True.

True is a private equity firm established in 2012 and headquartered in London, United Kingdom. The firm specializes in investing in innovative consumer businesses that are transforming lifestyles and industries. True focuses on sectors such as retail, analytics, blockchain, entertainment, and leisure, as well as technology ecosystems encompassing B2C, B2B, and B2B2C models. It invests amounts ranging from £100,000 to £100 million, targeting both early-stage digital-first brands and more established companies. True positions itself as a value-add investor, providing partners with support that includes access to emerging technologies and collaborative opportunities within its extensive network. Through its investment strategies, True aims to facilitate consumer progress and disrupt traditional business practices.

Claire Cherry

Investment Principal

Paul Cocker

CEO and Co-Founder

Ben Kirby

Director

Matthew Truman

Co-Founder and Executive Chair

Mike Martin

Director, Investment

79 past transactions

HelloSky

Seed Round in 2025
HelloSky provides an AI-driven platform focused on talent and company intelligence, specifically designed to enhance the acquisition of executive and technical talent. By leveraging artificial intelligence, the platform streamlines the recruitment process, enabling organizations to efficiently identify and attract top candidates. This innovative approach helps businesses navigate the complexities of talent acquisition, ensuring they have access to valuable insights about potential hires and the companies they represent.

Indewild

Seed Round in 2025
The First Ever Ayurvedic Beauty Brand, People Powered & Expert Backed. Combining 5000 Years Of Ayurvedic Rituals With Modern Dermatology & Clean Ingredients.

eyva.ai

Seed Round in 2024
Eyva is a company specializing in augmented analytics and unified market intelligence solutions. Founded in 2016 and based in Köln, Germany, Eyva focuses on transforming unstructured web data into actionable insights. By leveraging artificial intelligence and data analytics, the company connects various data sources, including social media and internal data, to reveal hidden information about market trends and customer sentiments. This comprehensive approach enables clients to monitor competitors' strategies, identify emerging brands, and compare their products against millions of others, facilitating informed decision-making and strategic planning. Eyva's services aim to accelerate digital business transformation by providing accessible and actionable intelligence in a rapidly evolving market landscape.

Moselle

Seed Round in 2024
Moselle is an AI-powered platform designed to assist small and mid-sized e-commerce brands with inventory planning and procurement management. The company provides a trade financing solution that enables merchants to streamline and automate their inventory replenishment and allocation processes. Its platform includes services for trade financing and currency exchange, offering insights into the true costs associated with shipments. By enhancing financial literacy and accessibility, Moselle's technology equips businesses with the tools necessary to track their imports accurately from purchase through delivery.

JENA

Pre Seed Round in 2024
JENA is building the "Shopify for service professionals", starting with personal care. The company is on a mission to empower Solopreneurs to thrive on their own terms with radically simple business tools. JENA provides Solopreneurs with an Operating System (OS) providing them a full tech-stack: website, AI-powered booking system, payments, CRM, marketing, and e-commerce in one app.

SeeChange Technologies

Seed Round in 2023
SeeChange Technologies Limited is a leading retailer-focused technology company specializing in computer vision and artificial intelligence solutions. Founded in 2020, our mission is to harness the power of Vision AI to provide real-time recognition systems that transform how retailers understand and respond to the physical world. Our innovative platform, available as software-as-a-service (SaaS), seamlessly integrates with existing CCTV infrastructure, enabling secure global access and intuitive insights. By leveraging current technologies, we empower retailers to automatically recognize scenarios, identify relevant actions, and make data-driven decisions. Our solutions offer unprecedented visibility into operational challenges and opportunities, enhancing efficiency and customer experience. At SeeChange, we are guided by strong principles and a commitment to creating real value. We believe technology should serve people, enhancing their capabilities and enriching their interactions with the environment. With a dedicated team of professionals led by CEO Jason Souloglou, we aim to redefine the retail landscape through cutting-edge AI solutions. Join us as we innovate and explore new possibilities for a smarter, more connected future.

Jitty

Pre Seed Round in 2023
Jitty is a real estate search engine to help people in find and move into their ideal property.

Milano Vice

Series A in 2023
Milano Vice is a virtual restaurant chain focused on delivering a diverse range of pizzas to customers' homes. The company partners with professional kitchens and chefs to utilize underutilized kitchen spaces, thereby enhancing profitability and operational efficiency for these collaborators. By prioritizing partnerships, quality ingredients, and innovative technologies, Milano Vice aims to provide exceptional customer service while redefining the virtual food brand experience.

Awe Inspired

Venture Round in 2022
Awe Inspired is a spiritual wellness brand that caters to millennials and Gen-Z individuals who seek meaningful products and digital experiences centered on self-discovery and empowerment. The company specializes in the manufacturing, importing, and wholesaling of fine jewelry crafted from gold and sterling silver, adorned with diamonds, gemstones, and pearls. Its flagship Goddess Collection has gained recognition as a global symbol of female strength, resonating with thousands of women and attracting a following among various celebrities. Awe Inspired emphasizes attention to detail and personalized service, providing a diverse range of bracelets, rings, necklaces, and other jewelry items that inspire women to connect with their inner strength.

