True.

True is a London-based investment firm established in 2013, focusing on the retail, consumer goods, and leisure sectors across Western Europe, Asia-Pacific, and North America. It invests in consumer businesses that are transforming daily life, providing up to £100 million through its private equity fund. True goes beyond financial backing, offering value-add support such as access to emerging technologies and collaborative opportunities from its community. Additionally, it invests in digital-first, breakout brands at pre-seed to Series A stage, and consumer technology startups that aim to disrupt traditional business models.

Claire Cherry

Investment Principal

Matthew Truman

Co-Founder and Executive Chair

Mike Martin

Director, Investment

79 past transactions

HelloSky

Seed Round in 2025
HelloSky is a company that specializes in providing an AI-driven talent and company intelligence platform, focusing on the acquisition of executive and technology talent. By leveraging advanced artificial intelligence, HelloSky aims to streamline the recruitment process, enabling organizations to identify and connect with the right candidates efficiently. The platform offers insights and analytics that assist businesses in making informed decisions regarding their talent strategies, ultimately enhancing their competitive edge in the market.

Indewild

Seed Round in 2025
The First Ever Ayurvedic Beauty Brand, People Powered & Expert Backed. Combining 5000 Years Of Ayurvedic Rituals With Modern Dermatology & Clean Ingredients.

eyva.ai

Seed Round in 2024
Eyva is a company specializing in augmented analytics and unified market intelligence solutions. Founded in 2016 and based in Köln, Germany, Eyva focuses on transforming unstructured web data into actionable insights. By leveraging artificial intelligence and data analytics, the company connects various data sources, including social media and internal data, to reveal hidden information about market trends and customer sentiments. This comprehensive approach enables clients to monitor competitors' strategies, identify emerging brands, and compare their products against millions of others, facilitating informed decision-making and strategic planning. Eyva's services aim to accelerate digital business transformation by providing accessible and actionable intelligence in a rapidly evolving market landscape.

Moselle

Seed Round in 2024
Moselle is an AI-powered inventory planning and procurement management platform designed for small and mid-sized e-commerce brands. The company develops tools that streamline and automate inventory replenishment and allocation, facilitating trade financing and currency exchange services. By providing insights into the true costs of shipments, Moselle enhances financial literacy and accessibility for merchants. Its orchestration solution enables businesses to accurately track their imports from purchase through delivery, ensuring efficient management of their supply chains.

JENA

Pre Seed Round in 2024
JENA is building the "Shopify for service professionals", starting with personal care. The company is on a mission to empower Solopreneurs to thrive on their own terms with radically simple business tools. JENA provides Solopreneurs with an Operating System (OS) providing them a full tech-stack: website, AI-powered booking system, payments, CRM, marketing, and e-commerce in one app.

SeeChange Technologies

Seed Round in 2023
SeeChange Technologies Limited is a leading retailer-focused technology company specializing in computer vision and artificial intelligence solutions. Founded in 2020, our mission is to harness the power of Vision AI to provide real-time recognition systems that transform how retailers understand and respond to the physical world. Our innovative platform, available as software-as-a-service (SaaS), seamlessly integrates with existing CCTV infrastructure, enabling secure global access and intuitive insights. By leveraging current technologies, we empower retailers to automatically recognize scenarios, identify relevant actions, and make data-driven decisions. Our solutions offer unprecedented visibility into operational challenges and opportunities, enhancing efficiency and customer experience. At SeeChange, we are guided by strong principles and a commitment to creating real value. We believe technology should serve people, enhancing their capabilities and enriching their interactions with the environment. With a dedicated team of professionals led by CEO Jason Souloglou, we aim to redefine the retail landscape through cutting-edge AI solutions. Join us as we innovate and explore new possibilities for a smarter, more connected future.

Jitty

Pre Seed Round in 2023
Jitty is a real estate technology company that operates a comprehensive property search platform. It assists users in finding and purchasing their ideal homes by providing detailed information about every listed property and offering a suite of tools to guide them through the buying process. The platform leverages AI capabilities to deliver a thorough and personalized property market resource.

Milano Vice

Series A in 2023
Milano Vice is a virtual restaurant chain focused on providing a diverse range of pizzas by partnering with professional kitchens and chefs. The company aims to enhance customer service by utilizing underutilized kitchen spaces, thereby enabling these kitchens to boost their profitability and productivity. By collaborating with cooks, Milano Vice creates and delivers pizzas directly to customers' homes, facilitating a seamless dining experience that combines quality food with efficient service.

Awe Inspired

Venture Round in 2022
Awe Inspired is a spiritual wellness brand focused on serving millennials and Gen-Z individuals who are increasingly identifying as spiritual. The company specializes in designing, manufacturing, and wholesaling fine jewelry, including gold and sterling silver pieces adorned with diamonds, gemstones, and pearls. Awe Inspired offers a diverse range of products, such as bracelets, rings, and necklaces, with an emphasis on detailed craftsmanship and personalized service. Its renowned Goddess Collection has emerged as a global symbol of female strength, resonating with thousands of women and attracting numerous celebrity endorsements. By promoting self-discovery and empowerment, Awe Inspired aims to connect with consumers on a deeper level, providing meaningful products and experiences.

