The Startup Factory

The Startup Factory is an accelerator investing in seed capital and startups. The firm offers $50,000 for a 7.5% equity in the companies. It also has a three month program. For companies that complete The Startup Factory's program get between $20,000 and $150,000 in the form of a convertible note. The Startup Factory is based in Durham, North Carolina.

Heivly, Christopher

Managing Partner

34 past transactions

Mira

Seed Round in 2015
Mira is a privately held company headquartered in New York City, with offices in Durham, NC. We are the crowd analytics company that tailors Digital Out-of-Home screens based on the group of people standing in front of them. Whether they're in Times Square, in the back of a taxi or in a mall, these screens all have two things in common: they're serving us ads, and none of them know anything meaningful about us as an audience. Mira changes that by anonymously measuring the "average consumer" at a given location and triggering relevant assets when that measurement indexes towards some target. But it’s not always about serving an ad. Mira can also help clients understand the heartbeat of their businesses; the interests and demographics of the anonymous consumers that walk through their physical locations. By re-purposing the same data used to drive Digital Out-of-Home, Mira provides a visualization tool that can historically analyze shopper interest/demographic profiles across over 16,000 attributes

BoomboxFM

Seed Round in 2015
BoomboxFM is a direct-to-fan distribution platform that helps independent artists market themselves to new music fans. It customizes undiscovered music based on the listener’s personal preferences, and delivers it directly to users on their personal Boombox page.

AnyCloud

Seed Round in 2015
AnyCloud is the only secure web service where consumers can centrally find, manage, and enjoy all their photos – from any photo service, cloud storage, social network, or email – neatly organized on one web site. Given the flood of photos that consumers have spread across multiple services, AnyCloud provides a central portal that helps them save time and enjoy their photos more with family and friends. The AnyCloud team has deep expertise in managing distributed services through centralized portals within companies like Fanfare, SkyPilot, and Turnstone. The team understands the complexities of deep API integration with 3rd-party services, knows how to build and scale cloud services, and has experience with exposing APIs to external developers. To complement the team, AnyCloud has recruited an advisory board from companies like Mint, LimeLife, and Lemon with significant experience in consumer customer acquisition, partnerships, and branding. AnyCloud has five provisional patents already filed to provide “credential brokering”, which allows users to share and transfer content between online services. AnyCloud is the only software-only company that is poised to provide consumers with an easy-to-use and elegant solution to managing and mastering the flood of digital photos from across their connected life. Given that the AnyCloud service does not actually store content but instead acts as a software bridge and portal across services, AnyCloud operates strictly as a cloud software company.

CareLuLu

Seed Round in 2014
CareLuLu is the easiest way for parents to find a daycare or preschool that fits their family's needs. CareLuLu's online marketplace allows parents to quickly find and compare child care options. It’s is not just another listing of daycares in the area. With CareLuLu, parents can avoid the hassle of searching through dozens of websites and find all the information they want in one place. CareLuLu was created to help families find a great daycare or preschool that’s right for them, whether it's the budget, teaching philosophy or specific services they're looking for. The personalized search, detailed daycare profiles with tuition rates and photos, and verified parent reviews make it easy for parents to find safe and affordable child care!

Orate

Seed Round in 2014
Orate is a marketplace for event organizers and public speakers to find one another, providing access to more opportunities for both. Orate's mission is twofold: 1) Make the task of finding quality speakers, with any size budget, quick and easy; 2) Assist speakers in the transition from an unpaid, emerging speaker to a paid thought leader Organizers can find, book, and provide feedback for speakers all in one place. Speakers can create a profile, search for events seeking speakers, and market their brand on this one simple, yet comprehensive platform. Join us on www.orate.me.

Antenna

Seed Round in 2014
Our mobile-first, real-time feedback platform captures true audience sentiment, increasing participation and conversions. We are personalized, two-way feedback for the mobile generation.

SnapYeti

Seed Round in 2014
SnapYeti is a fun, free place to be rewarded for sharing your snaps. Compete to win awesome prizes, deals, and to help promote causes that are changing the world around us! For businesses, SnapYeti provides a platform to incentivize current and future customers to actively promote your brand with friends and family through photos (snaps). 70% of people trust brand recommendations from friends and family. 18% of people trust brand recommendations from your email campaigns and social media rants. Create a Snapfest today and let your customers show their friends and family how much they love or want your product, service, or cause!

IMNEXT

Seed Round in 2014
ImNext enables its users to find local contractors who are ready to work for them. It offers ImNext For Contractors, a mobile application that allows contractors to report their location and availability to the ImNext.com network to communicate with customers. The company is based in Oklahoma, United States.

