The Feed
The Feed is an online retailer specializing in sports nutrition and related products, including supplements, training gear, clothing, and hydration items. It serves endurance athletes with a range of health and dietary products, offering personalized nutrition options and a subscription service that delivers products tailored to individual sport, diet, flavor preferences, and training goals.
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Kyoku
Acquisition in 2021
Kyoku is a food technology brand based in Santa Monica, California, founded in 2018. The company specializes in creating personalized post-ride shakes tailored to individual body types, riding styles, and cycling goals, utilizing plant-based superfoods. Kyoku's mission is to empower individuals to achieve their fitness objectives through active nutrition, providing nutrient-dense products designed specifically for endurance athletes. By addressing the nutritional gaps that athletes often encounter, particularly at breakfast, Kyoku aims to enhance performance and recovery, enabling users to improve their athletic abilities.
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