Fable

Series A in 2022
Fable is a retail company specializing in the manufacture and supply of premium tableware and home decor products. The company focuses on creating dinnerware made by skilled artisans from recycled clay, emphasizing simple, timeless, and responsible designs. Fable is committed to producing items that are both aesthetically pleasing and ethically sourced, aiming to transcend fleeting trends with its elegant offerings. The brand's vision centers on crafting products that provide enjoyment while adhering to principles of sustainability and craftsmanship.

Shellworks

Seed Round in 2022
Shellworks is a London-based company founded in 2019 that focuses on developing sustainable packaging solutions aimed at eliminating plastic waste. The company specializes in creating biodegradable and compostable products using waste crustacean shells, transforming them into environmentally friendly alternatives. These products are designed to be easy to dispose of, allowing users to plant them in the ground after use, where they decompose and act as natural fertilizer. Shellworks' innovative approach addresses the pressing issue of plastic pollution by providing viable, eco-friendly packaging options.

buywith

Seed Round in 2022
Buywith is an online shopping livestream marketplace designed to enhance the e-commerce experience for retailers and brands. By allowing influencers and experts to host interactive shopping sessions, the platform engages consumers in a dynamic environment that encourages purchases. Buywith utilizes advanced technology, including screen-sharing and artificial intelligence, to provide marketing tools that address common challenges such as shopping cart abandonment. This innovative approach enables shoppers to consult with friends, family, or personal assistants during the buying process, ultimately aiming to convert skeptics into buyers. Additionally, Buywith generates valuable data insights for brands, helping them improve their revenue and return on investment in the digital marketplace.

Ray studios

Pre Seed Round in 2022
Ray Studios is a Tattoo removal studio that employs hydraulic acoustic wave technology in its "Le Ray Spark" Tattoo removal treatment device.

Futureswap

Funding Round in 2021
Futureswap is a company based in San Francisco, California, that specializes in developing a decentralized futures exchange platform utilizing blockchain technology. The platform operates on a non-custodial basis, enabling users to engage in the trading of crypto futures contracts. Futureswap employs an automated market-making (AMM) algorithm to facilitate these transactions, enhancing liquidity and efficiency in the trading process. With a focus on decentralized finance, Futureswap aims to provide a secure and user-friendly environment for trading perpetual futures in the cryptocurrency market.

Futureswap

Venture Round in 2021
Futureswap is a company based in San Francisco, California, that specializes in developing a decentralized futures exchange platform utilizing blockchain technology. The platform operates on a non-custodial basis, enabling users to engage in the trading of crypto futures contracts. Futureswap employs an automated market-making (AMM) algorithm to facilitate these transactions, enhancing liquidity and efficiency in the trading process. With a focus on decentralized finance, Futureswap aims to provide a secure and user-friendly environment for trading perpetual futures in the cryptocurrency market.

Short Story

Seed Round in 2021
Short Story, Inc. is a personal styling service based in San Francisco, California, that specializes in providing online clothing solutions for petite women. Founded in 2019, the company curates a selection of stylish and high-quality clothing items, including tops, jeans, dresses, and pants, specifically designed to fit petite sizes. Short Story aims to enhance the shopping experience for petite women by offering personalized styling services that prioritize fit, style, and quality. By listening to clients' preferences, the company delivers curated boxes of on-trend styles directly to customers' doors, helping them discover new trends and evolve their personal wardrobes. Ultimately, Short Story seeks to empower petite women to feel confident and fabulous in their clothing choices.

Fable

Seed Round in 2021
Fable is a retail company specializing in the manufacture and supply of premium tableware and home decor products. The company focuses on creating dinnerware made by skilled artisans from recycled clay, emphasizing simple, timeless, and responsible designs. Fable is committed to producing items that are both aesthetically pleasing and ethically sourced, aiming to transcend fleeting trends with its elegant offerings. The brand's vision centers on crafting products that provide enjoyment while adhering to principles of sustainability and craftsmanship.

Mirthy

Pre Seed Round in 2021
Mirthy is a wellness platform based in London that caters specifically to senior citizens by providing a digital space for social connection and lifelong learning. Founded in 2019, Mirthy offers a diverse array of online events, including clubs, yoga sessions, historical talks, and live music performances. The platform aims to fulfill both the social and physical needs of its users, enabling them to discover new interests, learn new skills, and connect with others over shared experiences. Through its offerings, Mirthy promotes engagement and well-being among older adults.

Maude

Series A in 2021
Maude, established in 2018, is a Brooklyn-based company specializing in sexual wellness products. It offers a range of body-safe items, including silicone toys, natural latex condoms, and paraben-free lubricants, aiming to enhance intimacy and destigmatize sexual health through quality, simplicity, and inclusivity.

