Waterfall Asset Management

Waterfall Asset Management, LLC is an employee-owned hedge fund sponsor and SEC-registered specialist credit advisor based in New York City. Established in 2005, the firm focuses on high-yield asset-backed securities (ABS) and loan investments, sourcing, analyzing, and purchasing these assets across various sectors globally, including transportation, insurance, and capital markets. Waterfall employs a combination of fundamental and quantitative analysis, utilizing both in-house and external research to develop its investment strategies. The firm serves a diverse clientele, including investment companies, pension plans, corporations, and government entities, and manages separate-client focused portfolios. Waterfall Asset Management is recognized for its expertise in distressed debt and real estate loan services, having managed approximately $4.3 billion in assets as of late 2014.

James Cuby

Managing Director

Patrick Lo

Co - Chief Investment Officer

Justin Myers

Director

Chris Bigos

Managing Director

33 past transactions

Atelier

Debt Financing in 2025
Atelier creates custom lending solutions that are designed in collaboration, driven by technological innovation and individual expertise, and strive to make a positive, lasting impact on communities and the environment.

iwoca

Debt Financing in 2024
Iwoca is a London-based provider of small business finance offering unsecured and short-term loans to UK retailers, restaurants, hotels and service providers. The company furnishes financing for working capital, inventory, technology, staff and expansion, with flexible repayment terms from 1 day to 24 months and no penalties for early repayment. Access to funding is available through an online application, enabling businesses to bridge cashflow gaps and pursue growth opportunities. Founded in 2011, Iwoca focuses on helping small businesses manage cash flow and invest in their operations.

Sunbit

Debt Financing in 2024
Sunbit, Inc., incorporated in 2015 and based in Los Angeles, California, specializes in financing services that allow consumers to split purchases into manageable payments. The company develops a pay-over-time platform that utilizes artificial intelligence and machine learning to approve a majority of applicants, making financial services accessible to a broad audience. Sunbit offers point-of-sale lending technology applicable to various service sectors, including auto dealership service centers, optical practices, dental offices, and specialty healthcare services. Their commitment to reducing financial stress for consumers is reflected in the convenience of their services, which are also accessible through mobile applications on both major platforms. Additionally, Sunbit provides tablets, scanners, signs for stores, and informational sheets for customers to enhance their offerings in retail environments.

Fundbox

Debt Financing in 2024
Founded in 2013, Fundbox operates a payments network that facilitates transactions between businesses. It provides credit and payment solutions to small businesses serving other businesses (SMB2B), empowering them with fast and intuitive access to business credit.

Agora Data

Debt Financing in 2024
Agora Data is a company that specializes in developing an analytics platform designed to assist auto dealers and finance companies in enhancing their financial performance and market competitiveness. By providing a comprehensive suite of auto finance products and tools, Agora enables these businesses to access critical funding options and data analytics resources. This allows clients to optimize their portfolio performance and effectively navigate the complexities of the automotive finance landscape. The company's goal is to empower any car dealer to operate as a finance entity by offering technology, capital, strategic guidance, and insights into predictable loan performance.

WeDo

Venture Round in 2024
WeDo Business Services is a unique set of enterprises, each with the purpose of forming meaningful partnerships.

Kyte

Debt Financing in 2024
Founded in San Francisco in 2019 by Francesco Wiedemann, Ludwig Schoenack, and Nikolaus Volk, Kyte is a technology and operations company specializing in on-demand car rentals. Customers can access vehicles for durations ranging from days to months, with services including car cleaning and refueling.

Carvolution

Debt Financing in 2024
Carvolution is a Swiss mobility company offering a fully digital car subscription service. Through an online platform, customers choose a vehicle and pay a fixed monthly price that covers most costs, including vehicle registration, taxes, insurance, maintenance, and tires; fuel or charging costs are not included. The service removes long-term commitments and the traditional purchase or lease, providing an alternative to ownership. Based in Bern, Carvolution provides a streamlined experience by integrating delivery and ongoing vehicle management into a single subscription, with all administrative and service needs handled as part of the monthly fee. The model positions Carvolution as a modern, convenient mobility solution that simplifies access to a car while delivering predictable, all-inclusive costs.

Ampla

Debt Financing in 2023
Ampla Technologies is a financial technology company that specializes in delivering tech-enabled financial solutions aimed at fostering business growth. Its comprehensive platform offers a range of services including growth capital solutions, modern banking services, and data analytics. By streamlining access to capital and providing essential financial tools, Ampla addresses the cash flow challenges faced by omnichannel businesses. The company's focus is on facilitating efficient growth through brand-friendly services that support operational needs and enhance financial management.

Purchasing Power

Debt Financing in 2023
Purchasing Power is a financial wellness and purchasing platform that enables employees of participating organizations to acquire brand-name products and vacation packages through payroll deductions. By providing a voluntary benefit program, the company promotes financial responsibility and wellness among its users, which include a diverse clientele such as federal employees and retirees. Purchasing Power offers credit alternatives that allow employees to make online purchases and pay for them over time, thereby easing financial burdens while enhancing employee satisfaction and engagement.

