Westerly Winds

Westerly Winds is a venture capital investment firm established in 2018 and headquartered in London, England, with an additional office in Austin. The firm focuses on supporting entrepreneurs and early-stage companies, particularly in the financial services and information technology sectors. By partnering closely with executive teams, Westerly Winds provides essential assistance in areas such as financing, business development, stakeholder management, and strategic planning. This hands-on approach aims to empower visionary founders and enhance critical business functions, positioning these companies for success in the evolving landscape of the new economy.

Edward van Cutsem

Co-Founder and Executive Chairman

Hawes, Dudley

Venture Partner

Karim Abdel-Ghaffar Plaza

Founder and CEO

Karim Plaza

Co-Founder and CEO

12 past transactions

Frameplay

Venture Round in 2023
Frameplay is a leading provider of in-game advertising services tailored for the video game industry. The company specializes in intrinsic advertising, allowing brands to seamlessly integrate advertisements within video game environments. Frameplay offers a transparent, self-serve platform that prioritizes a gamer-first experience, granting advertisers creative control over ad placements to ensure alignment with the game's vision. This approach not only enhances the gaming experience but also enables game developers to generate significant revenue while concentrating on game development. Additionally, Frameplay provides sophisticated data and analytics, facilitating effective connections between advertisers and gamers across the globe.

CoFi

Venture Round in 2023
CoFi is a digital platform that empowers contractors to get project funding backed by on-demand payments.

Aquabyte

Venture Round in 2022
Aquabyte, Inc. specializes in developing advanced monitoring systems for the fish farming industry, employing computer vision and machine learning technologies. Founded in 2017 and headquartered in San Francisco, California, with an office in Bergen, Norway, Aquabyte's smart camera system enables real-time applications such as detecting biomass, counting sea lice, and monitoring fish appetite. The accompanying web dashboard provides continuous metrics to enhance operational efficiency. By integrating these technologies, Aquabyte aims to reduce operational costs and fish mortality while promoting sustainability in aquaculture. The company’s innovative approach seeks to address the challenges faced by fish farms, ultimately contributing to a more efficient and environmentally friendly industry.

Elvie

Series C in 2021
Elvie is a health and lifestyle brand developing smarter technology for women. They are committed to building extraordinary products that improve the health and lives of women everywhere and at all stages of life. Their first product, Elvie Trainer, is an award-winning app-connected Kegel trainer that helps women strengthen the pelvic floor via fun, five-minute workouts. Launched in October 2015 to great acclaim, they took the wellness industry by storm! Our street cred includes more than 12 awards for innovation and design, including the prestigious CES Innovation Award, the IDA Design Award, and the Red Dot Award. As a business, Elvie has been recognized as one of Wired’s ‘hottest start-ups" and named one of the 15 start-ups "to watch" by The Sunday Times, and both products have been featured in the Oscar nominee gift bags. They recently launched a second innovation: Elvie Pump, the world’s first silent wearable breast pump, which is making it possible for new mothers to pump anytime, anywhere. Elvie Pump received international praise following its unveiling on the catwalk at London Fashion Week and at the Consumer Electronics Show (CES) in Las Vegas. In April 2019, Elvie announced a $42 million Series B led by IPGL and supported by Octopus Ventures and Impact Ventures. This represented the largest ever fundraise in femtech. This new round of financing will accelerate Elvie’s research and development efforts as well as help grow brand awareness and distribution for Elvie Pump and Elvie Trainer across the Americas, Europe, and Asia. Headquartered in London, UK, with offices also in New York City, the company has received numerous awards and raised more than $52 million in investment.

Carbon Clean

Series B in 2021
Carbon Clean specializes in carbon dioxide recovery technology tailored for industrial applications, focusing on the decarbonization of power plants and utilities. The company has developed a patented carbon capture process that utilizes a proprietary regenerable advanced solvent and enhanced energy integration, allowing for the removal of up to 90% of carbon dioxide from flue gases. This energy-efficient technology is designed to be both cost-effective and adaptable, suitable for integration into new facilities or retrofitting existing ones. By providing industrial-quality carbon dioxide for reuse or sequestration, Carbon Clean enables its clients to adopt scalable and affordable carbon capture solutions. The company operates multiple research teams and facilities worldwide, commercializing its innovative technology for a diverse range of global customers.

Elvie

Series C in 2021
Elvie is a health and lifestyle brand developing smarter technology for women. They are committed to building extraordinary products that improve the health and lives of women everywhere and at all stages of life. Their first product, Elvie Trainer, is an award-winning app-connected Kegel trainer that helps women strengthen the pelvic floor via fun, five-minute workouts. Launched in October 2015 to great acclaim, they took the wellness industry by storm! Our street cred includes more than 12 awards for innovation and design, including the prestigious CES Innovation Award, the IDA Design Award, and the Red Dot Award. As a business, Elvie has been recognized as one of Wired’s ‘hottest start-ups" and named one of the 15 start-ups "to watch" by The Sunday Times, and both products have been featured in the Oscar nominee gift bags. They recently launched a second innovation: Elvie Pump, the world’s first silent wearable breast pump, which is making it possible for new mothers to pump anytime, anywhere. Elvie Pump received international praise following its unveiling on the catwalk at London Fashion Week and at the Consumer Electronics Show (CES) in Las Vegas. In April 2019, Elvie announced a $42 million Series B led by IPGL and supported by Octopus Ventures and Impact Ventures. This represented the largest ever fundraise in femtech. This new round of financing will accelerate Elvie’s research and development efforts as well as help grow brand awareness and distribution for Elvie Pump and Elvie Trainer across the Americas, Europe, and Asia. Headquartered in London, UK, with offices also in New York City, the company has received numerous awards and raised more than $52 million in investment.

Nodes & Links

Series A in 2021
Nodes & Links' mission is to empower organizations across all domains to tame project complexity. Our technology lets you understand the risks that stem from complex interactions within your projects and provides you with the information you need to act. Together, we enable what was before, impossible.

LeaseLock

Series B in 2021
LeaseLock Inc. is an insurance technology company that provides lease guarantor services for renters by replacing traditional security deposits with insurance. Founded in 2013 and based in Marina Del Rey, California, LeaseLock streamlines the rental process through its online application, eliminating the need for cosigners and facilitating instant lease approvals. The company's flagship product utilizes artificial intelligence to optimize coverage based on property history, resulting in significant improvements in conversion rates and reduced vacancy for property owners. LeaseLock has insured over $1 billion in leases, backed by insurance rated A (Excellent) by A.M. Best. The company has strategic partnerships with notable investors, including SoftBank Ventures Asia and Liberty Mutual Strategic Ventures, which support its mission to enhance the rental experience and minimize financial risks for apartment operators.

Fishbrain

Series B in 2018
Fishbrain is a mobile app and social network designed for fishing enthusiasts. It offers users tools, insights, and support to enhance their fishing experiences. The app features an interactive map that helps anglers discover new fishing locations and track what others are catching, including the bait used. Additionally, Fishbrain emphasizes responsible fishing practices by promoting catch and release methods and the sustainable harvesting of fish species. The platform aggregates data on fishing catches from around the world, fostering a community where users can connect and share their fishing experiences.
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