Bedfolk

Venture Round in 2021
Bedfolk is a manufacturer of luxury bedding products designed to provide comfort and enhance the sleep experience. The company offers a range of essentials, including bedding bundles, duvet covers, pillowcases, sheets, and care kits. These products are ethically produced in some of the world's finest mills, ensuring high quality while being sold at a fraction of traditional retail prices. By focusing on both comfort and affordability, Bedfolk aims to deliver wind-down essentials that cater to the needs of customers seeking a restful sleep environment.

Unmind

Series B in 2021
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

buywith

Pre Seed Round in 2021
Buywith is an online shopping livestream marketplace designed to enhance the e-commerce experience for retailers and brands. By allowing influencers and experts to host interactive shopping sessions, the platform engages consumers in a dynamic environment that encourages purchases. Buywith utilizes advanced technology, including screen-sharing and artificial intelligence, to provide marketing tools that address common challenges such as shopping cart abandonment. This innovative approach enables shoppers to consult with friends, family, or personal assistants during the buying process, ultimately aiming to convert skeptics into buyers. Additionally, Buywith generates valuable data insights for brands, helping them improve their revenue and return on investment in the digital marketplace.

Maude

Seed Round in 2020
Maude, established in 2018, is a Brooklyn-based company specializing in sexual wellness products. It offers a range of body-safe items, including silicone toys, natural latex condoms, and paraben-free lubricants, aiming to enhance intimacy and destigmatize sexual health through quality, simplicity, and inclusivity.

Huboo

Series A in 2020
Huboo is an eCommerce fulfilment partner that provides warehousing, packaging, and delivery services tailored for online sellers. The company operates a unique hub model, which features service-led micro warehouses that prioritize a human approach in an industry often characterized by automation. This model allows Huboo to integrate seamlessly with popular sales channels and marketplaces, enabling startups and small to medium-sized enterprises to outsource their fulfilment processes. By managing stock, storage, picking, packing, and shipping, Huboo helps businesses optimize their inventory management while driving efficiency and growth. For larger enterprises, Huboo offers customized solutions that meet the demands of modern business at scale. Overall, Huboo aims to support the growth of eCommerce businesses through a combination of technology, strategic warehousing, and dedicated personnel.

Zwift

Series C in 2020
Zwift, Inc. is a company founded in 2014, headquartered in Long Beach, California, that specializes in an interactive fitness platform aimed at enhancing indoor cycling and running experiences. The platform transforms solitary workouts into engaging social adventures by connecting users' physical trainers to a virtual environment, allowing cyclists and runners to immerse themselves in various landscapes while exercising. Users can interact with one another, train, and compete by wirelessly linking their bikes or treadmills to the Zwift app, which powers their in-game avatars. In addition to the software, Zwift also sells fitness gear, clothing, accessories, and gift cards online, further supporting its community of fitness enthusiasts.

Unmind

Series A in 2020
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Soulfresh

Venture Round in 2019
Soulfresh is an international food and beverage company dedicated to developing and distributing health and wellness-focused brands. It specializes in producing healthy food and beverages aimed at consumers who prioritize sustainable and nutritious lifestyles. The company offers a diverse range of products, including fermented living beverages and plant-based foods and drinks, all designed to serve as healthy alternatives in the market. Through its commitment to wellness and sustainability, Soulfresh caters to the growing demand for nutritious options among health-conscious individuals.

Shameless Pets

Pre Seed Round in 2019
Shameless Pets, LLC is a Chicago-based company founded in 2018 that specializes in creating and distributing nutritional food products for dogs. The company focuses on sustainability by utilizing upcycled ingredients, such as apple pulp from juice production and leftover lobster meat and shells from seafood processing, to produce its treats. Shameless Pets aims to reduce the environmental impact of pet food by transforming unused and imperfect ingredients into healthy, functional snacks for pets. Their product offerings include flavors like lobster roll, break an egg, applenoon delight, blue-berried treasure, and pumpkin par-tay, which are available for purchase through their website.

Huboo

Seed Round in 2019
Huboo is an eCommerce fulfilment partner that provides warehousing, packaging, and delivery services tailored for online sellers. The company operates a unique hub model, which features service-led micro warehouses that prioritize a human approach in an industry often characterized by automation. This model allows Huboo to integrate seamlessly with popular sales channels and marketplaces, enabling startups and small to medium-sized enterprises to outsource their fulfilment processes. By managing stock, storage, picking, packing, and shipping, Huboo helps businesses optimize their inventory management while driving efficiency and growth. For larger enterprises, Huboo offers customized solutions that meet the demands of modern business at scale. Overall, Huboo aims to support the growth of eCommerce businesses through a combination of technology, strategic warehousing, and dedicated personnel.

FunnelAI

Seed Round in 2019
FunnelAI is a B2B SaaS company founded in 2017 and headquartered in San Antonio, Texas. It specializes in developing artificial intelligence-powered solutions for social selling, enabling businesses to connect with prospective customers in real-time. By analyzing social data from various platforms such as social media, forums, and open Q&A sites, FunnelAI identifies individuals expressing intent to purchase specific products or services. This approach allows the company to deliver clean and qualified leads, providing insights into individual purchase patterns and facilitating real-time interactions between businesses and potential customers. FunnelAI's platform, which utilizes advanced statistical modeling and natural language processing, is designed to be more efficient and targeted compared to traditional advertising methods, ultimately driving higher conversion rates for its clients.

