Velocity Capital Advisors

Velocity Capital Advisors is a venture capital firm established in 2015 and located in London, United Kingdom. The firm focuses on investing in technology startups that operate in both business-to-business-to-consumer (B2B2C) and direct-to-consumer (D2C) sectors. Velocity aims to leverage its deep understanding of consumer behavior to identify and support innovative business ideas that offer practical solutions. By maintaining a sector-agnostic approach, the firm seeks opportunities across various industries, fostering the growth of startups that align with its investment philosophy.

Richard Guy

Venture Partner

20 past transactions

Sprive

Seed Round in 2025
Sprive is a UK-based mobile application that assists homeowners in becoming mortgage-free faster and saving thousands of pounds. It combines AI technology with human expertise to provide insights on suitable interest rates, enabling users to manage and efficiently pay off their mortgages.

Linkable

Pre Seed Round in 2024
Linkable is a technology company that operates an AI-driven marketplace facilitating connections between digital creators and direct-to-consumer e-commerce brands for affiliate marketing partnerships. The platform aims to enhance efficiency and effectiveness for both parties by leveraging advanced technology to streamline collaboration processes, ensuring a smooth experience and improved outcomes.

Workskuad

Seed Round in 2023
Workskuad facilitates global companies in hiring across emerging markets by offering scalable solutions for onboarding employees and contractors.

Fullgreen

Venture Round in 2023
Founded in 2015, Fullgreen specializes in innovative, long-life plant-based products. Using globally patented technology, they create low-carb alternatives to traditional rice and grains, made from vegetables like cauliflower. Their products are available in over 9,000 retail stores across the UK and US, and exported internationally.

Feel

Series A in 2022
Feel is a pure nutritional supplements startup offering subscription-based multi-vitamins that are vegan, gluten-free, lactose-free, non-GMO, kosher and halal, enabling consumers to access essential vitamins, minerals and botanicals at affordable rates.

Swoop

Series A in 2022
Swoop is a funding and savings platform that helps businesses discover suitable financing options across loans, equity, and grants, while also identifying cost-saving opportunities in areas such as foreign exchange, utilities, broadband, and mobile services. The platform combines an advanced matching algorithm with extensive funding experience to connect clients with a network of lenders, equity funds, and grant agencies, enabling quicker access to capital. By aligning financing options with savings opportunities, Swoop supports streamlined decision-making and, in turn, facilitates growth for small and mid-sized businesses.

Network B

Funding Round in 2022
Network B specializes in banking and card-linked solutions, offering an API platform designed to enhance loyalty programs and drive customer engagement. The company's technology facilitates a performance-based operating model, allowing businesses to implement various reward sectors, including open banking, card-linked offers, affiliates, and gift cards. By improving existing loyalty initiatives, Network B aims to increase foot traffic and sales for its clients. Customer support is provided through multiple channels, including phone, email, and online applications, ensuring that inquiries are addressed effectively.

Biscuit Tin

Seed Round in 2022
Biscuit Tin is a digital legacy vault designed to securely store valuable personal information and life documents. The platform allows users to upload a wide range of materials, including account details, photos, videos, messages, and important certificates. Additionally, Biscuit Tin facilitates the organization of vital information regarding nominees, executors, attorneys, and advisors. This comprehensive service ensures that all significant life information is stored in one place, providing users with peace of mind regarding access to their data after they pass away. By prioritizing security and ease of use, Biscuit Tin offers a reliable solution for managing and safeguarding personal legacies.

Reality Plus

Seed Round in 2022
Reality Gaming Group, established in early 2017, is a company dedicated to creating video games that make use of digital collectibles known as NFTs (non-fungible tokens) and blockchain technology. They have developed two significant platforms and also launched a game development studio: 1. The DAT Platform: This platform serves as a digital asset transfer and trading platform, enabling the creation of tokenized digital items and collectibles (NFTs) that are securely recorded on the blockchain. It also offers a place to establish online stores and trading markets for NFTs. 2. Reality Studios: This game development studio specializes in crafting games for augmented reality (AR), mobile devices, and personal computers, all incorporating blockchain technology. Some of their notable game titles include Doctor Who: Worlds Apart, Reality Clash, Emojibles, and Smighties.

Journee

Pre Seed Round in 2021
Founded in London in 2018, Journee is an online travel company that uses artificial intelligence to match users with surprise destinations based on their preferences. It offers tailored trips within a pre-agreed budget and travel dates, covering various locations worldwide.

