Kantar

Kantar is a global insight, information, and consultancy network that specializes in data investment management. It comprises 13 specialist companies and employs 26,500 people across 95 countries, leveraging diverse talents to deliver comprehensive insights to the business community. Kantar provides a wide range of services, including market research, analytics, and consulting, aimed at enhancing the consumer experience throughout the entire product lifecycle. Kantar Health, a division of Kantar, focuses specifically on the life sciences sector, offering data, analytics, and research to facilitate the commercialization of safe and effective treatments. With expertise in various therapy areas, including oncology and rare diseases, Kantar Health supports clients in optimizing commercial launch plans, demonstrating real-world effectiveness and safety, and building ongoing value substantiation.

27 past transactions

Kauza

Acquisition in 2023
Kauza is a firm believer in data-driven decision making. We aim to build relevant technology to fuel and improve data-driven decisions made by individuals and industries, as well as to provide consultancy to our clients along the way.

Qmee

Acquisition in 2022
Qmee is a technology company established in 2010, headquartered in Reading, United Kingdom, with additional offices in New York, Canada, and Australia. The firm operates an online reward-based platform that allows users to share their opinions through surveys, earning instant rewards for shopping and browsing online. Utilizing advanced machine learning and AI technology, Qmee collects consumer insights and data on behalf of brands and polling organizations. This approach not only facilitates the gathering of valuable public opinions but also provides financial incentives to participants, thereby influencing brand strategies and decisions. The company is recognized for its rapid growth in the research and consumer insight sector, focusing on enhancing performance and efficiency.
Blackwood Seven is a media analytics platform which strives to increase the effect of company’s media spend using our predictive analytics framework built on machine learning and artificial intelligence. Using real-time modelling and advanced KPI prediction we are able to increase a company’s media ROI by up to 15-25%.

MeMo²

Acquisition in 2021
MeMo² is a marketing and business consulting agency specialized in measuring, refining, and improving advertising effectiveness.

Mavens (London)

Acquisition in 2020
Mavens (London) specializes in research, strategy, and marketing activation consultancy services for major global brands, including Unilever, GSK, and IBM. The company focuses on data-driven digital marketing and analytics, assisting businesses in understanding market trends and consumer patterns. By leveraging comprehensive research, Mavens helps clients optimize their digital offerings and enhance their search engine optimization, content strategies, and overall marketing performance. Through its consultancy services, Mavens aims to provide actionable insights that enable brands to effectively meet customer needs in a competitive landscape.

Colmar Brunton

Acquisition in 2020
Colmar Brunton is a global insights consultancy that provides research services to both commercial entities and the public sector. The company specializes in demand-led strategy, political polling, market research, and consumer insights. Its offerings include analytics and technology that help clients understand their audiences and foster growth. Additionally, Colmar Brunton focuses on shaping public sector initiatives, optimizing media and communications, and conducting sensory evaluations to support brand development and organizational growth.

CEEOR

Acquisition in 2015
CEEOR spol. s.r.o. is a research and consulting company based in Prague, Czech Republic, specializing in analytical services for the pharmaceutical, biotechnology, and healthcare industries across Europe and internationally. Founded in 2006, the company provides a range of late-phase research services, including phase IV therapeutic use studies, observational studies, pharmacovigilance, health economics, and outcomes research. CEEOR also offers research tools, such as PatientMonitor, which aids in data capture and analysis from patient visits. Additionally, the firm conducts commercial effectiveness services and market research, utilizing platforms like AskDoctor and MarketDrill to facilitate communication between physicians and pharmaceutical business users. The company's services encompass data collection, storage, and analysis, supported by its presence in multiple European cities, including Vienna, Budapest, and Bratislava.

Evidências

Acquisition in 2014
Evidências, established in 1998, specializes in consultancy and research services aimed at enhancing decision-making in health technologies and market analysis. The company has built a strong reputation in health management over its 15 years of operation. It offers a diverse range of services that include developing clinical guidelines and protocols, conducting complex health case analyses, providing technical support for legal matters related to health technologies, and auditing medical bills in oncology. Additionally, Evidências produces local dossier submission packages and engages in pharmacoeconomic studies and market access consulting. The firm also provides training and courses to further support professionals in the healthcare sector.

Focus Assistência Médica

Acquisition in 2014
Focus Assistência Médica is a healthcare research.

Evidências

Acquisition in 2014
Evidências, established in 1998, specializes in consultancy and research services aimed at enhancing decision-making in health technologies and market analysis. The company has built a strong reputation in health management over its 15 years of operation. It offers a diverse range of services that include developing clinical guidelines and protocols, conducting complex health case analyses, providing technical support for legal matters related to health technologies, and auditing medical bills in oncology. Additionally, Evidências produces local dossier submission packages and engages in pharmacoeconomic studies and market access consulting. The firm also provides training and courses to further support professionals in the healthcare sector.

Graphic

Acquisition in 2014
Graphic Digital Agency is a digital agency that covers the whole range of design and development from print to web to mobile, and we specialize in data visualization and infographics.

Precise Media Group

Acquisition in 2014
Precise is a business information group. We provide media monitoring, analysis, brand services and software applications to PR, communications, media and marketing professionals

Xtel

Acquisition in 2014
Xtel is a provider of sales automation software tailored for the consumer goods industry. The company specializes in delivering software, analytics, and mobile and cloud solutions to prominent manufacturers in this sector. In addition to sales automation tools, Xtel offers customer relationship management software, enabling businesses to enhance their sales processes and improve customer interactions. Through its innovative solutions, Xtel supports consumer goods manufacturers in streamlining their operations and achieving greater efficiency in their sales strategies.