ThirdEye

Series A in 2019
ThirdEye, LLC operates an artificial intelligence-based security platform that utilizes real-time deep learning on CCTV video streams. Founded in 2015 and based in London, the company enhances existing security infrastructure by providing retail staff with an AI assistant that analyzes shop floor activity. The platform is designed to combat shoplifting, reduce queue times, prevent stockouts, and deliver actionable analytics for brick-and-mortar retailers. By detecting suspicious behavior and relevant events in real-time, ThirdEye aims to improve the safety and efficiency of retail environments, enabling companies to make data-driven decisions and maintain a competitive edge in the marketplace.

Unmind

Seed Round in 2019
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Jump

Seed Round in 2019
Launched in late 2018 after 2 years of R&D supported by competitive grant funding from the UK & NL Government, Jump is a people analytics platform that gives everyone a chance to succeed. By understanding what makes people unique and linking this to business outcomes, Jump gives more personalised job recommendations to professionals, in turn attracting much better job applications to businesses. Win:win for both! Jump is backed by outstanding investors whose successes include Revolut, CarWow, GoodLord, Magic Pony and many others. Jump collaborates with Imperial College and other top UK Universities in the development of the data science and algorithms behind Jump. Looking for new career options or just a change of scenery? Sign up and receive personalised job matches - absolutely and always for free - at https://app.jump.work/jobs Looking to transform your talent attraction using people analytics? Drop me a note and we can chat!

Zwift

Series B in 2018
Zwift, Inc. is a company founded in 2014, headquartered in Long Beach, California, that specializes in an interactive fitness platform aimed at enhancing indoor cycling and running experiences. The platform transforms solitary workouts into engaging social adventures by connecting users' physical trainers to a virtual environment, allowing cyclists and runners to immerse themselves in various landscapes while exercising. Users can interact with one another, train, and compete by wirelessly linking their bikes or treadmills to the Zwift app, which powers their in-game avatars. In addition to the software, Zwift also sells fitness gear, clothing, accessories, and gift cards online, further supporting its community of fitness enthusiasts.

Klydo

Seed Round in 2018
Klydo, formerly known as Metadrift, specializes in leveraging advanced machine learning to provide actionable insights in a rapidly evolving marketplace. The company is focused on empowering individuals and organizations to confidently develop new products, services, and innovative business models. By merging creativity with artificial intelligence, Klydo aims to create a unique platform that enables clients to extract valuable insights from diverse online sources, such as reviews and forum posts. This approach not only enhances creative thinking but also helps brands differentiate their offerings, ultimately leading to the development of breakthrough ideas. With a commitment to innovation and a diverse team, Klydo is poised to transform the landscape of creativity and product development, supporting clients in navigating and adapting to the complexities of today's market.

Frugi

Acquisition in 2018
Frugi is a Cornish fashion brand that focuses on sustainably sourced clothing for babies, children, and new mothers. The company specializes in the manufacture of organic cotton apparel and accessories, including cloth nappies, tops, and cardigans. These products are made from recycled plastic bottles and organic cotton, ensuring that they are soft, comfortable, and environmentally friendly. Frugi's commitment to sustainability and quality positions it as a responsible choice for families seeking eco-conscious clothing options.

Unmind

Pre Seed Round in 2018
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

Rotaready

Seed Round in 2017
Rotaready Limited is a software development company founded in 2015 and based in London, United Kingdom. It specializes in workforce management solutions tailored for the hospitality, leisure, and retail sectors. The company's flagship product, Rotaready, offers a comprehensive suite of features including rota scheduling, attendance tracking, staff management, and employee record-keeping. Its cloud-based platform and mobile application enable businesses to optimize their staffing processes with tools for live cost tracking, budgeting, and cross-site reporting. By simplifying workforce management, Rotaready aims to enhance operational efficiency for its clients.

Localistico

Seed Round in 2017
Localistico Ltd. is a London-based company that operates a cloud-based platform aimed at enhancing local marketing for businesses with physical locations. Established in 2014, the platform enables users to manage their online presence across major local and mapping services, ensuring accurate representation of critical information such as opening hours and services offered. Localistico's tools allow businesses to monitor and correct issues like duplicate listings and incorrect details, while also enabling a centralized management of location data and online reputation. The platform serves a diverse range of sectors, including retail, hospitality, and real estate, and provides valuable analytics to help businesses optimize their marketing efforts and improve customer engagement. Localistico's customer support teams are located in both London and Madrid, supporting a growing B2B client base, which includes notable brands.

Unmind

Angel Round in 2017
Unmind Ltd is a mental health platform based in London, United Kingdom, specializing in solutions for workplace well-being. Founded in 2016, Unmind provides clinically-backed tools and training designed to foster healthier and happier organizational cultures. The platform offers a range of learning and development programs that empower employees to assess and improve their mental health. By utilizing aggregated and anonymized insights, Unmind enables organizations to drive positive cultural change and understand the overall well-being of their workforce. Its approach aims to create a proactive environment where individuals can enhance their mental health and contribute to a supportive workplace atmosphere.

