facilitating a comprehensive approach to customer engagement and revenue generation.

YellowWork

Pre Seed Round in 2022
YellowWork is a management platform founded in 2020 and headquartered in London, United Kingdom. It focuses on providing a smart freelance management solution for freelancers, brands, productions, and recruiters. The platform facilitates freelance appointment booking and creates an ecosystem that allows for the sharing of contractor availability, which enhances the booking process. Additionally, YellowWork automates various administrative tasks, including contract management, time tracking, and invoicing, thereby improving client engagement and streamlining operational workflows.

Chase Interaction

Pre Seed Round in 2022
Chase Interaction develops TRACX as a straightforward, all-in-one platform for gathering, organizing, and analyzing customer feedback on a company. TRACX is a platform for experience management that serves customers. TRACX transforms customer feedback into useful insights that can enhance experiences using industry-standard surveys that are easily customizable and extended.

BreezeMove

Pre Seed Round in 2022
BreezeMove is a software company that specializes in providing innovative solutions for property management, home buying, and selling. Its core offering is a multi-user sales progression platform designed to enhance the home moving experience by connecting all stakeholders within a centralized system. This platform aims to streamline communication and transactions, ensuring transparency and security throughout the buying and selling process. By consolidating the various parties involved, BreezeMove facilitates a more efficient workflow, reduces overhead costs, and creates opportunities for additional revenue generation. The company focuses on improving the overall efficiency of real estate transactions, benefiting users in their home moving endeavors.

PeripherAi

Pre Seed Round in 2022
PeripherAi is a machine intelligence platform focused on transforming sales processes by integrating human knowledge with data insights. The company develops a sales analytics platform that utilizes artificial intelligence to gather information related to sales activities. This innovative approach aims to create a scalable, predictable, and efficient sales function, particularly for small and medium enterprises. By leveraging advanced analytics, PeripherAi enables businesses to maximize their sales opportunities and enhance overall performance in a competitive market.

IR35 Pro

Pre Seed Round in 2022
IR35 Pro is a London-based platform established in 2021 that specializes in legal compliance for businesses engaging contractors. The company offers a managed service focused on IR35 regulations, providing clients with an efficient solution to attract suitable contractor talent. Its platform is designed to accommodate large volumes of contractors while ensuring compliance through a comprehensive audit trail. Additionally, IR35 Pro seamlessly integrates with major enterprise systems such as SAP and Salesforce, enabling organizations to optimize their contractor management processes and achieve significant cost efficiencies.

Odore

Seed Round in 2021
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

GoSolo Technologies

Pre Seed Round in 2021
GoSolo Technologies offers small businesses a range of communication solutions, including conferencing, faxing, and texting.

Loyalize

Pre Seed Round in 2021
Loyalize is a white-label platform that specializes in loyalty programs, payments, and customer engagement. The platform utilizes open banking technology to facilitate real-time payments, which helps retailers reduce transaction fees while enhancing the customer experience. By allowing customers to link payment cards to existing loyalty programs, Loyalize enables seamless tracking and aggregation of loyalty data across connected accounts. This integration allows customers to automatically see the benefits of their loyalty on every transaction, whether online or in-store. Loyalize aims to improve the overall customer journey for retailers and their partners by streamlining the process of earning rewards on purchases.

Finer Credit

Pre Seed Round in 2021
Finer Credit is a client interaction and automation platform tailored for the financial and real estate industries. It offers an all-in-one solution that streamlines the mortgage process by automating manual business tasks. The platform includes features such as automated credit checks, ID verification, and online document management, which facilitate efficient client data synchronization with customer relationship management systems. By enhancing operational efficiency, Finer Credit enables mortgage brokers to close more deals in a shorter timeframe while reducing costs.

Airslip

Pre Seed Round in 2021
Airslip is a technology company focused on enhancing the connection between businesses and their customers through innovative solutions. It develops a proof of purchase application that integrates seamlessly with existing point-of-sale systems and online payment gateways, enabling businesses to offer digital receipts in real-time. This application not only helps retailers gain insights into customer buying behavior but also enhances the post-sale experience by allowing consumers to store and manage their purchase information securely. Airslip provides a range of features such as pre-order and collect, check-in and pay, and split billing, all designed to generate additional revenue for businesses. The company also offers a premium point-of-sale system, card readers, and merchant services, facilitating a comprehensive approach to customer engagement and revenue generation.

MeVitae

Pre Seed Round in 2021
MeVitae develops a talent intelligence platform that promotes fair hiring practices. It uses anonymized CV screening and ethical AI-driven decision-making, integrating seamlessly with HR systems to enable inclusive hiring for enterprise and public sector organizations.

Odore

Seed Round in 2021
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

MeVitae

Venture Round in 2018
MeVitae develops a talent intelligence platform that promotes fair hiring practices. It uses anonymized CV screening and ethical AI-driven decision-making, integrating seamlessly with HR systems to enable inclusive hiring for enterprise and public sector organizations.

