SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in Data Mining

Recfindr

Pre Seed Round in 2025
Recfindr is a technology startup that develops a recruitment management platform. This platform connects hiring managers with specialized recruiters, streamlining the recruitment process. It offers a search function that filters results based on industry, sector, and sub-sector, helping managers find suitable candidates quickly and efficiently. The platform also allows hiring managers to control the communication process and select the right recruiter for their specific needs, reducing the time taken to fill urgent roles.

Quin AI

Seed Round in 2024
Quin AI offers a generative behavioral AI platform designed to optimize revenue and customer engagement for businesses by converting digital footprints into meaningful insights using real-time behavior prediction technology.

Mozaic Earth

Pre Seed Round in 2024
Mozaic Earth is a technology company that specializes in AI-driven environmental services. It provides a scalable nature intelligence platform to gather and deliver affordable, auditable ecological data. The platform simplifies field data collection using smartphones, enabling collaboration with local staff and communities to collect and analyze habitat and biodiversity data, even in remote areas. This empowers local communities to become stewards of nature by providing them with user-friendly tools.

DataWhisper

Pre Seed Round in 2024
DataWhisper is a technology company that specializes in developing and operating an artificial intelligence-driven data platform. This platform leverages ethical, secure, and responsible generative AI to help businesses extract valuable insights from their enterprise data sources. By doing so, DataWhisper enables its clients to identify new business opportunities, enhance customer relationships, and improve overall client experience. The company's solutions are designed with a strong focus on security, compliance, and explainability.

Propmoolah

Seed Round in 2024
Propmoolah is a technology company that specializes in real estate lead generation. It develops machine learning-powered software to provide property valuation insights and automate direct mail systems. The company's platform offers personalized handwritten letters, data-driven property identification, and timed campaign execution, helping real estate agents and investors enhance their marketing efforts, improve outreach efficiency, and achieve higher returns on investment.

E-doc Online

Seed Round in 2024
E-doc Online develops an AI-based platform offering read-only access to bank account data. It enables secure, real-time financial insights without document uploads, helping clients prevent fraud and provide open banking services.

Dineticq

Seed Round in 2024
DineticQ specializes in cricket performance enhancement, offering a cutting-edge coaching platform and lab-based services. Their core product is a fast bowling analysis software, which uses a mobile phone to provide instant, objective feedback on bowling technique and legality. This software aids athletes in analyzing their actions, improving performance, and preventing potential back injuries.

Odore

Seed Round in 2023
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

TRUSS

Pre Seed Round in 2023
Instant access to rich, actionable data about fashion products to power resale.

SPEEQO

Pre Seed Round in 2023
SPEEQO is a technology company that specializes in voice-based machine learning software, focusing on the analysis of emotional states through speech. Its platform is designed to recognize not only words but also the underlying tones and emotions in spoken communication. By flagging distress levels and providing advanced speech and audio signal analytics, SPEEQO enables businesses to gain valuable insights into customer behavior. This functionality is particularly beneficial for industries that prioritize customer support and feedback, allowing clients to optimize their interactions and improve overall service quality. Through its innovative technology, SPEEQO aims to enhance understanding in various markets by delivering significant emotional insights.

Koble

Pre Seed Round in 2022
Koble develops a quantitative analytics platform that uses machine learning and algorithms to identify early‑stage investment opportunities that outperform the market. By replicating venture capitalists’ analytical and intuitive decision patterns, the platform helps investors source, analyze, and score pre‑seed and seed startups, enabling more informed investment decisions and the capture of sustainable alpha.

PolyMetrix

Pre Seed Round in 2022
PolyMetrix focuses on developing biometric data processing technology for the construction and healthcare sectors. It also removes demographic bias with an automated data processing pipeline and captures human facial, hand, and foot data through Ai to ensure employee safety. PolyMetrix was founded in 2021 and was headquartered in London.

Physalis

Pre Seed Round in 2022
Physalis develops a video-first market research platform that takes consumer research from video to insights. It uses a proprietary combination of video analysis, psychology, and data science to get results.

