Traction Capital
Traction Capital is a venture capital and growth equity investment firm founded in 2011 and based in Wayzata, Minnesota. The firm specializes in investing in and acquiring early-stage and lower-middle-market companies across various sectors, including business-to-consumer, business-to-business, technology and information services, mobile software and systems, SaaS, business services, niche manufacturing, and consumer products. Traction Capital focuses primarily on opportunities within the Midwest, particularly in Minnesota. The firm aims to build a diversified portfolio of promising and undervalued businesses, with an emphasis on those expected to achieve liquidity events within a near to mid-term timeframe of 3 to 7 years. Investment opportunities are sourced privately through a robust network of investors, entrepreneurs, and industry professionals.
Peyton Green
Vice President of Investments
8 past transactions
Saltbox
Series A in 2024
Saltbox is a consultancy specializing in Salesforce solutions for manufacturers and consumer goods organizations. Founded in 2021, the company focuses on transforming the buying processes of business-to-business entities. Saltbox offers a range of services, including strategy, design, implementation, and enablement, all aimed at optimizing the buying journey. By leveraging digital technology, Saltbox helps its clients enhance revenue, reduce costs, and improve customer satisfaction, ultimately enabling them to provide superior buying experiences.
impacks
Venture Round in 2023
Impacks specializes in providing customized, prepackaged school supply kits designed for various grade levels, simplifying the back-to-school shopping experience for parents. The company operates on a social-impact model, featuring innovative donation matching and fundraising initiatives that support schools and students. By offering bulk purchasing options and collaborating with businesses, Impacks facilitates virtual school supply drives, enhancing community engagement. Their platform allows parents to conveniently purchase teacher-approved kits tailored to their child's educational needs, while also providing opportunities to contribute to their local schools through donations.
Clean Waste Systems
Venture Round in 2023
Clean Waste Systems specializes in the design, manufacture, and service of ozone medical waste treatment systems, catering to both domestic and international markets. The company focuses on developing advanced ozone treatment technologies that effectively sterilize, process, and sanitize medical waste. Utilizing humid zone technology, Clean Waste Systems creates automated processes that facilitate the transfer of sterilized inert waste to sanitary landfills. This innovation allows businesses to lower costs, minimize environmental impact, and reduce liability, while simultaneously enhancing operational safety and maintaining on-site cleanliness.
scribe
Pre Seed Round in 2023
Scribe is the only marketing platform that can find listings and off-market deals on a consistent basis.
Troutroutes
Series A in 2022
TroutRoutes is a company that specializes in providing tools for fly anglers to enhance their fishing experiences. It has developed a mobile and desktop application that allows users to discover high-quality trout fishing locations. The platform includes a comprehensive database of trout streams, along with features for trip planning. Additionally, it offers real-time data on streamflow, water clarity, and weather conditions, enabling anglers to make informed decisions while fishing. Through its innovative technology, TroutRoutes aims to optimize the fishing experience for enthusiasts by connecting them with the best possible locations and resources.
controlbright
Seed Round in 2022
ControlBright is a pioneering company in the lighting controls industry, offering the first and only cloud-enabled DMX control platform. This innovative solution addresses the growing demand for colored architectural lighting by providing organizations with the ability to manage lighting across multiple locations, including retailers, hotels, restaurants, municipal parks, and building facilities. ControlBright's platform allows users to efficiently control colors, brightness, scenes, and scheduling from a centralized interface, enhancing operational efficiency and user experience. Additionally, the company's cloud-based remote access capabilities enable businesses to manage internet protocol-based devices and controllers from anywhere, featuring tools such as single-user virtual private networks, cellular support, and mobile interfaces.
GoRout
Seed Round in 2021
GoRout is a company that specializes in wearable visual technology aimed at improving communication between coaches and athletes during sports practices, particularly in football. It has developed the only on-field wearable visual display system that allows players to receive digital play diagrams and critical data from coaches on the sidelines. This technology enhances the execution of scout team strategies and facilitates real-time communication of tactics and adjustments, thereby streamlining the practice process and improving overall team performance.
Kwikly Dental Staffing
Private Equity Round in 2021
Kwikly Dental Staffing operates an innovative online platform designed to connect dental offices with temporary staffing solutions in real time. By utilizing technology to streamline scheduling and communication, Kwikly facilitates the process of matching oral hygienists and other dental professionals with practices experiencing staffing shortages. This approach not only addresses the immediate staffing needs of dental offices but also provides professionals with flexible temporary work opportunities, enhancing the overall efficiency of the dental staffing process.
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