Tripadvisor is the world's largest travel guidance platform, assisting hundreds of millions of travelers each month in planning and booking their trips. It provides a comprehensive service where users can discover accommodations, activities, and dining options based on millions of reviews and opinions from fellow travelers. The platform features over 1 billion reviews and information on approximately 8 million businesses, including hotels, restaurants, experiences, airlines, and cruises. In 2023, Tripadvisor generated significant revenue from its core Brand Tripadvisor segment, primarily through advertising on its metasearch platform. Additionally, the company’s experiences brand, Viator, accounted for a substantial portion of its sales, while its dining brand, TheFork, contributed to its overall revenue. This extensive array of services positions Tripadvisor as a key resource for travelers seeking to enhance their travel experiences.
Liberty TripAdvisor Holdings operates primarily through its subsidiaries, TripAdvisor and BuySeasons. TripAdvisor is a prominent online travel platform that aggregates user-generated reviews and ratings for various travel-related services, including accommodations, restaurants, and activities worldwide. It features three main segments: the TripAdvisor brand, Viator, and TheFork. Viator connects travelers with bookable tours and activities, while TheFork offers a marketplace for restaurant reservations. BuySeasons serves as a leading online retailer specializing in costumes and party supplies. Liberty TripAdvisor Holdings emphasizes strong corporate governance and sets high standards for its employees and management.
SinglePlatform
Acquisition in 2019
SinglePlatform, LLC is a New York-based company that provides local listing enhancement services for small businesses, focusing primarily on the restaurant sector. Founded in 2009, it enables businesses to publish and manage critical information such as products, services, menus, photos, and prices across numerous popular media platforms, search engines, and local review sites. This service helps local businesses improve their online visibility and attract new customers. SinglePlatform's extensive reach makes it the largest online provider of restaurant menus and local business storefronts. The company was acquired by Constant Contact in 2012, further strengthening its capabilities in the digital marketing space. Through its innovative techniques and specialized expertise, SinglePlatform supports local businesses in growing and developing their operations.
Eatigo
Series B in 2018
Eatigo is an online dining deals and restaurant reservation platform founded in 2013 by Judy Tan, Michael Cluzel, Pumin Yuvacharuskul, and Siddhanta Kothari. Headquartered in Bangkok, Thailand, with an additional office in Singapore, the company enables users to search for restaurants, make reservations, and enjoy time-based discounts on their meals. Through its website and mobile applications, Eatigo offers a wide range of cuisines at reduced prices, facilitating a convenient dining experience for users. The platform aims to enhance the way customers engage with restaurants by providing easy access to special offers and simplifying the reservation process.
Bókun
Acquisition in 2018
Bókun is an Iceland-based company founded in 2012 by Hjalti Baldursson and Ólafur Gauti Guðmundsson, specializing in management software for the travel industry. The company provides a comprehensive platform designed to assist businesses in booking and reselling tourism services, including tours, attractions, and experiences. Key features of Bókun's platform include booking solutions, an online marketplace, online payment processing, inventory channel management, and tools for pricing and packaging. This software enables clients to optimize their revenue and streamline operations. Notable customers include AVIS, Arctic Adventures, CARRental, Bearfoot North, Firefly, and Iceland Travel.
Traxo
Series B in 2018
Traxo, Inc. is a technology company specializing in itinerary management and loyalty tracking solutions for both corporate and leisure travel. Founded in 2008 and headquartered in Dallas, Texas, Traxo offers a platform that integrates with travel management and expense management tools to capture off-platform bookings. Key products include Traxo CAPTURE, which delivers booking data to user applications, Traxo CONNECT, which provides comprehensive visibility of both managed and unmanaged travel bookings, Traxo FILTER, which automatically captures off-channel corporate travel bookings, and Traxo TRAVELER, which offers itineraries and flight alerts. The company's solutions are utilized by corporate travel management, expense management applications, and concierge services, allowing travel managers and agencies to proactively track and manage travel activities in real time.
