Velocity Capital Advisors

Velocity Capital Advisors is a venture capital firm established in 2015 and located in London, United Kingdom. The firm focuses on investing in technology startups that operate in both business-to-business-to-consumer (B2B2C) and direct-to-consumer (D2C) sectors. Velocity aims to leverage its deep understanding of consumer behavior to identify and support innovative business ideas that offer practical solutions. By maintaining a sector-agnostic approach, the firm seeks opportunities across various industries, fostering the growth of startups that align with its investment philosophy.

Richard Guy

Venture Partner

20 past transactions

Sprive

Seed Round in 2025
Sprive is a mobile application designed to assist UK homeowners in becoming mortgage-free more quickly and saving money in the process. The app analyzes user goals and spending patterns to recommend the optimal payment amounts to lenders. Additionally, it continuously monitors the mortgage market to identify better deals, enabling users to switch their mortgage arrangements when advantageous. This functionality allows homeowners to manage their mortgages more efficiently, ultimately reducing their financial burdens.

Linkable

Pre Seed Round in 2024
Linkable is an AI-driven marketplace that facilitates connections between digital creators and direct-to-consumer e-commerce brands. The platform enhances affiliate marketing partnerships, streamlining the collaboration process for both creators and brands. By leveraging advanced technology, Linkable aims to improve efficiency and outcomes in marketing efforts. It supports emerging talent by linking them with niche communities, allowing creators to engage directly with brands, manage collaborations, and share product recommendations. Additionally, Linkable provides tools to track results, helping creators and brands effectively reach their target audiences and boost product sales.

Workskuad

Seed Round in 2023
Workskuad helps global companies hiring across emerging markets by providing flexible solutions to onboard employees and contractors at scale

Fullgreen

Venture Round in 2023
Fullgreen is a producer of plant-based food products that utilizes patented technology to create long-life, preservative-free options. The company operates through two subsidiaries and distributes its products to over 9,000 retailers in the UK and US, while also exporting to Europe, Southeast Asia, and the Middle East. Fullgreen specializes in vegetable-based alternatives to traditional rice and grains, offering healthy, low-carb options for consumers aiming to reduce carbohydrate intake, increase vegetable consumption, or manage health concerns such as obesity and diabetes. Their product range includes Non-GMO Riced Veggies, Cauliflower Risottos, and a unique Grain and Oat Free Plant-based Breakfast. With the rising popularity of plant-based diets and the significant economic burden of diabetes and obesity, Fullgreen's offerings are positioned to meet the growing demand for healthier food choices.

Feel

Series A in 2022
Feel is a nutritional supplements startup that supplies multi-vitamins on a subscription basis. The company aims to address common dietary deficiencies by offering a range of supplements that are vegan, gluten-free, lactose-free, non-GMO, kosher, and halal. This inclusive approach allows consumers to access essential vitamins, minerals, and botanicals in their optimal forms at affordable prices. By focusing on the nutritional needs often overlooked in typical diets, Feel positions itself as a convenient solution for health-conscious individuals seeking to enhance their well-being.

Swoop

Series A in 2022
Swoop is a business funding and savings platform that helps companies find suitable financial solutions, including loans, equity, and grants. Utilizing an advanced matching algorithm, Swoop quickly assesses business needs and connects them with over a thousand providers in its network. In addition to facilitating access to funding, Swoop also identifies potential savings opportunities by analyzing expenditures in areas such as foreign exchange, utilities, broadband, and mobile services. This approach enables businesses to streamline their financial processes and secure the necessary resources for growth efficiently.

Network B

Funding Round in 2022
Network B specializes in banking and card-linked solutions, offering an API platform designed to enhance existing loyalty programs. The company aims to drive incremental foot traffic and sales for its clients by utilizing advanced technology to create various reward sectors, such as open-banking, card-linked offers, affiliates, and gift cards. This approach enables businesses to adopt a performance-based operating model that aligns with their key performance indicators. Network B addresses customer inquiries through multiple channels, including phone, email, and online applications, ensuring responsive support for its clients.