Bring Me That

Seed Round in 2014
BringMeThat is a website and technology platform that allows consumers to order food online from ANY delivery restaurant across the US – even ones that do not have an online ordering option. Online food delivery is a $14 billion industry but over 100,000 US delivery restaurants still do not offer online ordering. Only BringMeThat has a technology solution to make these all accessible to consumers. They currently enable online ordering from over 40,000 restaurants across all 50 states – and will cover nearly 100k by the end of 2015.

Curagami

Seed Round in 2014
Curagami curates and filters crowdfunding content from around the web.

PopUp

Seed Round in 2013
PopUp is like Twitter for places - With the PopUp App, you follow people and brands and their messages are delivered to you not on a timeline, but automatically to your phone, at physical locations as you move through your day. Only the most relevant info about where you are, from the friends and brands you trust, is delivered to you. And you can then create popups, too, and leave them for your friends and followers for them to discover. The PopUp App and APIs allows anyone - a person, a brand, an advertiser, a content publisher - to create content that is delivered to their audience at a specified location.

RocketBolt

Seed Round in 2013
Sell more by knowing who clicks your email links and visits your website with RocketBolt's intelligent lead tracking.

Brevado

Seed Round in 2013
Brevado keeps your clients in the loop from start to finish with beautiful project timelines designed for them. Brevado offers clients a non-invasive way of checking their project status. Users can layout their process in milestones and steps. As tasks are completed, clients and team members will receive automatic progress updates, ensuring they are never left in the dark. Brevado is simple, intuitive and visual. Most importantly, it is made for your clients to understand.

trinket

Seed Round in 2013
Trinket is the easiest way to make your class website interactive. Trinket's powerful open teaching platform lets teachers to create, prepare, and teach their courses all in one place. Everything on Trinket is open licensed, so teachers can create the best course materials by finding and sharing their word for lesson plans/curriculum] with others teaching the same thing.

Tanjo

Seed Round in 2013
Our artificial intelligence technologies learn your likes and interests to serve you what you’ll love.

4Soils

Seed Round in 2013
4Soils seeks to engage the mobile generation with their faith, starting with children. Currently it has a line of iOS apps that engages children with bible stories. It will soon release Sproutville, a mobile virtual world for children and platform for partners.

Tuee

Seed Round in 2013
Tuee is a guest relationship management (GRM) tool used by service-based businesses like restaurants to improve retention marketing and operational proficiency. Tuee uses a tablet system to capture experiential and contact data from 80% of guests at the point of sale. Tuee then uses that data to send instant operational alerts, personalize email / social media communication, and run loyalty campaigns. Tuee is currently in 67 restaurants located across 8 states.

Bring Me That

Seed Round in 2013
BringMeThat is a website and technology platform that allows consumers to order food online from ANY delivery restaurant across the US – even ones that do not have an online ordering option. Online food delivery is a $14 billion industry but over 100,000 US delivery restaurants still do not offer online ordering. Only BringMeThat has a technology solution to make these all accessible to consumers. They currently enable online ordering from over 40,000 restaurants across all 50 states – and will cover nearly 100k by the end of 2015.

Tuee

Seed Round in 2013
Tuee is a guest relationship management (GRM) tool used by service-based businesses like restaurants to improve retention marketing and operational proficiency. Tuee uses a tablet system to capture experiential and contact data from 80% of guests at the point of sale. Tuee then uses that data to send instant operational alerts, personalize email / social media communication, and run loyalty campaigns. Tuee is currently in 67 restaurants located across 8 states.

TabSprint

Seed Round in 2013
TabSprint is a mobile app that lets you get faster drinks, without having to close out a tab. We also display all the local drink specials, as well as full bar menus and prices. We are currently launched in select venues in the Raleigh / Durham / Chapel Hill area. If you are interested in becoming one of those select venues, contact us.

Rented

Seed Round in 2013
Rented.com is a team of experts who combine unmatched hands-on industry expertise with data, software, and pricing tools to provide full-service revenue management services for vacation rental managers. We spend the time building and implementing our manual pricing strategies giving you the opportunity to focus on what you love most about your overall vacation rental business. Your properties are unique. Is your pricing strategy? What is Revenue Management? Revenue Management is the application of disciplined analytics that predict consumer behavior at the micro-market levels and optimize product availability and price to maximize revenue growth. The primary aim of Revenue Management is selling the right price at the right time, in front of the right guest (i.e., channel) for the right amount of time (nights), and under the right terms. What using Rented.com means for you Sticking with the same revenue management strategy that worked last year doesn’t mean that you’ll find success this year. With the ever evolving strategies and tools available in the industry, staying ahead of the curve can be a lot to keep up with. By using our team of experts, you can stay on the cutting edge and ahead of the competition as we will both optimize the strategy and manage the revenue for you. 30%+ average increase in manager revenue 5X+ average ROI on the cost of Rented’s service 30+ average minutes saved per property per month

Taggs

Seed Round in 2013
Taggs helps brands and agencies increase social media engagement by better understanding what works and what doesn't work with their social media images.