Traxo
Series B in 2016
Traxo, Inc. is a technology company specializing in itinerary management and loyalty tracking solutions for both corporate and leisure travel. Founded in 2008 and headquartered in Dallas, Texas, Traxo offers a platform that integrates with travel management and expense management tools to capture off-platform bookings. Key products include Traxo CAPTURE, which delivers booking data to user applications, Traxo CONNECT, which provides comprehensive visibility of both managed and unmanaged travel bookings, Traxo FILTER, which automatically captures off-channel corporate travel bookings, and Traxo TRAVELER, which offers itineraries and flight alerts. The company's solutions are utilized by corporate travel management, expense management applications, and concierge services, allowing travel managers and agencies to proactively track and manage travel activities in real time.
EatWith
Venture Round in 2016
EatWith is a community marketplace that facilitates authentic dining experiences in private homes globally. The platform connects guests with hosts, allowing them to share stories and enjoy homemade cuisine in a communal setting. By offering immersive culinary experiences, EatWith brings together chefs and food enthusiasts, enabling users to partake in unique meals prepared by local hosts. This approach not only promotes cultural exchange but also enhances the social aspect of dining, making every meal an unforgettable experience.
Couverts
Acquisition in 2016
Couverts, a subsidiary of Tripadvisor, operates a restaurant reservation platform designed to connect diners with a vast network of over 60,000 partner restaurants globally. The platform, which includes both a website and an app, allows users to easily find and book restaurants based on their preferences, such as menu offerings and venue ambiance. It features a user-friendly interface with a filtered drop-down list, facilitating the selection of suitable dining options for various occasions. With approximately 20 million monthly visits, Couverts aims to enhance the dining experience by providing real-time availability and user reviews, ensuring customers can make informed choices when reserving a table.
Eatigo
Series B in 2016
Eatigo is an online dining deals and restaurant reservation platform founded in 2013 by Judy Tan, Michael Cluzel, Pumin Yuvacharuskul, and Siddhanta Kothari. Headquartered in Bangkok, Thailand, with an additional office in Singapore, the company enables users to search for restaurants, make reservations, and enjoy time-based discounts on their meals. Through its website and mobile applications, Eatigo offers a wide range of cuisines at reduced prices, facilitating a convenient dining experience for users. The platform aims to enhance the way customers engage with restaurants by providing easy access to special offers and simplifying the reservation process.
Citymaps
Acquisition in 2016
Citymaps is a social mapping platform that provides users with personalized maps reflecting their preferences and experiences. The platform features a purpose-built, patent-protected map interface that focuses on points of interest, making it an ideal tool for travelers. Citymaps allows users to create and share itineraries and map collections, enhancing their travel planning experience. It can be accessed both online and offline, enabling users to navigate without a data connection. As part of TripAdvisor, Citymaps combines innovative mapping technology with social features to assist travelers in exploring and organizing their journeys.
HouseTrip
Acquisition in 2016
HouseTrip, established in 2009, is a leading European holiday rental platform. It facilitates the online advertising and booking of vacation properties, including apartments, villas, and cottages, for guests worldwide. With over 300,000 properties in thousands of destinations, HouseTrip enables secure and convenient transactions between property owners and travelers. The company, headquartered in Lausanne, Switzerland, operates offices in London, UK, and Lisbon, Portugal. As of 2016, it functions as a subsidiary of TripAdvisor Inc.
Dimmi
Acquisition in 2015
Dimmi is an online restaurant reservation platform that facilitates users in finding and booking restaurants in their area. Launched in 2009 and headquartered in Chippendale, the platform allows users to browse and refer to recommendations, enhancing their dining experience. Dimmi also offers online reservation software that replaces traditional reservation methods, enabling restaurants to manage bookings, including phone reservations, through a digital system. This service aims to streamline the booking process for both users and restaurant operators, improving efficiency and customer satisfaction.
MyTable
Acquisition in 2015
MyTable is an online restaurant booking platform that offers a real-time reservation system, enabling users to search for available dining options effortlessly. The platform allows customers to find and book tables with just one click, eliminating the need for additional confirmation from restaurant managers. This streamlined process enhances the dining experience by providing immediate access to available seats, setting MyTable apart in the competitive landscape of restaurant reservation services.