Fable

Series A in 2022
Fable is a retail company that specializes in manufacturing and supplying premium tableware and home decor products. The company focuses on creating dinnerware made by artisans using recycled clay, emphasizing simple, timeless, and responsible designs. Fable aims to offer products that are both enjoyable and ethical, with an intentional design philosophy that prioritizes elegance over fleeting trends. This commitment to craftsmanship and sustainability underpins Fable's vision of providing timeless pieces that enhance the dining experience while respecting environmental values.

Shellworks

Seed Round in 2022
Shellworks is a London-based company founded in 2019, dedicated to eliminating plastic waste through the development of compostable packaging solutions. The company focuses on creating sustainable bio-polymer products derived from waste crustacean shells, transforming this material into biodegradable and compostable items. These innovative products are designed to be environmentally friendly and can be disposed of by planting them in the ground, where they will naturally degrade and serve as fertilizer. By addressing the pressing issue of plastic pollution, Shellworks aims to provide effective alternatives that contribute to a more sustainable future.

buywith

Seed Round in 2022
Buywith is an online shopping livestream marketplace that connects retailers and brands with consumers through engaging broadcast sessions led by influencers and experts. The platform aims to enhance the shopping experience by allowing customers to interact in real-time, fostering a sense of community and trust, which helps to convert hesitant shoppers into buyers. By leveraging screen-sharing technology, Buywith enables users to consult with friends, family, or personal assistants during their shopping journey, thereby reducing shopping cart abandonment and increasing conversion rates. Additionally, the platform utilizes big data insights and artificial intelligence to provide brands with valuable marketing tools, ultimately driving revenue growth for e-commerce activities and improving return on investment.

Ray studios

Pre Seed Round in 2022
Ray Studios is a Tattoo removal studio that employs hydraulic acoustic wave technology in its "Le Ray Spark" Tattoo removal treatment device.

Futureswap

Funding Round in 2021
Futureswap is a decentralized futures exchange platform that leverages blockchain technology to facilitate non-custodial trading. Based in San Francisco, California, the company specializes in automated market making (AMM) algorithms, enabling users to buy and sell cryptocurrency futures contracts efficiently. By providing a decentralized environment, Futureswap aims to enhance trading flexibility and security for its users.

Futureswap

Venture Round in 2021
Futureswap is a decentralized futures exchange platform that leverages blockchain technology to facilitate non-custodial trading. Based in San Francisco, California, the company specializes in automated market making (AMM) algorithms, enabling users to buy and sell cryptocurrency futures contracts efficiently. By providing a decentralized environment, Futureswap aims to enhance trading flexibility and security for its users.

Short Story

Seed Round in 2021
Short Story, Inc. is an online personal styling service dedicated to petite women, offering a curated selection of clothing that includes tops, jeans, dresses, and more. Founded in 2019 and headquartered in San Francisco, California, the company aims to provide a shopping experience tailored specifically to the needs of petite women, ensuring they have access to high-quality, on-trend styles without compromising on fit or quality. By listening to client preferences, Short Story delivers personalized style boxes directly to customers' doors, helping them discover new trends and evolve their personal style. The company seeks to empower its clients by enhancing their shopping experience, allowing them to look and feel fabulous while enjoying more time for their personal interests.

Fable

Seed Round in 2021
Fable is a retail company that specializes in manufacturing and supplying premium tableware and home decor products. The company focuses on creating dinnerware made by artisans using recycled clay, emphasizing simple, timeless, and responsible designs. Fable aims to offer products that are both enjoyable and ethical, with an intentional design philosophy that prioritizes elegance over fleeting trends. This commitment to craftsmanship and sustainability underpins Fable's vision of providing timeless pieces that enhance the dining experience while respecting environmental values.

Mirthy

Pre Seed Round in 2021
Mirthy is a wellness platform based in London that focuses on meeting the social and physical needs of senior citizens. Founded in 2019, Mirthy provides a variety of online events, such as clubs, yoga sessions, historical talks, and live music performances, designed to foster lifelong learning and connection among adults. By offering a space for shared interests and experiences, Mirthy enables users to discover new activities and engage with one another in a meaningful way.

Maude

Series A in 2021
Launched in April 2018, Maude is an essentials brand focused on enhancing intimacy for all individuals through high-quality, straightforward, and inclusive products. The company offers a range of body-safe sexual wellness items, including latex condoms, paraben-free lubricants, personal massagers, vibrators, and massage candles. By collaborating with top-tier manufacturers, Maude ensures that its products are user-friendly and designed to elevate everyday intimate experiences. The brand aims to destigmatize and modernize sexual health, providing customers with essential intimacy products that prioritize safety and comfort.