TabSprint

Seed Round in 2012
TabSprint is a mobile app that lets you get faster drinks, without having to close out a tab. We also display all the local drink specials, as well as full bar menus and prices. We are currently launched in select venues in the Raleigh / Durham / Chapel Hill area. If you are interested in becoming one of those select venues, contact us.

Offline

Seed Round in 2012
Offline is an O2O technology platform that gives people instant access to the events and experiences in their city, curated daily. Its platform identifies things to do in a city, editorialize them, and deliver them to users' pockets that allow users to fall in love with their city and their life. The company is driven by its mission is to help people fall in love with their city and their life. Offline Media was founded in 2012 and headquartered in Raleigh, North Carolina.

AI Patents

Seed Round in 2012
AI Patents has developed a conceptual patent search engine which allows users to more quickly and efficiently retrieve highly relevant patent information. The user can simply input an inventive concept using free-form, natural language and then the engine internally supplements the query with related technical terminology learned from thousands of patent examiner reports. Then, the user is presented with a ranked list of highly relevant documents. This same end user does not need to be an expert, professional patent searcher to use and derive value from the system. The company's software-as-a-service offering is applicable for those in legal, business development, R&D, and valuation functional groups.

Able Device

Seed Round in 2012
Able Device is dedicated to fueling the growth of M2M by reducing the cost, complexity, and risk associated with developing embedded wireless applications. With SIMbae™, the company’s patented technology and powerful toolkit; M2M applications can be embedded and executed on a mobile operator’s SIM card rather than an external CPU. This approach revolutionizes the wireless architecture of purpose-built machines such as utility meters and security systems resulting in cost savings, ease of development, and future-proofing of the M2M application. SIMbae, distributed by M2M communication service providers and mobile operators, is used by application developers to power M2M solutions that range from remote monitoring, point-of-sale, security, and more.

Alekto

Seed Round in 2012
All too often, creditors misreport consumer credit data. Since even a single error on your credit report can cost you thousands of dollars, erroneous credit reporting is something the average American just can’t—and shouldn’t have to—pay for. Alekto can save you from that nightmare. Using a patent-pending transaction management system, Alekto makes sure that your credit report is properly updated. That way, you never have to worry, spend time, or money trying to correct your report after the damage to your credit score has already been done. An accurate credit report can get you better loan rates and ensure that you’re not denied credit, a home, or even employment. Let Alekto get you the credit you deserve for paying your bills today!

Arcametrics Systems

Seed Round in 2012
Arcametrics trims waste from online advertising through full custom "lookalike" audiences. Our audiences enable advertisers to selectively show ads only to consumers with a high probability of converting on a specific offer. By combining advanced predictive analytics with vast data assets in an automated workflow, Arcametrics is bringing the power of big data to any advertiser at any budget. Early customers are seeing a 3X average lift in campaign ROI using our platform.

Entasso

Seed Round in 2012
Entasso is a talent market platform that matches recent college graduates with entry-level positions. Hiring sucks. Think massive job boards, strangers on Craigslist, and automatic rejection by applicant tracking systems. And at the end of the day, you still don’t know if your applicants are well-suited for your positions. Entasso helps you articulate your needs, from culture to skills, and match you with candidates who demonstrate those qualities. You develop and maintain relationships with these well-matched candidates over time, so you never start your candidate search from scratch again.

Science Behind Sweat

Seed Round in 2012
RxAnalytics helps athletes improve their fitness and health by providing personalized recommendations driven by predictive analytics. Founded by PhD geneticists and statisticians who are collegiate athletes and competitive CrossFitters, RxAnalytics combines in-depth domain expertise with proprietary machine learning analytics to create a novel platform for behavior, training and performance analysis. One individual, one roadmap to increased performance, fitness and health.

Berst

Seed Round in 2012
Berst is a mobile app that makes it really easy to connect around a moment, a time, and a place. Our lives are a series of events and Berst uses your location as the primary means of sharing your thoughts and photos with others.

Ruzuku

Seed Round in 2012
Ruzuku creates an online platform for everyday people to create online courses to share their knowledge and help people learn conveniently and efficiently. They focus on features users need to deliver an engaging learning experience and they have created easy-to-use technology.
Optimere is the leading provider of digital compliance, accessibility, and records management solutions. With Optimere, regulated organizations worldwide can embrace rapid shifts to online environments and consistently provide an inclusive and secure digital experience. Optimere was formed in December 2021 from the integration of ArchiveSocial, Monsido, and NextRequest and is headquartered in Durham, North Carolina.
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