VGC Partners

Sproud is a producer of plant-based milk that utilizes a proprietary blend of protein derived from yellow split peas, alongside GMO-free oils and syrups, while being fortified with essential vitamins. The company's products are designed for consumers seeking dairy-free alternatives, offering a healthier and more sustainable option compared to traditional dairy. Sproud's milk is characterized by its low essential amino acid content and is free from lactose, gluten, and soy. With a small team of six, the company has successfully expanded to 15 markets within two years, supplying its products to major hospitality chains such as Espresso House and Clarion Hotel. Additionally, Sproud's products are available across the UK through supermarkets and online platforms, including Waitrose, Ocado, and Amazon, as well as various independent shops, cafés, and restaurants.

Simpler is an e-commerce platform that provides a one-click checkout solution designed to streamline the purchasing process for both merchants and consumers. By allowing shoppers to create a single profile, the platform enables quick and efficient transactions across various online and physical retail environments. This integration reduces the number of checkout steps, allowing returning users to complete their purchases in seconds. Simpler supports multiple payment methods, including Apple Pay, Google Pay, PayPal, Klarna, and Revolut, thereby offering customers flexibility and convenience. By simplifying the shopping experience, Simpler helps merchants increase sales and enhance customer satisfaction.

Setmixer is a music technology company that specializes in live music recording and distribution. It installs recorders at partner venues, capturing performances in high-quality multitrack audio, and swiftly mixes these recordings for immediate release on platforms like Spotify, Instagram, and YouTube. This innovative approach enables instant, studio-quality music release with no upfront costs.

Pixion Games Limited is a pioneering force in the realm of competitive multiplayer gaming, driven by a steadfast commitment to accessibility, enjoyment, and empowerment. Founded on May 2, 2017, by Kam Punia, our company boasts a dedicated team of 50 individuals passionate about revolutionizing the gaming landscape. At Pixion, we believe that competitive gaming should be inclusive and rewarding for all, which is why we've introduced Lunchtime Esports, a new frontier in snackable competitive gaming experiences. Our blockchain-powered platform, Pixion League, not only fosters intense competition but also ensures that players truly own their rewards, embodying our vision of Play-to-Own gaming. With an annual revenue of $2 million, Pixion Games stands as a beacon of innovation, redefining the boundaries of multiplayer gaming one exhilarating match at a time.

Pixion Games Limited is a developer of real-time multiplayer mobile games, founded in 2017 and headquartered in London, United Kingdom. The company specializes in creating competitive esports games that emphasize player versus player (PVP) experiences on mobile devices. Pixion Games aims to make competitive gaming accessible and enjoyable for a wide audience, focusing on games that are easy to learn and engaging to play. Utilizing a blockchain-powered system, Pixion enhances the gaming experience by providing rewards for participants and fostering community governance. Their platform supports both iOS and Android devices, allowing gamers to compete and enjoy fun, on-the-go gameplay with friends.

Humans Not Robots is a company that specializes in developing an artificial intelligence-powered analytics and observability platform aimed at helping media and broadcast organizations enhance their operational efficiency while minimizing environmental impact. By leveraging big data and AI, the platform offers insights into key operational metrics, enabling organizations to better understand their power usage, costs, and time management. This comprehensive approach allows businesses to streamline their media supply chains, ultimately leading to reduced carbon emissions and lower operational expenses. Humans Not Robots focuses on fostering cleaner, more efficient media operations through data-driven strategies.

Novel is a podcast firm that performs comedy, narrative, interview, documentary, mystery, and dramatic shows and provides editorials.

RETìníZE Limited, founded in 2014 and based in Belfast, United Kingdom, specializes in media production services with a focus on immersive technologies. The company offers a range of services including virtual reality (VR), augmented reality (AR), and multi-screen experiences. RETìníZE provides end-to-end solutions for creating compelling content, from initial creative concepts to final delivery, catering to clients seeking innovative and engaging media experiences.

Kick Game is an emerging e-commerce and retail company that specializes in the resale of exclusive, collectible, and rare sneakers and streetwear. With a rapidly growing global user base of passionate enthusiasts, the company aims to become the premier destination for high-demand consumer products. Kick Game differentiates itself from competitors through its effective sourcing strategies, exceptional customer service, and a strong commitment to product authenticity. By focusing on brand-new, high-end sneakers and trendy apparel, Kick Game provides customers access to sought-after items that are often difficult to find, all while maintaining affordability. The company has successfully established itself within the secondary resale market, gaining recognition as a trusted name in the industry.