Cognism

Seed Round in 2018
Cognism, established in 2015, is a London-based SaaS company specializing in end-to-end sales acceleration. It leverages patented AI technology to provide B2B sales teams with real-time, high-quality data, including company, people, and event information. Cognism's platform integrates seamlessly with major CRM and email systems, helping sales teams efficiently prospect, manage their database, and grow revenue. The company, with offices in the US, Macedonia, and Croatia, focuses on enriching CRM records, identifying customer trends, and streamlining lead generation.

Cognism

Seed Round in 2017
Cognism, established in 2015, is a London-based SaaS company specializing in end-to-end sales acceleration. It leverages patented AI technology to provide B2B sales teams with real-time, high-quality data, including company, people, and event information. Cognism's platform integrates seamlessly with major CRM and email systems, helping sales teams efficiently prospect, manage their database, and grow revenue. The company, with offices in the US, Macedonia, and Croatia, focuses on enriching CRM records, identifying customer trends, and streamlining lead generation.

Onkho

Seed Round in 2016
Onkho is a cloud-based practice management platform for accountants that enables teams to manage workflow and communicate with clients. Built for small accountancy firms, it focuses on delivering high-quality service to improve client retention and grow the practice. The software combines client management, workflow automation, and real-time analytics to plan workloads, track deadlines, and keep clients informed at every step. Originating in the United Kingdom, the company is headquartered in London and has roots in Surrey, reflecting its development since the mid-2010s.

Cluboid

Seed Round in 2016
Cluboid Ltd is a software development company that specializes in creating management solutions for bars, restaurants, nightclubs, and pubs. Founded in 2013 and based in London, the company has developed a comprehensive platform that includes features such as customer relationship management, bookings calendar, ticketing, automated marketing, and reporting and analytics. These tools are designed to enhance operational efficiency and customer engagement for hospitality venues, helping them manage reservations and inquiries more effectively. Additionally, Cluboid serves promoters and event companies, providing them with a robust suite of resources to facilitate their operations and improve overall business outcomes.

Cluboid

Seed Round in 2015
Cluboid Ltd is a software development company that specializes in creating management solutions for bars, restaurants, nightclubs, and pubs. Founded in 2013 and based in London, the company has developed a comprehensive platform that includes features such as customer relationship management, bookings calendar, ticketing, automated marketing, and reporting and analytics. These tools are designed to enhance operational efficiency and customer engagement for hospitality venues, helping them manage reservations and inquiries more effectively. Additionally, Cluboid serves promoters and event companies, providing them with a robust suite of resources to facilitate their operations and improve overall business outcomes.

Suave

Seed Round in 2014
Suave Ltd. is a company based in London, United Kingdom, specializing in personalized video services and media design for brand marketing. Established in 2010, Suave develops a platform that enables brands to create engaging, visually personalized videos for effective customer communication and engagement. By linking consumer emails with product branding features, the company helps businesses enhance their marketing strategies and foster customer relationships. Suave's innovative approach simplifies the process of delivering customized content, allowing brands to convey their messages more effectively.

Netz

Seed Round in 2014
Netz is a business networking application designed to enhance the interactions of high-powered professionals in financial services. By integrating a digital blackbook with personal assistant capabilities, Netz provides users with essential insights and intelligence to prepare for meetings, enabling them to engage in more meaningful and productive conversations with clients. The platform employs a data-driven approach to offer tailored insights on clients, suggesting relevant touchpoints and engagement opportunities. This innovative software not only streamlines the networking process but also empowers users to make informed decisions, thereby enhancing their overall professional effectiveness.

MusterPoint

Seed Round in 2013
MusterPoint Solutions Limited is a social media management platform focused on public safety, emergencies, and crisis communication. Founded in 2012 and headquartered in London, the company operates in several regions including the United States, the United Kingdom, Europe, and Australia. The platform enables users to monitor and manage multiple social media accounts while conducting extensive searches across various social media platforms, websites, and news sources. MusterPoint provides a range of services, including emergency and crisis management support tailored for emergency planning teams and crisis communication specialists. Additionally, the company offers training sessions, resilience exercises, and services such as a contacts database, case recording systems, and online news monitoring to assist with media management. With operations extending to locations like Austin, Los Angeles, Brussels, Melbourne, Wellington, and Colombo, MusterPoint is dedicated to enhancing communication and coordination in critical situations.

Simplisales

Simplisales is a technology company that provides an AI-driven e-commerce platform tailored for B2B wholesalers. Its platform simplifies the ordering process through no-code integration with enterprise resource planning (ERP) systems. Additionally, it offers features such as multichannel selling, inventory management, customer relationship management (CRM), and marketing automation, helping wholesalers boost sales, expand customer reach, and enhance customer satisfaction.
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