The Feed
The Feed is an online retailer specializing in sports nutrition and related products, catering primarily to endurance athletes. The company offers a wide range of items, including supplements, training gear, clothing, and hydration products. It focuses on providing personalized dietary solutions that align with individual sport, diet, flavor preferences, and training goals. In addition to one-time purchases, The Feed offers a subscription service that ensures customers receive their chosen products on a regular basis, thereby facilitating consistent nutritional support for their athletic pursuits.
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Kyoku
Acquisition in 2021
Kyoku is a food technology brand based in Santa Monica, California, that specializes in creating personalized post-ride shakes tailored to individual body types, riding styles, and fitness goals. Founded in 2018, the company focuses on providing nutrient-dense products made from plant-based superfoods, specifically designed for endurance athletes. By offering customized nutrition solutions, Kyoku aims to empower individuals to enhance their athletic performance and achieve their fitness objectives, particularly in areas often overlooked, such as breakfast. Through its innovative approach, the company seeks to address the specific nutritional needs of cyclists and support them in their pursuit of improved health and performance.
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