Percival Menswear is a contemporary menswear fashion brand focused on designing and manufacturing clothing for the modern man. The company offers a range of products, including short-run outerwear, shirting, embroidery, lambswool knits, and technical outerwear. By emphasizing quality and affordability, Percival Menswear caters to customers seeking stylish and functional apparel. The brand's commitment to innovation and craftsmanship is evident in its carefully curated collections, which reflect current trends while ensuring durability and comfort.

VozLab is a self-service voice experience platform that empowers brands to create and manage their applications in real-time. The platform offers a suite of tools, including digital voice assistants, chatbots, mobile web, and mobile applications, facilitating enhanced customer relationship management (CRM) opportunities. By leveraging VozLab's technology, brands can effectively gather customer data and receive valuable product feedback, thereby improving their overall engagement and service delivery.

Sproud is a producer of plant-based milk that utilizes a proprietary blend of protein derived from yellow split peas, alongside GMO-free oils and syrups, while being fortified with essential vitamins. The company's products are designed for consumers seeking dairy-free alternatives, offering a healthier and more sustainable option compared to traditional dairy. Sproud's milk is characterized by its low essential amino acid content and is free from lactose, gluten, and soy. With a small team of six, the company has successfully expanded to 15 markets within two years, supplying its products to major hospitality chains such as Espresso House and Clarion Hotel. Additionally, Sproud's products are available across the UK through supermarkets and online platforms, including Waitrose, Ocado, and Amazon, as well as various independent shops, cafés, and restaurants.

WIT Fitness Ltd is a London-based company established in 2014 that operates a flagship store focused on sportswear retail and fitness-related products. The company provides a wide range of branded training footwear, apparel, accessories, and fitness equipment through both its physical store and an online retail platform. WIT Fitness is dedicated to meeting the needs of the evolving fitness community, recognizing that training has become a significant category in its own right. By leveraging expert knowledge and experience, the company aims to offer quality fitness products at affordable prices, catering to both athletes and fitness enthusiasts alike.

Kick Game is an emerging e-commerce and retail company that specializes in the resale of exclusive, collectible, and rare sneakers and streetwear. With a rapidly growing global user base of passionate enthusiasts, the company aims to become the premier destination for high-demand consumer products. Kick Game differentiates itself from competitors through its effective sourcing strategies, exceptional customer service, and a strong commitment to product authenticity. By focusing on brand-new, high-end sneakers and trendy apparel, Kick Game provides customers access to sought-after items that are often difficult to find, all while maintaining affordability. The company has successfully established itself within the secondary resale market, gaining recognition as a trusted name in the industry.

Sensing Feeling Limited is a London-based company that specializes in developing Internet of Things (IoT) human behavior sensing products tailored for business applications. Founded in 2013, the company leverages advanced technologies such as computer vision and machine learning to provide reliable and effective measurement of aggregated human behavior within physical spaces. Its innovative software enables real-time monitoring of behavioral indices, allowing organizations to enhance safety, understand risks, and improve customer experiences. By utilizing deep learning and artificial intelligence, Sensing Feeling's solutions are designed to accurately sense and analyze the behavior of individuals and groups, as well as vehicles and other assets, thereby supporting effective management in safety-critical environments.

Looper Insights is a data analytics company founded by Lucas Bertrand, along with co-founders Fadi Shuman and Nelly Voukaki. The company specializes in auditing and measuring the merchandising of apps, film and television content, and channels across various Connected TV interfaces, including mobile, web, smart TVs, set-top boxes, gaming consoles, and streaming devices. Utilizing a proprietary AI hardware-software solution, Looper Insights offers a unique metric called Media Placement Value (MPV), which allows clients to evaluate the performance of their merchandising and the value of digital shelf space in Connected TV environments. This capability serves major global streamers, Hollywood studios, local broadcasters, and other media companies, helping them enhance viewer acquisition, subscriber growth, and engagement while reducing churn. Looper’s SaaS platform is utilized by clients with a collective subscriber base exceeding 700 million, providing critical insights for optimizing merchandising strategies and maximizing revenue.

Percival Menswear is a contemporary menswear fashion brand focused on designing and manufacturing clothing for the modern man. The company offers a range of products, including short-run outerwear, shirting, embroidery, lambswool knits, and technical outerwear. By emphasizing quality and affordability, Percival Menswear caters to customers seeking stylish and functional apparel. The brand's commitment to innovation and craftsmanship is evident in its carefully curated collections, which reflect current trends while ensuring durability and comfort.