T-Mobile

T-Mobile, headquartered in Bellevue, Washington, is a leading wireless telecommunications company that redefines the way consumers and businesses access wireless services. It challenges traditional carrier models by offering flexible, affordable, and feature-rich plans, providing customers with more choice and control. T-Mobile's notable initiatives include the "Un-carrier" program, which eliminates long-term contracts and offers transparent pricing. With a network covering over 99% of the US population, recognized for its speed and reliability, T-Mobile provides a range of solutions for businesses of all sizes, including wireless plans, mobile device management tools, and industry-specific solutions.

John Saw

EVP and CTO

Past deals in Advertising

Blis

Acquisition in 2025
Blis Media Limited specializes in location data technology solutions tailored for agencies, trading desks, and enterprises. The company provides tools such as Blis Activation, which analyzes and verifies location data, and Blis Attribution, which measures campaign performance and return on investment. Its offerings enable brands to target and deliver digital advertising to consumers based on their proximity to specific locations, behavioral history, and contextual data. Blis also features a self-serve location-powered demand-side platform (DSP) that allows trading desks to manage cross-device campaigns effectively. With a comprehensive suite of location analytics and insights, Blis helps businesses understand customer behavior, enhancing consumer engagement and driving sales. Founded in 2003 and based in London, the company operates globally with a presence across Europe, the US, Asia, the Middle East, and the Pacific, serving major clients across various industries.

Vistar Media

Acquisition in 2025
Vistar Media Inc. is a location-based advertising technology company that specializes in software solutions for analyzing consumer behavior and optimizing advertising strategies. Founded in 2011 and headquartered in New York, Vistar Media offers a comprehensive marketing platform that leverages geotemporal data to identify and analyze consumer patterns in the physical world. The company provides tools for media owners, including a digital out-of-home (DOOH) advertising platform that facilitates the management of advertising inventory and enhances revenue generation. Its offerings include a content management system (CMS) for infrastructure control and a programmatic ecosystem that supports both demand-side and supply-side functionalities for advertisers and signage operators. Vistar Media's innovative approach allows for targeted, measurable advertising campaigns across various location-based media, thus transforming the way brands engage with consumers. The company's partnerships further strengthen its position in the advertising technology landscape.

Infinite Reality

Funding Round in 2024
Infinite Reality is a company focused on creating immersive digital experiences that enhance the relationship between audiences, creators, and brands. By leveraging advanced technologies such as artificial intelligence and spatial computing, Infinite Reality offers platforms that allow businesses to build networks within digital ecosystems, ensuring they retain control over content distribution, audience engagement, and monetization strategies. The company specializes in developing world-class Metaverse experiences, supported by a robust entertainment division that produces original content and live events from its expansive Los Angeles studio. Additionally, its Agency services foster audience cultivation, while its portfolio of digital brands, including esports organizations and influencer management agencies, helps elevate awareness and adoption of emerging Web3 opportunities. Through these various initiatives, Infinite Reality aims to redefine the boundaries of connected digital environments.

Octopus Interactive

Acquisition in 2022
Octopus Interactive Inc. is a company based in Bethesda, Maryland, that offers an innovative application designed for ride-hailing drivers. Founded in 2014, it operates the largest network of rideshare screens in the United States and Canada, providing interactive, location-based advertising technology for the passenger side of vehicles. This platform allows advertisers to engage with a captive audience while offering drivers the opportunity to earn additional income, improve tips, and enhance their ratings by enriching the overall customer experience for riders. Through its interactive video platform, Octopus Interactive bridges the gap between advertising and entertainment in the rideshare industry.

PushSpring

Acquisition in 2019
PushSpring, Inc. specializes in providing software as a service (SaaS) solutions focused on audience composition data for mobile applications. Founded in 2013 and headquartered in Seattle, Washington, the company offers a platform that delivers device-level targeting data and insights for verified iOS and Android mobile app audiences. Through the PushSpring Audience Console, advertisers can access comprehensive audience data, create custom segments, and tailor their mobile marketing strategies with verified device information. By employing advanced machine learning techniques on vast amounts of mobile app and device-level signals, PushSpring's data scientists develop precise targeting personas that enhance audience engagement and increase ad monetization. The company’s audience data is distributed across major data management platforms, demand-side platforms, and programmatic systems, enabling advertisers to achieve significant improvements in both branding and performance outcomes. PushSpring operates as a subsidiary of T-Mobile US, Inc. as of July 2019.

Mobile Commerce

Series B in 2001
Mobile Commerce is a provider of monetized mobile search solutions that connect mobile users with advertisers. The company specializes in location-based mobile content search and discovery services, catering primarily to network operators. Its offerings utilize wireless location-based cross-platform software applications, which enhance advertising and search monetization on mobile devices. This enables users to access dynamic content based on their geographic location, thereby improving user experience and engagement while facilitating targeted advertising for businesses.
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