Under Armour
Under Armour, Inc. is an American company that develops, markets, and distributes performance apparel, footwear, and accessories for athletes and active individuals. Founded in 1996 by Kevin Plank, the company is headquartered in Baltimore, Maryland, and offers a wide range of products designed to enhance athletic performance, including specialized apparel for varying weather conditions such as HeatGear, ColdGear, and AllSeasonGear. Under Armour's footwear line encompasses options for running, basketball, and training, while its accessories include bags, gloves, and headwear. The company also engages in digital fitness through platforms like MapMyFitness and MyFitnessPal. Under Armour sells its products through direct-to-consumer channels, including over 400 retail stores and e-commerce websites, as well as through wholesale partnerships with sporting goods retailers and institutional athletic departments. With a focus on innovation, Under Armour aims to improve athletic performance and cater to both professional and amateur athletes.
Top Stages
4 past transactions
Gritness
Acquisition in 2015
Gritness is a social fitness application that simplifies the process of planning and organizing fitness activities for both individuals and groups. The platform allows users to create, find, and share fitness-related activities in their vicinity, minimizing the need for cumbersome communication methods like email or text messaging. For fitness businesses, Gritness serves as a centralized hub, facilitating activity hosting, customer discovery, and payment processing. By streamlining the connection between users and fitness opportunities, Gritness positions itself as an essential resource for those looking to enhance their exercise routines, much like Google or Yelp for fitness-related services. Additionally, users can enrich their experience by uploading photos and geographical information related to their activities, further fostering community engagement within the fitness sector.
MyFitnessPal
Acquisition in 2015
MyFitnessPal, Inc. is a health-focused technology company based in San Francisco, California, founded in 2005. It operates a popular smartphone application that serves as a comprehensive calorie counter and nutrition tracker, designed to help users monitor their diet and exercise routines. The app features an extensive database of food items, allowing users to either scan barcodes or manually search for nutritional information. MyFitnessPal incorporates gamification elements to engage its community of over 80 million users, encouraging them to adopt healthier lifestyles. The platform provides essential tools for tracking daily calorie intake and physical activity, along with community support and insights, making it a leading resource for individuals seeking to improve their health and fitness. Since March 2015, MyFitnessPal has been a subsidiary of Under Armour, Inc.
Endomondo
Acquisition in 2015
Endomondo is an online service focused on tracking and monitoring physical activities, catering to a wide range of distance-based sports, including running, biking, hiking, and kayaking. The platform allows users to log their workouts either manually or through GPS-enabled mobile devices and Garmin devices. In addition to tracking, Endomondo fosters an online community where users can share their results and challenge friends, enhancing motivation and engagement. The mobile application provides features such as coaching based on lap times and integrates music to enrich the user's experience during workouts.
MapMyFitness
Acquisition in 2013
MapMyFitness is a fitness monitoring platform designed for fitness enthusiasts, allowing users to track their activities through the GPS capabilities of their mobile devices. The company operates a social network that promotes interaction among users, enabling them to map, record, and share their exercise routes and workouts. By offering an open fitness-tracking platform, MapMyFitness simplifies the process of monitoring fitness activities while fostering a sense of community among its users. The platform emphasizes social engagement and rewards, making fitness tracking both accessible and enjoyable.
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