VGC Partners

VGC Partners is a growth capital firm established in 2011 and located in London, United Kingdom. The firm specializes in making significant minority investments in private companies, primarily within the consumer and media sectors. VGC Partners is supported by a network of institutions and high net worth individuals who possess experience in building companies in these industries. The firm's investment strategy focuses on providing capital to businesses that have established revenue streams and growth potential, enabling them to expand and develop further in their respective markets.

Maria Callaway

Senior Associate

Andrew Lister

Partner and COO

Nico MacDonagh

Associate

Phoebe Scriven

Investment Director

10 past transactions

RETìníZE

Seed Round in 2022
RETìníZE is an AR, VR, multi-screen installations, and software development.

Kick Game

Venture Round in 2021
Kick Game is a fast growing e-commerce & retail company with a rapidly expanding global user base comprised of passionate enthusiasts. Kick Game enables the buying, and soon selling of high-demand consumer products, including sneakers & streetwear. The company has distinguished itself from sneaker resale marketplaces and other competitors through its sourcing ability, excellent customer service and trust in the authenticity of products sold. Kick Game is now an established name in the secondary resale market for brand new, high-end sneakers and apparel.

Percival Menswear

Series B in 2021
Percival Menswear is a contemporary menswear fashion brand.

VozLab

Seed Round in 2021
VozLab is a self-service voice experience platform that allows brands to create and manage their apps in real-time. It also provides digital voice assistants, chatbots, mobile web, and mobile apps, allowing brands to generate better CRM opportunities, customer data, and product feedback.

Sproud

Venture Round in 2021
Sproud is a maker of a range of plant-based milk through a proprietary blend of protein from yellow split peas, GMO-free oils, and syrups, fortified with essential vitamins. All of its products contain low essential amino acids and are free from lactose, gluten, and soy. The company, which employs a team of six. supplies its plant-based milk to some of the largest hospitality chains of the region, including Espresso House and Clarion Hotel. Sproud has expanded to 15 markets in two years and its products are available across the UK via supermarkets and online retailers such as Waitrose, Ocado, and Amazon, in addition to various independent shops, cafés, and restaurants.

WIT Fitness

Venture Round in 2020
Training has become a sport in its own right, with training emerging as a separate category. The new athlete can be training as part of a sport, or as a sport.We take great pride in being at the forefront of the global fitness movement, and have an expert knowledge of what our consumer is looking for. Our team knows what it takes to reach our fitness goals, and strives to pass along this experience and knowledge to the fitness community.

Kick Game

Venture Round in 2020
Kick Game is a fast growing e-commerce & retail company with a rapidly expanding global user base comprised of passionate enthusiasts. Kick Game enables the buying, and soon selling of high-demand consumer products, including sneakers & streetwear. The company has distinguished itself from sneaker resale marketplaces and other competitors through its sourcing ability, excellent customer service and trust in the authenticity of products sold. Kick Game is now an established name in the secondary resale market for brand new, high-end sneakers and apparel.

Sensing Feeling

Seed Round in 2019
Advanced human behaviour sensing products for business. At the core of Sensing Feeling's products is a new IoT (Internet of Things) technology, powered by computer vision and machine learning, that significantly enhances the reliability and effectiveness of measuring aggregated human behaviour of groups of people in physical spaces to enable organisations to better understand risks, improve safety and enhance customer experiences.

Looper Insights

Seed Round in 2019
Founded by Lucas Bertrand (MoMedia) with co-founders Fadi Shuman and Nelly Voukaki. We audit and measure the merchandising of Apps, Film/TV content, and Channels on Connected TV UIs. These include mobile, web, smart TV, set-top boxes, game consoles, and streaming devices. Any pane of glass a consumer uses to consume content, we audit and value using our proprietary AI hardware-software solution and our metric Media Placement Value (MPV). MPV enables clients for the first time to measure merchandising performance and the value of digital shelf space across Connected TV environments. Most of the global streamers and Hollywood studios plus local broadcasters and OEMs and TV O/S use Looper to audit and value the digital shelves that drive new viewers, subscribers and increase engagement to reduce churn. Loopers SaaS solution is used by clients with over 700m subscribers and end users.

Percival Menswear

Series A in 2018
Percival Menswear is a contemporary menswear fashion brand.
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