SeatMe Amsterdam
Acquisition in 2015
SeatMe Amsterdam operates an online platform that facilitates restaurant reservations across the Netherlands. The website allows customers to browse various restaurants, view detailed descriptions, photos, and menus, and directly confirm their reservations. By providing a user-friendly interface, SeatMe enhances the dining experience for users seeking convenient and accessible options for booking tables at their preferred locations.
IENS Independent Index
Acquisition in 2015
IENS Independent Index B.V., founded in June 1998 and based in Amsterdam, Netherlands, specializes in online restaurant booking services. The company provides a platform that allows users to discover and reserve dining options throughout the Netherlands, along with access to restaurant reviews and special deals. To enhance accessibility, IENS Independent Index also offers a mobile application, enabling customers to make bookings and gather information conveniently on their smartphones. As of December 2014, it operates as a subsidiary of IENS-SeatMe B.V.
Viator
Acquisition in 2014
Viator Inc. is a premier global platform for discovering and booking travel activities, offering online and mobile access to a vast array of curated experiences, including tours, attractions, and private guides across more than 1,500 destinations worldwide. The company collaborates with trusted local operators to ensure high-quality and valuable experiences, all supported by 24/7 customer service and a global low-price guarantee. With over 600,000 verified reviews and exclusive travel content, travelers can easily find and secure the best activities. Viator operates its flagship website, Viator.com, along with a mobile app for both advance and in-destination bookings. The company also caters to a wide network of over 3,000 affiliate partners, including major airlines and hotels. Headquartered in Miami Beach, Viator has regional offices in Singapore, London, and Paris.
Thefork
Acquisition in 2014
TheFork is an online platform that specializes in restaurant discovery and reservation services. It enables users to find and book tables at various restaurants in France, Spain, and Switzerland through its website and mobile application. By offering a user-friendly interface, TheFork allows diners to select restaurants based on their preferences, read user reviews, and check real-time availability for instant bookings. Additionally, TheFork provides restaurants with a management tool called TheFork Manager, which helps optimize reservation processes, improve operational efficiency, and enhance customer service, ultimately contributing to increased revenue for restaurant partners.
Tripbod
Acquisition in 2014
Tripbod is an online travel community that facilitates direct connections between travelers and local experts. By offering personalized recommendations and insights, Tripbod aims to enhance the travel experience and move away from mass tourism. The platform allows visitors to collaborate with locals who share similar interests, helping to create unique and tailored travel itineraries. This approach emphasizes authentic travel experiences and fosters meaningful interactions, making it a valuable resource for those seeking to explore destinations in a more personal and engaging manner.
Oyster.com
Acquisition in 2013
Oyster.com is a platform that specializes in providing detailed and comprehensive reviews of hotels, featuring authentic photographs taken by trained hotel experts who personally visit each property. These experts assess and rate hotels based on their experiences, ensuring that the reviews are both accurate and informative. Oyster.com also curates lists of the best hotels in various destinations tailored to specific types of travelers, such as families, luxury seekers, and boutique enthusiasts. Additionally, the platform functions similarly to an online travel agency, allowing users to book hotels directly. By combining expert insights with user-friendly booking options, Oyster.com aims to enhance the travel planning experience for its users.
GateGuru
Acquisition in 2013
GateGuru is a mobile application that enhances the travel experience for users on the day of their journey. It provides real-time information related to airports, including details on flight statuses, gate locations, security wait times, and weather updates. The app also offers recommendations for airport restaurants and stores, aiming to improve the overall in-airport experience for travelers. Available on both iOS and Android platforms, GateGuru addresses a significant gap in the travel market by focusing on the often-overlooked aspects of day-of travel. Founded by Dan Gellert and backed by notable investors, GateGuru has positioned itself as a leader in transforming how travelers navigate airports.
Niumba
Acquisition in 2013
Niumba.com is whose mission is to offer their users access to the largest selection of Tourist Properties in Spain.
