Velocity Capital Advisors

Velocity Capital Advisors is a venture capital firm established in 2015 and located in London, United Kingdom. The firm focuses on investing in technology startups that operate in both business-to-business-to-consumer (B2B2C) and direct-to-consumer (D2C) sectors. Velocity aims to leverage its deep understanding of consumer behavior to identify and support innovative business ideas that offer practical solutions. By maintaining a sector-agnostic approach, the firm seeks opportunities across various industries, fostering the growth of startups that align with its investment philosophy.

14 past transactions

Swoop

Series A in 2022
Swoop Finance Limited is a technology platform that specializes in business funding and savings solutions for small-to-medium enterprises. Founded in 2018 and headquartered in London, with additional offices in Ireland, Swoop connects businesses with a range of funding options, including loans, equity, and grants. The platform facilitates the discovery of appropriate funding solutions, allowing enterprises to streamline their financing needs and identify potential savings. Swoop operates as an Appointed Representative of Talbot Capital Limited, which is regulated by the Financial Conduct Authority.

Network B

Funding Round in 2022
Network B provides banking and card-linked solutions. They offers API platform for banking solutions. Their customers' inquiries are addressed through phone, email, and online applications.

Biscuit Tin

Seed Round in 2022
Biscuit Tin is a digital legacy vault, securely holding valuable life information including account details, documents, post-life wishes, memories and more.

Journee

Pre Seed Round in 2021
Journee is an online travel company. They offer artificial intelligence that matches a destination based on the user's preferences and plans a trip tailored for the user.

SonicJobs

Series A in 2021
Companies spend $15bn annually on talent acquisition in the US. The most important metric in performance recruitment advertising is the conversion from the paid click on the job platform to the application the employer receives. Industry-wide, apply conversion is just 5% today. This means that 95% of candidates are dropping off, and 95% of budgets are wasted! The biggest reason for abandonment is the redirection of the candidate from the job platform to the company site; this step has a 70% bounce rate. SonicJobs have built proprietary AI Web Agents that enable candidates to apply seamlessly on any site without redirection to the career site. Instead of a 5% conversion, SonicJobs delivers a 26% conversion; 5X better. The SonicJobs AI Agents create inherently scalable B2B connectivity where employers and their applicant tracking systems (ATS) don't need to do any API tech work and only pay per application.

Delic

Pre Seed Round in 2020
January 20th, 2020 Edinburgh based Delic recently closed a £250,000 pre-seed round, led by Velocity EIS Technology Fund. Velocity joins the board as a Director. Previous investors include business angels, an institutional fund and Innvotec. Delic is a smart, fair, release management platform for musicians, producers, labels and management companies. It will provide progressive asset and rights management services using digital and blockchain technologies. Delic will allow users to take ownership of their catalogues, from stems to sync and remixes, in its fully integrated and scalable platform. Optimising music catalogues will become an enlightening and efficient process, with full transparency and real time accountability for the assets and funding. Delic will be the new digital hub for the music business. ‘We are delighted to be part of the next growth phase of Delic, a company that is truly solving a major problem in the industry’ Rajeev Saxena, CEO of Velocity ‘We are pleased to have Velocity come on board. This infusion of capital will enable us to accelerate our rate of technical development, and bring our platform to the global community of music creators at the start of this year. Along with the funding, Velocity brings significant experience in growing businesses, and a strong understanding of the music sector. We look forward to a long and fruitful relationship.’ John Maxwell Hobbs, CEO of Delic

Journee

Pre Seed Round in 2020
Journee is an online travel company. They offer artificial intelligence that matches a destination based on the user's preferences and plans a trip tailored for the user.

