Under Armour
Under Armour, Inc. is an American company that develops, markets, and distributes performance apparel, footwear, and accessories for athletes and active individuals. Founded in 1996 by Kevin Plank, the company is headquartered in Baltimore, Maryland, and offers a wide range of products designed to enhance athletic performance, including specialized apparel for varying weather conditions such as HeatGear, ColdGear, and AllSeasonGear. Under Armour's footwear line encompasses options for running, basketball, and training, while its accessories include bags, gloves, and headwear. The company also engages in digital fitness through platforms like MapMyFitness and MyFitnessPal. Under Armour sells its products through direct-to-consumer channels, including over 400 retail stores and e-commerce websites, as well as through wholesale partnerships with sporting goods retailers and institutional athletic departments. With a focus on innovation, Under Armour aims to improve athletic performance and cater to both professional and amateur athletes.
Gritness
Acquisition in 2015
Gritness is a social fitness application designed to streamline the process of organizing and planning fitness activities for both individuals and groups. It offers a mobile platform that allows users to easily find, create, and share fitness activities in their vicinity. By consolidating various aspects of activity planning, Gritness eliminates the need for cumbersome communication methods such as emails or text messages. The platform also serves businesses by providing a centralized location to host their activities, making it simpler for potential customers to discover their offerings. Additionally, Gritness enables fitness-related businesses to manage payments and improve visibility without relying on complex SEO strategies or social media marketing. Essentially, Gritness positions itself as a comprehensive resource for individuals seeking to maintain an active lifestyle.
MyFitnessPal
Acquisition in 2015
MyFitnessPal, Inc. is a health-focused technology company based in San Francisco, California, founded in 2005. It operates a popular smartphone application that serves as a comprehensive calorie counter and nutrition tracker, designed to help users monitor their diet and exercise routines. The app features an extensive database of food items, allowing users to either scan barcodes or manually search for nutritional information. MyFitnessPal incorporates gamification elements to engage its community of over 80 million users, encouraging them to adopt healthier lifestyles. The platform provides essential tools for tracking daily calorie intake and physical activity, along with community support and insights, making it a leading resource for individuals seeking to improve their health and fitness. Since March 2015, MyFitnessPal has been a subsidiary of Under Armour, Inc.
Endomondo
Acquisition in 2015
Endomondo is a platform designed for tracking and monitoring sports activities, catering to a wide range of distance-based sports such as running, biking, hiking, and kayaking. Users can log their workouts using GPS-enabled mobile devices or Garmin devices, or they can enter their activities manually. The service includes a mobile application that not only tracks performance but also offers features such as lap timing and music integration. Additionally, Endomondo fosters an online community where users can share their results and engage in friendly challenges with friends, enhancing the overall experience of physical activity and fitness coaching.
MapMyFitness
Acquisition in 2013
MapMyFitness is a fitness monitoring program that allows users to track their activities through the GPS capabilities of their mobile devices. It operates as a social network platform designed for fitness enthusiasts, offering an open fitness-tracking system under its primary brands. The platform provides interactive tools that make fitness engaging and straightforward, enabling users to map, record, and share their exercise routes and workout experiences. This approach fosters a community among fitness enthusiasts, promoting an active lifestyle through shared motivation and support.
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