TripAdvisor

Tripadvisor is the world's largest travel guidance platform, assisting hundreds of millions of travelers each month in planning and booking their trips. It provides a comprehensive service where users can discover accommodations, activities, and dining options based on millions of reviews and opinions from fellow travelers. The platform features over 1 billion reviews and information on approximately 8 million businesses, including hotels, restaurants, experiences, airlines, and cruises. In 2023, Tripadvisor generated significant revenue from its core Brand Tripadvisor segment, primarily through advertising on its metasearch platform. Additionally, the company’s experiences brand, Viator, accounted for a substantial portion of its sales, while its dining brand, TheFork, contributed to its overall revenue. This extensive array of services positions Tripadvisor as a key resource for travelers seeking to enhance their travel experiences.

Kristen Dalton

President

Matt Goldberg

CEO, President and Director

Thomas Palka

Founder

37 past transactions

Liberty TripAdvisor

Acquisition in 2024
Liberty TripAdvisor Holdings operates primarily through its subsidiaries, TripAdvisor and BuySeasons. TripAdvisor is the largest online travel community globally, allowing users to discover, generate, and share reviews and ratings on destinations, accommodations, restaurants, and activities. It encompasses three segments: the core TripAdvisor brand, Viator, which offers a platform for booking tours and activities, and TheFork, catering to restaurant reservations. BuySeasons is a prominent online retailer specializing in costumes and party supplies. Together, these subsidiaries enable Liberty TripAdvisor to provide a diverse array of services, from travel planning to retail, while adhering to high standards of corporate governance and operational integrity.

SinglePlatform

Acquisition in 2019
SinglePlatform, LLC is a New York-based company that provides local listing enhancement services, allowing small businesses to manage and update their information across a wide range of platforms. Founded in 2009, SinglePlatform specializes in helping local businesses, particularly restaurants, publish essential details such as menus, products, services, photos, and prices. By enabling businesses to distribute this information across popular media companies, search engines, mobile applications, and local review sites, SinglePlatform enhances their visibility to potential customers. The company has formed strategic partnerships, including one with Belly Inc., and operates as a subsidiary of Constant Contact, Inc. Since its acquisition by Constant Contact in 2012, SinglePlatform has positioned itself as a leader in the online management of restaurant menus and local business storefronts.

Eatigo

Series B in 2018
Eatigo is an online dining deals and restaurant reservation platform founded in 2013 by Judy Tan, Michael Cluzel, Pumin Yuvacharuskul, and Siddhanta Kothari. Headquartered in Bangkok, Thailand, with an additional office in Singapore, the company enables users to search for restaurants, make reservations, and enjoy time-based discounts on their meals. Through its website and mobile applications, Eatigo offers a wide range of cuisines at reduced prices, facilitating a convenient dining experience for users. The platform aims to enhance the way customers engage with restaurants by providing easy access to special offers and simplifying the reservation process.

Bókun

Acquisition in 2018
Bókun is an Iceland-based company founded in 2012 by Hjalti Baldursson and Ólafur Gauti Guðmundsson, specializing in management software for the travel industry. The company provides a comprehensive platform designed for the tours, attractions, and experiences sector, offering solutions for booking, inventory channel management, price management, and secure online payment processing. Bókun's tools allow travel businesses to efficiently manage bookings, resell services, and enhance their online marketplace presence. Its clientele includes notable companies such as AVIS, Arctic Adventures, CARRental, Bearfoot North, Firefly, and Iceland Travel, highlighting the platform's broad applicability and effectiveness in optimizing revenue for travel service providers.

Traxo

Series B in 2018
Traxo, Inc. is a technology company specializing in itinerary management and loyalty tracking solutions for both corporate and leisure travel. Founded in 2008 and headquartered in Dallas, Texas, Traxo offers a platform that integrates with travel management and expense management tools to capture off-platform bookings. Key products include Traxo CAPTURE, which delivers booking data to user applications, Traxo CONNECT, which provides comprehensive visibility of both managed and unmanaged travel bookings, Traxo FILTER, which automatically captures off-channel corporate travel bookings, and Traxo TRAVELER, which offers itineraries and flight alerts. The company's solutions are utilized by corporate travel management, expense management applications, and concierge services, allowing travel managers and agencies to proactively track and manage travel activities in real time.

