Tory Green

Partner

Matt Watkinson

Venture Partner

23 past transactions

Bevz

Seed Round in 2023
Bevz empowers convenience stores to stock customer-preferred snacks and drinks via its SaaS platform, facilitating in-store sales and multi-channel e-commerce.

Buildbox

Series B in 2018
Buildbox is a software company based in Los Angeles that empowers users to create mobile games and interactive experiences without programming knowledge. Its flagship product, also named Buildbox, enables users to design, build, and share their creations on various platforms.

Frontier Car Group

Series A in 2017
Frontier Car Group is a Berlin-based startup focused on developing and operating used automotive marketplaces in emerging markets, including Nigeria, Mexico, Argentina, Colombia, Chile, Pakistan, and Indonesia. The company aims to simplify the process of buying and selling used cars through its online platform, which features a digital quote engine that provides instant pricing for vehicles. This technology not only enhances the efficiency of transactions but also facilitates quick vehicle inspections at designated locations. By leveraging innovative business models and infrastructure, Frontier Car Group is able to create value for all stakeholders involved in the used car market. Additionally, the company is engaged in joint ventures with OLX in India and Poland, further expanding its reach and impact in the automotive sector.

Social Native

Seed Round in 2017
Social Native is an online platform designed to facilitate the creation of customized branded content by connecting brands with relevant creators based on shared interests and brand affinity. By operating as an advertising marketplace, it enables brands to source and optimize visual content, thereby enhancing brand awareness and performance. The platform offers a range of services, including on-demand images and videos, personalized content, age-targeting, testimonials, product placements, and brand affinity insights. Additionally, Social Native employs a data-driven engine that provides brands with insights to scale content creation, measure the impact of their efforts, and optimize their content strategy effectively.

Markett

Seed Round in 2016
Markett, Inc. is a marketing and branding agency that provides a platform for users to earn income by promoting their favorite brands. Established in 2016 and headquartered in Venice, California, the company connects high-growth businesses with individuals and marketing teams, facilitating customer acquisition through authentic content and unique promotion codes. By leveraging a geocentric sales force, Markett empowers young professionals, entrepreneurs, and creatives to monetize their marketing efforts on their own terms, thereby enhancing brand visibility and lead generation for its clients.

Parasail Health

Seed Round in 2016
Parasail Health provides a patient payment platform and financing options to simplify medical billing and enable access to care. The platform offers affordable patient loans, transparent estimates of out-of-pocket costs, and structured payment plans so patients can receive treatment even with high deductibles. It also helps clinicians receive secure and predictable payments promptly, reducing the risk of bad debt. By aligning patient financing with provider cash flow, Parasail aims to humanize the health care experience for patients and doctors and reduce financial barriers to treatment. Based in Sausalito, California, the company has operated since 2013.

Gem

Series A in 2016
Gem is a developer of next-generation cryptocurrency applications and a blockchain platform that empowers individuals to take control of their wealth through innovative digital solutions. Founded in 2013, Gem offers a secure universal wallet that acts as a single entry point for users to track their cryptocurrency investments and net worth. The platform facilitates the curated discovery of new tokens and decentralized applications, enhancing the participation experience in the evolving digital marketplace. With a team of experienced software architects and blockchain engineers, Gem is dedicated to providing easier and more secure ways for consumers to engage with the growing decentralization movement.

Factual

Series B in 2015
Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.

Clutter

Seed Round in 2015
Clutter Inc. is a full-service storage company based in Culver City, California, that specializes in on-demand storage and moving services. Founded in 2013, Clutter assists customers in managing their physical belongings by offering secure storage solutions for a variety of items, including furniture, boxes, bicycles, and seasonal decorations. The company handles the pick-up, storage, and retrieval of these items, ensuring convenience for its clients. Clutter provides an online photo inventory of stored items and includes insurance coverage against theft, loss, natural disasters, and water damage. By leveraging technology and a commitment to customer service, Clutter aims to deliver hassle-free and affordable storage solutions.

ChowNow

Series B in 2015
ChowNow, Inc. is an online ordering platform that supports local restaurants by providing them with tools to enhance customer engagement and streamline operations. Founded in 2010 and based in Playa Vista, California, ChowNow enables independent restaurants to manage online orders through their own websites, as well as on platforms like Facebook and Google. The service includes marketing support, customer insights, and menu customization, all aimed at helping restaurants grow sustainably without incurring the high commissions typical of third-party delivery services. By facilitating direct connections between diners and local eateries, ChowNow fosters brand loyalty and helps restaurants thrive in their communities.

Winc

Series A in 2014
Founded in 2012, Winc is a modern winery that delivers wine directly to consumers. It produces its own brands like Summer Water and Folly of the Beast, offering an online subscription service for personalized experiences. Its wines are also available at progressive restaurants and premium retailers nationwide.

TrueCar

Venture Round in 2013
TrueCar is an information and technology platform operating in the United States that provides market-based pricing data for new and used cars and connects buyers with TrueCar certified dealers through its website and mobile apps. The company offers real-time pricing information for consumers and dealers, Trade-in value guidance, and digital retailing tools through DealerSync and DealerScience to help dealers manage, market, and grow their businesses. It also provides residual-value forecasting and related advisory services used by financial institutions to underwrite auto loans and measure risk across portfolios. The platform is customized for financial institutions, affinity groups, membership-based organizations, and large enterprises, delivering tailored solutions for banks, consumer groups, and employee programs. Founded in 2005 and headquartered in Santa Monica, California, TrueCar operates on a unified data-driven platform and network of certified dealers to support pricing transparency and retail efficiency in the auto market.

