Tory Green

Partner and COO

Matt Watkinson

Venture Partner

22 past transactions

AppOnboard

Series B in 2018
AppOnboard is a Los Angeles-based software company empowering creators to build businesses without any programming experience. The company offers two no-code products: Buildbox, the largest no-code mobile game engine, and AppOnboard Studio, a mobile, interactive design studio that enables anyone to create playable ads and app prototypes.

Frontier Car Group

Series A in 2017
Frontier Car Group is a berlin-based startup who develop, launch, and operate used-automotive marketplaces within emerging market economies, with operations in Nigeria, Mexico, Argentina, Colombia, Chile, Pakistan, and Indonesia. Additionally, we are successfully engaging in two joint ventures with OLX in India and Poland. We increase the efficiency of selling and buying cars through technology, infra-structure creation, access to capital and innovative business models that allows all stakeholders to gain from our impact.

Social Native

Seed Round in 2017
Social Native is an online platform that enables its users to create customized branded content. The platform enables its users to connect with relevant creators based on interests and brand affinity. It offers images and videos on demand, personalized content, age-targeting, testimonials, product placements, and brand affinity.

Markett

Seed Round in 2016
Markett is an on-demand sales force that generates new customers for the fastest growing brands. It connects high-growth companies with influencers to generate new business using authentic content. The platform empowers young professionals, entrepreneurs, and creatives to make money on their own terms using unique promotion codes. It was founded in 2016 and is headquartered in Venice, California.

Parasail Health

Seed Round in 2016
Parasail Health helps doctors and patients focus on treatment instead of payment by offering a suite of products that make medical bills affordable for patients and get doctors paid right away. With affordable patient loans, a simple and intuitive application process and clear estimates of out-of-pocket costs, patients are empowered to make the right decisions for their health. They can get needed treatment immediately even if they have high deductibles. Parasail provides doctors with secure and predictable revenues so they can focus on healing by paying them right away with no risk if the patient defaults on their debt. Parasail’s mission is to humanize the health care system by putting the needs of doctors and patients first. It’s time to focus on what matters.

Gem

Series A in 2016
Gem is a cryptocurrency wallet and blockchain platform. Their seasoned team of cryptocurrency software architects and blockchain engineers are building apps for the next generation of consumers, offering secure ways to participate in the digital marketplace. They support payment methods that allow trading options for users.

Factual

Series B in 2015
Factual is the location data company the world’s most valuable brands and tech companies trust to understand and intelligently grow their businesses. Factual provides product and engineering teams, marketers and data analysts access to the world’s most trusted, accurate and comprehensive data on places and people worldwide, transforming products, advertising and businesses with data that puts everything in context.

Clutter

Seed Round in 2015
Clutter is a provider of on-demand storage and moving services used to help customers store their physical belongings. The company aims to consistently provide hassle-free and affordable services by investing in exceptional people, smart technology, and pristine spaces. Clutter was founded in 2015 and is headquartered in Culver City, California.

ChowNow

Series B in 2015
ChowNow is an ordering platform dedicated to helping local restaurants grow and compete in a sustainable way. ChowNow helps local restaurants thrive. By helping diners discover the restaurants' delicious creations and helping restaurants connect with customers. ChowNow powers branded online ordering systems for independent restaurants via the restaurants’ own websites, on Facebook and Google pages, through ChowNow-created apps, and via ChowNow’s website, while also providing the restaurant partners key customer insights and marketing support. The company does its services for a reasonable monthly fee, without the predatory third-party commissions charged by competitors. It also enables diners to connect with independent restaurants in communities to order takeout and in some cases delivery, in a way that’s sustainable and fair to restaurants. ChowNow was founded in 2010 and is headquartered in Playa Vista, California.

Winc

Series A in 2014
Winc is a modern winery with a direct connection to the consumer, building a portfolio of brands for the next generation of wine drinkers. After launching in 2011 with the goal of making discovering great wine easy, Winc continues to disrupt the $220BN wine industry. Driven by the vision of a great bottle on every table and a great story in every bottle, Winc seeks to create more custom experiences for its members and bring ease and exploration to the process of buying and enjoying wine. The company's access to consumer insights has helped shape the development of iconic brands like Summer Water, the viral hit embodying the rosé state of mind, Folly of the Beast, and Pinot Noir. In addition to its online subscription service, Winc’s sought-after brands are available in progressive restaurants and premium retailers nationwide. Winc recently announced its first public investment opportunity, Winc Shares, a Regulation A+ campaign on the SeedInvest platform.

TrueCar

Venture Round in 2013
TrueCar is an information and technology platform that enables its users to communicate with TrueCar certified dealers. TrueCar is the authority on new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. True Car helps dealers gain real-time, unbiased information about marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers. It was by automotive and technology pioneers Scott Painter and Tom Taira.

Shift

Series B in 2013
Shift Technologies, Inc. operates an online platform that facilitates the buying and selling of new and used cars, offering a range of vehicle types including sedans, SUVs, and trucks. Founded in 2013 and headquartered in San Francisco, California, with additional locations in Los Angeles, San Diego, Sacramento, and Portland, Shift aims to simplify the car purchase experience. The company provides a comprehensive service that includes detailing vehicles, listing them on multiple platforms, managing test drives, and connecting sellers with potential buyers. Customers receive a detailed 150-point concierge report that encompasses vehicle specifications, high-resolution images, and history reports. Shift also offers financing options and additional support services throughout the car ownership lifecycle, making the process more accessible and enjoyable for consumers.

