Third Craft

Founded in 2020, Third Craft is an investment firm headquartered in Austin, Texas. It focuses on investing in challenger brands within the craft food sector and enabling infrastructure.
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Brad Johnson

Co-Founder and General Partner

4 past transactions

Gooder Foods

Series A in 2023
Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

Pani Systems

Seed Round in 2021
Pani Systems, Inc. is a manufacturer of smart-home appliances focused on water management solutions. Founded in 2018 and based in Austin, Texas, the company provides innovative products that allow utilities and consumers to measure, monitor, and optimize water usage. Their flagship product, the Pani Source Smart Water System, features an advanced filtration system that purifies tap water to 99% purity, enhancing it with minerals, vitamins, flavors, and other customized additives through specially formulated enhancement pods. This system not only delivers clean drinking water but also offers real-time data insights, empowering consumers with a detailed understanding of their water consumption while aiding utilities in the efficient use of existing water infrastructure.

Gooder Foods

Seed Round in 2021
Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

Ethyl Ambrosia

Seed Round in 2020
Ethyl Ambrosia is an edible alcohol technology company based in Austin, Texas, that specializes in the production of alcohol gel shots. Incorporated in 2017, the company focuses on innovative approaches to alcohol consumption, offering a unique product that combines convenience with a novel consumption method. Ethyl Ambrosia aims to cater to consumers looking for alternative ways to enjoy alcoholic beverages.
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