Union Square Ventures

Union Square Ventures (USV), established in 2003 and headquartered in New York, is a venture capital firm that invests in early-stage, growth, and late-stage internet companies. It focuses on the applications layer of the web, internet services, and mobile sector, seeking companies that create large networks and have defensible network effects. USV invests in various industries, including media, marketing, financial services, fintech, climate tech, and healthcare, with a preference for IT-enabled services. It typically invests $1 million initially, with the potential to invest up to $20 million in a single company, and aims for ownership levels of 15% to 20%. USV actively engages with entrepreneurs and often acts as a lead investor. It primarily invests in companies based in New York, San Francisco, London, Berlin, and other locations in between.

Hanel Baveja

Analyst

John Buttrick

Partner

Grace Carney

Analyst

Matt Mandel

Analyst

Nikhil Raman

Analyst

Fred Wilson

Partner

Past deals in Smart Home

Viam

Series C in 2025
Viam is a robotics company founded in 2020 by Eliot Horowitz and based in New York, United States. The company focuses on creating products that enhance daily life through improved integration of software and hardware across various devices, including industrial robots, smart home appliances, and Internet of Things (IoT) devices. Viam operates an open-source platform designed to simplify the development, monitoring, and management of smart machines. This platform allows users to build and configure smart machines using any hardware and programming language, facilitating the rapid innovation of products. Additionally, it enables developers, startups, and enterprises to manage and scale their smart machine fleets in the cloud, incorporating capabilities such as artificial intelligence and data analytics to optimize performance and functionality.

Viam

Series B in 2024
Viam is a robotics company founded in 2020 by Eliot Horowitz and based in New York, United States. The company focuses on creating products that enhance daily life through improved integration of software and hardware across various devices, including industrial robots, smart home appliances, and Internet of Things (IoT) devices. Viam operates an open-source platform designed to simplify the development, monitoring, and management of smart machines. This platform allows users to build and configure smart machines using any hardware and programming language, facilitating the rapid innovation of products. Additionally, it enables developers, startups, and enterprises to manage and scale their smart machine fleets in the cloud, incorporating capabilities such as artificial intelligence and data analytics to optimize performance and functionality.

Viam

Series A in 2022
Viam is a robotics company founded in 2020 by Eliot Horowitz and based in New York, United States. The company focuses on creating products that enhance daily life through improved integration of software and hardware across various devices, including industrial robots, smart home appliances, and Internet of Things (IoT) devices. Viam operates an open-source platform designed to simplify the development, monitoring, and management of smart machines. This platform allows users to build and configure smart machines using any hardware and programming language, facilitating the rapid innovation of products. Additionally, it enables developers, startups, and enterprises to manage and scale their smart machine fleets in the cloud, incorporating capabilities such as artificial intelligence and data analytics to optimize performance and functionality.

Viam

Seed Round in 2021
Viam is a robotics company founded in 2020 by Eliot Horowitz and based in New York, United States. The company focuses on creating products that enhance daily life through improved integration of software and hardware across various devices, including industrial robots, smart home appliances, and Internet of Things (IoT) devices. Viam operates an open-source platform designed to simplify the development, monitoring, and management of smart machines. This platform allows users to build and configure smart machines using any hardware and programming language, facilitating the rapid innovation of products. Additionally, it enables developers, startups, and enterprises to manage and scale their smart machine fleets in the cloud, incorporating capabilities such as artificial intelligence and data analytics to optimize performance and functionality.
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