CoinSurvey

Pre Seed Round in 2022
CoinSurvey is a survey tool founded in 2022 and headquartered in Ramsgate, United Kingdom. The company specializes in utilizing blockchain technology to enhance data collection processes, transforming them into engaging experiences through gamification, charity initiatives, and incentives. CoinSurvey's software allows clients to create quizzes and surveys that incorporate rewards for participants, significantly boosting response and conversion rates. This innovative approach enables organizations to gain valuable insights into customer loyalty and integrity while making the data collection process more interactive and rewarding for respondents.

Lunio

Series A in 2022
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.

Quin AI

Seed Round in 2022
Quin AI offers a generative behavioral AI platform designed to optimize revenue and customer engagement for businesses by converting digital footprints into meaningful insights using real-time behavior prediction technology.

DataQA

Pre Seed Round in 2022
DataQA develops text analytics software for text search and labeling engines, using artificial intelligence and multi-format file support to build open-source NLP tools for text exploration and labeling, enabling businesses to process data by bookmarking, tagging, and saving information efficiently; the company was founded in 2021 and is headquartered in London, United Kingdom.

Schwarzthal Tech

Pre Seed Round in 2022
Schwarzthal Tech operates an AI-driven financial crime intelligence platform designed to identify potential risks in the financial sector. The company leverages advanced technology, including graph-based databases, to provide a graphical solution that aids in the assessment and investigation of complex cases. By offering global screening and real-time risk assessment tools, Schwarzthal Tech enables banks and financial institutions to effectively manage and mitigate financial crime risks.

Odore

Seed Round in 2021
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

deepsearch labs

Pre Seed Round in 2021
DeepSearch Labs specializes in developing intelligent search engine platforms that cater to various industries. The company utilizes its proprietary research engine technology to analyze extensive data sets, identifying themes and research topics effectively. By leveraging advanced machine learning techniques, DeepSearch Labs processes diverse information, including images and text, to extract valuable insights. This enables organizations to navigate vast amounts of data and transform it into actionable insights at scale and in real-time. The firm's focus on quantifying trends, growth, and risk impacts helps businesses make informed decisions based on comprehensive analysis.

Alchera Technologies

Pre Seed Round in 2021
Alchera Technologies is a cloud-based AI software company that designs and delivers platforms for mobility and infrastructure applications. Its real-time data platform provides vehicle and pedestrian movement information in cities to operators and commercial users of road infrastructure worldwide. Founded in 2016 by researchers from the University of Cambridge and UCL, the company emphasizes privacy-by-design, not collecting personal information. Alchera aims to help transport networks become data-driven, improving operational efficiency and resilience by leveraging existing data to support faster, more informed decision-making.

Elixivity

Seed Round in 2021
Elixivity uses AI to quantify and benchmark people-related impact on financial performance. Its platform analyzes vast amounts of data to identify key patterns, enabling enterprises to make data-driven decisions about inclusion and diversity.

Loyalize

Pre Seed Round in 2021
Loyalize is a white-label platform that specializes in loyalty programs, payments, and customer engagement. The platform utilizes open banking technology to facilitate real-time payments, which helps retailers reduce transaction fees while enhancing the customer experience. By allowing customers to link payment cards to existing loyalty programs, Loyalize enables seamless tracking and aggregation of loyalty data across connected accounts. This integration allows customers to automatically see the benefits of their loyalty on every transaction, whether online or in-store. Loyalize aims to improve the overall customer journey for retailers and their partners by streamlining the process of earning rewards on purchases.

Findaa Technology

Seed Round in 2021
Findaa Technology is a global provider of Internet of Things (IoT) data services, specializing in real-time asset tracking using AI, blockchain, and 5G technology. The company's patent-protected solutions enable businesses to monitor their physical assets, equipment, and goods worldwide, enhancing inventory management, reducing waste, and improving operational efficiency across various industries such as manufacturing, healthcare, and cold chain logistics.

Odore

Seed Round in 2021
Odore is a developer of a customer engagement platform designed to assist brands in creating personalized experiences for their customers. The company focuses on building curated experiences that enhance customer interaction and retention. Its platform includes robust recommendation tools that suggest relevant products to users based on their preferences. Additionally, Odore encourages customer feedback, allowing brands to gain valuable insights into consumer preferences and behaviors. Through these features, Odore aims to facilitate meaningful connections between brands and their customers, ultimately enhancing customer satisfaction and loyalty.

