Trek Bicycle

Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. Since 1976, Trek has been at the forefront of innovation in the industry, introducing groundbreaking technologies like the OCLV Carbon. With a wide range of bicycles and cycling products under their brands Trek, Gary Fisher, and Bontrager, the company is committed to providing high-quality products that bring the joy of cycling to people worldwide. Trek's dedication to quality, performance, and next-generation thinking sets them apart as a leading force in the cycling market.

Joseph Du Bois

Founder and Owner

Bennett Dahl

ERP Distribution Analyst

Bevil Hogg

Co-Founder

Joe Siefkes

CFO

2 past transactions

Folsom Bike

Acquisition in 2022
Folsom Bike is a retail establishment located in Folsom, California, specializing in bicycles and related gear. The company offers a diverse selection of bikes, including road, mountain, cruiser, children's, electric, and hybrid models. In addition to selling bicycles, Folsom Bike provides rental services that include riding gear and apparel, aiming to foster a passion for cycling among its clientele. By offering high-quality products and services, Folsom Bike seeks to enhance the biking experience for both enthusiasts and newcomers alike.

Electra Bicycle Company

Acquisition in 2014
Electra Bicycle Company designs and manufactures premium leisure bicycles for adults and children, along with related parts, accessories and apparel. Its product line includes Cruiser, Amsterdam, Townie, Verse, Ticino and other models, all focused on general fitness, lifestyle and leisure riding. The company distributes its bicycles in 25 countries and is headquartered in Vista, California. Electra positions itself as a prominent brand in the United States independent bicycle dealer market, offering a range of functional and fashionable bicycles and lifestyle products designed for comfortable, hassle-free travel.
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