SVG Ventures

Founded in 2010, SVG Ventures is a venture capital firm based in Silicon Valley. It focuses on investing in early-stage technology companies operating within the agrifood, supply chain, sustainability, and climate sectors.

John Hartnett

Founder and CEO

Past deals in Fruits and Vegetables

ShareFarm

Non Equity Assistance in 2024
ShareFarm operates a digital farmers market application that connects local vendors and consumers, facilitating access to fresh produce and artisan goods throughout the year. By centralizing the local supply of these products, ShareFarm addresses the evolving preferences of consumers while supporting local farmers and artisans. The platform allows sellers to effectively market and list their offerings in real-time, enabling customers to purchase from their favorite vendors at any time. This approach not only strengthens local communities but also fosters a sustainable food system by integrating traditional practices with modern technology.

GreenPod Labs

Non Equity Assistance in 2023
GreenPod Labs develops active packaging technology for fruits and vegetables. Their product, a sachet containing nano-encapsulated plant extracts, naturally slows down ripening and minimizes microbial attacks during storage and transport, reducing post-harvest losses.

CropMind

Non Equity Assistance in 2023
CropMind is a company that specializes in computer vision technology aimed at enhancing decision-making for fruit growers. It offers a comprehensive suite of data-driven solutions, including advanced analytics tools for monitoring crop yields, counting buds, and applying chemical thinning. In addition, CropMind provides critical weather information and yield prediction services. By empowering farmers with actionable insights, the company helps optimize agricultural operations and increase overall efficiency.

Pink Farms

Non Equity Assistance in 2023
Pink Farms is the first urban vertical farm in Latin America, operating hydroponic systems that grow pesticide‑free lettuces and microgreens in a controlled environment. The company focuses on zero‑waste production and delivers high‑quality, organic produce directly to city markets. Its approach emphasizes safety, sustainability, and the provision of fresh, nutritious leafy greens to urban consumers.

Growcer

Non Equity Assistance in 2023
Growcer Inc. is a manufacturer based in Ottawa, Canada, specializing in modular hydroponic growing systems designed to enable the cultivation of vegetables year-round, regardless of climate. Founded in 2016, the company provides solutions tailored for a variety of users, including entrepreneurs, communities, non-profits, remote camps, and institutions. By offering plug-and-play hydroponic farms, Growcer facilitates the local production and sale of fresh crops, emphasizing profitability and sustainability. The company also supports its clients with training and resources to ensure successful agricultural practices.

PostHarvest Technologies

Grant in 2022
PostHarvest Technologies develops a proprietary sensor system that monitors trace amounts of ethylene in cool rooms, optimizing storage conditions for fresh produce. This real-time data enables accurate tracking of ripening cycles, prediction of optimal load-out times, and improved produce quality.

Vivid Machines

Grant in 2022
Vivid Machines is a startup that builds a precision crop management platform for fruit and vegetable producers. The system combines advanced vision sensors, multispectral imaging, and machine learning to deliver real‑time analytics. It quantifies fruit size distribution, detects pests and diseases, and assesses plant health, enabling growers to digitize the physical and chemical attributes of their fields. By providing plant‑specific insights and predictive tools, the platform helps farmers optimize resource use, improve yield and product quality, and increase the proportion of crops that reach grocery stores.

Prairie Vertical Farms

Non Equity Assistance in 2022
Prairie Vertical Farms is a commercial-scale vertical farm operator dedicated to transforming the fresh food supply chain. The company specializes in creating vertical super farms that produce high-quality leafy greens, aimed at supplying both local and national retailers. By focusing on the cultivation of fresh, locally grown produce, Prairie Vertical Farms seeks to eliminate the reliance on imported goods. The company's practices contribute to reduced water consumption and lower greenhouse gas emissions within the leafy greens supply chain, thereby promoting sustainability while providing reasonably priced products to consumers.

Lupin Platform

Non Equity Assistance in 2022
Lupin Platform is an agribusiness dedicated to creating a vertically integrated lupin value chain. The company specializes in producing sweet lupin ingredients and food products, aiming to transform the food industry. By controlling every aspect of the production process, from seed cultivation to the final product, Lupin Platform ensures high-quality lupin-based ingredients and foods for its customers.
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