FishEye Analytics

Acquisition in 2013
FishEye Analytics is a Singapore-based provider of social media research services, specializing in media monitoring and analytics. The company delivers reliable metrics and insights that assist businesses and governments in making informed decisions regarding public relations, marketing, and customer care. By leveraging its expertise in media and marketing information, FishEye Analytics aims to enhance communication strategies and improve overall decision-making for its clients.

Benenson Strategy Group

Acquisition in 2013
Benenson Strategy Group is a strategic research consultancy that specializes in providing consulting and research services to corporations, public agencies, and institutions. The firm combines language expertise with innovative research methodologies to offer solutions in dynamic and competitive environments. Their services include crisis management, rebranding, reputation building, audience exploration, and campaign strategy development. BSG focuses on mapping the competitive landscape to help clients understand their positioning and formulate effective messaging frameworks. By crafting tailored strategies, the consultancy aims to ensure that clients can communicate their narratives effectively, empowering organizations to achieve their desired outcomes and enhance their influence.
SIRIUS Marketing and Social Research Ltd is a full service market research agency in Bangladesh. which specialises in quantitative customised social and consumer research. Founded in 1995 by Amer Abdul Wahab, Sirius offers both qualitative and quantitative research services to clients across all business sectors. The business is headquartered in Dhaka with six field offices across the country and employs 82 people. Clients include GSK, Grameen Phone, Ispahani Group, Robi Axiata and Unilever.

Press Index

Acquisition in 2012
Press Index, founded in 1997 and based in Boulogne Billancourt near Paris, specializes in media monitoring services. The company offers a comprehensive multi-channel monitoring solution that encompasses online, print, social media, and broadcast coverage, catering primarily to public relations agencies and communication professionals. With a workforce of approximately 210 employees, Press Index operates across various offices in France, the UK, Spain, and Italy, establishing itself as a leading agency in the electronic monitoring of press and media content.

G.M.E.FZ-LLC

Acquisition in 2012
Founded in 2007, GME offers retail insight and consultancy services to clients across all business sectors. The business employs 16 people and clients include Arla, BP, Heineken, J&J and Samsung. GME has been Kantar Retail's franchise partner in Dubai since 2007 and now becomes a full member of the Kantar Retail network.

Oasis Insights

Acquisition in 2012
Oasis Insights is a consultancy and research firm located in Karachi, founded in 1996 by Syed Moazzam Ali Qadri. The company specializes in providing insight and consultancy services across various business sectors, including banking and finance. With a workforce of 105 employees, Oasis Insights delivers tactical and strategic solutions aimed at addressing marketing and business challenges for its clients. Notable clients include Engro Foods, Mobilink, PTC, Ufone, and Unilever, reflecting the company's broad industry reach and expertise in product development and sector specialization.

Spring Wirtz Und Pischke

Acquisition in 2011
Spring Wirtz Und Pischke is a developer of software systems focused on measuring internet usage and the performance of online advertising. Established in 1995 and headquartered in Saarlouis, the company has established itself as a leading provider of online audience measurement and research across Europe. It offers a range of services, including online measurement, media analysis, and research tailored specifically for the telecommunications, media, and financial sectors. With a diverse client portfolio that includes prominent organizations, Spring Wirtz Und Pischke plays a significant role in enhancing the understanding of online engagement and advertising effectiveness.

Red Dot Square Solutions

Acquisition in 2009
Red Dot Square Solutions is a virtual reality research company based in the United Kingdom, specializing in marketing research services for retailers and manufacturers. The company focuses on utilizing advanced technologies to analyze and predict consumer behavior within retail environments. By offering insights into shopping patterns and preferences, Red Dot Square Solutions helps businesses make informed decisions to enhance customer experiences and optimize store layouts.

Cannondale Associates

Acquisition in 2004
Cannondale Associates is a U.S. sales and marketing consulting and software solutions firm with offices in Wilton,CT, and Evanston, IL. Founded in 1992, Cannondale is focused on improving the return on investment from trade marketing activities while building brand equity for leading consumer packaged- goods manufacturers and retailers. The company provides strategic consulting services in areas such as category management, trade promotion, channel development and frequent-shopper data analysis, as well as offering proprietary software solutions and industry benchmark research to augment these consulting services. Cannondale's clients are primarily blue-chip consumer packaged goods manufacturers and retailers, although the firm is increasingly servicing financial service institutions, pharmaceutical firms and soft goods manufacturers. A rapidly growing part of its expertise and client base is in the foodservice industry, as current retail disciplines extend into that universe.

The Mattson Jack Group

Acquisition in 2003
The Mattson Jack Group is the US based healthcare consultancy. The company, founded in 1986 and headquartered in St. Louis, employs 94 people across six offices including Kansas City, London, Parsippany (NJ), Philadephia and Phoenix.

Ziment Associates

Acquisition in 2001
Ziment Associates is a pharmaceutical research group based in the United States, established in 1976 and headquartered in New York. With a workforce of 135 employees spread across five operating units and 11 offices nationwide, Ziment provides a range of services to clients, including major pharmaceutical and biotechnology companies. The firm specializes in medical research, offering services such as surveys, marketing research, and consulting. Additionally, Ziment engages in electronic healthcare and internet research, as well as multivariate analysis, positioning itself as a comprehensive provider of medical research solutions.
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