Biscuit Tin

Seed Round in 2022
Biscuit Tin operates a digital legacy vault designed to securely store important life information. The platform allows users to upload and organize various documents, including account details, personal memories, photos, videos, and essential certificates. It also enables users to designate nominees, executors, attorneys, and advisors, ensuring that specific individuals can access the stored information after their passing. By providing a centralized and secure location for valuable life data, Biscuit Tin helps individuals manage their digital legacy effectively.

Reality Plus

Seed Round in 2022
Reality Gaming Group, established in early 2017, is a company dedicated to creating video games that make use of digital collectibles known as NFTs (non-fungible tokens) and blockchain technology. They have developed two significant platforms and also launched a game development studio: 1. The DAT Platform: This platform serves as a digital asset transfer and trading platform, enabling the creation of tokenized digital items and collectibles (NFTs) that are securely recorded on the blockchain. It also offers a place to establish online stores and trading markets for NFTs. 2. Reality Studios: This game development studio specializes in crafting games for augmented reality (AR), mobile devices, and personal computers, all incorporating blockchain technology. Some of their notable game titles include Doctor Who: Worlds Apart, Reality Clash, Emojibles, and Smighties.

Journee

Pre Seed Round in 2021
Journee Ltd is an online travel organizer based in London, UK, established in 2018. The company specializes in offering surprise trips tailored to a pre-defined budget and travel dates. Utilizing artificial intelligence, Journee matches users with destinations that align with their preferences, creating a personalized travel experience. Travelers remain unaware of their destination until they arrive at the airport, adding an element of excitement and spontaneity to their journey. Journee's offerings include a diverse range of locations such as Seville, Lisbon, Thailand, and various cities across Europe. This innovative approach allows customers to enjoy unique travel experiences without the typical hassles of planning and booking.

Sonicjobs

Series A in 2021
SonicJobs is an online recruitment platform focused on the hospitality and retail industries, offering innovative solutions to enhance the talent acquisition process. The platform utilizes proprietary AI Web Agents that allow candidates to apply directly on any site without being redirected to the employer's career site, significantly reducing candidate drop-off rates. This seamless application process leads to a conversion rate of 26%, compared to the industry average of just 5%. By employing advanced chatbot technology, SonicJobs effectively screens applicants based on their experience, skills, and desired characteristics, ensuring a better match for job vacancies. The platform also facilitates B2B connectivity, allowing employers and their applicant tracking systems to integrate without the need for complex API developments, and operates on a pay-per-application model, making it a cost-effective solution for businesses.

Delic

Pre Seed Round in 2020
Delic is a technology company based in Edinburgh, United Kingdom, that develops an innovative application for the music industry, specifically designed for independent creators and producers. Founded in 2013, Delic’s platform facilitates the management of music assets by allowing users to share tracks and stems for sync, remixes, and sampling with features such as drag-and-drop attribution, automated transactions, and smart contracts. The application aims to streamline rights tracking and provide live previews of individual stems, thus enhancing transparency and accountability in music catalog management. By leveraging digital and blockchain technologies, Delic empowers users to take ownership of their catalogues and optimize their music assets efficiently. The company recently secured a pre-seed funding round to accelerate its technical development and expand its reach within the global music community.

Journee

Pre Seed Round in 2020
Journee Ltd is an online travel organizer based in London, UK, established in 2018. The company specializes in offering surprise trips tailored to a pre-defined budget and travel dates. Utilizing artificial intelligence, Journee matches users with destinations that align with their preferences, creating a personalized travel experience. Travelers remain unaware of their destination until they arrive at the airport, adding an element of excitement and spontaneity to their journey. Journee's offerings include a diverse range of locations such as Seville, Lisbon, Thailand, and various cities across Europe. This innovative approach allows customers to enjoy unique travel experiences without the typical hassles of planning and booking.

