Tobii

Tobii AB develops and sells eye-tracking technology and solutions globally, operating through three main segments: Tobii Dynavox, Tobii Pro, and Tobii Tech. Tobii Dynavox focuses on augmentative and alternative communication solutions, offering eye-controlled and touchscreen devices designed for individuals with conditions such as spinal cord injuries and ALS. Tobii Pro provides eye-tracking hardware and analytics software, facilitating market research and behavioral studies for companies and research institutions. Tobii Tech specializes in integrating eye-tracking technology into various applications, including gaming, virtual reality, and smart devices. Founded in 2001 and headquartered in Danderyd, Sweden, Tobii holds a significant portfolio of eye-tracking patents, enhancing its capabilities in hardware design and user experience. The company markets its products through resellers and distributors across Europe, the United States, and Asia/Oceania, with a notable portion of its revenue generated from the U.S. market.

4 past transactions

Phasya

Acquisition in 2021
Phasya offers solutions for detecting drowsiness and measuring eye movements. These solutions are based on eye tracking technologies using eye images. Phasya also develops solutions for detecting various physiological and cognitive states such as stress, attention, cognitive load, and mind wandering. Phasya solutions can be used in various applications such as safety, medical diagnosis, and research. We have notably specific solutions and developments for driver monitoring applications. Indeed physiological and cognitive states such as drowsiness influence the ability of an individual to perform a task or to make a decision. Furthermore the measurement of ocular parameters enables one to understand the brain activity and gaze behavior.

Acuity ETS

Acquisition in 2018
Acuity ETS are resellers and consultants for eye tracking, behavioural analytics, biometrics and physiology products and services.

Sticky

Acquisition in 2017
Sticky’s marketing optimization platform uses visual and emotional insights to uncover what real people see, miss, and feel when engaging with websites, ads, emails, videos, and much more. As a leader in SaaS visual marketing technology, Sticky provides the only biometric solution in the market that helps digital marketers measure and optimize the Visual Web. With Sticky's flagship platform, Insight & Audit, content creators and marketers can optimize their digital media in near real-time. Using Sticky's disruptive technology publishers, brand advertisers and agencies can achieve significant savings, operational efficiency and increased engagement, all at a fraction of the time and cost of more traditional methodologies. www.sticky.ai

Tobii Dynavox

Acquisition in 2014
Tobii Dynavox, a wholly owned subsidiary of Tobii AB (publ), is the leading global provider of eye tracking enabled and touch-based augmented and alternative communication (AAC) devices as well as symbol-based products for individuals with special needs. For over two decades, our devices have given voices to men, woman and children who were unable to speak as a result of severe cognitive and physical limitations due to amyotrophic lateral sclerosis (ALS or Lou Gehrig’s Disease), stroke, muscular dystrophy, spinal cord injury, traumatic brain injury, cerebral palsy, autism, intellectual disabilities, and other conditions. To learn more about Tobii Dynavox, and our wide rante of products, please visit www.tobiidynavox.com. Also a member of the Tobii Dynavox family is Mayer-Johnson. Mayer-Johnson is best known for Boardmaker and Boardmaker Online, a special education software and web-based subscription used as a publishing and editing tool to create interactive, symbol-based educational activities and materials for special education students. Our proprietary Picture Communication Symbols (PCS®) are used in both our Boardmaker software line and our Tobii Dynavox line of speech generating devices. To learn more about Boardmaker Online, please visit www.boardmakeronline.com. Or, to learn more about Boardmaker, please visit www.mayer-johnson.com.
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