Etiq AI

Seed Round in 2020
Etiq AI develops an artificial intelligence-driven testing software. This platform analyzes data and models to identify potential biases in real-time, providing analytics for decision-making and applying fixes to mitigate these issues. It enables financial firms to improve business outcomes by deploying fairer applications.

Mobilized Construction

Seed Round in 2020
Mobilized Construction is a UK-based technology company that develops sensor-enabled data collection and analytics for road networks. Its fleet-mounted sensors attach to operating vehicles to collect road-condition data and ultra-high-frequency seismic readings, transmitting information automatically for analysis with minimal user interaction. The company provides a data platform and dashboard that combines predictive analytics, automated AI insights, and time-series road-surface data to monitor and forecast deterioration, support maintenance planning, and extend road life. By integrating data across fleets and construction activities, Mobilized Construction enables local governments to plan earlier, cheaper, and safer road repairs and to create micro-PPP programs for infrastructure projects. Founded in 2015 and headquartered in Cardiff, United Kingdom, the company aims to reduce costly road maintenance while improving safety and asset longevity.

Analytic Health

Seed Round in 2020
Analytic Health provides a data-driven insights to healthcare companies that helps people to have access to medicines.

Lunio

Seed Round in 2019
Lunio, formerly known as PPC Protect Limited, specializes in click fraud protection for digital advertising, particularly Google Ads. The company offers an automated software platform that utilizes a custom-built algorithm and machine learning to monitor advertisements in real time. It analyzes each click to identify fraudulent activities and blocks suspicious clicks, protecting clients from competitors, hackers, and non-converting users. By capturing data and generating exclusion audiences, Lunio's solution helps businesses save advertising budgets by eliminating fake interactions and identifying fake conversions. Founded in 2016 and headquartered in Chorley, United Kingdom, Lunio has development offices in the United States and Israel, as well as a sales office in Belgium. Its technology aims to enhance the return on investment for marketing campaigns by safeguarding against invalid traffic and improving overall campaign effectiveness.

Intoolab

Seed Round in 2019
Intoolab LTD, founded in 2016 and headquartered in London, specializes in developing an artificial intelligence platform known as Tzager. Tzager is a pioneering framework for Bayesian Inference, particularly designed for biomedical research, drug discovery, and personalized medicine. It distinguishes itself from conventional deep learning algorithms by utilizing a unique framework based on Causal Equations and Bayesian Networks. The platform enables researchers, R&D professionals, academics, and students to navigate complex research projects by offering features such as biochemical analysis, predictor research/models, and literature intelligence. By emulating human reasoning in understanding biomedicine, Tzager enhances the ability to simulate pathways and provide actionable insights, thereby facilitating collaboration across various scientific fields.

VIVAN Therapeutics

Pre Seed Round in 2019
VIVAN Therapeutics pioneers personalized cancer therapeutics using innovative assay technology. It licenses technology from the Center for Personalized Cancer Therapeutics at Mount Sinai New York, offering a comprehensive, genomics-based drug screening service enabled by blockchain. The company's approach intelligently designs personalized treatments, combining cancer and non-cancer drugs to reduce toxicity and cost.

Coriolis Technologies

Seed Round in 2018
Coriolis Technologies Ltd is a big data company based in Fitzrovia, United Kingdom, that specializes in providing data and analytics as a service to the trade and trade finance sectors. Founded in 2017, the company employs machine learning and artificial intelligence techniques to clean and standardize trade flow data, enabling clients to better understand trade, geopolitical, and counterparty risks, as well as market opportunities. Coriolis Technologies serves a diverse clientele, including banks, trade credit insurance providers, corporations, policy makers, and academic institutions, offering critical insights that support decision-making in the complex landscape of global trade.