CruiseWise
Acquisition in 2013
CruiseWise, established in 2010, is a travel technology company specializing in online cruise booking. It provides a user-friendly platform that offers comprehensive information about various cruise options, including ship details, service levels, cabin photos, and entertainment facilities. The platform enables customers to compare prices, routes, and cabin choices across multiple cruise lines, displaying the total cost including taxes, making the booking process transparent and convenient.
Jetsetter
Acquisition in 2013
Jetsetter is an online community that offers travelers insider access, expert knowledge, and exclusive deals on premium vacation experiences. The platform features a curated selection of properties, all handpicked by a team of experienced correspondents who travel extensively to evaluate and recommend destinations. Jetsetter's sales events typically last between five to seven days, allowing members to take advantage of limited-time offers on high-quality accommodations and travel experiences. Through its emphasis on exclusive deals and expert curation, Jetsetter aims to enhance the travel planning process for its members.
Tiny Post
Acquisition in 2013
Tiny Review is now Tiny Post! Tiny Review is like Instagram for Yelp reviews. Say what you think about a place quickly: take a picture and write 3 words. Follow people whose recommendations you trust. Quickly get an impression based on other tiny reviews: "Butter, Overrated, Line", on Tartine in SF. We make reviews fun, short, and easy.
Wanderfly
Acquisition in 2012
Wanderfly is a platform designed to help users discover and share personalized travel recommendations tailored to individual preferences. Recognizing that travel experiences vary greatly among individuals, Wanderfly focuses on making travel planning more personal and engaging. The platform leverages users' social connections, utilizing Facebook friends and Google Contacts to provide tailored suggestions for hotels, restaurants, and activities. Backed by notable venture capitalists and angel investors, Wanderfly aims to inspire and simplify the travel planning process for its users.
Where I've Been
Acquisition in 2011
Where I've Been is a travel website and social platform that enables users to create and share personalized interactive maps detailing their travel experiences. Users can mark locations they have visited, lived in, or wish to explore, fostering a sense of community among travel enthusiasts. The platform encourages interaction through chatrooms, discussion boards, and forums, allowing like-minded individuals to share experiences and insights. Additionally, users can connect their maps to various social networks, enhancing their ability to share travel experiences with friends. The service also offers the option to embed maps on personal websites or blogs, providing a unique and engaging way to showcase travel histories.
EveryTrail
Acquisition in 2011
EveryTrail is a web platform designed for sharing geo-tagged travel content, enabling users to create and publish outdoor tours and city guides for mobile devices. The platform facilitates the sharing of travel experiences through interactive maps that incorporate photos along trip routes. It serves as an information hub for travelers, allowing them to connect with others who have similar interests in travel and outdoor activities. By transforming the way users document and plan their journeys, EveryTrail enhances the travel experience for millions of individuals worldwide.
Holiday Lettings
Acquisition in 2010
Holiday Lettings is a comprehensive online platform based in Oxford, United Kingdom, specializing in holiday rental accommodations. With over 140,000 listings in more than 150 countries, it connects travelers with owners and managers of various types of holiday homes, including villas, cottages, and apartments. The service caters to families, groups, and couples seeking value for money while enjoying a local experience paired with the comforts of home. Users can safely book and pay for accommodations online, benefiting from strict booking procedures and payment protection measures. Holiday Lettings also emphasizes the importance of independent reviews, as each property is reviewed and rated by guests through TripAdvisor, ensuring transparency and trust in the selection process. By bridging the gap between travelers and property owners, Holiday Lettings aims to facilitate seamless holiday experiences.
KuXun
Acquisition in 2009
Kuxun.cn is a Chinese flight and hotel search engine that operates in the growing tourism sector of China, supported by the country's robust economy. The platform offers real-time information on tickets, hotels, and vacation options, utilizing advanced vertical search technologies to enhance user experience. Kuxun.cn plays a vital role in helping travelers efficiently find and compare various travel options, catering to the increasing demand for travel services in the region.
