Wayflyer is a Dublin-based revenue-based financing platform tailored for e-commerce brands. It offers quick and cost-effective funding solutions designed to facilitate business growth while simplifying financial processes. In addition to funding, Wayflyer provides free marketing analytics through its underwriting engine, which evaluates marketing performance daily. This analytics platform generates detailed recommendations that help clients optimize their campaign budgets, ultimately enhancing their overall performance and growth potential.
Mademebuyit operates a business-to-business buying platform that connects major retailers with emerging e-commerce brands. The platform focuses on creator-led brands and viral products sourced from social media channels such as TikTok and Instagram, as well as e-commerce platforms like Shopify. By curating a selection of direct-to-consumer brands, Mademebuyit enables national retailers to discover and source new products that appeal to Gen Z consumers. This turnkey solution facilitates the distribution of these products through both online channels and physical retail spaces, such as mall kiosks, enhancing the shopping experience for a younger audience.
Sons
Debt Financing in 2023
Sons is a healthcare company focused on men's health and well-being, aiming to foster open conversations about various health issues. The team comprises physicians, pharmacists, scientists, technologists, business consultants, and marketers dedicated to improving the health and happiness of future generations of men. Sons offers a range of scientifically proven healthcare and grooming products designed to address common concerns such as hair loss, digestion, gut health, brain health, and immunity. All products are licensed and approved by relevant authorities, ensuring they are safe and reasonably priced for customers. By providing accessible consultations and delivering products directly to consumers, Sons empowers men to make informed decisions about their health.
Peblo
Acquisition in 2022
Peblo is a New York-based developer of a content creator funding platform. The company specializes in providing revenue-based financing and managing invoices, brand deals, and expenses for its customers. By streamlining these financial processes, Peblo aims to alleviate the challenges and uncertainties associated with waiting for payments, thereby enhancing financial stability for content creators.
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