Bedfolk

Venture Round in 2021
Bedfolk is a manufacturer of luxury bedding products, focusing on comfort and ethical production. The company offers a range of bedding essentials, including bedding bundles, duvet covers, pillowcases, sheets, and care kits. By sourcing materials from some of the world's best mills, Bedfolk ensures high-quality products while maintaining a commitment to ethical manufacturing practices. The company aims to provide these premium bedding items at prices significantly lower than traditional retail, making luxury more accessible to customers seeking comfort in their sleep essentials.

Unmind

Series B in 2021
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

buywith

Pre Seed Round in 2021
Buywith is an online shopping livestream marketplace that connects retailers and brands with consumers through engaging broadcast sessions led by influencers and experts. The platform aims to enhance the shopping experience by allowing customers to interact in real-time, fostering a sense of community and trust, which helps to convert hesitant shoppers into buyers. By leveraging screen-sharing technology, Buywith enables users to consult with friends, family, or personal assistants during their shopping journey, thereby reducing shopping cart abandonment and increasing conversion rates. Additionally, the platform utilizes big data insights and artificial intelligence to provide brands with valuable marketing tools, ultimately driving revenue growth for e-commerce activities and improving return on investment.

Maude

Seed Round in 2020
Launched in April 2018, Maude is an essentials brand focused on enhancing intimacy for all individuals through high-quality, straightforward, and inclusive products. The company offers a range of body-safe sexual wellness items, including latex condoms, paraben-free lubricants, personal massagers, vibrators, and massage candles. By collaborating with top-tier manufacturers, Maude ensures that its products are user-friendly and designed to elevate everyday intimate experiences. The brand aims to destigmatize and modernize sexual health, providing customers with essential intimacy products that prioritize safety and comfort.

Huboo

Series A in 2020
Huboo is an eCommerce fulfilment partner that provides warehousing, packaging, and delivery services tailored for online sellers. The company operates a unique hub model, which features service-led micro warehouses that prioritize a human approach in an industry often characterized by automation. This model allows Huboo to integrate seamlessly with popular sales channels and marketplaces, enabling startups and small to medium-sized enterprises to outsource their fulfilment processes. By managing stock, storage, picking, packing, and shipping, Huboo helps businesses optimize their inventory management while driving efficiency and growth. For larger enterprises, Huboo offers customized solutions that meet the demands of modern business at scale. Overall, Huboo aims to support the growth of eCommerce businesses through a combination of technology, strategic warehousing, and dedicated personnel.

Zwift

Series C in 2020
Zwift, Inc. is a company founded in 2014, headquartered in Long Beach, California, that specializes in an interactive fitness platform aimed at enhancing indoor cycling and running experiences. The platform transforms solitary workouts into engaging social adventures by connecting users' physical trainers to a virtual environment, allowing cyclists and runners to immerse themselves in various landscapes while exercising. Users can interact with one another, train, and compete by wirelessly linking their bikes or treadmills to the Zwift app, which powers their in-game avatars. In addition to the software, Zwift also sells fitness gear, clothing, accessories, and gift cards online, further supporting its community of fitness enthusiasts.

Unmind

Series A in 2020
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Soulfresh

Venture Round in 2019
Soulfresh is an international food and beverage company dedicated to developing and distributing health and wellness-focused brands. It specializes in producing healthy food and beverages aimed at consumers who prioritize sustainable and nutritious lifestyles. The company offers a diverse range of products, including fermented living beverages and plant-based foods and drinks, all designed to serve as healthy alternatives in the market. Through its commitment to wellness and sustainability, Soulfresh caters to the growing demand for nutritious options among health-conscious individuals.

Shameless Pets

Pre Seed Round in 2019
Shameless Pets, LLC is a Chicago-based company that produces and distributes nutritional food products for dogs, focusing on sustainability by utilizing upcycled ingredients. Founded in 2018, the company creates a variety of treats, including flavors like lobster roll, break an egg, applenoon delight, blue-berried treasure, and pumpkin par-tay. By sourcing unused and imperfect ingredients, such as apple pulp from juice manufacturing and lobster meat and shells from seafood processing, Shameless Pets aims to reduce food waste and minimize the environmental impact of pet food. Their products are available for purchase through their website, allowing pet owners to provide nutritious options for their pets while contributing to a more sustainable food system.

Huboo

Seed Round in 2019
Huboo is an eCommerce fulfilment partner that provides warehousing, packaging, and delivery services tailored for online sellers. The company operates a unique hub model, which features service-led micro warehouses that prioritize a human approach in an industry often characterized by automation. This model allows Huboo to integrate seamlessly with popular sales channels and marketplaces, enabling startups and small to medium-sized enterprises to outsource their fulfilment processes. By managing stock, storage, picking, packing, and shipping, Huboo helps businesses optimize their inventory management while driving efficiency and growth. For larger enterprises, Huboo offers customized solutions that meet the demands of modern business at scale. Overall, Huboo aims to support the growth of eCommerce businesses through a combination of technology, strategic warehousing, and dedicated personnel.