Delic

Pre Seed Round in 2019
January 20th, 2020 Edinburgh based Delic recently closed a £250,000 pre-seed round, led by Velocity EIS Technology Fund. Velocity joins the board as a Director. Previous investors include business angels, an institutional fund and Innvotec. Delic is a smart, fair, release management platform for musicians, producers, labels and management companies. It will provide progressive asset and rights management services using digital and blockchain technologies. Delic will allow users to take ownership of their catalogues, from stems to sync and remixes, in its fully integrated and scalable platform. Optimising music catalogues will become an enlightening and efficient process, with full transparency and real time accountability for the assets and funding. Delic will be the new digital hub for the music business. ‘We are delighted to be part of the next growth phase of Delic, a company that is truly solving a major problem in the industry’ Rajeev Saxena, CEO of Velocity ‘We are pleased to have Velocity come on board. This infusion of capital will enable us to accelerate our rate of technical development, and bring our platform to the global community of music creators at the start of this year. Along with the funding, Velocity brings significant experience in growing businesses, and a strong understanding of the music sector. We look forward to a long and fruitful relationship.’ John Maxwell Hobbs, CEO of Delic

Delic

Pre Seed Round in 2019
January 20th, 2020 Edinburgh based Delic recently closed a £250,000 pre-seed round, led by Velocity EIS Technology Fund. Velocity joins the board as a Director. Previous investors include business angels, an institutional fund and Innvotec. Delic is a smart, fair, release management platform for musicians, producers, labels and management companies. It will provide progressive asset and rights management services using digital and blockchain technologies. Delic will allow users to take ownership of their catalogues, from stems to sync and remixes, in its fully integrated and scalable platform. Optimising music catalogues will become an enlightening and efficient process, with full transparency and real time accountability for the assets and funding. Delic will be the new digital hub for the music business. ‘We are delighted to be part of the next growth phase of Delic, a company that is truly solving a major problem in the industry’ Rajeev Saxena, CEO of Velocity ‘We are pleased to have Velocity come on board. This infusion of capital will enable us to accelerate our rate of technical development, and bring our platform to the global community of music creators at the start of this year. Along with the funding, Velocity brings significant experience in growing businesses, and a strong understanding of the music sector. We look forward to a long and fruitful relationship.’ John Maxwell Hobbs, CEO of Delic

SonicJobs

Seed Round in 2018
Companies spend $15bn annually on talent acquisition in the US. The most important metric in performance recruitment advertising is the conversion from the paid click on the job platform to the application the employer receives. Industry-wide, apply conversion is just 5% today. This means that 95% of candidates are dropping off, and 95% of budgets are wasted! The biggest reason for abandonment is the redirection of the candidate from the job platform to the company site; this step has a 70% bounce rate. SonicJobs have built proprietary AI Web Agents that enable candidates to apply seamlessly on any site without redirection to the career site. Instead of a 5% conversion, SonicJobs delivers a 26% conversion; 5X better. The SonicJobs AI Agents create inherently scalable B2B connectivity where employers and their applicant tracking systems (ATS) don't need to do any API tech work and only pay per application.

NextUp

Pre Seed Round in 2017
Stream incredible stand-up comedy. Watch over 80 exclusive shows (and counting) from great names you'll know with loads for you to discover. All with a 30 day free trial and no contract. 'The Netflix of UK Stand-Up' - Engadget.

NextUp

Pre Seed Round in 2017
Stream incredible stand-up comedy. Watch over 80 exclusive shows (and counting) from great names you'll know with loads for you to discover. All with a 30 day free trial and no contract. 'The Netflix of UK Stand-Up' - Engadget.

Snatch

Seed Round in 2016
Snatch is a computer game development company that provides a radical reinvention of the brand experience. It uses an augmented reality tech that sits inside everyone’s phone, they have built a next-generation mobile game that offers an enhanced and playful view of the world - one that rewards players for interacting with brands. The players hunt for parcels containing mystery prizes from the company partners (discounts, exclusive offers, and special rewards for lucky players). Jamal Hirani and Joe Martin launched the company in London, England in 2016.

Pad

Seed Round in 2016
Pad provides mobile lettings services.
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