SonicJobs

Series A in 2021
SonicJobs enhances recruitment efficiency by employing AI Web Agents that enable seamless candidate applications across platforms. This eliminates redirects to company sites, reducing bounce rates and boosting application conversions from 5% to 26%, a fivefold improvement.

Delic

Pre Seed Round in 2020
Delic is a technology company based in Edinburgh, United Kingdom, founded in 2013, that specializes in developing an innovative application for the music industry. The platform facilitates independent creators and producers by allowing them to manage their music catalogs effectively. Delic's application enables users to make tracks and stems available for synchronization, remixes, and sampling, incorporating features such as drag-and-drop attribution, automated transactions, smart contracts, rights tracking, and live previews of individual stems. This comprehensive service aims to enhance asset and rights management through the use of digital and blockchain technologies, ensuring transparency and accountability in real-time. By optimizing the management process for music catalogs, Delic positions itself as a crucial digital hub for musicians, producers, labels, and management companies, addressing significant challenges within the industry.

Journee

Pre Seed Round in 2020
Founded in London in 2018, Journee is an online travel company that uses artificial intelligence to match users with surprise destinations based on their preferences. It offers tailored trips within a pre-agreed budget and travel dates, covering various locations worldwide.

Delic

Pre Seed Round in 2019
Delic is a technology company based in Edinburgh, United Kingdom, founded in 2013, that specializes in developing an innovative application for the music industry. The platform facilitates independent creators and producers by allowing them to manage their music catalogs effectively. Delic's application enables users to make tracks and stems available for synchronization, remixes, and sampling, incorporating features such as drag-and-drop attribution, automated transactions, smart contracts, rights tracking, and live previews of individual stems. This comprehensive service aims to enhance asset and rights management through the use of digital and blockchain technologies, ensuring transparency and accountability in real-time. By optimizing the management process for music catalogs, Delic positions itself as a crucial digital hub for musicians, producers, labels, and management companies, addressing significant challenges within the industry.

Delic

Pre Seed Round in 2019
Delic is a technology company based in Edinburgh, United Kingdom, founded in 2013, that specializes in developing an innovative application for the music industry. The platform facilitates independent creators and producers by allowing them to manage their music catalogs effectively. Delic's application enables users to make tracks and stems available for synchronization, remixes, and sampling, incorporating features such as drag-and-drop attribution, automated transactions, smart contracts, rights tracking, and live previews of individual stems. This comprehensive service aims to enhance asset and rights management through the use of digital and blockchain technologies, ensuring transparency and accountability in real-time. By optimizing the management process for music catalogs, Delic positions itself as a crucial digital hub for musicians, producers, labels, and management companies, addressing significant challenges within the industry.

SonicJobs

Seed Round in 2018
SonicJobs enhances recruitment efficiency by employing AI Web Agents that enable seamless candidate applications across platforms. This eliminates redirects to company sites, reducing bounce rates and boosting application conversions from 5% to 26%, a fivefold improvement.

NextUp

Pre Seed Round in 2017
NextUp is a subscription-based video streaming platform specializing in live stand-up comedy. It offers over 80 exclusive shows featuring a diverse range of comedic styles, with new content continually added. Users can enjoy unlimited viewing with no contracts or commitments.

NextUp

Pre Seed Round in 2017
NextUp is a subscription-based video streaming platform specializing in live stand-up comedy. It offers over 80 exclusive shows featuring a diverse range of comedic styles, with new content continually added. Users can enjoy unlimited viewing with no contracts or commitments.

Snatch

Seed Round in 2016
Snatch Media Limited is a mobile game development company based in Tunbridge Wells, United Kingdom, specializing in free-to-play virtual treasure hunt games. Founded in 2015 and originally known as Pass the Parcel App UK Limited, the company offers a unique gaming experience through augmented reality technology. Players engage in interactive treasure hunts to find parcels containing various rewards, including holiday tickets, exclusive discounts, and cash prizes, all sponsored by brand partners. The games are available for download on both the App Store and Google Play. Snatch aims to transform brand engagement by providing an enjoyable and rewarding way for users to interact with products and services. The company was co-founded by Jamal Hirani and Joe Martin in 2016.

Pad

Seed Round in 2016
Pad is a company that specializes in mobile lettings services, focusing on enhancing the property rental experience through its innovative tenant management application. This application offers features such as mobile renting, secure verification, comprehensive property information, and in-app chat support. By leveraging technology, Pad aims to streamline the process of finding and renting apartments, ensuring transparency and cost-effectiveness for users. Through its platform, Pad seeks to simplify the complexities often associated with property rentals, ultimately improving the overall experience for tenants.
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