Lettuce

Seed Round in 2013
Lettuce is a simple order management system with a mobile sales app enabling your business to capture, track, and process orders anywhere in real time. We primarily focus on small and medium sized businesses.

The Idealists

Seed Round in 2013
The IdeaLists is a curated online marketplace bustling with brands, businesses, and agencies that are looking to make their next creative project amazing. Projects are listed and then pitched by our highly curated community of creative professionals based on schedule, budget, and deliverable(s). The end result? More access to great work and less unnecessary layers that tend to drive uptime and costs. It was founded in 2010 and headquartered in Los Angeles, California.

Winc

Venture Round in 2013
Winc is a modern winery with a direct connection to the consumer, building a portfolio of brands for the next generation of wine drinkers. After launching in 2011 with the goal of making discovering great wine easy, Winc continues to disrupt the $220BN wine industry. Driven by the vision of a great bottle on every table and a great story in every bottle, Winc seeks to create more custom experiences for its members and bring ease and exploration to the process of buying and enjoying wine. The company's access to consumer insights has helped shape the development of iconic brands like Summer Water, the viral hit embodying the rosé state of mind, Folly of the Beast, and Pinot Noir. In addition to its online subscription service, Winc’s sought-after brands are available in progressive restaurants and premium retailers nationwide. Winc recently announced its first public investment opportunity, Winc Shares, a Regulation A+ campaign on the SeedInvest platform.

Chromatik

Seed Round in 2012
Chromatik connects the world's musicians. Their applications enable millions of musicians to play, learn, and share their favorite music through sheet music, guitar tabs, lyrics, and more. Chromatik was acquired by TakeLessons (https://TakeLessons.com) in April 2017.

Lettuce

Seed Round in 2012
Lettuce is a simple order management system with a mobile sales app enabling your business to capture, track, and process orders anywhere in real time. We primarily focus on small and medium sized businesses.

ChowNow

Series A in 2012
ChowNow is an ordering platform dedicated to helping local restaurants grow and compete in a sustainable way. ChowNow helps local restaurants thrive. By helping diners discover the restaurants' delicious creations and helping restaurants connect with customers. ChowNow powers branded online ordering systems for independent restaurants via the restaurants’ own websites, on Facebook and Google pages, through ChowNow-created apps, and via ChowNow’s website, while also providing the restaurant partners key customer insights and marketing support. The company does its services for a reasonable monthly fee, without the predatory third-party commissions charged by competitors. It also enables diners to connect with independent restaurants in communities to order takeout and in some cases delivery, in a way that’s sustainable and fair to restaurants. ChowNow was founded in 2010 and is headquartered in Playa Vista, California.

Scopely

Seed Round in 2012
Scopely is an interactive entertainment and video game company, home to many top-grossing, award-winning franchises including “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “Stumble Guys”, and “Yahtzee With Buddies,” among others. Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami™ that supports one of the diversified portfolios in the mobile games industry. Recognized multiple times as Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years. Scopely has operations in more than a dozen markets across Asia-Pacific, including Bangalore and Shanghai, among others; EMEA, including Barcelona and Dublin, among others; and North America, including Boulder, Colorado, and Culver City, California, among others, with additional game studio partners across four continents.

Winc

Seed Round in 2012
Winc is a modern winery with a direct connection to the consumer, building a portfolio of brands for the next generation of wine drinkers. After launching in 2011 with the goal of making discovering great wine easy, Winc continues to disrupt the $220BN wine industry. Driven by the vision of a great bottle on every table and a great story in every bottle, Winc seeks to create more custom experiences for its members and bring ease and exploration to the process of buying and enjoying wine. The company's access to consumer insights has helped shape the development of iconic brands like Summer Water, the viral hit embodying the rosé state of mind, Folly of the Beast, and Pinot Noir. In addition to its online subscription service, Winc’s sought-after brands are available in progressive restaurants and premium retailers nationwide. Winc recently announced its first public investment opportunity, Winc Shares, a Regulation A+ campaign on the SeedInvest platform.

Shift

Venture Round in 2012
Shift Technologies, Inc. operates an online platform that facilitates the buying and selling of new and used cars, offering a range of vehicle types including sedans, SUVs, and trucks. Founded in 2013 and headquartered in San Francisco, California, with additional locations in Los Angeles, San Diego, Sacramento, and Portland, Shift aims to simplify the car purchase experience. The company provides a comprehensive service that includes detailing vehicles, listing them on multiple platforms, managing test drives, and connecting sellers with potential buyers. Customers receive a detailed 150-point concierge report that encompasses vehicle specifications, high-resolution images, and history reports. Shift also offers financing options and additional support services throughout the car ownership lifecycle, making the process more accessible and enjoyable for consumers.

TurningArt

Venture Round in 2012
TurningArt brings artwork from today's most talented artists into offices nationwide. We work with more than one thousand painters, photographers, and mixed-media artists to provide our clients with a rotating collection of artwork that's engaging and fresh. Interactive placards give clients' employees and visitors a chance to learn more about artists and their work, while periodic rotations ensure that workspaces are never dull. We even offer technology that lets employees participate in artwork selection. And as a full service artwork company, we make all of this—curation to installation—effortless.
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