Under Armour

Gritness is a social fitness application that simplifies the process of planning and organizing fitness activities for both individuals and groups. The platform allows users to create, find, and share fitness-related activities in their vicinity, minimizing the need for cumbersome communication methods like email or text messaging. For fitness businesses, Gritness serves as a centralized hub, facilitating activity hosting, customer discovery, and payment processing. By streamlining the connection between users and fitness opportunities, Gritness positions itself as an essential resource for those looking to enhance their exercise routines, much like Google or Yelp for fitness-related services. Additionally, users can enrich their experience by uploading photos and geographical information related to their activities, further fostering community engagement within the fitness sector.

MyFitnessPal, Inc. is a health-focused technology company based in San Francisco, California, founded in 2005. It operates a popular smartphone application that serves as a comprehensive calorie counter and nutrition tracker, designed to help users monitor their diet and exercise routines. The app features an extensive database of food items, allowing users to either scan barcodes or manually search for nutritional information. MyFitnessPal incorporates gamification elements to engage its community of over 80 million users, encouraging them to adopt healthier lifestyles. The platform provides essential tools for tracking daily calorie intake and physical activity, along with community support and insights, making it a leading resource for individuals seeking to improve their health and fitness. Since March 2015, MyFitnessPal has been a subsidiary of Under Armour, Inc.

Endomondo is an online service focused on tracking and monitoring physical activities, catering to a wide range of distance-based sports, including running, biking, hiking, and kayaking. The platform allows users to log their workouts either manually or through GPS-enabled mobile devices and Garmin devices. In addition to tracking, Endomondo fosters an online community where users can share their results and challenge friends, enhancing motivation and engagement. The mobile application provides features such as coaching based on lap times and integrates music to enrich the user's experience during workouts.

MapMyFitness is a fitness tracking and social platform that enables users to monitor activities via built-in GPS on mobile devices. The service combines activity tracking with a fitness social network, offering an open tracking platform that lets users map, record, and share exercise routes and workouts. It provides interactive tools to connect with others, log performances, and stay motivated through community engagement. The platform supports simple, accessible tracking across various activities and aims to make fitness tracking straightforward and rewarding for a broad range of enthusiasts.