TyresOnTheDrive.com

Venture Round in 2017
TyresOnTheDrive is a mobile tyre-fitting company based in Congleton, United Kingdom, that provides customers with a convenient alternative to traditional tyre fitting services. Customers can easily book appointments online or by phone to have new tyres fitted or punctures repaired at their preferred location, whether at home, work, or the gym. The company aims to streamline the tyre purchasing and fitting experience, eliminating the need for customers to spend time in garages or align their schedules with static garage hours. In addition to tyre fitting, TyresOnTheDrive also offers services such as puncture repair, tyre rotation, battery replacement, engine oil and filter changes, wiper blade replacement, and windscreen repair, all performed by expert technicians at a location that suits the customer.

Curl

Seed Round in 2017
Curl is a payment technology company based in Southampton, United Kingdom, that offers a smart payment platform designed to enhance the shopping experience. By eliminating the need for traditional card systems, Curl enables transactions through unique usernames, significantly reducing the risk of fraud. The platform also incorporates a built-in loyalty points system, allowing users to earn rewards while they shop. This innovative approach connects consumers directly with brands, providing a seamless and secure method for handling payments.

Appaparel

Seed Round in 2016
Appaparel is a company focused on innovative clothing technologies, particularly through its development of smart clothing labels. These labels have the ability to transform any item of clothing into a wearable device. Operating primarily in the United Kingdom, Appaparel has created a self-styling clothing application that enhances the shopping experience by detecting when garments are touched or tried on. The application showcases styling options influenced by various fashion influencers, allowing users to stay informed about current fashion trends. By integrating technology with apparel, Appaparel aims to redefine how consumers interact with clothing and fashion.

Induo

Seed Round in 2016
Induo is a textile company that specializes in the development and sale of innovative fabrics designed for apparel brands. The company's flagship product, INDUO® fabric, utilizes invisible technology to create cotton materials that are both stain and perspiration resistant. This unique approach allows Induo to maintain the soft touch and comfort associated with high-end cotton while also focusing on sustainability by recycling complex material blends and poorly sorted apparel waste. By providing breathable and durable fabrics, Induo enables its customers to enjoy comfortable clothing at an affordable price.

Casso Cocktails

Seed Round in 2016
Casso Cocktails, based in London, United Kingdom, specializes in the production and sale of ready-to-drink cocktails presented in jars. Formerly known as King Bloom, the company offers a diverse range of cocktail flavors, including peach appletini, raspberry cosmo, apricot mai tai, grapefruit sling, and coconut mojito. Casso Cocktails aims to provide consumers with a refined balance of taste and health, distributing its products through various channels including distributors, stockists, and venues.

Placed App

Seed Round in 2016
Placed Recruitment Limited is a London-based company that specializes in developing a mobile and web application designed for the hospitality industry. Founded in 2015, the platform utilizes a sophisticated matching algorithm and advanced filtering system to connect venues with candidates based on various criteria, including skills, experience, and personality traits. This innovative approach aims to streamline the recruitment process, making it easier for hospitality venues to find suitable candidates tailored to their specific needs.

The Cotswold Company

Acquisition in 2016
The Cotswold Company Ltd. is a retail business based in Norwich, United Kingdom, specializing in furniture, furnishings, and home accessories. Founded in 1996, the company offers a diverse range of products including handcrafted oak and pine furniture, storage solutions, and various home decor items. Its product lineup encompasses living room, dining, bedroom, bathroom, and kitchen furniture, along with an array of storage products and accessories. The Cotswold Company operates through retail stores, catalogs, and an online platform, allowing consumers to access its offerings conveniently. With a focus on combining comfort and durability, the company aims to provide affordable home interior solutions to its customers.

Blackbird Retail Holdings

Acquisition in 2016
Blackbird Retail Holdings retails furniture through stores and online.

Collectionair

Seed Round in 2016
Collectionair is an online platform designed for art enthusiasts and collectors, facilitating the discovery and transaction of authentic artworks. It serves as a network where invited curators showcase the creations of artists globally through curated online exhibitions. The platform enables users to buy, sell, swap, and borrow art, particularly focusing on emerging art markets. By offering a space for carefully selected works by expert curators, Collectionair enhances the accessibility of diverse art collections for consumers, fostering a deeper appreciation and understanding of contemporary art.

Hullabalook

Venture Round in 2016
Hullabalook Ltd is a London-based company founded in 2016 that specializes in developing a product discovery application tailored for e-commerce businesses. The company provides a plugin that enhances the online shopping experience by enabling customers to search, filter, and discover products quickly. Hullabalook's visual discovery engine employs analytical techniques to present product information and similar items through engaging visualizations, banners, and on-page carousels. This innovative approach not only improves the user experience but also aims to boost sales for e-commerce retailers. Hullabalook partners with industry players to further enhance its offerings and support retailers in optimizing their online platforms.

