Virtual Minds

virtual minds AG is a technology holding company specializing in the fields of media technologies, digital advertising and hosting. Our companies are young, innovative, led by specialists and are among the top players in their respective business segments across Europe.

Joachim Schneidmadl

COO

4 past transactions

AdClear

Acquisition in 2017
AdClear GmbH is a Berlin-based company that specializes in providing online campaign solutions for advertisers, agencies, and publishers, focusing on optimal budget allocation. Founded in 2011, AdClear offers a comprehensive platform that tracks the customer journey and presents reports that reveal previously hidden associations and interactions within online campaigns. The company's integrated system allows users to monitor critical online marketing metrics, including advertisement views, clicks, page impressions, and conversions, all in one consolidated view. Additionally, AdClear includes an analysis module to gain insights into customer behavior and campaign interactions, an attribution system for performance-based profit distribution, and cost usage analysis to support optimization decisions. AdClear operates as a subsidiary of virtual minds Aktiengesellschaft.

The ADEX

Acquisition in 2017
The ADEX GmbH, founded in 2013 and based in Berlin, Germany, is a technology specialist focused on data management for advertisers, publishers, and agencies. The company offers a comprehensive data management platform that facilitates the automated collection, analysis, segmentation, and activation of large datasets, ensuring compliance with data protection requirements. This platform enables clients to enrich their own data with third-party information and provides real-time access to digital marketplaces for automated media trading. ADEX DMP aggregates and analyzes diverse data sources, allowing customers to utilize relevant data for both internal needs and external partnerships. The company has expanded its presence internationally, with additional offices in Hamburg, London, Dubai, and Singapore. As of 2017, The ADEX operates as a subsidiary of virtual minds Aktiengesellschaft.

UNITED COLO

Acquisition in 2014
UNITED COLO operates as a gameserver business.

Batch Media

Corporate Round in 2012
Batch Media services clients and their online ad campaigns. By offering individual ad verification solutions batch Media ensures a brand safe environment and compliance of ad delivery to the original media plan. batch Media, in accordance with its motto, goes "Beyond AdVerification" through their AdBlocking tool.
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