Tiller Partners

Tiller Partners is a venture capital firm located in Los Angeles, California, established in 2012. The firm specializes in making investments across various stages, primarily targeting pre-seed and seed rounds, as well as early and late-stage ventures. Tiller Partners typically focuses on one to two companies each year, allowing for a concentrated investment approach. As a Registered Investment Adviser, the firm is committed to providing strategic support and resources to its portfolio companies, fostering growth and innovation within the startup ecosystem.

Matt Watkinson

Venture Partner

23 past transactions

Bevz

Seed Round in 2023
Bevz operates a SaaS platform aimed at enhancing the snack and drink industry within convenience stores. The company's technology enables these stores to efficiently manage inventory by automating the ordering process from distributors and facilitating product sales both in-store and through various e-commerce channels. By offering a delivery app specifically designed for independent liquor stores, Bevz helps prevent stock shortages and ensures that convenience stores can meet customer demands effectively. This comprehensive approach equips small retailers with the necessary tools, data, and support to optimize their operations and enhance the customer experience.

AppOnboard

Series B in 2018
AppOnboard is a Los Angeles-based software company that provides tools for creators to develop mobile applications and interactive content without any programming knowledge. The company offers two primary products: Buildbox, the largest no-code mobile game engine, and AppOnboard Studio, a mobile design platform that allows users to create playable advertisements and app prototypes. By eliminating the need for coding, AppOnboard enables individuals and businesses to bring their ideas to life and share interactive experiences on application stores and social media platforms.

Frontier Car Group

Series A in 2017
Frontier Car Group is a Berlin-based startup focused on developing and operating used automotive marketplaces in emerging markets, including Nigeria, Mexico, Argentina, Colombia, Chile, Pakistan, and Indonesia. The company aims to simplify the process of buying and selling used cars through its online platform, which features a digital quote engine that provides instant pricing for vehicles. This technology not only enhances the efficiency of transactions but also facilitates quick vehicle inspections at designated locations. By leveraging innovative business models and infrastructure, Frontier Car Group is able to create value for all stakeholders involved in the used car market. Additionally, the company is engaged in joint ventures with OLX in India and Poland, further expanding its reach and impact in the automotive sector.

Social Native

Seed Round in 2017
Social Native is an online platform designed to facilitate the creation of customized branded content by connecting brands with relevant creators based on shared interests and brand affinity. By operating as an advertising marketplace, it enables brands to source and optimize visual content, thereby enhancing brand awareness and performance. The platform offers a range of services, including on-demand images and videos, personalized content, age-targeting, testimonials, product placements, and brand affinity insights. Additionally, Social Native employs a data-driven engine that provides brands with insights to scale content creation, measure the impact of their efforts, and optimize their content strategy effectively.

Markett

Seed Round in 2016
Markett, Inc. is a marketing platform that facilitates connections between high-growth brands and individuals or marketing teams to generate new customers. Founded in 2016 and headquartered in Venice, California, the company leverages a geocentric sales force and authentic content, enabling users to promote their favorite brands and earn income through unique promotion codes. By empowering young professionals, entrepreneurs, and creatives, Markett supports them in monetizing their marketing efforts on their own terms while helping brands enhance their market reach and improve lead generation.

Parasail

Seed Round in 2016
Parasail Health, Inc. specializes in providing payment plans and patient financing options to streamline financial transactions in healthcare. Founded in 2013 and based in Sausalito, California, the company offers a suite of products designed to help patients manage medical bills more affordably and enable healthcare providers to receive prompt payments. By offering affordable patient loans and a straightforward application process, Parasail empowers patients to make informed decisions about their healthcare, even in the presence of high deductibles. The company also ensures that doctors receive secure and predictable revenue, alleviating the financial risks associated with patient debt defaults. Ultimately, Parasail Health aims to humanize the healthcare system by prioritizing the needs of both patients and healthcare providers.

Gem

Series A in 2016
Gem is a developer of next-generation cryptocurrency applications and a blockchain platform that empowers individuals to take control of their wealth through innovative digital solutions. Founded in 2013, Gem offers a secure universal wallet that acts as a single entry point for users to track their cryptocurrency investments and net worth. The platform facilitates the curated discovery of new tokens and decentralized applications, enhancing the participation experience in the evolving digital marketplace. With a team of experienced software architects and blockchain engineers, Gem is dedicated to providing easier and more secure ways for consumers to engage with the growing decentralization movement.

Factual

Series B in 2015
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.

