Unorthodox Ventures

Unorthodox Ventures is a complete reinvention of the broken and parasitic investment process. Founded by contrarian entrepreneur Carey Smith who bootstrapped Big Ass Fans to a $500 million sale, the company is seeking to partner with founders who demonstrate disruption and discipline. Unlike most investors, Unorthodox Ventures shuns financiers and instead is filled with people who have actually operated companies and know how to grow them.

8 past transactions

DiaMonTech AG

Venture Round in 2022
DiaMonTech is developing a medical device for non-invasive measurement of blood sugar values. The patented process uses laser technology to determine and control blood glucose values of diabetes patients without any pain and without drawing blood.

Awkward Essentials

Seed Round in 2021
Awkward Essentials is a single-product company offering the dripstick, an after-sex product made with a super soft, medical-grade sponge that quickly soaks up all the excess fluids. It was founded in 2013 and is based in San Jose, Costa Rica.

Vibrant Gastro

Series E in 2021
Vibrant has developed a prescribed, non-drug digital treatment platform for GI disorders, delivering stimulation to the colon, focusing on its first indication Chronic Idiopathic Constipation (CIC). Its non-drug data-driven solution for CIC helps patients obtain relief and regain quality of life, empowers physicians with tools to provide optimized and better care, and motivates payors to adopt non-drug treatment options that lower health risks and potential comorbidities, alleviating financial burden on the healthcare system.

FitJoy

Venture Round in 2020
At FitJoy, we offer designer health snacks, starting with a joyful array of gluten-free, GMO-free protein bars. They’re made with sensitivity to the conscious consumer, using no maltitol; no sucralose; and no artificial colors, flavors, or sweeteners. Plus, each bar makes a difference: through our Joy Forward initiative, a portion of proceeds from each purchase helps feed underprivileged children in the U.S.

Shotgun Seltzer

Venture Round in 2019
Shotgun Seltzer delivers a craft quality and crisp taste that’s completely unique classic cocktails.

Lumen

Series B in 2019
Lumen is a health technology company that offers a portable device and accompanying app designed to measure metabolism through breath analysis. This innovative approach provides users with real-time insights into their metabolic rate, enabling them to make informed dietary choices. The app generates daily personalized meal plans tailored to individual metabolic data, assisting users in weight management and optimizing their fitness routines. By offering a deeper understanding of metabolic trends, Lumen empowers individuals to take control of their health and achieve their wellness goals.

TUSHY

Venture Round in 2019
TUSHY is a modern bidet attachment company aiming to upgrade the way Americans clean their bottoms while helping ease environmental strife and fight the global sanitation crisis. It attaches to any standard toilet and sprays your nether regions super clean. Their butts the only body part we clean with dry paper, which is ineffective. The company was founded in 2014 and is based in Brooklyn, New York.

GoFish Cam

Acquisition in 2019
GoFish Cam sits on a fishing line and works with a mobile app. Anglers can capture action- packed footage, gain insight into the underwater fishing experience, and review and edit awesome video content that can be shared on social media
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