Delic

Pre Seed Round in 2019
Delic is a technology company based in Edinburgh, United Kingdom, that develops an innovative application for the music industry, specifically designed for independent creators and producers. Founded in 2013, Delic’s platform facilitates the management of music assets by allowing users to share tracks and stems for sync, remixes, and sampling with features such as drag-and-drop attribution, automated transactions, and smart contracts. The application aims to streamline rights tracking and provide live previews of individual stems, thus enhancing transparency and accountability in music catalog management. By leveraging digital and blockchain technologies, Delic empowers users to take ownership of their catalogues and optimize their music assets efficiently. The company recently secured a pre-seed funding round to accelerate its technical development and expand its reach within the global music community.

Delic

Pre Seed Round in 2019
Delic is a technology company based in Edinburgh, United Kingdom, that develops an innovative application for the music industry, specifically designed for independent creators and producers. Founded in 2013, Delic’s platform facilitates the management of music assets by allowing users to share tracks and stems for sync, remixes, and sampling with features such as drag-and-drop attribution, automated transactions, and smart contracts. The application aims to streamline rights tracking and provide live previews of individual stems, thus enhancing transparency and accountability in music catalog management. By leveraging digital and blockchain technologies, Delic empowers users to take ownership of their catalogues and optimize their music assets efficiently. The company recently secured a pre-seed funding round to accelerate its technical development and expand its reach within the global music community.

Sonicjobs

Seed Round in 2018
SonicJobs is an online recruitment platform focused on the hospitality and retail industries, offering innovative solutions to enhance the talent acquisition process. The platform utilizes proprietary AI Web Agents that allow candidates to apply directly on any site without being redirected to the employer's career site, significantly reducing candidate drop-off rates. This seamless application process leads to a conversion rate of 26%, compared to the industry average of just 5%. By employing advanced chatbot technology, SonicJobs effectively screens applicants based on their experience, skills, and desired characteristics, ensuring a better match for job vacancies. The platform also facilitates B2B connectivity, allowing employers and their applicant tracking systems to integrate without the need for complex API developments, and operates on a pay-per-application model, making it a cost-effective solution for businesses.

NextUp

Pre Seed Round in 2017
NextUp is a subscription-based video streaming platform that focuses on live stand-up comedy, providing users with access to a diverse range of exclusive shows. The platform features performances from well-known comedians as well as emerging talent, covering various styles such as sketch acts, character-based humor, storytelling, and observational comedy. By offering a 30-day free trial and a flexible subscription model, NextUp aims to make comedy accessible while supporting comedians and the venues that host them. The service has earned recognition for its expansive library, which allows subscribers to discover new acts and enjoy a wide spectrum of the live comedy circuit.

NextUp

Pre Seed Round in 2017
NextUp is a subscription-based video streaming platform that focuses on live stand-up comedy, providing users with access to a diverse range of exclusive shows. The platform features performances from well-known comedians as well as emerging talent, covering various styles such as sketch acts, character-based humor, storytelling, and observational comedy. By offering a 30-day free trial and a flexible subscription model, NextUp aims to make comedy accessible while supporting comedians and the venues that host them. The service has earned recognition for its expansive library, which allows subscribers to discover new acts and enjoy a wide spectrum of the live comedy circuit.

Snatch

Seed Round in 2016
Snatch Media Limited is a mobile game development company based in Tunbridge Wells, United Kingdom, specializing in free-to-play virtual treasure hunt games. Founded in 2015 and originally known as Pass the Parcel App UK Limited, the company offers a unique gaming experience through augmented reality technology. Players engage in interactive treasure hunts to find parcels containing various rewards, including holiday tickets, exclusive discounts, and cash prizes, all sponsored by brand partners. The games are available for download on both the App Store and Google Play. Snatch aims to transform brand engagement by providing an enjoyable and rewarding way for users to interact with products and services. The company was co-founded by Jamal Hirani and Joe Martin in 2016.

Pad

Seed Round in 2016
Pad is a company that offers mobile lettings services through a tenant management application aimed at enhancing the property rental experience. Its platform includes features such as mobile renting, secure verification, detailed property information, and in-app chat support. These tools allow users to transparently and cost-effectively find and rent apartments, streamlining the overall process of property rental.
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