Union Square Ventures

Union Square Ventures (USV), established in 2003 and headquartered in New York, is a venture capital firm that invests in early-stage, growth, and late-stage internet companies. It focuses on the applications layer of the web, internet services, and mobile sector, seeking companies that create large networks and have defensible network effects. USV invests in various industries, including media, marketing, financial services, fintech, climate tech, and healthcare, with a preference for IT-enabled services. It typically invests $1 million initially, with the potential to invest up to $20 million in a single company, and aims for ownership levels of 15% to 20%. USV actively engages with entrepreneurs and often acts as a lead investor. It primarily invests in companies based in New York, San Francisco, London, Berlin, and other locations in between.

Hanel Baveja

Analyst

John Buttrick

Partner

Grace Carney

Analyst

Matt Mandel

Analyst

Nikhil Raman

Analyst

Fred Wilson

Partner

Past deals in Retail Lending

ADDI

Venture Round in 2024
Addi is a technology company specializing in credit and banking solutions, particularly through its point-of-sale lending application. This platform enables consumers to apply for credit at the moment of purchase in partner retail stores, facilitating interest-free installment payments. By offering a buy now, pay later option, Addi aims to enhance digital commerce and provide borrowers with quick and affordable financing for their shopping needs.

Stash

Convertible Note in 2023
Stash develops a personal finance application to combine banking, investing, and advice into one platform. Its application's services include personal investment accounts, retirement accounts, and custodial accounts for minors. It also provides the option to buy fractional shares of stocks, bonds, and funds with no add-on trading commissions to help users save small sums of money and make micro-investments.

ADDI

Series C in 2021
Addi is a technology company specializing in credit and banking solutions, particularly through its point-of-sale lending application. This platform enables consumers to apply for credit at the moment of purchase in partner retail stores, facilitating interest-free installment payments. By offering a buy now, pay later option, Addi aims to enhance digital commerce and provide borrowers with quick and affordable financing for their shopping needs.

ADDI

Series B in 2021
Addi is a technology company specializing in credit and banking solutions, particularly through its point-of-sale lending application. This platform enables consumers to apply for credit at the moment of purchase in partner retail stores, facilitating interest-free installment payments. By offering a buy now, pay later option, Addi aims to enhance digital commerce and provide borrowers with quick and affordable financing for their shopping needs.

ADDI

Series B in 2021
Addi is a technology company specializing in credit and banking solutions, particularly through its point-of-sale lending application. This platform enables consumers to apply for credit at the moment of purchase in partner retail stores, facilitating interest-free installment payments. By offering a buy now, pay later option, Addi aims to enhance digital commerce and provide borrowers with quick and affordable financing for their shopping needs.

Upgrade

Series D in 2020
Upgrade Inc., established in 2016 and headquartered in San Francisco with additional offices across North America, operates an online lending platform that combines access to personal loans and the Upgrade Card with free credit education tools and monitoring services. The company aims to provide affordable and responsible credit solutions to mainstream consumers, offering products such as personal loans and a unique credit card designed for use at retail locations nationwide. Additionally, Upgrade offers mobile banking products and educational resources to help consumers understand and manage their finances effectively.

Stash

Series F in 2020
Stash develops a personal finance application to combine banking, investing, and advice into one platform. Its application's services include personal investment accounts, retirement accounts, and custodial accounts for minors. It also provides the option to buy fractional shares of stocks, bonds, and funds with no add-on trading commissions to help users save small sums of money and make micro-investments.

Stash

Series E in 2019
Stash develops a personal finance application to combine banking, investing, and advice into one platform. Its application's services include personal investment accounts, retirement accounts, and custodial accounts for minors. It also provides the option to buy fractional shares of stocks, bonds, and funds with no add-on trading commissions to help users save small sums of money and make micro-investments.

Upgrade

Series C in 2018
Upgrade Inc., established in 2016 and headquartered in San Francisco with additional offices across North America, operates an online lending platform that combines access to personal loans and the Upgrade Card with free credit education tools and monitoring services. The company aims to provide affordable and responsible credit solutions to mainstream consumers, offering products such as personal loans and a unique credit card designed for use at retail locations nationwide. Additionally, Upgrade offers mobile banking products and educational resources to help consumers understand and manage their finances effectively.

Stash

Series D in 2018
Stash develops a personal finance application to combine banking, investing, and advice into one platform. Its application's services include personal investment accounts, retirement accounts, and custodial accounts for minors. It also provides the option to buy fractional shares of stocks, bonds, and funds with no add-on trading commissions to help users save small sums of money and make micro-investments.

Upgrade

Series A in 2017
Upgrade Inc., established in 2016 and headquartered in San Francisco with additional offices across North America, operates an online lending platform that combines access to personal loans and the Upgrade Card with free credit education tools and monitoring services. The company aims to provide affordable and responsible credit solutions to mainstream consumers, offering products such as personal loans and a unique credit card designed for use at retail locations nationwide. Additionally, Upgrade offers mobile banking products and educational resources to help consumers understand and manage their finances effectively.

Stash

Stash develops a personal finance application to combine banking, investing, and advice into one platform. Its application's services include personal investment accounts, retirement accounts, and custodial accounts for minors. It also provides the option to buy fractional shares of stocks, bonds, and funds with no add-on trading commissions to help users save small sums of money and make micro-investments.
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