Quikkly

Seed Round in 2016
Quikkly Limited is a London-based company founded in 2013 that specializes in developing a mobile application focused on enhancing user interactions with physical media. The app allows users to scan Quikkly tags embedded in posters, brochures, or magazines to perform various actions such as liking content, following accounts, watching videos, listening to audio, and downloading files. Additionally, the platform enables users to create and share their own scannable Quikkly tags, which can be printed and added to business cards, stickers, or other promotional materials. This technology serves both individuals and businesses by streamlining digital engagement through physical media.

All Shades Covered

Seed Round in 2016
All Shades Covered Ltd is an online retail platform specializing in hair and beauty products tailored for Afro-Caribbean consumers. Founded in 2015 and headquartered in Westminster, United Kingdom, the company aims to enhance the shopping experience by offering carefully selected quality products. Driven by a commitment to transparency and customer satisfaction, All Shades Covered is dedicated to ensuring that every customer has access to the beauty products they need. The team consists of young professionals who are passionate about making a positive impact in their community, striving to provide efficient services, including prompt delivery and responsive customer support. With a focus on quality and accessibility, All Shades Covered seeks to empower consumers in their beauty journeys.

BeeLine

Seed Round in 2016
BeeLine is a London-based company that specializes in manufacturing a handlebar-mounted navigation device designed for cyclists. This device connects to a mobile application available on both iPhone and Android platforms, allowing users to select their destination and customize their route with multiple waypoints. The focus of BeeLine's product is to enhance the cycling experience by enabling users to enjoy their journey rather than simply reaching their destination. The company emphasizes intuitive design and intelligent routing, along with features such as tracking and social sharing, which foster a sense of community among cyclists. BeeLine sells its devices through an online store, providing users with accessible and innovative navigation solutions tailored for cycling enthusiasts.

NearSt

Pre Seed Round in 2016
NearSt is a retail technology company based in London, England, established on July 4, 2015. The company focuses on bridging the gap between online and physical shopping by providing a platform that allows retailers to display live in-store inventory to local shoppers. This service enables retailers, particularly small businesses, to enhance their visibility on major online platforms such as Google and Facebook. By showcasing real-time inventory, NearSt helps convert online shoppers into in-store customers, thereby supporting physical retailers in expanding their reach and attracting foot traffic.

Blockverify

Seed Round in 2016
Blockverify is a company that leverages blockchain technology to enhance anti-counterfeit measures across various industries, aiming to create a substantial social impact. It provides blockchain-based services tailored for supply chain management, focusing on the monitoring of supply chains to detect counterfeit products. Blockverify's offerings enable businesses to trace and locate stolen merchandise and identify fraudulent transactions. By utilizing its technology, companies can more effectively pinpoint items that have been diverted from their intended locations, thereby improving overall supply chain integrity and safety.

MishiPay

Seed Round in 2016
MishiPay Limited is a technology company that specializes in mobile self-checkout solutions for retail environments. Founded in 2015 and headquartered in London, with an additional office in Bangalore, India, MishiPay has developed an innovative application that allows in-store shoppers to select products, scan barcodes, and make secure payments directly through their smartphones. This technology eliminates the need for traditional checkout lines, enabling customers to complete their purchases quickly and efficiently. MishiPay serves a diverse range of retailers across various sectors, including fashion, consumer electronics, DIY, sports, and convenience stores, enhancing the shopping experience by facilitating cashless transactions and reducing wait times.

Ribble Cycles

Acquisition in 2015
Ribble Cycles, a trading title of CycleSport North Ltd, has been a family-owned business for over 36 years. The company specializes in designing and manufacturing bicycles, offering a wide range of customizable options to meet the diverse needs of cycling enthusiasts. Each bicycle is designed, tested, and hand-assembled, ensuring that customers receive a unique product tailored to their specific preferences and riding styles. Ribble Cycles is committed to providing high-quality, custom-designed bikes that enhance the cycling experience.

J.F. Rabbit's Veg Water

Seed Round in 2015
JF Rabbit’s is pioneering a new category of soft drinks, creating healthy flavoured waters using only fresh juice and water.

Cyclesport North

Acquisition in 2015
Ribble Cycles website serves over 75,000 customers a year, offers a range of more than 13,000 SKUs with a customer.

HOTEL NIDA

Seed Round in 2015
HOTEL NIDA is a branded budget hotel internet marketplace. The company's website provides information about trip destinations, hotel pricing, and lodging availability. It allows consumers to look for, compare, and book services after entering pertinent information.

Loogun

Seed Round in 2015
Loogun Limited is a London-based company founded in 2014 that specializes in the design and manufacture of a hand-held motorized cleaning device known as Loogun. This innovative appliance sprays a powerful jet of clean water to effectively remove stubborn marks from both above and below the waterline in toilets, promoting hygiene and cleanliness. The device is engineered to avoid direct contact with the toilet, ensuring it remains hygienic and easy to use, making it suitable for households with young children. Loogun sells its products through pre-orders to customers in the United Kingdom and internationally.

