VGC Partners

Sproud is a producer of plant-based milk alternatives made from a proprietary blend of pea protein, GMO-free oils, and syrups, fortified with essential vitamins. The products are designed to be healthier and more sustainable than traditional dairy, catering to consumers seeking dairy-free options. Sproud's offerings are free from lactose, gluten, and soy, making them suitable for a wide range of dietary preferences. The company supplies its products to major hospitality chains and has expanded its market presence to 15 regions within two years. In the UK, Sproud's plant-based milk is available through supermarkets and online retailers, including Waitrose, Ocado, and Amazon, as well as various independent shops, cafés, and restaurants. With a small team, Sproud is focused on promoting healthier choices in the dairy alternative sector.

Simpler is an e-commerce platform that offers a one-click checkout solution designed to streamline the purchasing process for both merchants and consumers. By allowing shoppers to create a single profile, the platform enables them to complete transactions swiftly across various platforms, significantly reducing the number of checkout steps. Returning users can finalize their purchases in seconds, enhancing their shopping experience. Simpler integrates with multiple payment methods, including Apple Pay, Google Pay, PayPal, Klarna, and Revolut, providing flexibility and convenience. This approach not only simplifies the buying process for customers but also assists merchants in increasing sales by facilitating easier transactions in both digital and physical environments.

Setmixer records live shows in studio multitrack quality and mixes this within minutes, ready to be released as is on Spotify or synched with video on Instagram or YouTube. This is the new way to record and release music: instant, high quality and with zero upfront cost.

Pixion Games Limited is a pioneering force in the realm of competitive multiplayer gaming, driven by a steadfast commitment to accessibility, enjoyment, and empowerment. Founded on May 2, 2017, by Kam Punia, our company boasts a dedicated team of 50 individuals passionate about revolutionizing the gaming landscape. At Pixion, we believe that competitive gaming should be inclusive and rewarding for all, which is why we've introduced Lunchtime Esports, a new frontier in snackable competitive gaming experiences. Our blockchain-powered platform, Pixion League, not only fosters intense competition but also ensures that players truly own their rewards, embodying our vision of Play-to-Own gaming. With an annual revenue of $2 million, Pixion Games stands as a beacon of innovation, redefining the boundaries of multiplayer gaming one exhilarating match at a time.

Pixion Games Limited, founded in 2017 and based in London, specializes in developing real-time multiplayer mobile games, with a particular focus on esports and player versus player (PVP) experiences. The company aims to create competitive gaming environments that are easy to learn and enjoyable for a broad audience. By utilizing blockchain technology, Pixion enhances the gaming experience by introducing rewards for participants and establishing governance within gaming communities. Its games are designed to be accessible on both iOS and Android devices, allowing players to engage in fun and competitive gameplay on the go.

Humans Not Robots is a company that leverages artificial intelligence and big data to enhance the operational efficiency of media and broadcast organizations. By providing an analytics and observability platform, the company enables these organizations to gain insights into their operations, focusing on reducing environmental impact. The platform facilitates operational and financial observability, allowing businesses to analyze key metrics related to power usage, costs, and time. This data-driven approach helps organizations minimize carbon emissions and optimize their technology footprint, ultimately leading to a cleaner, more efficient media supply chain.

Novel is a podcast firm that performs comedy, narrative, interview, documentary, mystery, and dramatic shows and provides editorials.

RETìníZE Limited, founded in 2014 and based in Belfast, United Kingdom, specializes in media production services, particularly in the realms of augmented reality (AR), virtual reality (VR), and immersive multi-screen installations. The company operates an immersive media studio that offers end-to-end services, guiding clients from the initial creative concept to final delivery. RETìníZE enables businesses to create compelling content that enhances viewer engagement and expands the possibilities of their media experiences. With a focus on innovative technology and creative solutions, RETìníZE aims to push the boundaries of traditional media.

Kick Game is an emerging e-commerce and retail company specializing in the resale of exclusive, high-demand sneakers and streetwear. It has carved a niche in the secondary market by focusing on brand new, collectible, and rare items that are often difficult to find. The company distinguishes itself through its effective sourcing strategies, commitment to excellent customer service, and assurance of product authenticity. With a growing global user base of passionate enthusiasts, Kick Game aims to become the go-to destination for those seeking trendy and sought-after footwear and apparel, all while offering competitive pricing.

