Wayflyer

Wayflyer is a Dublin-based revenue-based financing platform specifically designed for e-commerce brands. The company offers fast and affordable funding solutions to facilitate business growth while simplifying the financing process. In addition to funding, Wayflyer provides an analytics platform that leverages a daily underwriting engine to assess marketing performance. This enables e-commerce businesses to receive detailed insights and recommendations aimed at optimizing their campaign budgets and enhancing overall performance. By combining financial support with actionable marketing analytics, Wayflyer aims to empower e-commerce brands to achieve sustainable growth.

Dan Brien

Co-Founder and Chief Revenue Officer

Aidan Corbett

Co-Founder, CEO and Board Member

3 past transactions

Mademebuyit

Acquisition in 2025
Mademebuyit is a business-to-business buying platform that facilitates connections between national retailers and emerging e-commerce brands. It offers a turnkey solution that helps retailers discover, source, and purchase products from innovative brands primarily found on social media platforms like TikTok and Instagram, as well as from Shopify. The company's platform curates a selection of creator-led brands and viral products, specifically targeting Gen Z consumers, and enables retailers to feature these products in their mall kiosks and distribute them through online delivery channels.

Sons

Debt Financing in 2023
Sons is a company focused on enhancing men's health and well-being through open discussions and accessible solutions. Comprised of a diverse team of physicians, pharmacists, scientists, technologists, business consultants, and marketers, Sons aims to improve the health outcomes of future generations of men. The company offers a range of scientifically validated healthcare and grooming products, addressing issues such as hair loss, digestion, gut health, brain health, and immune support. All products are government-approved, ensuring that customers receive safe and reasonably priced options delivered directly to their homes. By fostering a supportive environment, Sons encourages men to make informed decisions about their health and grooming needs.

Peblo

Acquisition in 2022
Peblo is a content creator funding platform based in New York, United States. The company provides a solution that facilitates revenue-based financing and streamlines the management of invoices, brand deals, and expenses for content creators. By doing so, Peblo alleviates the challenges and uncertainties associated with waiting for payments, allowing creators to focus more on their work and less on financial concerns.
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