Pasabi

Seed Round in 2015
Pasabi is a company focused on safeguarding brand authenticity in the digital landscape. It offers a platform that employs advanced artificial intelligence technology to identify and mitigate threats from counterfeit products and fake content. By analyzing extensive data sets, Pasabi helps businesses understand the extent of these threats and provides effective solutions to combat the spread of counterfeit goods and fraudulent reviews. This enables brands to maintain their integrity and protect their identity across various online channels. Through its innovative approach, Pasabi aims to enhance consumer trust and ensure that brands can operate securely in an increasingly challenging digital environment.

Supa Academy

Seed Round in 2015
Supa Academy Ltd. is an educational organization dedicated to empowering teenagers and young adults by fostering their confidence and entrepreneurial skills. Founded in 2014 and based in London, the company offers engaging, hands-on programs designed for individuals aged 16 to 24 who are interested in learning about business and commerce. Through practical business challenges, participants gain real-world experience by becoming weekend shopkeepers, allowing them to apply their knowledge in a supportive environment. Supa Academy also provides mentorship and guidance from experienced business leaders and entrepreneurs, further enhancing the educational experience and helping young individuals take their first steps in enterprise.

Aday

Seed Round in 2015
ADAY is a direct-to-consumer brand that specializes in creating consciously designed technical clothing with a focus on sustainability. Founded by Nina Faulhaber and Meg He, the company operates from New York and London, offering an e-commerce platform that emphasizes the concept of capsule wardrobes. By combining seasonless design with high-quality technical fabrics, ADAY aims to provide versatile clothing options that encourage outfit repetition and reduce consumption. The brand's commitment to a sustainable supply chain underlines its mission to deliver clever styles that bring energy and joy to customers while promoting a more mindful approach to fashion.

Vitl

Seed Round in 2015
Vitl is a company focused on promoting healthy living by offering expertly researched nutritional products and content. It has developed a nutrition management platform that utilizes artificial intelligence to analyze user data and deliver personalized recommendations on supplements and nutrition. This innovative approach allows users to gain insights into their health and receive tailored advice to proactively manage and enhance their well-being, as well as to achieve specific dietary or lifestyle goals. Through its commitment to making health management more accessible, Vitl aims to support individuals in their journey toward improved health.

Serious Pig

Seed Round in 2015
Serious Pig Ltd. is a London-based company founded in 2009 that specializes in producing and selling pork snack products, particularly snacking salami. The company is committed to using high-quality ingredients, sourcing outdoor-reared pork from organic British farms. Serious Pig emphasizes rigorous curing, roasting, and packaging processes to ensure that its snacks are both delicious and healthy. By aiming to match the quality of craft beer and fine wine, Serious Pig offers innovative savory snacks that cater to discerning consumers seeking premium snacking options.

Hoxton Analytics

Seed Round in 2015
Hoxton Analytics Limited is a London-based company that specializes in providing a web-based platform designed for accurate footfall counting and demographic analysis of customers visiting physical retail locations. Incorporated in 2014, the company utilizes cloud computer vision technology and edge camera software to monitor foot traffic and live occupancy in various environments, including retail spaces, events, and museums. This innovative platform enables users to set alerts and optimize space utilization, thereby digitizing and automating the processes traditionally conducted in physical settings. By delivering insights into customer behavior and occupancy patterns, Hoxton Analytics supports businesses in enhancing their operational efficiency and customer engagement.

THE UNSEEN

Seed Round in 2015
THEUNSEEN is an exploration house that integrates biological and chemical materials to create innovative products at the intersection of science, art, and design. The company specializes in transforming complex scientific concepts into luxurious materials and couture, utilizing color-change chemistry to enhance the aesthetic and functional qualities of its offerings. By translating intricate data into intuitive designs, THEUNSEEN aims to improve lives and engage customers with previously invisible information. Through its unique approach, the company develops and launches beautifully crafted products that communicate and visualize data in an accessible manner, making sophisticated science more relatable and impactful.

Clotho London

Seed Round in 2015
Clotho London is an online clothing exchange platform based in the United Kingdom, designed primarily for young women seeking to make fashion sustainable. The service enables users to swap unwanted clothing for discount vouchers, which can be redeemed for a variety of vintage and second-hand items, including dresses, jackets, tops, and accessories. By facilitating the exchange of gently-worn clothes, Clotho London promotes a circular fashion economy, allowing customers to refresh their wardrobes while reducing waste. The platform emphasizes affordability and sustainability, making it an attractive option for fashion-conscious individuals looking to declutter their closets and acquire new pieces at a fraction of the retail price.

LoveCrafts

Series A in 2015
LoveCrafts is an online marketplace dedicated to the crafting sector, providing a platform for makers to buy and sell craftworks and materials. The company focuses on building social marketplaces that enable craft enthusiasts to find inspiration, learn new techniques, and source supplies conveniently. It fosters a community where makers can share their creations and connect with like-minded individuals globally. LoveCrafts is actively expanding its offerings, including the upcoming launch of LoveCrochet, which will enhance its product range and cater to various craft communities. Through these initiatives, LoveCrafts aims to facilitate connections among crafters and enrich the crafting experience.