Traxo

Series B in 2016
Traxo, Inc. is a technology company specializing in itinerary management and loyalty tracking solutions for both corporate and leisure travel. Founded in 2008 and headquartered in Dallas, Texas, Traxo offers a platform that integrates with travel management and expense management tools to capture off-platform bookings. Key products include Traxo CAPTURE, which delivers booking data to user applications, Traxo CONNECT, which provides comprehensive visibility of both managed and unmanaged travel bookings, Traxo FILTER, which automatically captures off-channel corporate travel bookings, and Traxo TRAVELER, which offers itineraries and flight alerts. The company's solutions are utilized by corporate travel management, expense management applications, and concierge services, allowing travel managers and agencies to proactively track and manage travel activities in real time.

EatWith

Venture Round in 2016
EatWith, established in 2012 and headquartered in Tel Aviv, Israel, operates a global platform that facilitates communal dining experiences in private homes. The company connects hosts, who share their culinary skills and passion for hosting, with guests seeking authentic and immersive food experiences. EatWith's platform offers a variety of offerings, including meals and cooking classes, in cities worldwide such as London, New York, and Paris. As of 2017, EatWith operates as a subsidiary of VizEat SARLU.

Couverts

Acquisition in 2016
Couverts operates as a subsidiary of Tripadvisor, focusing on restaurant reservations through its application platform, TheFork. The company connects diners with over 60,000 partner restaurants globally, facilitating seamless online reservations. Users can filter their choices based on preferences such as menu, venue, and date, ensuring they find the ideal dining option for any occasion. With 20 million monthly visits, TheFork provides real-time availability and user reviews, enhancing the dining experience for customers.

Eatigo

Series B in 2016
Eatigo is an online dining deals and restaurant reservation platform founded in 2013 by Judy Tan, Michael Cluzel, Pumin Yuvacharuskul, and Siddhanta Kothari. Headquartered in Bangkok, Thailand, with an additional office in Singapore, the company enables users to search for restaurants, make reservations, and enjoy time-based discounts on their meals. Through its website and mobile applications, Eatigo offers a wide range of cuisines at reduced prices, facilitating a convenient dining experience for users. The platform aims to enhance the way customers engage with restaurants by providing easy access to special offers and simplifying the reservation process.

Citymaps

Acquisition in 2016
Citymaps is a social mapping platform that provides users with personalized maps reflecting their preferences and experiences. The platform features a purpose-built, patent-protected map interface that focuses on points of interest, making it an ideal tool for travelers. Citymaps allows users to create and share itineraries and map collections, enhancing their travel planning experience. It can be accessed both online and offline, enabling users to navigate without a data connection. As part of TripAdvisor, Citymaps combines innovative mapping technology with social features to assist travelers in exploring and organizing their journeys.

HouseTrip

Acquisition in 2016
HouseTrip SA is a holiday rental booking platform founded in 2009 and headquartered in Lausanne, Switzerland, with offices in London and Lisbon. It operates one of Europe's largest holiday rental websites, offering over 300,000 properties in thousands of destinations worldwide, including apartments, villas, and cottages. The platform allows homeowners to securely advertise their properties and manage bookings while providing guests with an easy way to find and book rental accommodations. Since its launch in January 2010, HouseTrip has facilitated over 6 million nights booked, making it a significant player in the vacation property rental market.

Dimmi

Acquisition in 2015
Dimmi, established in 2009 and headquartered in Chippendale, is an online platform that facilitates restaurant reservations for users seeking dining options in their local area. The service allows users to browse through recommendations and make bookings conveniently. Additionally, Dimmi offers restaurants a digital solution to manage their reservations, replacing traditional methods like the 'Black Book' with an online system that can handle phone bookings as well.

MyTable

Acquisition in 2015
MyTable is an online restaurant booking platform that offers a real-time reservation system, enabling users to search for and secure available dining options instantly. By allowing customers to find and book tables with a single click, MyTable eliminates the need for additional confirmation from restaurant managers. This streamlined approach enhances the dining experience by providing users with immediate access to available seating at their preferred restaurants.