FunnelAI

Seed Round in 2019
FunnelAI is a B2B SaaS company founded in 2017 and headquartered in San Antonio, Texas. It specializes in developing artificial intelligence-powered solutions for social selling, enabling businesses to connect with prospective customers in real-time. By analyzing social data from various platforms such as social media, forums, and open Q&A sites, FunnelAI identifies individuals expressing intent to purchase specific products or services. This approach allows the company to deliver clean and qualified leads, providing insights into individual purchase patterns and facilitating real-time interactions between businesses and potential customers. FunnelAI's platform, which utilizes advanced statistical modeling and natural language processing, is designed to be more efficient and targeted compared to traditional advertising methods, ultimately driving higher conversion rates for its clients.

ThirdEye

Series A in 2019
ThirdEye, LLC operates an artificial intelligence-based security platform that utilizes real-time deep learning on CCTV video streams. Founded in 2015 and based in London, the company enhances existing security infrastructure by providing retail staff with an AI assistant that analyzes shop floor activity. The platform is designed to combat shoplifting, reduce queue times, prevent stockouts, and deliver actionable analytics for brick-and-mortar retailers. By detecting suspicious behavior and relevant events in real-time, ThirdEye aims to improve the safety and efficiency of retail environments, enabling companies to make data-driven decisions and maintain a competitive edge in the marketplace.

Unmind

Seed Round in 2019
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Jump

Seed Round in 2019
Launched in late 2018 after 2 years of R&D supported by competitive grant funding from the UK & NL Government, Jump is a people analytics platform that gives everyone a chance to succeed. By understanding what makes people unique and linking this to business outcomes, Jump gives more personalised job recommendations to professionals, in turn attracting much better job applications to businesses. Win:win for both! Jump is backed by outstanding investors whose successes include Revolut, CarWow, GoodLord, Magic Pony and many others. Jump collaborates with Imperial College and other top UK Universities in the development of the data science and algorithms behind Jump. Looking for new career options or just a change of scenery? Sign up and receive personalised job matches - absolutely and always for free - at https://app.jump.work/jobs Looking to transform your talent attraction using people analytics? Drop me a note and we can chat!

Zwift

Series B in 2018
Zwift, Inc. is a company founded in 2014, headquartered in Long Beach, California, that specializes in an interactive fitness platform aimed at enhancing indoor cycling and running experiences. The platform transforms solitary workouts into engaging social adventures by connecting users' physical trainers to a virtual environment, allowing cyclists and runners to immerse themselves in various landscapes while exercising. Users can interact with one another, train, and compete by wirelessly linking their bikes or treadmills to the Zwift app, which powers their in-game avatars. In addition to the software, Zwift also sells fitness gear, clothing, accessories, and gift cards online, further supporting its community of fitness enthusiasts.

Klydo

Seed Round in 2018
Klydo, formerly known as Metadrift, specializes in leveraging advanced machine learning to provide valuable insights that help brands innovate and differentiate their offerings. The company has developed a market insights platform that utilizes a combination of machine learning and data visualization to analyze unprompted insights from online reviews and forum discussions. This approach enables businesses to enhance their creative processes and develop breakthrough product ideas. Klydo aims to foster an environment where individuals and organizations feel empowered to create new products, services, and business models. By merging creativity with artificial intelligence, Klydo aspires to revolutionize the innovation landscape, supporting clients in the pursuit of bold value propositions and addressing the challenges of rapid growth and technological change.

Frugi

Acquisition in 2018
Frugi is a Cornish fashion brand that focuses on sustainably sourced clothing for babies, children, and new mothers. The company specializes in the manufacture of organic cotton apparel and accessories, including cloth nappies, tops, and cardigans. These products are made from recycled plastic bottles and organic cotton, ensuring that they are soft, comfortable, and environmentally friendly. Frugi's commitment to sustainability and quality positions it as a responsible choice for families seeking eco-conscious clothing options.

Unmind

Pre Seed Round in 2018
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Rotaready

Seed Round in 2017
Rotaready Limited is a software development company based in London, United Kingdom, founded in 2015. It specializes in workforce management solutions, offering a comprehensive software platform specifically designed for the hospitality, leisure, and retail sectors. The Rotaready software facilitates smart rota scheduling, attendance tracking, staff management, and the maintenance of employee records, including pay and career history. Its cloud-based platform and mobile application also provide features such as live staffing cost tracking, budgeting tools, and cross-site reporting, allowing businesses to streamline their workforce management processes effectively.

Localistico

Seed Round in 2017
Localistico Ltd. operates a cloud-based platform that assists businesses in managing their online presence and location data across various local and mapping platforms. Founded in 2014 and based in London, the company enables users to optimize their profiles, safeguard essential information like opening hours and services, and monitor multiple locations for accuracy. Localistico's platform aims to enhance foot traffic to physical stores by facilitating locally targeted searches and gathering analytics on online-to-offline interactions. It serves a diverse clientele, including retailers, hotels, restaurants, and other service-oriented businesses, helping them better assess their marketing efforts and improve their online reputation through centralized management of reviews and user-generated content. With support teams located in London and Madrid, Localistico has established a strong presence in the local marketing sector, catering to notable clients such as Starbucks and Morrisons.