Abound

Debt Financing in 2023
Abound is a consumer lending startup based in London, United Kingdom, that aims to provide low-cost personal credit as an alternative to expensive payday loans. Founded in 2020, the company leverages the UK’s Open Banking standard to analyze consumers' historical bank statement data. This approach allows Abound to develop a detailed understanding of customers' financial situations, enabling them to assess affordability more accurately while reducing dependence on traditional credit reference agency scores. By focusing on individuals with low credit scores, Abound seeks to expand access to affordable credit, thereby promoting financial inclusion.

OnPoint Warranty Solutions

Venture Round in 2023
OnPoint Warranty Solutions LLC is a company that specializes in providing a comprehensive range of underwriting services and warranty programs. Founded in 2018 and headquartered in Louisville, Kentucky, the company offers OEM warranty administration, extended warranty and service contract programs, as well as services for accidental damage and loss or theft. Additionally, OnPoint provides service fulfillment, service administration technology, and logistics support, both forward and reverse. Targeting a diverse client base that includes manufacturers, retailers, e-tailers, device manufacturers, and service providers, OnPoint operates across various industries such as appliances, electronics, HVAC, personal computing, and emerging technologies.

Sunbit

Debt Financing in 2022
Sunbit, Inc., incorporated in 2015 and based in Los Angeles, California, specializes in financing services that allow consumers to split purchases into manageable payments. The company develops a pay-over-time platform that utilizes artificial intelligence and machine learning to approve a majority of applicants, making financial services accessible to a broad audience. Sunbit offers point-of-sale lending technology applicable to various service sectors, including auto dealership service centers, optical practices, dental offices, and specialty healthcare services. Their commitment to reducing financial stress for consumers is reflected in the convenience of their services, which are also accessible through mobile applications on both major platforms. Additionally, Sunbit provides tablets, scanners, signs for stores, and informational sheets for customers to enhance their offerings in retail environments.

Steady Technologies

Seed Round in 2022
Steady is a leading technology platform for property managers and owners of single-family rental homes. Steady offers a suite of tailored financial and insurance products that are designed to reduce risk for the owners generate ancillary revenue for our property manager partners. Steady’s technology provides property managers with products that benefit their owners, while also giving them competitive differentiation to grow their businesses.

FINN

Series B in 2022
FINN offers monthly car subscriptions, providing an all-inclusive, flexible, and transparent alternative to traditional car ownership. Its mission is to promote sustainable mobility by enabling customers to enjoy driving without the commitments and hidden costs associated with owning a vehicle.

Steady Technologies

Debt Financing in 2022
Steady is a leading technology platform for property managers and owners of single-family rental homes. Steady offers a suite of tailored financial and insurance products that are designed to reduce risk for the owners generate ancillary revenue for our property manager partners. Steady’s technology provides property managers with products that benefit their owners, while also giving them competitive differentiation to grow their businesses.

in3

Series B in 2022
in3 is a Dutch FinTech, founded in 2018 at the heart of Eindhoven's innovative top technology region with one goal: creating ease of payment for online shoppers. We offer BNPL to consumers to pay in 3 instalments at 0% interest. At the same time, we take over the potential risks of the webshop. We are a social responsible BNPL solution which does not make money out people who pay late or don't pay but out of succesfull payments. We don't charge late fees and with our state of the art credit check we offer consuments a spending limit that doesn't get them in debts. The former company name Capayable B.V., founded in 2013, which offered Pay Later and Pay in 3 instalments is officially rebranded into in3.

Deserve

Debt Financing in 2022
Deserve offers mobile-first credit card services, leveraging cloud-native architecture and APIs for personalized experiences. It partners with financial institutions and others to provide credit cards that use machine learning and alternative data to assess creditworthiness, particularly for international students in the U.S.

FINN

Debt Financing in 2022
FINN offers monthly car subscriptions, providing an all-inclusive, flexible, and transparent alternative to traditional car ownership. Its mission is to promote sustainable mobility by enabling customers to enjoy driving without the commitments and hidden costs associated with owning a vehicle.

Generation Home

Debt Financing in 2022
Generation Home is a new mortgage lender dedicated to making homeownership work better for everyone.

FINN

Debt Financing in 2021
FINN offers monthly car subscriptions, providing an all-inclusive, flexible, and transparent alternative to traditional car ownership. Its mission is to promote sustainable mobility by enabling customers to enjoy driving without the commitments and hidden costs associated with owning a vehicle.

Flexiti

Debt Financing in 2021
Flexiti Financial Inc. is a Canadian fintech company that specializes in providing sales financing solutions to businesses and consumers. Founded in 2013 and headquartered in Toronto, with an additional office in Rosario, Argentina, Flexiti offers point-of-sale financing options that feature lower interest rates, longer payment terms, and revolving credit. Utilizing a mobile application and patented ID scanning technology, the company streamlines the financing process for customers, allowing for quick approvals and flexible payment options. Its services are designed to support partners in various sectors, including retail, health, and home improvement, enabling them to enhance sales and growth while helping consumers access the products and services they desire more affordably and conveniently.