SeatMe Amsterdam

Acquisition in 2015
SeatMe Amsterdam operates an online platform that facilitates restaurant reservations across the Netherlands. The website allows customers to browse various restaurants, view detailed descriptions, photos, and menus, and directly confirm their reservations. By providing a user-friendly interface, SeatMe enhances the dining experience for users seeking convenient and accessible options for booking tables at their preferred locations.

IENS Independent Index

Acquisition in 2015
IENS Independent Index B.V. is a Netherlands-based company that specializes in online restaurant booking services. Founded in June 1998 and headquartered in Amsterdam, it provides a platform for users to discover and make reservations at restaurants across the country. The company also offers valuable information and reviews about various dining establishments, enhancing the user experience. Additionally, IENS Independent Index has developed a mobile application, allowing customers to access its services conveniently from their smartphones. As of December 2014, it operates as a subsidiary of IENS-SeatMe B.V.

Viator

Acquisition in 2014
Viator Inc. is a premier global platform for discovering and booking travel activities, offering online and mobile access to a vast array of curated experiences, including tours, attractions, and private guides across more than 1,500 destinations worldwide. The company collaborates with trusted local operators to ensure high-quality and valuable experiences, all supported by 24/7 customer service and a global low-price guarantee. With over 600,000 verified reviews and exclusive travel content, travelers can easily find and secure the best activities. Viator operates its flagship website, Viator.com, along with a mobile app for both advance and in-destination bookings. The company also caters to a wide network of over 3,000 affiliate partners, including major airlines and hotels. Headquartered in Miami Beach, Viator has regional offices in Singapore, London, and Paris.

Thefork

Acquisition in 2014
TheFork is an online platform that specializes in restaurant discovery and reservation services. It enables users to find and book tables at various restaurants in France, Spain, and Switzerland through its website and mobile application. By offering a user-friendly interface, TheFork allows diners to select restaurants based on their preferences, read user reviews, and check real-time availability for instant bookings. Additionally, TheFork provides restaurants with a management tool called TheFork Manager, which helps optimize reservation processes, improve operational efficiency, and enhance customer service, ultimately contributing to increased revenue for restaurant partners.

Tripbod

Acquisition in 2014
Tripbod is a travel community platform that facilitates direct connections between travelers and local experts. By enabling visitors to engage with like-minded individuals, Tripbod aims to enhance the travel experience through personalized recommendations and insights. The company emphasizes a return to authentic travel, moving away from mass tourism to foster genuine interactions that enrich the journey. Through its unique approach, Tripbod helps users craft their ideal trips by tapping into the knowledge and expertise of locals, thereby promoting a more meaningful and immersive travel experience.

Oyster.com

Acquisition in 2013
Oyster.com is a web platform that specializes in providing detailed hotel reviews and authentic photographs taken by trained hotel experts who personally visit each property. The company evaluates and rates hotels, offering comprehensive insights that help travelers make informed decisions. Oyster.com curates lists of the best hotels tailored to various types of travelers, such as families, luxury seekers, and boutique hotel enthusiasts. In addition to its review services, the platform also enables users to book hotels, functioning similarly to an online travel agency. This dual focus on expert evaluations and user-friendly booking options positions Oyster.com as a valuable resource for discerning travelers.

GateGuru

Acquisition in 2013
GateGuru is a mobile application designed to enhance the travel experience by providing real-time information and resources for travelers on the day of their journey. Aiming to transform the largely untapped market of in-airport experiences, GateGuru enables users to access vital information such as airport restaurant and store recommendations, gate locations, weather forecasts, and security waiting times. Additionally, the app offers real-time flight updates, thereby streamlining the travel process. Available on both iOS and Android platforms, GateGuru is led by former venture capitalist Dan Gellert and has attracted investment from notable figures in the tech and venture capital sectors.

Niumba

Acquisition in 2013
Niumba.com is whose mission is to offer their users access to the largest selection of Tourist Properties in Spain.