Unmind

Angel Round in 2017
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

TyresOnTheDrive.com

Venture Round in 2017
TyresOnTheDrive is a mobile tyre-fitting company based in Congleton, United Kingdom, that provides convenient tyre-related services directly at customers' chosen locations, such as their homes, workplaces, or gyms. By allowing customers to book appointments online or over the phone, the company offers a hassle-free alternative to traditional tyre fitting, eliminating the need to wait in a garage. In addition to tyre fitting and puncture repairs, TyresOnTheDrive also specializes in services like tyre rotation, battery replacement, engine oil and filter changes, wiper blade replacement, and windscreen repair. Their approach is designed to save customers time and effort, enabling them to focus on their daily activities while expert technicians handle their tyre needs.

Curl

Seed Round in 2017
Curl is a payment technology company based in Southampton, United Kingdom, that offers a smart payment platform designed to enhance the shopping experience. By eliminating the need for traditional card systems, Curl enables transactions through unique usernames, significantly reducing the risk of fraud. The platform also incorporates a built-in loyalty points system, allowing users to earn rewards while they shop. This innovative approach connects consumers directly with brands, providing a seamless and secure method for handling payments.

Appaparel

Seed Round in 2016
Appaparel is a developer of a self-styling clothing application aimed at consumers in the United Kingdom. The company's innovative platform utilizes smart clothing labels that transform any garment into a wearable device. By sensing when clothes are touched or tried on, the application showcases styling options curated by various fashion influencers. This functionality enables users to stay informed about the latest fashion trends and enhances their shopping experience by providing personalized styling recommendations.

Induo

Seed Round in 2016
Induo is a textile company that specializes in the production of innovative fabrics designed for apparel brands. The company's flagship product, INDUO® fabric, is engineered to be resistant to stains and perspiration while maintaining the soft touch and comfort characteristic of high-quality cotton. Induo utilizes advanced technology to create breathable and repellent fabrics, focusing on sustainability by recycling complex material blends and poorly sorted apparel waste. This approach allows the company to offer comfortable clothing options at an affordable price, catering to the needs of both consumers and apparel manufacturers.

Casso Cocktails

Seed Round in 2016
Casso Cocktails, based in London, United Kingdom, specializes in producing and selling original, ready-to-drink cocktails packaged in jars. Formerly known as King Bloom, the company offers a diverse range of cocktail flavors, including peach appletini, raspberry cosmo, apricot mai tai, grapefruit sling, and coconut mojito. By distributing its products through various channels such as distributors, stockists, and venues, Casso Cocktails aims to provide consumers with a refined balance and flavor in their beverages, promoting a healthy drinking experience.

Placed App

Seed Round in 2016
Placed Recruitment Limited, founded in 2015 and based in London, operates a mobile and web application designed for the hospitality industry. The application features an advanced matching algorithm that enables venues to connect with candidates based on various factors, including skills, experience, and personality. This innovative platform streamlines the recruitment process by allowing venues to filter and identify suitable candidates that meet their specific requirements. By leveraging technology, Placed aims to enhance the hiring experience for both employers and job seekers in the hospitality sector.

The Cotswold Company

Acquisition in 2016
The Cotswold Company Ltd. is a retailer specializing in furniture, furnishings, and home accessories. The company offers a wide range of products, including handcrafted oak and pine furniture, living room, dining, and bedroom items, as well as storage solutions and kitchen accessories. Its extensive inventory features items such as bedside tables, wardrobes, bathroom furniture, lighting, rugs, and utility products. The Cotswold Company markets its products through retail stores, catalogs, and an e-commerce platform, making its offerings accessible to a broad customer base. Founded in 1996 and based in Norwich, United Kingdom, the company focuses on providing durable and affordable home interior solutions.

Blackbird Retail Holdings

Acquisition in 2016
Blackbird Retail Holdings retails furniture through stores and online.

Collectionair

Seed Round in 2016
Collectionair operates an online platform designed to facilitate the collection of authentic artworks. It connects invited curators with consumers, enabling them to discover, buy, sell, swap, and borrow art from emerging markets. Through this platform, curators showcase a diverse range of artists from around the globe in online exhibitions, providing carefully selected works that appeal to art collectors. This approach not only enhances the accessibility of unique art pieces but also supports the visibility of emerging artists in the global art market.

Hullabalook

Venture Round in 2016
Hullabalook Ltd is a London-based company that specializes in developing a product discovery application aimed at enhancing the e-commerce experience for retailers and consumers. Founded in February 2016 by Barny Darby and Bryony Elliott, Hullabalook offers a plugin that allows customers to efficiently search, filter, and discover products. The plugin features visualizations, banners, and on-page carousels that help users find similar products quickly. By utilizing analytical techniques to visualize product descriptions and analyze data, Hullabalook aims to improve the user experience on e-commerce sites, ultimately driving sales for retailers. The company collaborates with partners such as TrueStart to further its mission of optimizing product discovery in the online marketplace.