Clutter

Seed Round in 2015
Clutter Inc. is a full-service storage company based in Culver City, California, that specializes in on-demand storage and moving services. Founded in 2013, Clutter assists customers in managing their physical belongings by offering secure storage solutions for a variety of items, including furniture, boxes, bicycles, and seasonal decorations. The company handles the pick-up, storage, and retrieval of these items, ensuring convenience for its clients. Clutter provides an online photo inventory of stored items and includes insurance coverage against theft, loss, natural disasters, and water damage. By leveraging technology and a commitment to customer service, Clutter aims to deliver hassle-free and affordable storage solutions.

ChowNow

Series B in 2015
ChowNow, Inc. is an online ordering platform that supports local restaurants by providing them with tools to enhance customer engagement and streamline operations. Founded in 2010 and based in Playa Vista, California, ChowNow enables independent restaurants to manage online orders through their own websites, as well as on platforms like Facebook and Google. The service includes marketing support, customer insights, and menu customization, all aimed at helping restaurants grow sustainably without incurring the high commissions typical of third-party delivery services. By facilitating direct connections between diners and local eateries, ChowNow fosters brand loyalty and helps restaurants thrive in their communities.

Winc

Series A in 2014
Winc, Inc. is a modern winery based in Los Angeles, California, that specializes in producing and delivering wine directly to consumers. Founded in 2012, the company aims to simplify the wine discovery process, targeting the next generation of wine drinkers. Winc offers an online subscription service that allows members to explore a curated selection of wines, including popular brands such as Summer Water and Folly of the Beast. By leveraging consumer insights, Winc has built a portfolio that resonates with contemporary tastes. The company's wines are also available in select restaurants and premium retailers across the United States. Winc operates a direct-to-consumer model, managing the bottling, labeling, and distribution processes under its own winery license, while sourcing grapes from various vineyards and collaborating with winemakers. Recently, Winc announced a public investment opportunity through a Regulation A+ campaign, reflecting its commitment to innovative growth in the wine industry.

TrueCar

Venture Round in 2013
TrueCar, Inc. is an internet-based technology and information platform based in Santa Monica, California, that provides users with market-based pricing data for new and used cars. Founded in 2005, the company connects consumers with a network of TrueCar certified dealers while offering insights into actual vehicle prices in specific geographic areas. TrueCar aggregates data from multiple sources to deliver unbiased real-time pricing information that assists both car buyers and dealers in making informed decisions. The platform also offers tools such as TrueCar Trade, which allows consumers to receive guaranteed trade-in values, and DealerSync, a service designed to help dealers manage and grow their businesses through customized website solutions. Additionally, TrueCar provides consulting services related to automobile residual values, catering to financial institutions and large enterprise partners. The company aims to enhance transparency and efficiency in the automotive marketplace.

Shift

Series B in 2013
Shift is an online marketplace specializing in the buying and selling of used cars. The company functions as a personal concierge service by detailing vehicles, listing them on various platforms, managing test drives, and identifying potential buyers. Shift charges a service fee that covers registration, car preparation, and applicable sales tax. To facilitate informed purchasing decisions, Shift provides customers with a comprehensive 150-point concierge report, which includes specifications, high-resolution images, vehicle history, and performance results. This approach aims to streamline the used car transaction process for both buyers and sellers.

Lettuce

Seed Round in 2013
Lettuce is a developer of an order management system tailored for small and medium-sized businesses. The company offers a mobile sales application that allows users to capture, track, and process orders in real-time, regardless of their location. This system streamlines the order flow, facilitating automation and efficiency in the management of business transactions. By focusing on the unique needs of smaller enterprises, Lettuce aims to enhance operational productivity and improve customer service through its innovative solutions.

The IdeaLists

Seed Round in 2013
The Idealists is a curated online marketplace that connects brands, businesses, and agencies with creative professionals for various projects. Founded in 2010 and headquartered in Los Angeles, California, the platform allows users to list their projects, which are then pitched by a vetted community of creatives based on factors such as schedule and budget. This approach streamlines the process of finding talent, reducing unnecessary complexities and costs associated with project execution. Additionally, The Idealists provides a concierge service to assist clients in listing their projects, ensuring a seamless experience in recruiting for marketing initiatives.

Winc

Venture Round in 2013
Winc, Inc. is a modern winery based in Los Angeles, California, that specializes in producing and delivering wine directly to consumers. Founded in 2012, the company aims to simplify the wine discovery process, targeting the next generation of wine drinkers. Winc offers an online subscription service that allows members to explore a curated selection of wines, including popular brands such as Summer Water and Folly of the Beast. By leveraging consumer insights, Winc has built a portfolio that resonates with contemporary tastes. The company's wines are also available in select restaurants and premium retailers across the United States. Winc operates a direct-to-consumer model, managing the bottling, labeling, and distribution processes under its own winery license, while sourcing grapes from various vineyards and collaborating with winemakers. Recently, Winc announced a public investment opportunity through a Regulation A+ campaign, reflecting its commitment to innovative growth in the wine industry.