Ribbon Home

Series C in 2021
Ribbon Home, Inc. is an online real estate platform established in 2017 and headquartered in New York, New York. The company aims to facilitate home ownership by enabling homeowners to purchase new properties before selling their existing ones. By collaborating with local Realtors, Ribbon Home provides clients with the flexibility and time needed to secure the best possible sale price for their current homes. In addition to its real estate services, the company offers financing and leasing options to assist buyers in acquiring properties. Ribbon Home strives to simplify and streamline the home buying process, making it more accessible and less stressful for families looking to transition to new homes.

Newcleus

Acquisition in 2021
Newcleus is a provider of compensation and financing strategies specifically tailored for banking and credit union institutions. The company designs and administers secure compensation, benefits, investment, and financing solutions, utilizing a client-centric technology platform to enhance service delivery. Newcleus offers a range of products, including employer-owned life insurance and annuity options, alongside comprehensive employee benefits design and analysis, compensation consulting, and investment strategies. With a focus on income generation and employee retention, Newcleus serves over 750 clients by leveraging proprietary software to customize investment management according to their specific needs. The company is committed to delivering exceptional service and innovative solutions, ensuring that clients achieve a greater return on their investments.

Funding Circle

Post in 2019
Funding Circle operates an online marketplace connecting businesses seeking finance with investors worldwide. It facilitates direct lending for small and medium-sized enterprises, supporting growth, working capital needs, and various business expenses.

Lendable

Debt Financing in 2019
Lendable operates a peer-to-peer lending platform that streamlines the loan borrowing process. By connecting borrowers directly with investors, it eliminates the traditional banking structure, which often involves complex paperwork and lengthy procedures. Lendable offers paperless loans that can be accessed quickly and efficiently, allowing users to receive personalized rates without impacting their credit scores. This approach provides fair lending options for individuals, including those with less-than-perfect credit histories, making it easier for them to secure the financing they need.

Lendable

Debt Financing in 2019
Lendable operates a peer-to-peer lending platform that streamlines the loan borrowing process. By connecting borrowers directly with investors, it eliminates the traditional banking structure, which often involves complex paperwork and lengthy procedures. Lendable offers paperless loans that can be accessed quickly and efficiently, allowing users to receive personalized rates without impacting their credit scores. This approach provides fair lending options for individuals, including those with less-than-perfect credit histories, making it easier for them to secure the financing they need.

Flex Fleet Rental

Venture Round in 2019
Flex Fleet Rental LLC, established in 2012 and based in Salt Lake City, Utah, specializes in providing truck rental services across the United States. The company offers a range of vehicles, including light and medium-duty trucks, pick-up trucks (such as 1/2 ton and 3/4 ton models), flatbed trucks (including 1 ton and 1.5 ton models), and vans. These rentals are available on a month-to-month basis, catering to both commercial operations and consumers nationwide. Flex Fleet Rental focuses on delivering the right vehicles at the appropriate time and location, aiming to streamline the rental process and support customers' project demands efficiently.

Future Finance

Debt Financing in 2018
Future Finance is a non-government lender specializing in student loans, founded in 2014 by Brian Norton and Vishal Garg. Headquartered in Dublin, the company aims to eliminate financial barriers to education, allowing students to focus on their studies and career aspirations. Future Finance offers straightforward loan facilities designed for both undergraduate and postgraduate students, covering tuition fees and living expenses. By providing accessible financing options, the company seeks to empower individuals from diverse financial backgrounds to achieve their educational goals without the stress of financial constraints.

Fundation

Debt Financing in 2018
Founded in 2011, Fundation empowers small businesses by connecting them with financial institutions for working capital and growth financing. It offers outsourced lending programs, point-of-sale financing solutions, and digital credit lending platforms.

BorrowersFirst

Debt Financing in 2017
BorrowersFirst is a Delaware-based company that specializes in providing personal loans through an innovative online consumer lending platform. The company aims to connect consumers to credit by streamlining the lending process with secure technology, allowing for quick loan approvals in seconds and funding within as little as two days. BorrowersFirst is committed to offering competitive fixed rates and affordable monthly payments that remain stable over time, ensuring that customers receive the best possible terms without unnecessary perks or additional costs.

EdgeCo

Private Equity Round in 2017
EdgeCo specializes in delivering advanced technology-driven solutions tailored for financial intermediaries and their clients.

FlexShopper

Post in 2015
FlexShopper, Inc. is an online lease-to-own retailer based in Boca Raton, Florida, that provides a wide variety of durable goods to consumers. Founded in 2003, the company offers an extensive selection of over 140,000 products, including furniture, electronics, appliances, and household accessories, through its e-commerce platform, FlexShopper.com. The company specializes in lease-to-own payment solutions, allowing consumers to acquire products from third-party retailers and e-tailers with affordable weekly payments. FlexShopper's innovative approach facilitates transactions by utilizing a patented payment method, making it easier for customers to access popular brand-name goods without the need for large upfront payments.
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