Percival Menswear is a contemporary fashion brand that specializes in the menswear sector. The company designs and manufactures a diverse range of clothing, including short-run outerwear, shirting, lambswool knits, fabrics, and technical outerwear. By focusing on quality and affordability, Percival Menswear aims to provide stylish options for its customers while maintaining a commitment to thoughtful design and craftsmanship.

VozLab is a self-service voice experience platform that enables brands to create and manage their applications in real-time. The platform provides a range of services, including digital voice assistants, chatbots, mobile web solutions, and mobile applications. By utilizing VozLab's offerings, brands can enhance customer relationship management, gather valuable customer data, and obtain insightful product feedback. This comprehensive approach helps businesses improve their engagement with customers while streamlining their digital strategies.

Sproud is a producer of plant-based milk alternatives made from a proprietary blend of pea protein, GMO-free oils, and syrups, fortified with essential vitamins. The products are designed to be healthier and more sustainable than traditional dairy, catering to consumers seeking dairy-free options. Sproud's offerings are free from lactose, gluten, and soy, making them suitable for a wide range of dietary preferences. The company supplies its products to major hospitality chains and has expanded its market presence to 15 regions within two years. In the UK, Sproud's plant-based milk is available through supermarkets and online retailers, including Waitrose, Ocado, and Amazon, as well as various independent shops, cafés, and restaurants. With a small team, Sproud is focused on promoting healthier choices in the dairy alternative sector.

WIT Fitness Ltd is a sportswear retail business based in London, United Kingdom, established in 2014. The company operates a flagship store and an online platform that specializes in offering a wide range of fitness products, including branded training footwear, apparel, accessories, and fitness equipment. WIT Fitness focuses on catering to the emerging training market, recognizing the growing trend of training as a distinct sport. With a commitment to quality and affordability, the company aims to meet the needs of fitness enthusiasts by providing them with access to essential gear and apparel that supports their training goals.

Kick Game is an emerging e-commerce and retail company specializing in the resale of exclusive, high-demand sneakers and streetwear. It has carved a niche in the secondary market by focusing on brand new, collectible, and rare items that are often difficult to find. The company distinguishes itself through its effective sourcing strategies, commitment to excellent customer service, and assurance of product authenticity. With a growing global user base of passionate enthusiasts, Kick Game aims to become the go-to destination for those seeking trendy and sought-after footwear and apparel, all while offering competitive pricing.

Sensing Feeling Limited, established in 2013 and based in London, specializes in developing IoT-based human behavior sensing products for businesses. The company leverages advanced technology, including computer vision and machine learning, to provide real-time measurement of behavioral indices. Sensing Feeling's products enhance the reliability and effectiveness of analyzing aggregated human behavior in physical spaces, allowing organizations to better understand risks, improve safety, and enhance customer experiences. By utilizing smart visual sensing software, the company enables accurate, simultaneous behavior sensing of individuals and groups, as well as vehicles and other assets, thereby assisting businesses in managing safety and risk within critical operational environments.

Looper Insights is a data analytics company that specializes in auditing and measuring the merchandising of apps, film and TV content, and channels across various connected TV platforms, including smart TVs, set-top boxes, and streaming devices. Founded by Lucas Bertrand alongside co-founders Fadi Shuman and Nelly Voukaki, the company employs a proprietary AI hardware-software solution to assess the value of digital shelf space using its unique metric, Media Placement Value (MPV). This innovative approach allows clients, which include major global streaming services, Hollywood studios, and local broadcasters, to gain insights into merchandising performance and optimize their digital presence. By leveraging Looper's SaaS solution, which serves clients with over 700 million subscribers, companies can enhance viewer engagement, attract new subscribers, and reduce churn, thereby maximizing their revenues in the competitive video-on-demand landscape.

Percival Menswear is a contemporary fashion brand that specializes in the menswear sector. The company designs and manufactures a diverse range of clothing, including short-run outerwear, shirting, lambswool knits, fabrics, and technical outerwear. By focusing on quality and affordability, Percival Menswear aims to provide stylish options for its customers while maintaining a commitment to thoughtful design and craftsmanship.