Quikkly

Seed Round in 2016
Quikkly Limited is a London-based company that has developed a mobile application enabling users to scan Quikkly tags found on various media such as posters, brochures, and magazines. This application allows users to perform actions like liking, following, watching, listening, and downloading content with a simple scan. Additionally, users can create and share their own scannable Quikkly tags, which can be printed and added to business cards, stickers, and other promotional materials. Quikkly serves a diverse audience, including individuals and businesses, providing a seamless way to engage with digital content without the need for extensive searching or clicking. Incorporated in 2013, Quikkly is positioned as a modern solution for sharing and interacting with multimedia.

All Shades Covered

Seed Round in 2016
All Shades Covered Ltd is an online retail platform specializing in hair and beauty products aimed at Afro-Caribbean consumers. Founded in 2015 and based in Westminster, United Kingdom, the company is committed to providing high-quality products and a transparent shopping experience. All Shades Covered was established with the belief that every woman deserves access to quality beauty items. The team, composed of young professionals, is dedicated to fostering positive change within the community and enhancing the consumer experience. The company emphasizes fast delivery and responsive customer support to ensure satisfaction, making it a trusted choice for beauty needs.

BeeLine

Seed Round in 2016
BeeLine is a London-based company that specializes in the production of a handlebar-mounted navigation device designed for cyclists. This device connects to a mobile application available for both iPhone and Android, allowing users to input their final destination and customize their routes with multiple waypoints. The company emphasizes a user-friendly experience, encouraging cyclists to appreciate the journey rather than just focus on reaching their destination. In addition to navigation, the app offers features such as intelligent routing, tracking, social sharing, and integration with fitness platforms like Strava. BeeLine markets its products through an online store, making them accessible to a wide audience of cycling enthusiasts.

NearSt

Pre Seed Round in 2016
NearSt is a retail technology company based in London, England, founded on July 4, 2015. The company focuses on bridging the gap between online shopping and physical retail by allowing retailers to showcase their live in-store inventory to local shoppers on major online platforms like Google and Facebook. This approach enables physical retailers, particularly small businesses, to enhance their visibility and attract online customers into their stores. By providing a platform that feeds real-time inventory information to the internet, NearSt supports retailers in expanding their reach and converting online interest into in-store sales.

Blockverify

Seed Round in 2016
BlockVerify is a provider of blockchain-based anti-counterfeit services aimed at enhancing supply chain management. The company focuses on monitoring supply chains to identify counterfeit products and trace stolen merchandise, as well as fraudulent transactions. By leveraging blockchain technology, BlockVerify enables businesses to pinpoint items that have been diverted and are unsuitable for their designated locations. In doing so, the company aims to improve anti-counterfeit measures across various industries and create a significant positive social impact.

MishiPay

Seed Round in 2016
MishiPay Limited is a company that has developed a mobile self-checkout solution aimed at enhancing the in-store shopping experience. Founded in 2015 and headquartered in London, with an additional office in Bangalore, India, MishiPay's technology allows shoppers to easily pick up products, scan barcodes using their smartphones, and make payments directly through the app. This innovation eliminates the need for traditional checkout lines, enabling customers to complete transactions quickly and efficiently. MishiPay serves a diverse range of retail sectors, including fashion, consumer electronics, DIY, sports, and specialty retailers, thereby addressing the needs of modern consumers seeking convenience and speed in their shopping experience.

Ribble Cycles

Acquisition in 2015
Ribble Cycles, a trading title of CycleSport North Ltd, has been owned by the Dove family for over 36 years. The company specializes in the design and manufacture of bicycles, offering a diverse range of custom options to meet the needs of cycling enthusiasts. Each bicycle is designed, tested, and hand-assembled, ensuring that customers receive a unique bike tailored to their specific preferences and requirements. This focus on customization allows riders to enjoy an optimal cycling experience that aligns with their individual riding styles.

J.F. Rabbit's Veg Water

Seed Round in 2015
JF Rabbit’s is pioneering a new category of soft drinks, creating healthy flavoured waters using only fresh juice and water.

Cyclesport North

Acquisition in 2015
Ribble Cycles website serves over 75,000 customers a year, offers a range of more than 13,000 SKUs with a customer.

HOTEL NIDA

Seed Round in 2015
HOTEL NIDA is a branded budget hotel internet marketplace. The company's website provides information about trip destinations, hotel pricing, and lodging availability. It allows consumers to look for, compare, and book services after entering pertinent information.

Loogun

Seed Round in 2015
Loogun Limited, based in London and incorporated in 2014, designs and manufactures a hand-held motorized device known as Loogun, aimed at enhancing toilet hygiene. This innovative appliance sprays a powerful jet of clean water to effectively remove stubborn marks from both above and below the waterline, ensuring a thorough clean without direct contact with the toilet. The Loogun is marketed as a hygienic solution suitable for family use, making it safe even for children. The company offers its products through pre-orders to customers in the United Kingdom and internationally, emphasizing both functionality and aesthetic appeal in bathroom design.

