Varsity Brands

Varsity Brands is a leading organization dedicated to enhancing the student experience in sports, spirit, and achievement. The company operates through several divisions, notably Varsity Spirit, which specializes in cheerleading and dance team apparel, camps, clinics, and competitions, impacting over a million athletes annually. With a rich heritage dating back to 1974, Varsity Spirit is recognized for its innovative uniforms and commitment to athlete safety and well-being. Additionally, Varsity Brands provides team athletic gear through BSN Sports and celebrates student milestones with Herff Jones, which offers graduation and yearbook services. The company's mission focuses on empowering young people, fostering participation, recognizing achievements, and building community and school spirit. Through its IMPACT Program, Varsity Brands collaborates with over 1,000 schools across 39 states, offering tailored solutions to enhance school branding and student engagement.