STR

STR, Inc. is a leading provider of benchmarking and analysis services tailored for the global hotel industry. Established in 1985 and headquartered in Hendersonville, Tennessee, the company operates with additional offices in Cleveland, Ohio, and Boulder, Colorado, as well as international headquarters in London and Singapore. STR offers a comprehensive range of data products, including daily and monthly performance metrics, market forecasts, and profitability reports, which serve hotel operators, developers, financiers, and analysts. The company also produces custom reports and provides consulting services that address the specific needs of its clients. In addition to its core offerings, STR delivers industry news, trends, and insights through a digital media platform, along with training courses and resources for stakeholders across the hospitality sector. By leveraging extensive data and analytical tools, STR enables clients to make informed strategic decisions and enhance their competitive positioning in the marketplace.