Pasabi

Seed Round in 2015
Pasabi is a developer of a brand authenticity platform that focuses on protecting businesses from counterfeit products and fake content online. By leveraging advanced artificial intelligence technology, Pasabi analyzes extensive data sets to accurately assess the extent of threats against brand integrity. The platform enables consumer and business brands to detect and prevent the spread of counterfeit goods and fraudulent reviews, thereby helping them maintain a trustworthy digital presence. Through its innovative solutions, Pasabi assists brands in cleaning up their digital channels and safeguarding their identities in an increasingly challenging online environment.

Supa Academy

Seed Round in 2015
Supa Academy Ltd. is focused on instilling confidence and developing essential skills in teenagers and young adults aged 16 to 24 who aspire to enter the world of business. Established in 2014 and based in London, the organization offers engaging and hands-on programs that combine academic learning with practical business challenges. Participants have the opportunity to learn about commerce while actively applying their knowledge by becoming weekend shopkeepers. Additionally, Supa Academy provides mentorship and support from experienced business leaders and entrepreneurs, fostering an environment conducive to personal and professional growth.

Aday

Seed Round in 2015
ADAY is a direct-to-consumer brand specializing in consciously designed technical clothing. Founded by Nina Faulhaber and Meg He, the company operates from New York and London, focusing on creating capsule wardrobes that promote outfit repetition. By combining seasonless design with technical fabrics, ADAY aims to offer high-quality and versatile clothing that maximizes utility while minimizing consumption. The brand emphasizes a sustainable supply chain, allowing customers to enjoy clever styles that enhance their energy and joy. Through its e-commerce platform, ADAY seeks to redefine modern wardrobes by encouraging thoughtful and sustainable fashion choices.

Vitl

Seed Round in 2015
VITL is focused on making healthy living more accessible through its innovative nutrition management platform. The company offers personalized consultations regarding health issues and supplements, utilizing artificial intelligence to analyze users' data. This technology generates tailored recommendations on nutrition and supplements, helping individuals gain insights into managing and improving their health. VITL aims to provide users with customized advice to achieve specific dietary or lifestyle goals, combining expert research with beautifully designed products and content to support healthy living.

Serious Pig

Seed Round in 2015
Serious Pig Ltd. is a London-based company that specializes in producing and selling high-quality pork snack products, specifically snacking salami. Founded in 2009, the company focuses on using outdoor-reared pork sourced from organic British farms to create its offerings. Serious Pig emphasizes rigorous curing, roasting, and packaging processes to ensure that its snacks are both tasty and healthy. The company aims to elevate the snacking experience, positioning its products alongside craft beer and fine wine through innovative and delicious savory snacks.

Hoxton Analytics

Seed Round in 2015
Hoxton Analytics Limited, established in 2014 and located in London, United Kingdom, specializes in providing a web-based platform that delivers accurate footfall counts and demographic data for retail locations. The company's cloud computer vision platform and edge camera software enable clients to monitor foot traffic and live occupancy in various environments, including venues, events, museums, and retail spaces. By offering tools that allow for the automation and digitization of physical space management, Hoxton Analytics helps customers optimize their operations and enhance the overall utilization of their spaces.

THE UNSEEN

Seed Round in 2015
THEUNSEEN is an exploration house that integrates biological and chemical materials to create innovative products at the intersection of science, art, and design. The company specializes in transforming complex scientific concepts into luxurious materials and couture, utilizing color-change chemistry to enhance the aesthetic and functional qualities of its offerings. By translating intricate data into intuitive designs, THEUNSEEN aims to improve lives and engage customers with previously invisible information. Through its unique approach, the company develops and launches beautifully crafted products that communicate and visualize data in an accessible manner, making sophisticated science more relatable and impactful.

Clotho London

Seed Round in 2015
Clotho London is an online clothing exchange service based in the United Kingdom that focuses on promoting sustainable fashion among young women. The platform enables users to swap unwanted clothing for discount vouchers, which can be redeemed for vintage and second-hand items, including dresses, jackets, accessories, and various types of tops and bottoms. By facilitating the exchange of gently-worn clothing, Clotho London encourages customers to declutter their wardrobes while simultaneously acquiring new pieces at significantly reduced prices. This innovative approach not only supports sustainable fashion practices but also helps users refresh their style affordably.

LoveCrafts

Series A in 2015
LoveCrafts is an online marketplace dedicated to the crafting sector, providing a platform for makers to buy and sell craftworks and materials. The company focuses on building social marketplaces that enable craft enthusiasts to find inspiration, learn new techniques, and source supplies conveniently. It fosters a community where makers can share their creations and connect with like-minded individuals globally. LoveCrafts is actively expanding its offerings, including the upcoming launch of LoveCrochet, which will enhance its product range and cater to various craft communities. Through these initiatives, LoveCrafts aims to facilitate connections among crafters and enrich the crafting experience.