Winning Minds

Seed Round in 2018
Winning Minds is a developer of an artificial intelligence-based conversational analysis tool that focuses on understanding and enhancing team dynamics and productivity. The software offers insights into interpersonal relationships and group interactions, helping organizations to codify human behavior within their teams. By analyzing meetings and discussions, Winning Minds generates valuable information on key topics, problem-solving approaches, risk management, and team behaviors that influence decision-making quality. Additionally, the platform assesses the alignment of discussions with team objectives and examines elements such as gender dynamics and inclusivity. This sophisticated analysis enables clients to gain visibility into tacit organizational knowledge, ultimately fostering improved collaboration and effectiveness within teams.

Shoppar

Seed Round in 2017
Shoppar LTD is a technology company based in Brentwood, United Kingdom, founded in 2016. It specializes in developing a behavior and facial analytics application for the Android platform. This innovative software transforms digital screens into effective marketing and data capture tools by analyzing various customer metrics, such as age, gender, mood, attention, and interest. By utilizing artificial intelligence and computer vision, Shoppar provides retailers and brands with actionable insights through intuitive online dashboards. This enables businesses to gather live customer data and deliver targeted marketing messages, enhancing their operational efficiency and marketing strategies.

Alterest

Seed Round in 2017
Alterest is a data and intelligence provider that specializes in developing analytics software for seamless data delivery. The company's platform is designed to handle complex calculations on millions of data points in seconds, effectively automating manual processes and minimizing spreadsheet-related risks. This enables the simplification of data and analytical workflows, offering in-depth analytics and flexible reporting on loan portfolios across various geographies and asset classes. By improving access to financing for consumers and small to medium-sized enterprises, Alterest aims to enhance the quality of financial decision-making and facilitate better lending rates.

The Prosperous Shop

Seed Round in 2017
The Prosperous Shop LTD is a London-based company that specializes in developing inventory and pricing management software tailored for the retail sector. Established in 2013, the company provides cloud-based business analytics solutions that help retailers optimize their operations. Its software analyzes sales data to generate insights into customer demand, assortment optimization, and stock levels, effectively addressing issues such as out-of-stock situations and unnecessary markdowns. By presenting business data in an accessible format, The Prosperous Shop equips independent retailers with actionable recommendations aimed at maximizing growth prospects and enhancing profitability.

Ixty

Seed Round in 2016
Ixty Ltd. is a company based in London, United Kingdom, that specializes in in-app purchase price optimization for mobile applications and games. Established in 2013, Ixty has developed an automated platform that utilizes machine learning and intelligent analytics to generate tailored in-app purchase prices for users worldwide. The platform not only identifies optimal pricing strategies by leveraging purchasing power parity data and global pricing analysis but also provides developers with analytics tools to monitor key performance indicators in real-time across various territories. This innovative approach enables game developers and publishers to enhance their revenue by effectively optimizing their pricing strategies.

Almax Analytics

Seed Round in 2016
Almax Analytics Limited, established in 2015 and headquartered in London, United Kingdom, specializes in developing artificial intelligence software tailored for capital markets. The company addresses the challenge of information overload in financial news by providing a sophisticated news analytics system that mimics human cognitive abilities. Almax Analytics extracts and processes information from various news sources and filings, contextualizing it within existing data to reveal actionable insights. By conducting predictive, qualitative, and quantitative analyses, the platform enables capital market practitioners to navigate and understand the vast array of news, ensuring that critical events and relationships are not overlooked. Through its innovative technology, Almax Analytics enhances decision-making processes in the financial sector.

Equant Analytics

Seed Round in 2016
Equant Analytics Limited is a London-based FinTech and advisory firm established in 2015 that specializes in providing comprehensive trade, macroeconomic, and geopolitical data solutions. The company offers a suite of products, including the EQ trade dataset, which utilizes advanced big data management techniques to enhance data reliability. Additionally, it provides EQ Trade Finance, which delivers insights across various financial products and geographies, and EQ Risk, focusing on a wide range of risks such as geopolitical issues, compliance, and currency fluctuations. Furthermore, EQ News offers a platform for monitoring and analyzing news and social media. Equant Analytics aims to bridge the gap between information and actionable intelligence, catering to asset managers, hedge funds, financial institutions, and various professionals in need of robust data for informed decision-making.