FlipKey
Series A in 2008
FlipKey is a vacation rental marketplace that facilitates the search and booking of trusted rental homes worldwide. The platform emphasizes transparency by providing verified reviews from confirmed guests, ensuring that users can make informed decisions about their accommodations. FlipKey's unique closed review system only allows feedback from past guests, enhancing the credibility of the reviews. Additionally, the platform offers reputation management tools that enable property managers to publicly respond to reviews, fostering constructive dialogue about the quality of properties and services. With access to over 50,000 verified vacation rental listings, travelers can easily evaluate their options and book their preferred accommodations directly online or reach out to property managers for further details.
FlipKey
Acquisition in 2008
FlipKey is a vacation rental marketplace that facilitates the search and booking of trusted rental homes worldwide. The platform emphasizes transparency by providing verified reviews from confirmed guests, ensuring that users can make informed decisions about their accommodations. FlipKey's unique closed review system only allows feedback from past guests, enhancing the credibility of the reviews. Additionally, the platform offers reputation management tools that enable property managers to publicly respond to reviews, fostering constructive dialogue about the quality of properties and services. With access to over 50,000 verified vacation rental listings, travelers can easily evaluate their options and book their preferred accommodations directly online or reach out to property managers for further details.
Airfarewatchdog.com
Acquisition in 2008
Airfarewatchdog.com is a travel website that specializes in finding discounted airfare by utilizing live agents to identify the best deals, rather than relying on automated web crawlers. Founded by travel expert George Hobica, the platform allows users to access exclusive discounts from airlines like Southwest, which are not available through competitors. Although Airfarewatchdog.com does not facilitate bookings directly, it provides links to booking services and generates revenue primarily through advertising and sponsorships. The site features various tools, including a daily deal highlight, a curated list of the 50 best fares, and a blog that offers insights into discount flying. Additionally, users can subscribe to the Free Airfare Alerts newsletter, which notifies them of deals based on their specified travel routes. Airfarewatchdog.com has evolved from its origins as a blog into a comprehensive platform, operating independently but being part of the TripAdvisor Network.
Holiday Watchdog
Acquisition in 2008
Holiday Watchdog is a travel information website based in the United Kingdom, operating under its parent company eStuff Ltd. The platform offers a range of travel-related services, including reviews, photos, and videos contributed by tourists worldwide. It serves as a resource for users seeking insights on holiday packages, destination guidance, and tour planning. Additionally, Holiday Watchdog features discussion forums that allow members to exchange travel tips and share their holiday experiences, fostering a community of informed travelers.
The Independent Traveler
Acquisition in 2007
The Independent Traveler is an online platform that offers travel tips and news aimed at enhancing the travel experience for its users. The company provides a comprehensive travel guide that includes practical advice, reader trip reviews, and destination resources. Users can access detailed information on travel deals, tips, and guides to various destinations, allowing them to plan their trips more effectively. By sharing travel experiences and insights, The Independent Traveler serves as a valuable resource for travelers seeking to make informed decisions about their journeys.
TravelPod
Acquisition in 2007
TravelPod, founded in 1997 by Luc Levesque in Ottawa, Canada, is an online platform that revolutionized travel sharing by providing tools for users to create and manage travel blogs. Originally launched as the first website dedicated to this purpose, TravelPod enables travelers to document their journeys and share experiences with a global audience. In addition to facilitating personal travel storytelling, the platform offers essential travel-related information, including flight booking details, hotel availability, and holiday suggestions, empowering users to make informed decisions about their travel plans. Through these features, TravelPod has established itself as a valuable resource for travelers seeking to enhance their travel experiences.
SmarterTravel
Acquisition in 2007
SmarterTravel, a subsidiary of TripAdvisor, is a tech-driven online travel agency that helps users find suitable trips at competitive prices. It offers a range of travel websites, with a focus on leveraging AI and machine learning for personalized recommendations. The company aims to streamline the booking process, providing users with a seamless, efficient, and confident travel experience. SmarterTravel fosters a collaborative work environment, empowering employees with autonomy and data-driven decision-making. It continually innovates, aiming to improve its services and maintain its position as a go-to destination for savvy travelers.
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