CruiseWise

Acquisition in 2013
CruiseWise is an online platform that simplifies the cruise booking process for users by providing comprehensive information and comparisons across various cruise lines. Founded in 2010 by Amit Aharoni, Steve Davis, and Nicolas Meunier, the company aims to streamline the experience of finding and booking cruises, particularly during times of declining bookings in the industry. CruiseWise’s platform features a user-friendly search engine that allows customers to compare prices, routes, cabin options, and more, enabling them to view total cruise costs, including taxes, for multiple passengers. It also offers detailed insights into ship sizes, service levels, and construction dates, along with photographs of cabins and entertainment facilities, ensuring that customers have all the necessary information to make informed decisions without feeling overwhelmed.

Jetsetter

Acquisition in 2013
Jetsetter is an online community that offers travelers insider access, expert knowledge, and exclusive deals on premium vacation experiences. The platform features a curated selection of properties, all handpicked by a team of experienced correspondents who travel extensively to evaluate and recommend destinations. Jetsetter's sales events typically last between five to seven days, allowing members to take advantage of limited-time offers on high-quality accommodations and travel experiences. Through its emphasis on exclusive deals and expert curation, Jetsetter aims to enhance the travel planning process for its members.

Tiny Post

Acquisition in 2013
Tiny Review is now Tiny Post! Tiny Review is like Instagram for Yelp reviews. Say what you think about a place quickly: take a picture and write 3 words. Follow people whose recommendations you trust. Quickly get an impression based on other tiny reviews: "Butter, Overrated, Line", on Tartine in SF. We make reviews fun, short, and easy.

Wanderfly

Acquisition in 2012
Wanderfly is a platform designed to help users discover and share personalized travel recommendations tailored to individual preferences. Recognizing that each traveler has unique needs, Wanderfly simplifies the travel planning process by leveraging social connections through Facebook friends and Google Contacts to provide targeted suggestions for hotels, restaurants, and activities. The company's approach emphasizes making travel planning more personal, enjoyable, and inspiring for users.

Where I've Been

Acquisition in 2011
Where I've Been is a travel website and social platform that enables users to create and share personalized interactive maps detailing their travel experiences. Users can mark locations they have visited, lived in, or wish to explore, fostering a sense of community among travel enthusiasts. The platform encourages interaction through chatrooms, discussion boards, and forums, allowing like-minded individuals to share experiences and insights. Additionally, users can connect their maps to various social networks, enhancing their ability to share travel experiences with friends. The service also offers the option to embed maps on personal websites or blogs, providing a unique and engaging way to showcase travel histories.

EveryTrail

Acquisition in 2011
EveryTrail is a global platform that specializes in geo-tagged user-generated travel content, transforming how individuals share their travel experiences and plan trips. The company provides a GPS-enabled publishing platform designed for mobile devices, allowing users to create outdoor tours and city guides. Its interactive maps enable travelers to document their journeys by plotting photos along their routes, facilitating a rich storytelling experience. Additionally, EveryTrail serves as an information hub for prospective travelers, helping them connect with others who share similar interests in travel and outdoor activities. This innovative approach enhances the travel planning process by making it easier for users to explore and share their adventures.

Holiday Lettings

Acquisition in 2010
Holiday Lettings is a provider of rental and travel information services based in Oxford, United Kingdom. The company operates an online platform that connects travelers with over 140,000 holiday rental accommodations in more than 150 countries. Catering to families, groups, and couples, Holiday Lettings offers a diverse range of options, including villas, cottages, and apartments, allowing users to find suitable accommodations that fit their budget and preferences. The platform facilitates direct bookings with property owners or managers, ensuring a safe online payment process. To enhance the decision-making experience, each property is reviewed and rated by guests through TripAdvisor, providing independent insights into the quality of the accommodations. With a focus on delivering value and a local experience, Holiday Lettings aims to meet the growing demand for holiday home rentals.

KuXun

Acquisition in 2009
KuXun operates a flight and hotel search engine in China, providing users with real-time information on tickets, accommodations, and vacation packages. The company leverages vertical search technologies to deliver comprehensive travel options, catering to the growing tourism market supported by China's robust economy.