Purecomm

Seed Round in 2015
In late 2013, they saw a demand for international brands to enter China but they didn’t have the time or funds to implement large ecommerce operations. They wondered why retailers would invest in expensive, stand-alone technologies, when they could simply tap into their existing store infrastructure in order to launch omni-channel commerce, more rapidly and with faster returns. So they decided to build cloud-based software that would help them do it, quickly and affordably.

City Pantry

Seed Round in 2015
City Pantry Ltd is an online marketplace based in Maidenhead, United Kingdom, that specializes in corporate catering, allowing users to order food for office groups, events, and meetings. Founded in 2013, the company aims to transform the traditional corporate catering experience by offering a diverse selection of individually-boxed lunches, breakfasts, buffet platters, and catering options from independent chefs, restaurants, and street vendors. City Pantry collaborates with a variety of food providers to ensure that clients can easily cater to their specific needs while avoiding monotonous food options. The platform enables companies to place one-off orders or plan menus for extended periods, delivering tailored food experiences directly to their offices. As of 2019, City Pantry operates as a subsidiary of Just Eat plc.

The Blogger Programme

Seed Round in 2015
The Blogger Programme Ltd is a London-based company founded in 2014 that operates an online platform designed to facilitate connections and collaborations between brands and influencers. The platform caters to various industries including fashion, beauty, lifestyle, health, travel, kids, sports, technology, and more. It enables brands to discover over 20,000 influencers who match specific criteria such as location, blog genre, social platforms, target audience, and keywords.

Presence Orb

Seed Round in 2014
Presence Orb is a business analytics platform that specializes in bridging the gap between online and offline visitor behavior insights. The company utilizes machine learning algorithms to provide clients in industries such as retail, hospitality, leisure, property management, and transport networks with a comprehensive understanding of how customers and staff interact within commercial spaces. By leveraging guest Wi-Fi for demographic-based behavior analysis and enabling hyper-targeted, real-time location-based marketing, Presence Orb helps businesses enhance visitor experiences and foster brand loyalty. The platform passively tracks users through existing Wi-Fi networks and mobile devices, ensuring maximum data accuracy without the need for additional hardware or complex installations. Presence Orb's robust analytics capabilities allow organizations to capture key performance metrics, import third-party data for enriched insights, and utilize predictive analytics to forecast customer behavior with high accuracy. This actionable intelligence supports various departments, facilitating improved operational efficiency and strategic planning while enabling timely communication to enhance customer experience and evaluate marketing initiatives.

Price Trakker

Seed Round in 2014
Price Trakker is a business information platform that specializes in competitor price tracking. The company develops a system that extracts daily price and stock information from competitors' websites and compares it with the user's own data. Each morning, clients receive a detailed Competitor Price Report, which includes the latest pricing and stock levels of selected products, along with any changes that have occurred since the previous day. The reports also feature statistical data on each product, facilitating effective competitive analysis. By providing these insights, Price Trakker enables clients to efficiently adjust their product and service prices in response to market dynamics.

Shufflehub

Seed Round in 2014
Shufflehub is a platform designed to enhance the online shopping experience by enabling users to browse clothing from their favorite stores in a novel way. It caters specifically to individuals who may not have a clear idea of what they want to purchase, offering a curated browsing experience that encourages discovery. By re-imagining the traditional online shopping process, Shufflehub allows customers to explore a diverse range of styles and options, making it easier to find appealing items without the pressure of making immediate decisions.

Style Icona

Seed Round in 2014
Style Icona is a smartphone application designed to provide fashion advice specifically for women. It serves as a fashion interaction platform where users can connect with like-minded individuals, exchange style ideas, set new trends, and receive real-time feedback on their fashion choices. The app is accessible for download on both the App Store and Google Play, making it convenient for users to engage with the fashion community and enhance their personal style.

Verve

Seed Round in 2014
Verve Events is a prominent player in the live entertainment industry, specializing in word-of-mouth sales. The company leverages networks of advocates to promote and sell events and experiences, incentivizing these advocates with rewards such as free tickets and backstage passes. Trusted by more than 500 events globally across over 40 countries, Verve effectively enhances event visibility and attendance through its unique marketing approach. The company collaborates with major ticketing platforms like Ticketmaster, Eventbrite, Paylogic, and Front Gate Tickets to streamline the sales process and enhance customer engagement.

Magnitone London

Seed Round in 2014
Magnitone London is a London-based company established in 2013 that specializes in designing and manufacturing sonic face and body brushes. Its product lineup includes the Vibra-Sonic device, which utilizes sonic oscillations and pulsed vibrations for deep cleansing, massaging, and toning the skin. The company also offers the BAREFACED 2 cleansing and toning brush, the WIPEOUT cleansing cloth, a rechargeable mini lady shaver, and various brush heads. Magnitone London's innovative cleansing technology is aimed at effectively deep-cleaning pores while toning and conditioning the skin. The company's products are available for purchase online and through retail stores.
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