Trek Bicycle
Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. Since 1976, Trek has been at the forefront of innovation in the industry, introducing groundbreaking technologies like the OCLV Carbon. With a wide range of bicycles and cycling products under their brands Trek, Gary Fisher, and Bontrager, the company is committed to providing high-quality products that bring the joy of cycling to people worldwide. Trek's dedication to quality, performance, and next-generation thinking sets them apart as a leading force in the cycling market.
Folsom Bike
Acquisition in 2022
Folsom Bike is a retailer based in Folsom, California, specializing in bicycles and related gear. The company offers a diverse selection of bikes, including road, mountain, cruiser, children's, electric, and hybrid models. In addition to selling bicycles, Folsom Bike provides rental services that include riding gear and apparel, catering to a variety of cycling enthusiasts. The business aims to foster a passion for cycling among its clients by delivering high-quality products and services.
Electra Bicycle Company
Acquisition in 2014
Electra Bicycle Company is a prominent brand in the leisure and lifestyle cycling market, recognized as the sixth largest bicycle brand within the Independent Bicycle Dealer Network in the United States. The company offers a diverse selection of stylish and innovative bicycles, including models such as Cruiser, Amsterdam®, Ticino®, Townie®, and Verse®, catering to both adults and children. Electra also provides a range of functional and fashionable accessories and lifestyle products. Headquartered in Vista, California, Electra distributes its products in 25 countries around the globe, focusing on enhancing travel feasibility and providing an enjoyable cycling experience for its customers.
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