SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.

Ricardo Berruti

Investor Services Manager

Adam Beveridge

Investment Associate

Stephen Page

CEO

Edward Prior

Head of Investor Services

Edward Stevenson

Investor

Past deals in HoReCa

Justtip

Venture Round in 2024
JustTip is a digital tipping platform designed to facilitate cashless tipping for service providers. The platform enables customers to give tips directly to employees, ensuring a transparent and equitable distribution of gratuities. By providing a seamless and scalable payment solution, JustTip simplifies the tipping process, allowing businesses to manage employee tips without administrative complexities. The company aims to establish itself as a leader in the digital tipping space, focusing on the hospitality, retail, and nonprofit sectors. JustTip's mission is to create an environment where excellent service is rewarded fairly, empowering both service providers and their customers globally.

Abjak

Seed Round in 2024
Abjak is a business that operates cloud kitchens, offering a range of cuisines and local food items through a single delivery platform. It aims to provide diverse food options to consumers in underserved suburban areas, making it convenient for them to access various dining choices in one transaction. The company's proprietary technology enhances operational efficiency and improves profit margins.

Justtip

Seed Round in 2024
JustTip is a digital tipping platform designed to facilitate cashless tipping for service providers. The platform enables customers to give tips directly to employees, ensuring a transparent and equitable distribution of gratuities. By providing a seamless and scalable payment solution, JustTip simplifies the tipping process, allowing businesses to manage employee tips without administrative complexities. The company aims to establish itself as a leader in the digital tipping space, focusing on the hospitality, retail, and nonprofit sectors. JustTip's mission is to create an environment where excellent service is rewarded fairly, empowering both service providers and their customers globally.

Magictab

Seed Round in 2019
Founded in London in 2010, Magictab develops interactive tabletop menus for casual dining restaurants. Their tablet enables customers to explore the menu, order food and drinks directly from their table, and pay automatically.

Sweet Joe's

Seed Round in 2017
Sweet Joe's Ltd, founded in 2011 and based in Birmingham, United Kingdom, specializes in the manufacture of home desserts and confectionaries, with a focus on frozen cookie dough products. The company targets Millennials who enjoy socializing around food and engaging in "makeaways," where they prepare snacks like popcorn, nachos, and pizzas at home. Sweet Joe's offers a variety of flavored cookie doughs that can be baked into finished products or incorporated into dessert recipes and ice cream. By using raw ingredients and soft wheat flour, the company aims to provide high-quality, affordable dessert options to dessert parlors, restaurants, and other food establishments. With steady growth in the UK Ice Cream and Dessert market, Sweet Joe's is positioned to meet the evolving tastes of consumers seeking convenient and enjoyable dessert experiences.

Twizoo

Seed Round in 2014
Twizoo Ltd. is a London-based company that specializes in a restaurant recommendation application utilizing Twitter as a source of customer feedback. Established in 2013, Twizoo analyzes real Twitter conversations related to restaurants, bars, cafes, and pubs to help users discover the best dining experiences in London based on social media sentiment. The company is recognized as the world’s largest source of continuous user-generated content from social platforms. Twizoo's innovative platform employs artificial intelligence to automatically identify and showcase engaging social media content, making it easier for businesses to connect with their audience and enhance customer conversions. The company operates as a subsidiary of Skyscanner Limited.

The Rutland Charcuterie

Seed Round in 2013
The Rutland Charcuterie Company Ltd, founded in 2013 and based in Braunston, United Kingdom, specializes in the production and sale of handcrafted charcuterie products. The company offers a range of items, including salamis, air-dried meats, air-dried bacon, and snacks, all made from free-range meat sourced from local producers. Additionally, Rutland Charcuterie provides accessories such as books, aprons, and biltong cutters. Committed to promoting British charcuterie and supporting local livestock farming, the company sells its products through both online and offline channels, catering to consumers and chefs seeking high-quality, prepared meat products.
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