Shift

Series B in 2013
Shift is an online marketplace specializing in the buying and selling of used cars. The company acts as a personal concierge service, handling tasks such as detailing cars, listing them on multiple platforms, arranging test drives, and finding interested buyers. Shift charges customers a service fee for registration, car preparation services, and sales tax. Before purchase, customers receive a comprehensive 150-point concierge report that includes vehicle specifications, high-resolution photos, vehicle history, and inspection results.

Lettuce

Seed Round in 2013
Lettuce is a developer of an order management system tailored for small and medium-sized businesses. The company offers a mobile sales application that allows users to capture, track, and process orders in real-time, regardless of their location. This system streamlines the order flow, facilitating automation and efficiency in the management of business transactions. By focusing on the unique needs of smaller enterprises, Lettuce aims to enhance operational productivity and improve customer service through its innovative solutions.

The IdeaLists

Seed Round in 2013
The IdeaLists is a curated online marketplace based in Los Angeles, California, that connects brands, businesses, and agencies with creative professionals for various projects. Founded in 2010, the platform facilitates the listing of projects, allowing creative talent from its vetted community to pitch based on specific criteria such as schedule, budget, and deliverables. This streamlined approach enhances access to quality creative work while minimizing unnecessary complexities that often increase costs and extend timelines. Additionally, The IdeaLists provides a concierge service to assist clients in effectively listing their projects, ensuring a tailored match with suitable candidates from its pool of job-seekers.

Winc

Venture Round in 2013
Founded in 2012, Winc is a modern winery that delivers wine directly to consumers. It produces its own brands like Summer Water and Folly of the Beast, offering an online subscription service for personalized experiences. Its wines are also available at progressive restaurants and premium retailers nationwide.

Chromatik

Seed Round in 2012
Chromatik is a digital music learning platform that facilitates global musical collaboration by offering applications for sheet music, guitar tabs, lyrics, and other resources. It enables millions of musicians worldwide to learn, practice, perform, share, upload, and download music, with features including reference tracks, annotation tools, and recording capabilities. In April 2017, Chromatik was acquired by TakeLessons.

Lettuce

Seed Round in 2012
Lettuce is a developer of an order management system tailored for small and medium-sized businesses. The company offers a mobile sales application that allows users to capture, track, and process orders in real-time, regardless of their location. This system streamlines the order flow, facilitating automation and efficiency in the management of business transactions. By focusing on the unique needs of smaller enterprises, Lettuce aims to enhance operational productivity and improve customer service through its innovative solutions.

ChowNow

Series A in 2012
ChowNow, Inc. is an online ordering platform that supports local restaurants by providing them with tools to enhance customer engagement and streamline operations. Founded in 2010 and based in Playa Vista, California, ChowNow enables independent restaurants to manage online orders through their own websites, as well as on platforms like Facebook and Google. The service includes marketing support, customer insights, and menu customization, all aimed at helping restaurants grow sustainably without incurring the high commissions typical of third-party delivery services. By facilitating direct connections between diners and local eateries, ChowNow fosters brand loyalty and helps restaurants thrive in their communities.

Scopely

Seed Round in 2012
Scopely, Inc., established in 2011 and headquartered in Culver City, California, is a leading developer of mobile and tablet touchscreen-based games for casual and core gamers worldwide. The company creates, publishes, and live-operates immersive games, including popular franchises like "Star Trek™ Fleet Command," "MARVEL Strike Force," and "Stumble Guys." Scopely offers a range of services, such as game design, live operations, marketing, analytics, and advertising, empowering a consumer-directed gaming experience. With a diverse portfolio and a proprietary technology platform, Playgami™, Scopely has operations in multiple markets across Asia-Pacific, EMEA, and North America, employing a world-class team to create long-lasting game experiences.

Winc

Seed Round in 2012
Founded in 2012, Winc is a modern winery that delivers wine directly to consumers. It produces its own brands like Summer Water and Folly of the Beast, offering an online subscription service for personalized experiences. Its wines are also available at progressive restaurants and premium retailers nationwide.

Shift

Venture Round in 2012
Shift is an online marketplace specializing in the buying and selling of used cars. The company acts as a personal concierge service, handling tasks such as detailing cars, listing them on multiple platforms, arranging test drives, and finding interested buyers. Shift charges customers a service fee for registration, car preparation services, and sales tax. Before purchase, customers receive a comprehensive 150-point concierge report that includes vehicle specifications, high-resolution photos, vehicle history, and inspection results.

TurningArt

Venture Round in 2012
TurningArt is a curated artwork service that connects businesses with a diverse range of contemporary artists across the United States. The company collaborates with over a thousand painters, photographers, and mixed-media artists to offer clients a rotating collection of engaging artwork that enhances office environments. Through its platform, businesses can lease, purchase, or rent artwork from a proprietary catalogue, ensuring that their spaces remain vibrant and appealing. TurningArt also provides interactive placards that educate employees and visitors about the artists and their work, fostering a deeper appreciation for art in the workplace. The company handles all aspects of the process, from curation to installation, making it a seamless experience for clients seeking to enrich their workspaces with art.
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