Traction Capital

Traction Capital is a venture capital and growth equity investment firm founded in 2011 and based in Wayzata, Minnesota. The firm specializes in investing in and acquiring early-stage and lower-middle-market companies across various sectors, including business-to-consumer, business-to-business, technology and information services, mobile software and systems, SaaS, business services, niche manufacturing, and consumer products. Traction Capital focuses primarily on opportunities within the Midwest, particularly in Minnesota. The firm aims to build a diversified portfolio of promising and undervalued businesses, with an emphasis on those expected to achieve liquidity events within a near to mid-term timeframe of 3 to 7 years. Investment opportunities are sourced privately through a robust network of investors, entrepreneurs, and industry professionals.

Brian Cox

Partner and Integrator

Shane Erickson

Founder and Managing Partner

Peyton Green

Vice President of Investments

Peyton Green

Vice President of Investments

8 past transactions

Saltbox

Series A in 2024
Saltbox is a consultancy specializing in Salesforce solutions for Manufacturers and Consumer Goods organizations. Founded in 2021, the company focuses on transforming the buying process for B2B entities by offering services that encompass strategy, design, implementation, and enablement. Saltbox utilizes digital technology to analyze and optimize the buying journey, aiming to enhance revenue, lower costs, and improve customer satisfaction. Through its industry expertise, Saltbox seeks to help businesses deliver superior buying experiences to their customers.

impacks

Venture Round in 2023
Impacks specializes in providing customized, prepackaged school supply kits designed for each grade level, simplifying the back-to-school shopping experience for parents. The company supports schools through innovative fundraising initiatives and a donation match program, allowing families to contribute to their schools while purchasing supplies. Impacks also offers bulk purchasing options for educational institutions and collaborates with businesses to organize virtual school supply drives. By focusing on convenience and social impact, Impacks aims to enhance the educational experience for students while alleviating the challenges of supply shopping for families.

Clean Waste Systems

Venture Round in 2023
Clean Waste Systems specializes in the design, manufacturing, and servicing of Ozone Medical Waste Treatment Systems, catering to both the United States and international markets. The company focuses on developing ozone treatment systems that effectively sterilize, process, and sanitize medical waste. Utilizing humid zone technology, Clean Waste Systems creates automated processes that transfer sterilized inert waste to sanitary landfills. This innovative approach helps businesses minimize costs, reduce environmental impact, and mitigate liability, all while enhancing operational safety and on-site cleanliness.

scribe

Pre Seed Round in 2023
Scribe is the only marketing platform that can find listings and off-market deals on a consistent basis.

TroutRoutes

Series A in 2022
TroutRoutes is a company that develops a mobile and desktop application tailored for fly anglers seeking to discover new trout fishing locations. The platform provides a comprehensive database of trout streams, along with features that include trip planning tools and real-time updates on streamflow, water clarity, and weather conditions. By offering this information, TroutRoutes enables anglers to make informed decisions and enhance their fishing experiences.

controlbright

Seed Round in 2022
ControlBright is transforming the lighting controls industry with its innovative cloud-enabled DMX control platform, the first of its kind in the market. As demand for colored architectural lighting increases, traditional control solutions have struggled to keep up. ControlBright's platform allows multi-location organizations, including retailers, hotels, restaurants, municipal parks, and building owners, to efficiently manage lighting features such as colors, brightness, scenes, and scheduling across thousands of sites with ease. Additionally, the platform supports remote access for internet protocol-based devices and controllers, offering essential features like a single-user virtual private network, cellular support, and a mobile interface. This comprehensive solution enables businesses to oversee their lighting controls from anywhere, enhancing operational efficiency and adaptability.

GoRout

Seed Round in 2021
GoRout specializes in wearable visual technologies that enhance communication between coaches and athletes during practice. The company has developed an innovative on-field system that allows players to receive digital play diagrams and data from coaches on the sidelines. This technology simplifies scout team execution and facilitates real-time communication of strategies and game adjustments, improving overall team performance. By bridging the gap between coaching and on-field execution, GoRout aims to transform the way teams prepare and practice in competitive sports environments.

Kwikly Dental Staffing

Private Equity Round in 2021
Kwikly Dental Staffing operates an innovative online platform designed to connect dental offices with temporary staffing solutions in real time. By utilizing technology to streamline scheduling and communication, Kwikly facilitates the process of matching oral hygienists and other dental professionals with practices experiencing staffing shortages. This approach not only addresses the immediate staffing needs of dental offices but also provides professionals with flexible temporary work opportunities, enhancing the overall efficiency of the dental staffing process.
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