Virtual Minds AG is a technology holding company focused on media technologies, digital advertising, and hosting services. The company supports a range of innovative enterprises that are recognized leaders in their respective sectors across Europe. Virtual Minds develops an advertisement technology platform designed for the digital and programmatic advertising industry. Its offerings include an enterprise marketing platform, ad serving solutions, an omnichannel demand-side platform, a data management platform, cross-device media solutions, and an omnichannel supply-side platform. Through these services, Virtual Minds aims to enhance the effectiveness and efficiency of digital advertising for its clients.
AdClear GmbH specializes in providing online campaign solutions tailored for advertisers, agencies, and publishers, focusing on optimal budget allocation. Founded in 2011 and based in Berlin, Germany, the company offers a comprehensive platform that tracks customer journeys and presents reports revealing previously hidden associations and interactions within online campaigns. Its integrated system allows users to monitor critical online marketing data, including advertisement views, clicks, page impressions, and conversions, all consolidated in a single interface. Additionally, AdClear features an analysis module that provides insights into customer behavior and interactions with campaigns. The platform also includes an attribution system for performance-based profit distribution from conversions, as well as cost usage analysis to inform optimization decisions. AdClear GmbH operates as a subsidiary of virtual minds Aktiengesellschaft.
The ADEX
Acquisition in 2017
The ADEX GmbH, established in 2013 and headquartered in Berlin, Germany, is a global technology company specializing in data management. It provides a platform that enables advertisers, publishers, and agencies to collect, analyze, segment, and activate big data, ensuring compliance with data protection requirements. The platform, ADEX DMP, aggregates and structures data from diverse sources, allowing customers to use it internally or make it available in real-time on digital marketplaces for targeted advertising. The ADEX also enriches data with third-party information, such as offline demographic data from partners like Schober. With offices in Hamburg, London, Dubai, and Singapore, the company operates as a subsidiary of virtual minds Aktiengesellschaft.
UNITED COLO
Acquisition in 2014
UNITED COLO operates as a gameserver business.
Batch Media
Corporate Round in 2012
Batch Media services clients and their online ad campaigns. By offering individual ad verification solutions batch Media ensures a brand safe environment and compliance of ad delivery to the original media plan. batch Media, in accordance with its motto, goes "Beyond AdVerification" through their AdBlocking tool.
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