FlipKey

Series A in 2008
FlipKey is a vacation rental marketplace that simplifies the process of finding and booking accommodations worldwide. It offers a platform where consumers can access verified reviews of vacation rental properties, ensuring that users can make informed decisions based on the experiences of past guests. FlipKey employs a unique closed review system, restricting feedback to confirmed guests, which enhances the credibility of its listings. The company also provides reputation management tools that allow property managers to respond to reviews, fostering constructive dialogue about the quality of their services. With over 50,000 verified listings, FlipKey enables travelers to evaluate and book their ideal vacation rentals directly through its website or by contacting property managers for further information.

FlipKey

Acquisition in 2008
FlipKey is a vacation rental marketplace that simplifies the process of finding and booking accommodations worldwide. It offers a platform where consumers can access verified reviews of vacation rental properties, ensuring that users can make informed decisions based on the experiences of past guests. FlipKey employs a unique closed review system, restricting feedback to confirmed guests, which enhances the credibility of its listings. The company also provides reputation management tools that allow property managers to respond to reviews, fostering constructive dialogue about the quality of their services. With over 50,000 verified listings, FlipKey enables travelers to evaluate and book their ideal vacation rentals directly through its website or by contacting property managers for further information.

Airfarewatchdog.com

Acquisition in 2008
Airfarewatchdog.com is a discount airfare aggregator that employs live agents to identify the best deals on airline tickets. Unlike competitors that rely on automated web crawlers, Airfarewatchdog.com offers access to exclusive discounts from carriers such as Southwest Airlines and provides users with deals that are often only available on the carriers' own sites. The company does not handle bookings directly but offers links to booking services. Its primary revenue comes from selling advertising and sponsorships from booking sites. Founded by travel expert George Hobica, Airfarewatchdog.com has evolved from a blog into a comprehensive platform featuring daily deals, a list of the 50 best fares, and a blog with insights on discount flying. The company also offers a newsletter service called Free Airfare Alerts and provides website publishers with a fares widget for embedding discount flight information. Airfarewatchdog.com operates independently as part of the TripAdvisor Network, which is under the Expedia Network owned by IAC.

Holiday Watchdog

Acquisition in 2008
Holiday Watchdog is a travel information website based in the United Kingdom and operates under its parent company, eStuff Ltd. The platform offers a wealth of travel-related information, including reviews, photos, and videos contributed by tourists from around the globe. It serves as a resource for users seeking guidance on holiday packages and travel destinations, as well as assistance with tour planning. Additionally, the website features discussion forums where members can exchange travel tips and share their holiday experiences, fostering a community of informed travelers.

The Independent Traveler

Acquisition in 2007
The Independent Traveler is a digital platform that offers travel advice, news, and resources to its users. It provides practical travel tips, reader trip reviews, and destination guides, helping travelers make informed decisions. The platform also offers travel deals and promotes user-generated content, fostering a community of experienced travelers.

TravelPod

Acquisition in 2007
TravelPod, founded in 1997 by Luc Levesque in Ottawa, Canada, is an online platform that revolutionized travel sharing by providing tools for users to create and manage travel blogs. Originally launched as the first website dedicated to this purpose, TravelPod enables travelers to document their journeys and share experiences with a global audience. In addition to facilitating personal travel storytelling, the platform offers essential travel-related information, including flight booking details, hotel availability, and holiday suggestions, empowering users to make informed decisions about their travel plans. Through these features, TravelPod has established itself as a valuable resource for travelers seeking to enhance their travel experiences.

SmarterTravel

Acquisition in 2007
SmarterTravel, a subsidiary of TripAdvisor, is an innovative online travel booking platform dedicated to enhancing the travel experience for consumers. The company offers a diverse portfolio of travel sites designed to help users find the right trips at competitive prices. By utilizing artificial intelligence and machine learning, SmarterTravel provides personalized recommendations and a streamlined booking process that prioritizes ease and confidence for travelers. Its subscription-based service grants members access to discounted hotel rates and exclusive benefits, encouraging loyalty and repeat usage. With a commitment to data-driven decision-making and a collaborative work environment, SmarterTravel aims to redefine the online travel landscape, positioning itself as a trusted destination for smart travelers seeking both variety and value in their travel planning.
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