Westrie Capital

Westrie Capital is a venture capital firm established in 2020 and located in San Francisco, California. The firm focuses on investing in early and growth stage consumer and technology companies, emphasizing businesses that offer world-positive products and services. By targeting innovative sectors, Westrie Capital aims to support ventures that contribute positively to society while achieving strong financial returns.

Brad Murray

Founder and Managing Partner

2 past transactions

Crown Affair

Series A in 2022
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.

beatBread

Seed Round in 2022
BeatBread is an innovative music and finance company founded in 2020 that aims to empower independent and unsigned artists by providing them with financial advances while allowing them to retain ownership of their music and decision-making power. The company has assembled a team with extensive expertise in music, finance, artificial intelligence, and machine learning to create new opportunities for artists and their managers. BeatBread's platform offers artists the flexibility to choose how they repay the financial advances, which are derived from a limited share of their revenues generated through streaming and airplay. This approach enables musicians to advance their careers on their own terms, fostering greater independence and control in the music industry.
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