Adavow

Seed Round in 2016
Adavow is a cloud-based platform designed to enhance the efficiency of online advertising by minimizing the number of redundant ads shown to consumers who have already made a purchase. Through its innovative Open DMP, Adavow effectively filters out ads directed at users who have converted, without compromising personal information or detailed customer records. The company’s Adavow RTV™ API is versatile and compatible with various content forms, whether it be display ads, targeted website content, or multimedia advertisements delivered via different technologies. By allowing advertisers to pre-validate ad selections against a database of known transactions, Adavow enables agencies to improve conversion rates and optimize the effectiveness of their targeted advertising efforts.

Adavow

Seed Round in 2015
Adavow is a cloud-based platform designed to enhance the efficiency of online advertising by minimizing the number of redundant ads shown to consumers who have already made a purchase. Through its innovative Open DMP, Adavow effectively filters out ads directed at users who have converted, without compromising personal information or detailed customer records. The company’s Adavow RTV™ API is versatile and compatible with various content forms, whether it be display ads, targeted website content, or multimedia advertisements delivered via different technologies. By allowing advertisers to pre-validate ad selections against a database of known transactions, Adavow enables agencies to improve conversion rates and optimize the effectiveness of their targeted advertising efforts.

Ixty

Seed Round in 2015
Ixty Ltd. is a company based in London, United Kingdom, that specializes in in-app purchase price optimization for mobile applications and games. Established in 2013, Ixty has developed an automated platform that utilizes machine learning and intelligent analytics to generate tailored in-app purchase prices for users worldwide. The platform not only identifies optimal pricing strategies by leveraging purchasing power parity data and global pricing analysis but also provides developers with analytics tools to monitor key performance indicators in real-time across various territories. This innovative approach enables game developers and publishers to enhance their revenue by effectively optimizing their pricing strategies.

Metafused

Seed Round in 2015
Metafused Limited, established in 2013 and based in London, UK, specializes in AI-driven customer insights. Its platform analyzes real-time, unstructured data to derive customer interests, behaviors, and intent, enabling businesses to predict future performance and identify 'in-market' individuals. Serving diverse sectors such as financial services, e-commerce, and retail, Metafused enhances marketing decision-making and uncovers new revenue opportunities. Notably, it has improved banking efficiency by 20% through AI-based time series predictions for treasury, cash management, and other banking services.

Metafused

Seed Round in 2014
Metafused Limited, established in 2013 and based in London, UK, specializes in AI-driven customer insights. Its platform analyzes real-time, unstructured data to derive customer interests, behaviors, and intent, enabling businesses to predict future performance and identify 'in-market' individuals. Serving diverse sectors such as financial services, e-commerce, and retail, Metafused enhances marketing decision-making and uncovers new revenue opportunities. Notably, it has improved banking efficiency by 20% through AI-based time series predictions for treasury, cash management, and other banking services.

Twizoo

Seed Round in 2014
Twizoo Ltd. is a London-based company that specializes in a restaurant recommendation application utilizing Twitter as a source of customer feedback. Established in 2013, Twizoo analyzes real Twitter conversations related to restaurants, bars, cafes, and pubs to help users discover the best dining experiences in London based on social media sentiment. The company is recognized as the world’s largest source of continuous user-generated content from social platforms. Twizoo's innovative platform employs artificial intelligence to automatically identify and showcase engaging social media content, making it easier for businesses to connect with their audience and enhance customer conversions. The company operates as a subsidiary of Skyscanner Limited.

Ixty

Seed Round in 2014
Ixty Ltd. is a company based in London, United Kingdom, that specializes in in-app purchase price optimization for mobile applications and games. Established in 2013, Ixty has developed an automated platform that utilizes machine learning and intelligent analytics to generate tailored in-app purchase prices for users worldwide. The platform not only identifies optimal pricing strategies by leveraging purchasing power parity data and global pricing analysis but also provides developers with analytics tools to monitor key performance indicators in real-time across various territories. This innovative approach enables game developers and publishers to enhance their revenue by effectively optimizing their pricing strategies.
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