Purecomm

Seed Round in 2015
In late 2013, they saw a demand for international brands to enter China but they didn’t have the time or funds to implement large ecommerce operations. They wondered why retailers would invest in expensive, stand-alone technologies, when they could simply tap into their existing store infrastructure in order to launch omni-channel commerce, more rapidly and with faster returns. So they decided to build cloud-based software that would help them do it, quickly and affordably.

City Pantry

Seed Round in 2015
City Pantry Ltd operates an online marketplace designed for corporate catering, allowing users to order food for office groups, events, and meetings. Founded in 2013 and based in Maidenhead, United Kingdom, the company partners with independent chefs, restaurants, and street vendors to provide a diverse range of catering options, including individually-boxed lunches, breakfasts, buffet platters, and more. City Pantry aims to enhance the corporate catering experience by offering a selection of unique and high-quality food, moving away from traditional offerings like stale sandwiches. The platform enables businesses to place one-off orders or plan menus for extended periods, facilitating tailored food solutions delivered directly to offices. As of July 2019, City Pantry operates as a subsidiary of Just Eat plc.

The Blogger Programme

Seed Round in 2015
The Blogger Programme Ltd is an online platform established in 2014 and based in London, United Kingdom. It facilitates connections and collaborations between brands and influencers across various sectors, including fashion, beauty, lifestyle, health, travel, sports, and technology. The platform hosts a database of over 20,000 influencers, allowing brands to filter their search based on specific criteria such as location, blog genre, social media presence, target audience, and relevant keywords. This comprehensive approach enables brands to effectively engage with influencers that align with their marketing objectives.

Presence Orb

Seed Round in 2014
Presence Orb is a business analytics platform that provides insights into both online and offline visitor behavior, enabling clients to enhance customer experiences and increase brand loyalty. By utilizing guest Wi-Fi, the platform gathers demographic data and tracks customer interactions within commercial spaces, allowing businesses in sectors such as retail, hospitality, and transport to optimize operations and marketing strategies. The platform's passive tracking system ensures accurate data collection without requiring customer engagement with websites or apps. Presence Orb offers real-time, location-based marketing opportunities and integrates third-party data, such as sales figures and weather information, to enrich its analytics. Its predictive capabilities can forecast customer behavior with up to 94% accuracy, supporting organizations in evaluating campaigns and making informed decisions across various departments, from operations to marketing. This comprehensive approach equips businesses with actionable intelligence to improve their product-market fit and drive growth.

Price Trakker

Seed Round in 2014
Price Trakker is a business information platform that specializes in competitor price tracking. It extracts daily price and stock information from competitors' websites and compares it with the user's own website. Each morning, clients receive a detailed Competitor Price Report, which includes the latest prices and stock levels of selected products, highlighting any changes since the previous day. This report also provides statistical data on each product, facilitating effective competitive analysis and enabling users to adapt their pricing strategies accordingly.

Shufflehub

Seed Round in 2014
Shufflehub is a platform designed to enhance the online shopping experience by enabling users to browse clothing from their favorite stores in a novel way. It caters specifically to individuals who may not have a clear idea of what they want to purchase, offering a curated browsing experience that encourages discovery. By re-imagining the traditional online shopping process, Shufflehub allows customers to explore a diverse range of styles and options, making it easier to find appealing items without the pressure of making immediate decisions.

Style Icona

Seed Round in 2014
Style Icona is a smartphone application designed to provide fashion advice specifically for women. Available for download on both the App Store and Google Play, the app serves as a fashion interaction platform where users can connect with like-minded individuals, exchange style ideas, and set new trends. Additionally, it offers real-time fashion feedback, enhancing the user experience by fostering a community centered around personal style and fashion exploration.

Verve

Seed Round in 2014
Verve Events is a prominent player in the live entertainment industry, specializing in word-of-mouth sales. The company leverages networks of advocates to promote and sell events and experiences, incentivizing these advocates with rewards such as free tickets and backstage passes. Trusted by more than 500 events globally across over 40 countries, Verve effectively enhances event visibility and attendance through its unique marketing approach. The company collaborates with major ticketing platforms like Ticketmaster, Eventbrite, Paylogic, and Front Gate Tickets to streamline the sales process and enhance customer engagement.

Magnitone London

Seed Round in 2014
Magnitone London, founded in 2013 and based in London, United Kingdom, specializes in designing and manufacturing sonic face and body brushes. The company’s product range includes the Vibra-Sonic, which utilizes a combination of sonic oscillations and pulsed vibrations for effective deep cleansing, massage, and skin toning. Other offerings include the BAREFACED 2 cleansing and toning brush, the WIPEOUT cleansing cloth, a rechargeable mini lady shaver, and various brush heads. Magnitone London sells its innovative products through its online platform and retail stores, focusing on advanced cleansing technology that deep-cleans pores while toning and conditioning the skin.
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