Chromatik

Seed Round in 2012
Chromatik is a digital music learning platform that connects musicians worldwide, allowing them to play, learn, and share their favorite music through various formats such as sheet music, guitar tabs, and lyrics. The platform provides users with tools to practice, perform, and learn music, offering features that enable them to upload and download music, access reference tracks, utilize annotation tools, and record their performances. By creating a collaborative environment for musicians, Chromatik enhances the learning experience and fosters a community centered around music appreciation and performance. In April 2017, Chromatik was acquired by TakeLessons.

Lettuce

Seed Round in 2012
Lettuce is a developer of an order management system tailored for small and medium-sized businesses. The company offers a mobile sales application that allows users to capture, track, and process orders in real-time, regardless of their location. This system streamlines the order flow, facilitating automation and efficiency in the management of business transactions. By focusing on the unique needs of smaller enterprises, Lettuce aims to enhance operational productivity and improve customer service through its innovative solutions.

ChowNow

Series A in 2012
ChowNow, Inc. is an online ordering platform that supports local restaurants by providing them with tools to enhance customer engagement and streamline operations. Founded in 2010 and based in Playa Vista, California, ChowNow enables independent restaurants to manage online orders through their own websites, as well as on platforms like Facebook and Google. The service includes marketing support, customer insights, and menu customization, all aimed at helping restaurants grow sustainably without incurring the high commissions typical of third-party delivery services. By facilitating direct connections between diners and local eateries, ChowNow fosters brand loyalty and helps restaurants thrive in their communities.

Scopely

Seed Round in 2012
Scopely, Inc. is an interactive entertainment and video game company based in Culver City, California, founded in 2011. It specializes in developing and publishing mobile and tablet games for both casual and core gamers globally. Scopely is known for its popular franchises, such as "Star Trek™ Fleet Command," "MARVEL Strike Force," "Stumble Guys," and "Yahtzee With Buddies." The company utilizes its proprietary technology platform, Playgami™, to create immersive gaming experiences, with a focus on player engagement and long-lasting enjoyment. Scopely also offers a range of services including game design, live operations, marketing, and analytics, supporting a diversified portfolio within the mobile gaming industry. With operations in various international markets, including Asia-Pacific, EMEA, and North America, Scopely has established itself as a significant player in the interactive entertainment sector.

Winc

Seed Round in 2012
Winc, Inc. is a modern winery based in Los Angeles, California, that specializes in producing and delivering wine directly to consumers. Founded in 2012, the company aims to simplify the wine discovery process, targeting the next generation of wine drinkers. Winc offers an online subscription service that allows members to explore a curated selection of wines, including popular brands such as Summer Water and Folly of the Beast. By leveraging consumer insights, Winc has built a portfolio that resonates with contemporary tastes. The company's wines are also available in select restaurants and premium retailers across the United States. Winc operates a direct-to-consumer model, managing the bottling, labeling, and distribution processes under its own winery license, while sourcing grapes from various vineyards and collaborating with winemakers. Recently, Winc announced a public investment opportunity through a Regulation A+ campaign, reflecting its commitment to innovative growth in the wine industry.

Shift

Venture Round in 2012
Shift is an online marketplace specializing in the buying and selling of used cars. The company functions as a personal concierge service by detailing vehicles, listing them on various platforms, managing test drives, and identifying potential buyers. Shift charges a service fee that covers registration, car preparation, and applicable sales tax. To facilitate informed purchasing decisions, Shift provides customers with a comprehensive 150-point concierge report, which includes specifications, high-resolution images, vehicle history, and performance results. This approach aims to streamline the used car transaction process for both buyers and sellers.

TurningArt

Venture Round in 2012
TurningArt is a curated artwork service that connects businesses with a diverse range of contemporary artists across the United States. The company collaborates with over a thousand painters, photographers, and mixed-media artists to offer clients a rotating collection of engaging artwork that enhances office environments. Through its platform, businesses can lease, purchase, or rent artwork from a proprietary catalogue, ensuring that their spaces remain vibrant and appealing. TurningArt also provides interactive placards that educate employees and visitors about the artists and their work, fostering a deeper appreciation for art in the workplace. The company handles all aspects of the process, from curation to installation, making it a seamless experience for clients seeking to enrich their workspaces with art.
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